WorksConventions& Events

[Project Summary] A spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent "shell" watch was concept design that condenses Panerai's characteristics such as the index with a single stroke of the numerals and the square-shaped case, and then it was stretched to a length of 16 meters by extrusion molding. This long and thin "shell watch" is sliced little by little to make a watch by hand, and visitors can take the finished product home with them. The "age" of the visitor is converted into "mm" and cut out, so watches of various proportions are naturally produced. A circular atelier space is prepared for each work process such as polishing, sandblasting, and assembly, and the way the watch is gradually completed while interlocking and interlocking is performed like the gears of a clock. One watch is produced every five minutes, and the long and thin "shell watch" gets shorter little by little during displays period, and the installation ends the moment they all disappear. In other words, this "shell watch" is also a device that makes you perceive time like an hourglass. We thought that by converting "time" into "length" like "selling watches by weight," it would be possible to experience time and even to "take home a moment of your own." This property was designed by our company's concept design team "onndo(※)." *What is "onndo"? Operated by nomura and nendo design office It is our creative team that has a business partnership with "nendo," a concept design office headed by the world-renowned designer Sato Oki.

[Project Summary] This is a PR project for SK-II's super prestige series MASTERPIECE PITERA. In order to experience the world of MASTERPIECE PITERA, the space was designed with a series of steps, where visitors pass through a facade that imitates the package and then enter the bottle. The materials that cover the space were also carefully extracted from the characteristics of the package and bottle, and replaced with the space. Sparkle, reflection, and three-dimensionality were extracted from the distinctive bottle, and expressed by layering 52 polycarbonate screens of different widths with original film attached. By using polycarbonate, we were able to simultaneously solve problems related to the load-bearing capacity of the building, which could not be solved with glass or acrylic, and interiors restrictions such as the use of non-flammable materials. An original video image of PITERA was projected on the central table, and the identity was further emphasized with flickering ripples and reactive ripples that involve interaction, creating an attractive experience as if you were entering the bottle.

[Project Summary] The venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth-generation head of the Sogetsu Ikebana School, held to commemorate the 90th anniversary of the school. Usually, displays are decided in advance, and the space is designed to make the most of them. However, for this displays, the head of the school proposed the reverse process, in which the flowers were arranged based on inspiration from the space. In addition, the displays venue was the terraced rock garden "Heaven" created by sculptor Isamu Noguchi, so it was essential to make use of the spatial characteristics of the space. Therefore, we decided to create an expression like "mirror ivy" by cutting a 0.5mm-thick mirror-finished stainless steel plate into a series of diamonds, and covering the rock garden while folding each one. The ivy reflects the surrounding scenery while revealing the texture and expression of the rock garden below. The colors and outlines of the flowers arranged in the gaps are diffusely reflected, creating a visual effect like a kaleidoscope. In this way, by inserting a new layer between the two "works" of flowers and rock garden, we hoped to bring about a new kind of fusion and harmony, as if the flowers were gently embracing the rock garden. This property was designed by our company's concept design team "onndo(*)". *What is "onndo"? Operated by nomura and nendo design office It is our company's creative team that has a business partnership with "nendo", concept design office headed by the internationally acclaimed designer Sato Oki. Photography: Ota Takumi

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

【Project Overview】 The Milan International Exposition, held in 2015, was the first registered expo with the theme of "food" in history. 148 countries and international organizations participated, and 22.2 million people attended. The Japan Pavilion, which was produced by Dentsu, won the Gold Award in the displays concept design category of the large pavilion. Despite delays in the construction of the venue, we completed the production of the displays of the Japan Pavilion on time, and handled the displays production operation work for six months during the exhibition period without any trouble, which was well received. [Customer's voice] construction With our management capabilities and network of partner companies, we have achieved a track record of delivering products with high construction accuracy overseas based on the spirit of on-time delivery.

The National Tree Planting Festival is a central event in the national land greening movement, held every spring in the presence of Their Majesties the Emperor and Empress, and co-hosted by the National Land Greening Promotion Organization and the host prefecture, with the aim of deepening public understanding of forests and greenery, which are the foundation of our rich land. The basic plan was commissioned in 2013, followed by the implementation plan in 2014 and the actual event in 2015. We provide comprehensive support from planning to implementation, including venue preparation, ceremony direction, and operational support. ◎Our project members NOMURA Co.,Ltd., Ltd. [Sales] Inoue Hideo, Takai Teruko [Planning] Inoue Hideo, Takai Teruko [concept design /Architecture] Inoue Hideo, Inoue Yoshito, Takai Teruko [Signs and Graphics] Takai Teruko [construction] Kanemitsu Toshihide [Direction] Inoue Hideo, [Management] Inoue Hideo, Takai Teruko

At "WPHH JAPON 2014 in KYOTO," a new watch launch event by the Franck Muller Watchland Group, headed by Franck Muller, we were in charge of everything from the total direction of the art and artwork to concept design and construction. With only half a day of on-site construction time, the key was to create a space that would satisfy the guests, but with the cooperation of Aomori Nebuta artist Kitamura Meijin and flower designer Nicolai Bergmann, we were able to create a dignified, high-quality space. Areas of responsibility: Art direction, project management, construction, design

"Wonder Life BOX 2020" is a facility that opened in the Panasonic Center Tokyo facility, and proposes Panasonic's idea of "A Better Life A Better World in 2020" through concrete displays using the cloud. Based on the concept of "A rich life you aspire to, in your own way and in comfort," the facility displays "entrances," "living room, dining room, kitchen, private offices," "sanitary rooms, bedrooms," and more, and proposes a rich lifestyle in which people can live comfortably and independently by effectively incorporating optimal city and social services into their homes based on life logs of sounds, images, energy, etc. collected from home appliances and housing equipment. The tour is in the form of a tour, and visitors can experience the experience through demonstrations by attendants, and after the tour, they can exchange opinions in a meeting room in the facility. "Wonder Life BOX 2020" is a space that disseminates the latest information and leads to the creation of new business partners and the creation of new business models. @Our project members Sales: Okawa Nobutoshi Direction: Suzuki Keichiyo concept design: Abe Sachiko, Nakamura Hisataka, Koga Sayaka, Yoshida Keisuke Production: Tomibayashi Kenji, Terui Masamichi, Yano Tomohiro, Nishi Hideyasu, Yamashita Yuko, Matsubara Atsuko, Fujihira Kiichi <Awards> ● Encouragement Award at the 34th Display Industry Awards (2015) ● Selected for the Japan Space concept design Awards 2015 Areas of responsibility: design, layout, basic concept, design administration, construction, construction supervision, interior administration

Panasonic exhibited their appliance products (white goods) for the first time at Europe's largest home appliance trade fair. The high-performance technology hidden in the products is displays in a powerful tower showcase made of high-quality glass and black mirror. As these towers are connected, each message overlaps, and the concept message that runs through the products is expressed throughout the entire space. We assisted with the planning, design, layout, engineering, production and construction. (Messe Berlin Trade Fair Center) Areas of responsibility: design, layout, planning, production and construction

This was Kaneka Corporation's first exhibition at Milano Salone, the world's largest concept design trade fair. The company aimed to bring out the potential of OLED lighting panels, which are expected to be the next generation of lighting source and are thin, light, and emit soft light as a surface light source, and created a space themed around a Japanese bar, with the image of "cherry blossoms at night." In addition to the actual design, layout, planning, production, and construction, Kaneka handled the total production, including venue arrangements, on-site operations, and coordination with creators. (Design: Torafu Architects, Inc.; Lighting: Okayasu Izumi Lighting Design Office) (Milan, Italy) Areas of responsibility: design, layout, production, construction, research, planning, operation, management

In light of the changes in the social environment and consumer awareness since the earthquake, Sharp designed the entire booth to look like a "house" in order to promote new products and businesses based on its concepts of "Eco-Positive Life" and "concept design Life." On the main stage, which was the face of the booth, a large 50-screen LCD display prominently promoted the solar company.

Fairwood Partners and NOMURA Co.,Ltd., Ltd. jointly exhibited at Eco-Products. The exhibit introduced the Fairwood concept, which promotes the circulation of forest resources and healthy economic activity, as well as examples of NOMURA Co.,Ltd. 's Fairwood and other environmentally friendly initiatives. We assisted with everything from research and planning to operation and management.

The "National Conference for Creating a Rich Ocean" is held every year in various locations in the country, attended by Their Majesties the Emperor and Empress, to raise awareness of the preservation and cultivation of marine resources and the environmental conservation of the seas, lakes, and rivers in which these creatures live. In recent years, marine resources have been declining, and the restoration of resources and ecosystems has become a national issue. Through this conference, various initiatives are being promoted, such as the promotion of aquaculture, cleaning of rivers and coastal areas, and tree planting campaigns. Areas of responsibility: design, layout, Production and construction, Management

Approximately 1,000 carefully selected posters, products, art, illustrations, etc. from the approximately 100,000 items in the Shiseido Corporate Museum's collection were re-edited and displays with a focus on "beauty," introducing Shiseido's corporate culture, which has pursued beauty for 138 years. (Shanghai, China) Location: Production and construction