WorksConventions& Events

This is a project for the 6th China International Import Expo 2023 "Panasonic Booth". The Import Expo is the largest displays sponsored by the Chinese government with the aim of promoting the reform and opening up of the Chinese market to the world. This is the 6th time Panasonic has exhibited every year since the first year. The area is approximately 1,000 square meters, making it the most important displays for Panasonic as it aims to strengthen B2G and B2B relationships and expand its business. Our company was responsible for design, layout, and construction of the entire booth.

We were commissioned by Mitsubishi Estate to propose and develop new product ideas for office interiors materials for their group company MEC Industry, and from among a number of ideas, we worked on developing partitions and OA floors for the sale of wood products. Ta. At the "Non-Residential Wooden Architecture Fair 2023" to be held in May 2023, the mock-ups created during the development process will be displays at the Mitsubishi Estate Group booth, and we will also be looking at design, layout that can be installed at the Mitsubishi Estate Group booth. This was done in collaboration with all concerned parties. Through this fair, we received feedback from those involved and refined the mock-up in terms of concept design, construction, and procurement in preparation for actual sales, which led to the installation of Mitsubishi Estate's headquarters. NOMURA also cooperates with the design and construction of the installation.

This is a maintenance and demonstration experiment event at Motona Beach in Kyonan-cho, Awa-gun, Chiba Prefecture, utilizing Chiba Prefecture's "Project to Promote High Value-Added Tourism Content." We named the new use of the seaside after the summer high season "Seaside Time," and planned and implemented the project from September to November 2022. The special event held from November 12th to 13th included the first and largest participatory sky lantern and candle night in the Uchibo area, the installation of upcycled art using local waste materials such as driftwood, and a gourmet kitchen where you can enjoy the charm of Uchibo. We provided a new seaside experience such as cars, and many people visited. Our company promotes a series of initiatives including secretariat work for application to Chiba Prefecture, planning, promotion of event demonstration experiments (planning, concept design, construction, management, promotion), effect verification, and reporting. did.

While conveying the Panasonic Group's major policy of ``Panasonic GREEN IMPACT'' to visitors through displays, we also embodied this in the overall space concept design, creating an displays booth with as little loss as possible. By taking the environmental impact into consideration, using minimal building and flooring materials, and using a large amount of recycled materials, we were able to reduce our carbon footprint in terms of booth construction and logistics, and communicate the group's policies to the world. I did. In addition, the symbol signs placed in each area were concept design using products. By providing a place for people to gather as a symbol, and composing it with products, we appealed our message to visitors and the media in an easy-to-understand manner.

The SC Business Fair is sponsored by the Japan Shopping Center Association and is one of the largest events in the industry that brings together people involved in shopping centers. Our company also exhibited for three days from January 25th to 27th, 2023. The book ``Create a Happy Space'' was published in February 2023. - The hard-working people of NOMURA''*, the booth concept design is based on white, the walls are mirrored, books are lined up on the fixtures and shelves, and coffee is served, creating a ``happy space'' for visitors. I made a performance that would be like this. A total of approximately 670 people visited our booth over the three days. *Let's create a happy space. - The hard-working people of NOMURA: This book introduces our company's cutting-edge space creation, from amusement facilities to hotels, museums, and offices, to create spaces that evoke happiness in people.

It is a project of "Marunouchi Street Park", which is being worked on as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space" on Marunouchi Nakadori, Tokyo. The summer of 2022 will include a verification of what parks in the city center should be in order to make them permanent.・We verified the ideal way of safety management with a view to the park-like space. Based on the concept of "Marunouchi Street Park for everyone," we have created a city park space where people from all walks of life can feel nature with all five senses, connect with people, the city, and culture, and feel like spending a leisurely time. In addition, we arranged an inclusive table, a library, a refreshing space for light exercise, a street piano, etc. to provide opportunities for communication among visitors, and many people enjoyed them. (Holding period: 2022/8/2-9/11)

"Marunouchi Street Park (MSP)" is a social experiment project to verify the future state and utilization of Marunouchi Nakadori in Tokyo. “MSP 2022 Winter”, which was held for the 7th time since its start in 2019, expanded the development area from Marunouchi Nakadori to Gyokodori in front of Tokyo Station, making it the largest ever. . We participated as a general planning partner and in charge of operations. The theme this time is "MSP Twinkle Street". Block 1 in front of the Marunouchi Building design, layout a Christmas market in collaboration with stores in the Otemachi, Marunouchi, and Yurakucho areas. We have created a place for winter hare filled with heartwarming devices such as benches. Block 2 in front of the Marunouchi 2-chome building has the theme of "Twinkle Terrace", and has a street piano performance space that is popular every time, a spot where you can take pictures with the illumination in the background, a long hot bench, etc., so that visitors can enjoy the winter illumination. We have set up a space where you can relax while enjoying. And on Gyoko-dori Street in front of Tokyo Station, which is the first MSP development, we will install the "Marunouchi Street Rink" using an environmentally friendly resin skating rink, so that many visitors regardless of age or gender can enjoy outdoor activities. They were able to experience the charm of enjoying skating, and it was well received. (Holding period: 2022/11/29-12/25)

Design construction and operation of the SEGA booth at Tokyo Game Show 2022. After the corona disaster, it was held in real for the first time in three years since 2019.

This project is sponsored by the "Art Project Executive Committee" established by the Port and Harbor Bureau of the Tokyo Metropolitan Government to make the waterfront subcenter area even more attractive and to establish art in the city. Our company was in charge of the planning and operation of the “ARTBAY TOKYO Art Festival 2022” held in 2022. The purpose of this project was to convey the appeal of the Tokyo Waterfront City and art to many people through the first art festival held in the Tokyo Waterfront City, and to raise awareness of ARTBAY TOKYO. For this reason, it was a project that required a wide range of work, from art displays to management, production and management of a website dedicated to the festival, public relations, and AR content production.

This transmission facility was born on the 1st floor of the main building of the Kawasaki Plant and combines Fujitsu Sports with a place for flexible communication. Based on the concept of “a place where everyone with diverse values can gather together and be positive toward their dreams,” you can deepen your understanding of various sports teams, items related to athletes, and para sports. displays corner where the products are lined up has been devised so that even people in wheelchairs can approach it without stress. Some of the explanation tables and benches are made of precious wood that was carefully nurtured at a children's independence support facility in Engaru, Hokkaido, which has a deep connection with the 1964 Tokyo Olympics. In addition, by adding an event space, we have secured a space that can be used for various workshops and events. [Social Issues/Customer Issues/Requests] We received a request to incorporate Fujitsu's new work style reform concept, "Work Life Shift," which aims for individual well-being and autonomous work. . [Solution] We proposed a cheerleading gymnastics class using the event space, and prepared an opportunity to improve the well-being of employees during their lunch break. [Customer's voice] We were able to effectively convey the philosophy of the corporate sports room through the decoration of the space. It is also very popular as a place for effective communication. <Our project members> [Sales/Project Management] Yuya Ono [Planning/ design, layout] Keiu Tamura, Akane Yamaguchi, Junichi Ito [Signature/Graphic concept design] Akane Yamaguchi, Junichi Ito [Production/ construction] Toshiaki Hatada

This is the Panasonic booth at IFA 2022, the world's largest consumer electronics show, held in Berlin for the first time in three years due to the spread of the new coronavirus infection. In thinking about the displays concept design in the post-corona era, we will embody the changes in lifestyles and values due to the corona disaster and Panasonic's major policy GREEN IMPACT in the spatial concept design, while designing and construction with as little loss as possible. The space was concept design mainly with light and fabric. As a result, we have achieved a carbon footprint that is 70% less than in FY2019, and the fact that CO2 reductions in materials such as wood and iron in particular and logistics have appeared as large numbers is an indication of how events and displays should be in a post-corona society. I think that it has become a form of throwing a stone. [Social Issues/Customer Issues/Requests] There was a request to embody Panasonic's new slogan, GREEN IMPACT. [Solution] While rethinking the way space concept design should be, we were able to create a booth linked to Panasonic's new slogan by searching for displays of the coming era that are not extravagant. <Our project members> [Sales and project management] NOMURA Media: Makuhide Ono [Planning and basic concept] Keita Kobayashi [design, layout] Daisuke Nishida, Akane Arimoto, Noriaki Terunuma [Production and construction] NOMURA Media: Miura Yoichi

In the Sawtooth Mountain area of Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japanese Heritage, the decrease in overnight and round-trip tourism (increase in one-day car trips) following the opening of the Tokyo Bay Aqualine and Tateyama Expressway, damage from Typhoon No. 15 and 19 in 2019 and the new Corona have caused a blow Reactivation of each tourist center is an issue. In the midst of this difficult environment, five businesses, including Kinokuniya Corporation, prepared a revitalization plan for tourism in the Sawtooth Mountain area and applied for the 2021 Japan Tourism Agency's "Project for Promoting Revitalization and High Value-Addition of Existing Tourism Bases," and as part of this project, two demonstration experiments were conducted. 1. Beach Sauna Event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the beach sauna during the winter season, when tourism use is scarce, in order to revitalize the beaches that were once a tourism hub. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives ranging from overall and individual planning, promotion of the beach sauna event demonstration (planning, concept design, setup, operation, and promotion), verification of effectiveness, and reporting. 2. "Jyobus!", a trip overflowing with my favorite things This was a demonstration event for a sightseeing tour bus (secondary transportation) that connects various tourist attractions across city borders, which had long been an issue for consideration. We were commissioned to serve as the secretariat for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to preparation for the demonstration, verification of effectiveness, and reporting. 1. Beach Sauna Event "Sea and Sauna" [Social Issues/Customer Issues/Requests] The diversification of the leisure industry in society and the shift to day-trip car tourism in the Sawtooth Mountain area not only led to a decline in the number of beach-bathing recreationists who had led the region, but also to a decline in related tourism businesses and a decline in visual and experiential vitality. It has also led to a decline in the visual and experiential vitality of the area. Although the situation remained challenging due to the combination of damage from a major typhoon and the new Corona, the premise was to make the event an easy-to-understand way to convey the charms of the Sawtooth Mountain area. The event was also to be an experiment to cultivate knowledge on the possibility of commercializing the "sauna users" that Kinokuniya is considering as a new target customer segment, and to conduct a more effective and efficient beach sauna event in the future. SOLUTION: The sauna event experiment was to energize both the community and the business, but was implemented at the same level as the main launch. Naming and artwork based on brand strategy, multifaceted media plan including news release/ SNS/ use of influencers and other measures in response to the response, introduction of web and electronic tickets, operations manual including measures against the new Corona, food marché and sauna that conveyed local attractions, local environmental design featuring local artists, and a step-by-step questionnaire survey in anticipation of reservation cancellations due to the new Corona, as one event project. 2. "Jyobus!", a trip overflowing with my favorite things. Social Issues/Customer Issues/Requests] As day-trip sightseeing by car has become the mainstream, "shorter stay time," "limited tour destinations," and "non-motorized users are moving away from sightseeing," the tourism economy has felt the downturn, but resources were lacking to quantitatively understand and analyze the situation. In addition, it was difficult to secure resources and establish a procedure to demonstrate the possibility and ideas of how to promote tourism to the Tokyo metropolitan area and how to develop a sightseeing tour course. In response to the above requests, the challenge for this project was how to solidify the foothold to connect the demonstration operation to the full-scale operation, while giving shape to the ideas that the customers had in their minds. SOLUTION: Although this was a demonstration project, we followed procedures that were designed for a full-scale operation. The following were implemented: naming and artwork based on the brand strategy; development of a media plan and analysis of the response approximately one month prior to the 36-day operation period from January 4 to February 8, 2022; introduction of web and electronic ticketing on a trial basis and preparation of a response manual for the crew; introduction of a digital stamp rally to promote excursion and to understand the behavior patterns of the riders; and introduction of the new Corona. The demonstration tour was designed as an event project, including the introduction of a digital stamp rally, a phased questionnaire survey to anticipate reservation cancellations by the new Corona. Sea and Sauna" and "Jyobus! We compiled the results of each of these demonstrations so that the report itself could serve as a guideline and be utilized in future discussions with related parties. ＜The results of each demonstration experiment were compiled into a report that could be used as a guideline for future discussions with related parties. 2. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and project management] Kenji Nakano [design, layout] Hiroshi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki 2. My favorite trip "Jyobus! Development and project management] Akihiko Nishimura [Sales] Kenji Nakano [Research and planning] Taketoshi Takahashi, Kayoko Koike, Kazuhiro Suzuki - Related Links - [nomlog] ・Vitalization project for Kyonan Town, Chiba Prefecture

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In the summer, the space concept is "Let's connect, summer street", and while being conscious of the Marunouchi-like culture/region/people connection, each of the three blocks over about 300 meters was developed with a theme. . Block 1 in front of the Marunouchi Building is designed with the theme of "Sports & Relax," with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. With the theme of "Enjoy Eating Out," Block 2 offers outdoor live paintings by artists based on the concept of SDGs, and the enjoyment of dining in a parklet space surrounded by fair wood while enjoying a street piano. . In Block 3, with the theme of "PARKcation", we set up a workplace surrounded by grass that expresses the grassy hills swaying in the wind, a cycle counter, and a summer beach resort scene using coral sand from Okinawa. bottom. In terms of safety and health, we have taken measures against strong winds such as typhoons and building winds, and special infection control measures such as spraying the entire area with an antiviral coating agent. (Holding period: 2021/8/2-9/12) Initiatives for fair wood Cedar and larch Nishikawa materials thinned in Hanno City, Saitama Prefecture are used for fixtures such as counters. We designed the design while taking advantage of the characteristics of wood grain and color, such as the characteristic cedar core called “black heart” and structural plywood. After the exhibition period, some of the wood used will be reused, and once it has completed its role, it will be returned to nature, and will be circulated for seedlings, planting, and nurturing. <Our project members> [Project General Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaizawa, Ryo Sudo, Norimasu Sakuma [Planning] CIC: Yusuke Saito [Operation Management] ] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida -Related links- [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Winter

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In winter, we created a scene where you can enjoy the illuminations and feel the warmth with your five senses in each of the three blocks of about 300 meters, based on the spatial concept of "A wonderful winter street." With the theme of "Wonder Dining!", Block 1 has planned a playful area such as a glass house, tree hammocks, and big chess where you can enjoy your meal while enjoying the illuminations. Block 2 is based on the theme of "Wonder Lounge!", centering on a two-story hut that also serves as a general information center and shop, a post with a simulated flame for posting purchased Xmas cards, and a billiards table that you can enjoy under the illumination. We created a scene where you can relax warmly in the fire pit while enjoying the installation and street piano. With the theme of “Wonder Terrace!”, Block 3 has a “Corridor of Light” covered with mirrors and an “Artist in Fire Terrace” where artists work while surrounding a fake fire in the fireplace. (Holding period: 2021/12/2-12/25) Sponsored by our company "Illumination tour for the visually impaired 2021 winter" is a walking tour for you to have a "cozy space experience". Volunteer staff will escort visually impaired people, and we aimed to create a program where you can enjoy three blocks (approximately 300m in length) of Naka-dori, which is beautifully illuminated in winter, through conversations that will warm your body and soul. At the time of the “Marunouchi Street Park 2021 Summer” (August-September), there were sight-impaired people using the park. Places I want to go to are places that I've been to once and found them to be good." I enjoy things with my imagination," was the result. Therefore, if we can kindly and politely convey the charm of Marunouchi through ``proper communication methods for visually impaired people'' and ``guides with reliable support'', I would like to visit again. We hope that you will come to love Marunouchi Nakadori even more. And we decided to implement this tour with the idea that "everyone" could create an opportunity to "feel, connect and spend the season". <Our project members> [Project General Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [Operation Management] CIC: Kaoru Ando [concept design] Norimasu Sakuma, Kazuki Ozawa, Miwa Matsubara [Architecture] Advisor] NAU: Kiwami Okamoto [Production] Yukio Marumori, Ikuya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~ Related links ~ [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Summer

The "PARA HEROes Exhibition" is an exhibition in which four young artists and creators use the theme of "para table tennis" to express the appeal of the sport and the players, in order to spread the spread of diversity and inclusion to Japan and the world. This is a planned exhibition. As part of NOMURA 's efforts to support activities that lead to the promotion of sports, and also in connection with the "COLORS event one year before the Tokyo 2020 Paralympic Games" held in October 2019, we will provide planning and concept design. Sponsorship was realized in the trial. What did the artist feel when he encountered "para table tennis", what did he think when he tried to incorporate it into his work, and what did he want to convey through the work he created? What I saw from there was a figure that expressed what I saw through each sensibility without stereotypes or preconceptions. We also hope that visitors will break away from their preconceived notions through the expressions of the artists, increase their empathy for parasports, and concept design the works with an open mind. did The elements that make up the space make use of the base material, and the base material associated with each art is also woven. In order to bring out the charm of each piece of art, we were particular about how it was presented. In line with NOMURA Group's goal of "providing added value from an environmental perspective," we concept design this displays so that about 90% of it can be reused. The wood used is selected according to the Fairwood Support Declaration. <Our project members> [Planning support and concept design] Akane Yamaguchi, Ryo Onishi -Related links- [Release] ・ NOMURA, Ltd. sponsors concept design work “PARA HEROes Exhibition 2” is being held well ・ NOMURA, Ltd., a happy impact on society Start company-concept design activities of “Social Good” to contribute to solving social issues