WorksConventions& Events

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

A public relations displays space was set up alongside the G20 summit, which attracted 30,000 people from around the world, including press and other related parties. The exhibition area features a floating cutting-edge technology displays with a motif of a futuristic miniature garden floating in the ocean, a food stall-style live kitchen, and a shining white cultural area that expresses hope from the reconstruction to the Olympics. The three different areas are seamlessly connected and fused together to concept design a new style of presentation experience that allows people to relax and enjoy the present of Japan. [Social Issues/Customer Issues/Requests] We were asked to express Japan's innovative technology and ideas that will realize a virtuous cycle of environmental conservation and growth, and create a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively worked to reduce waste based on the idea of "3R" + "Renewable sustainable resources," and in the public relations displays, we exhibited cutting-edge technology and spatial concept design for the problem of marine plastic waste. The exhibition is structured to displays Japan's technology and efforts in plastic resource circulation, divided into stages: "reduce," "replace," "reuse," "recycle," "recover," and "displays." It is feared that by 2050 the ocean will contain more plastic waste than fish, so we expressed a beautiful ocean on the floor to promote Japan's commitment to protecting the ocean. <Our project members> [Sales/Project Management] Yuji Hayami, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production/ construction] Yu Kimura, Yoichi Miura, Yukari Isahashi, Shigenori Ueno, Yuka Tabata, Yuki Higashihara

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, active both domestically and internationally, collaborated with SOLSO, a company that continues to propose new relationships between people and the environment, on "LifeWear SPRING," displays showcasing UNIQLO's Spring 2021 collection (located within UNIQLO TOKYO's 1st floor LifeWear SQUARE in Ginza, Chuo-ku, Tokyo). This displays applies UNIQLO's "Lifewear" philosophy, which aims to create clothing that is harmonious with nature and minimizes environmental impact, to the creation of spaces. Taking sustainability and functionality into consideration, the exhibition, along with the greenery created by SOLSO, creates a gentle space that coexists with nature. ■ "LifeWear SPRING" Event Details: Event Period: Friday, January 15, 2021 - Mid-March 2021 Location: UNIQLO TOKYO 1st floor LifeWear SQUARE Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo Event Hours: During participating store hours. *Please refer to the website for details. [Social Issues/Customer Issues/Requests] - As the displays spring collection, an displays space that expressed the freshness of spring was required. - An impactful space that would catch the eye of customers entering the store was required. - As UNIQLO is committed to sustainability, they required fixtures made from environmentally friendly materials that could be used continuously into the future. - As a countermeasure against COVID-19, the built-in benches needed to be easy to clean. [Solution] Numerous plants were placed throughout the store, creating a lush, spring-like park-like atmosphere while indoors. A 3.5-meter-tall symbolic tree was placed in the center to create an impact. Cork was used as a material to be environmentally friendly. As a countermeasure against COVID-19, the bench seats were removable, allowing them to be covered with vinyl for easy cleaning. <Our Project Members> [Sales/Project Management]: Hidenori Miyaura [design, layout]: no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction]: Yurika Kita, Kurumi Kajimoto

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors were able to experience the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. ＜We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. ＜Our project members＞ [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

Based on the concept of "PLAY THE FUTURE," this playground allows visitors to experience the future mobility society of "human connection" by becoming a resident of the future and touring the experience content. Rather than depicting a specific image of the connected city that will gradually become more realistic as we move towards the future, we created a highly abstract environment based on white and grids, and by combining it with video that envelops the entire booth and stage direction, we created an experience space that stimulates visitors' imagination and expectations for the future. <Our project members> [Sales/Project Management] Ishiyama Shigeyuki [design, layout] Tamura Noriaki, Maruyama Kazuya, Fujimura Kan [Production/ construction] Endo Jun, Sasaki Ikuya ~Related Links~ [Related Achievements] - Toyota booth at the 45th Tokyo Motor Show

As a Panasonic 100th anniversary event, the event was held over a total of 5,500 m2, with a product displays area tracing Panasonic's history over the past 100 years since the company's founding, and a general displays area showing Panasonic's vision and efforts for the future. By attempting to integrate giant video content into the space, a dynamic space was created, allowing visitors to immerse themselves in the experience of life in the future. <Our project members> [Sales and project management] Tomoo Yamashita, Etsuko Nagano, Shikishima Shiho, Shunichiro Kohama, Ryo Sugaya, Makihide Ono, Hikaru Sato [design, layout] Shigeto Suga, Akane Yamaguchi, Hironori Yanase, Kazutomo Mukai, Kei Okumura, Daisuke Nishida, Yoshifuru Yamaji, Masako Tanaka, Mitsutaka Hagiwara, Mayumi Shigematsu [Planning] Nobuaki Yabe [construction] Kazuhiro Sano, Yoichi Miura, Mao Tamaki, Dai Shimizu, Hiromitsu Furuichi, Mikio Arai, Yuta Kumazawa

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project Summary] A spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent "shell" watch was concept design that condenses Panerai's characteristics such as the index with a single stroke of the numerals and the square-shaped case, and then it was stretched to a length of 16 meters by extrusion molding. This long and thin "shell watch" is sliced little by little to make a watch by hand, and visitors can take the finished product home with them. The "age" of the visitor is converted into "mm" and cut out, so watches of various proportions are naturally produced. A circular atelier space is prepared for each work process such as polishing, sandblasting, and assembly, and the way the watch is gradually completed while interlocking and interlocking is performed like the gears of a clock. One watch is produced every five minutes, and the long and thin "shell watch" gets shorter little by little during displays period, and the installation ends the moment they all disappear. In other words, this "shell watch" is also a device that makes you perceive time like an hourglass. We thought that by converting "time" into "length" like "selling watches by weight," it would be possible to experience time and even to "take home a moment of your own." This property was designed by our company's concept design team "onndo(※)." *What is "onndo"? Operated by nomura and nendo design office It is our creative team that has a business partnership with "nendo," a concept design office headed by the world-renowned designer Sato Oki.

[Project Summary] This is a PR project for SK-II's super prestige series MASTERPIECE PITERA. In order to experience the world of MASTERPIECE PITERA, the space was designed with a series of steps, where visitors pass through a facade that imitates the package and then enter the bottle. The materials that cover the space were also carefully extracted from the characteristics of the package and bottle, and replaced with the space. Sparkle, reflection, and three-dimensionality were extracted from the distinctive bottle, and expressed by layering 52 polycarbonate screens of different widths with original film attached. By using polycarbonate, we were able to simultaneously solve problems related to the load-bearing capacity of the building, which could not be solved with glass or acrylic, and interiors restrictions such as the use of non-flammable materials. An original video image of PITERA was projected on the central table, and the identity was further emphasized with flickering ripples and reactive ripples that involve interaction, creating an attractive experience as if you were entering the bottle.

[Project Summary] The venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth-generation head of the Sogetsu Ikebana School, held to commemorate the 90th anniversary of the school. Usually, displays are decided in advance, and the space is designed to make the most of them. However, for this displays, the head of the school proposed the reverse process, in which the flowers were arranged based on inspiration from the space. In addition, the displays venue was the terraced rock garden "Heaven" created by sculptor Isamu Noguchi, so it was essential to make use of the spatial characteristics of the space. Therefore, we decided to create an expression like "mirror ivy" by cutting a 0.5mm-thick mirror-finished stainless steel plate into a series of diamonds, and covering the rock garden while folding each one. The ivy reflects the surrounding scenery while revealing the texture and expression of the rock garden below. The colors and outlines of the flowers arranged in the gaps are diffusely reflected, creating a visual effect like a kaleidoscope. In this way, by inserting a new layer between the two "works" of flowers and rock garden, we hoped to bring about a new kind of fusion and harmony, as if the flowers were gently embracing the rock garden. This property was designed by our company's concept design team "onndo(*)". *What is "onndo"? Operated by nomura and nendo design office It is our company's creative team that has a business partnership with "nendo", concept design office headed by the internationally acclaimed designer Sato Oki. Photography: Ota Takumi

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

【Project Overview】 The Milan International Exposition, held in 2015, was the first registered expo with the theme of "food" in history. 148 countries and international organizations participated, and 22.2 million people attended. The Japan Pavilion, which was produced by Dentsu, won the Gold Award in the displays concept design category of the large pavilion. Despite delays in the construction of the venue, we completed the production of the displays of the Japan Pavilion on time, and handled the displays production operation work for six months during the exhibition period without any trouble, which was well received. [Customer's voice] construction With our management capabilities and network of partner companies, we have achieved a track record of delivering products with high construction accuracy overseas based on the spirit of on-time delivery.

The National Tree Planting Festival is a central event in the national land greening movement, held every spring in the presence of Their Majesties the Emperor and Empress, and co-hosted by the National Land Greening Promotion Organization and the host prefecture, with the aim of deepening public understanding of forests and greenery, which are the foundation of our rich land. The basic plan was commissioned in 2013, followed by the implementation plan in 2014 and the actual event in 2015. We provide comprehensive support from planning to implementation, including venue preparation, ceremony direction, and operational support. ◎Our project members NOMURA Co.,Ltd., Ltd. [Sales] Inoue Hideo, Takai Teruko [Planning] Inoue Hideo, Takai Teruko [concept design /Architecture] Inoue Hideo, Inoue Yoshito, Takai Teruko [Signs and Graphics] Takai Teruko [construction] Kanemitsu Toshihide [Direction] Inoue Hideo, [Management] Inoue Hideo, Takai Teruko

At "WPHH JAPON 2014 in KYOTO," a new watch launch event by the Franck Muller Watchland Group, headed by Franck Muller, we were in charge of everything from the total direction of the art and artwork to concept design and construction. With only half a day of on-site construction time, the key was to create a space that would satisfy the guests, but with the cooperation of Aomori Nebuta artist Kitamura Meijin and flower designer Nicolai Bergmann, we were able to create a dignified, high-quality space. Areas of responsibility: Art direction, project management, construction, design