Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa