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NOMURA booth at SC Business Fair 2024

NOMURA booth at SC Business Fair 2024

NOMURA exhibited a booth at the SC Business Fair 2024, the largest event in the industry where shopping center personnel gather together. The event was held at the Pacifico Yokohama displays Hall for three days from January 24 to 26, 2024, and in addition to exhibiting at a booth, we also held a free seminar on the first day of the event. The theme of this booth was "NOMURA Idea of Sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Manner Book" that realizes design, functionality, and environmental friendliness, and our booth was designed in accordance with the basic principles of the manner book. As sustainability efforts become more diverse, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we have focused on understanding the characteristics of basic materials, which are indispensable materials for constructing spaces and will continue to be deeply involved in the future. The basic materials used were wood, cement, acrylic, copper, and iron. The lumber was arranged in a grid pattern, but the space was given an undulation, allowing visitors to walk around and enjoy conversation. The ratio of each material was calculated based on the embodied carbon emissions in the building's life cycle, and the characteristics of the materials were visually conveyed. In addition, the joints were made using clamps (※) instead of screws or adhesives, allowing the materials to be reused and reducing waste at the time of demolition, symbolizing the essential idea of contributing to the environment. We aimed to concept design a booth that would allow visitors to think about future approaches to sustainable concept design together with us, and that would allow visitors to gain new realizations and discoveries while showing their responsibility and gratitude for materials. *We have used the dedicated clamps from the "Tsunagi" project, planned and produced by Nikken Sekkei.

#Conventions & Events
Marunouchi Street Park 2022 Winter

Marunouchi Street Park 2022 Winter

"Marunouchi Street Park (MSP)" is a social experiment project to examine the future state and utilization of Nakadori in Marunouchi, Tokyo. "MSP 2022 Winter", which has been held for the seventh time since its launch in 2019, expanded the area from Marunouchi Nakadori to Gyoko-dori in front of Tokyo Station, making it the largest scale to date. We participated as a general planning partner and operation manager. The theme of this time is "MSP Twinkle Street". Block 1 in front of Maru Building is based on the theme of "Twinkle Party", and design, layout a Christmas market in collaboration with stores in the Otemachi, Marunouchi, and Yurakucho area, creating a winter festive space filled with heartwarming gimmicks such as merry-go-round benches, light quoits, and hot benches surrounding trees. Block 2 in front of the Marunouchi 2-chome Building was themed "Twinkle Terrace" and featured a popular street piano performance space, a spot to take photos with the illuminations in the background, and a long hot bench, creating a space where visitors could relax while enjoying the winter illuminations. And on Gyoko-dori in front of Tokyo Station, which was the first MSP event to be held, the "Marunouchi Street Rink," an environmentally friendly resin skating rink, was installed, allowing many visitors of all ages and genders to experience the appeal of skating outdoors, which was well received. (Event period: November 29, 2022 - December 25, 2022)

#Conventions & Events
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