WorksConventions& Events

This project involved the development of Motona Beach in Kyonan-machi, Awa-gun, Chiba Prefecture, and a demonstration event, utilizing Chiba Prefecture's "Project to Promote High Value-Added Tourism Content." The new use of the beach after the summer high season was named "Seaside Time," and the project was planned and implemented from September to November 2022. The special event held on November 12th and 13th offered new seaside experiences, including the first and largest participatory sky lantern and candlelit night in the Uchibo region, upcycled art using local waste materials such as driftwood, and gourmet food trucks showcasing the charms of Uchibo, attracting many visitors. Our company spearheaded the entire process, from administrative work for the application to Chiba Prefecture, planning, promoting the event's demonstration experiment (planning, concept design, setup, operation, and promotion), effectiveness verification, and reporting.

While conveying Panasonic Group's major policy, "Panasonic GREEN IMPACT," to visitors through displays, we embodied it in the overall spatial concept design, creating displays booth that minimized waste as much as possible. By considering the environmental impact, using minimal building materials and flooring, and making extensive use of recycled materials, we reduced the carbon footprint in terms of booth construction and logistics, and communicated the group's policy to the world. In addition, the symbolic signs placed in each area were concept design using products. By providing places for people to gather as symbols and constructing them with products, we were able to clearly appeal the message to both visitors and the media.

The SC Business Fair is the largest event in the industry, organized by the Japan Shopping Center Association, bringing together all those involved in the shopping center industry. Our company also exhibited for three days from January 25th to 27th, 2023. In conjunction with the book "Let's Create a 'Happy Space' - The Dedicated People of NOMURA Co.,Ltd.."*, published in February 2023, we created a booth concept design based on white, with mirrored walls, books displayed on fixtures and shelves, and offered coffee, creating an atmosphere that would make visitors feel "happy." A total of approximately 670 people visited our booth over the three days. * "Let's Create a 'Happy Space' - The Dedicated People of NOMURA Co.,Ltd.": This book introduces cutting-edge space creation projects undertaken by our company, ranging from amusement facilities to hotels, museums, and offices, all aimed at evoking "happiness" in people.

"Marunouchi Street Park (hereinafter MSP)" is a social experiment project that examines the future of Marunouchi Nakadori in Tokyo and how it can be utilized. "MSP 2022 Winter," the seventh event since its start in 2019, expanded its area from Marunouchi Nakadori to Gyokodori in front of Tokyo Station, making it the largest event to date. Our company participated as the overall planning partner and operations manager. The theme this time was "MSP Twinkle Street." Block 1 in front of the Marunouchi Building was themed "Twinkle Party," and a Christmas market design, layout in collaboration with stores in the Otemachi, Marunouchi, and Yurakucho area. A festive winter space filled with heartwarming features such as a merry-go-round bench, a ring toss game with lights, and hot benches surrounding trees was created. Block 2 in front of the Marunouchi 2-chome Building was themed "Twinkle Terrace," and featured popular street piano performance spaces, photo spots with illuminations as a backdrop, and long hot benches, creating a relaxing space where visitors could enjoy the winter illuminations. Furthermore, in the first-ever MSP event on Gyoko-dori in front of Tokyo Station, the "Marunouchi Street Rink," using an environmentally friendly resin ice rink, was installed, allowing visitors of all ages to experience the joy of outdoor skating, and was well-received. (Event period: November 29, 2022 - December 25, 2022)

It is a project of "Marunouchi Street Park", which is being worked on as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space" on Marunouchi Nakadori, Tokyo. The summer of 2022 will include a verification of what parks in the city center should be in order to make them permanent.・We verified the ideal way of safety management with a view to the park-like space. Based on the concept of "Marunouchi Street Park for everyone," we have created a city park space where people from all walks of life can feel nature with all five senses, connect with people, the city, and culture, and feel like spending a leisurely time. In addition, we arranged an inclusive table, a library, a refreshing space for light exercise, a street piano, etc. to provide opportunities for communication among visitors, and many people enjoyed them. (Holding period: 2022/8/2-9/11)

This project involved the design, construction operation of the Sega booth at Tokyo Game Show 2022. Following the COVID-19 pandemic, this marked the first in-person event in three years since 2019.

This project is organized by the "Art Project Executive Committee," established by the Tokyo Metropolitan Government Bureau of Port and Harbor to further enhance the appeal of the waterfront sub-center area and establish art as a part of the city. Our company was in charge of planning and managing the "ARTBAY TOKYO Art Festival 2022," which was held in 2022. The purpose of this project was to promote the appeal of the waterfront sub-center and art to many people through the first art festival held in the waterfront sub-center, and to increase awareness of "ARTBAY TOKYO." Therefore, this project required handling a wide range of tasks, from displays artworks and managing operations to creating and managing a dedicated festival website, public relations, and creating AR content.

Located on the first floor of the main building at the Kawasaki Plant, this facility combines Fujitsu Sports with a flexible communication space. Based on the concept of "a place where everyone with diverse values can gather on an equal footing and move forward positively towards their dreams," displays corner, featuring items related to various sports teams and athletes, as well as items that deepen understanding of parasports, is designed to be easily accessible for wheelchair users. Some of the display stands and benches use precious wood carefully cultivated at a children's independence support facility in Engaru Town, Hokkaido, which has strong ties to the 1964 Tokyo Olympics. An event space is also included, ensuring a space that can accommodate various workshops and events. [Social Issues/Customer Issues/Requests] We received a request to incorporate Fujitsu's new work style reform concept, "Work Life Shift," which focuses on the well-being of each individual and aims for autonomous work. [Solution] We proposed a cheerleading-led flexibility exercise class using the event space, providing an opportunity to improve employee well-being during lunchtime. [Customer Feedback] We were able to effectively convey the philosophy of the corporate sports room through the spatial design. It also serves as an effective communication platform and has been very well received. <Our Project Members> [Sales & Project Management] Yuya Ono [Planning, design, layout] Kei Tamura, Akane Yamaguchi, Junichi Ito [Signage & Graphic concept design] Akane Yamaguchi, Junichi Ito [Production & construction] Toshiaki Hatada

This is the Panasonic booth at IFA 2022, the world's largest consumer electronics show, which was held in Berlin for the first time in three years due to the impact of the COVID-19 pandemic. When considering displays concept design in the post-COVID era, we embodied the changes in lifestyle and values caused by the pandemic, as well as Panasonic's major policy, GREEN IMPACT, in the spatial concept design. We concept design the space mainly using light and fabric, while minimizing waste as much as possible in the design and construction. As a result, we achieved a carbon footprint that was 70% lower than in 2019, and the significant reduction in CO2 emissions from materials such as wood and steel, as well as logistics, is something we believe will make a significant impact on the future of events and displays in a post-COVID society. [Social Issues/Customer Issues/Requests] The request was to embody Panasonic's new slogan, GREEN IMPACT. [Solution] By rethinking the nature of spatial concept design and exploring displays for the future that are not extravagant, we created a booth that links with Panasonic's new slogan. <Our Project Members> [Sales & Project Management] Nomura Medias: Makihide Ono [Planning & Basic Concept] Keita Kobayashi [design, layout] Daisuke Nishida, Akane Arimoto, Noriaki Terunuma [Production & construction] Nomura Medias: Yoichi Miura

The Nokogiriyama area in Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japan Heritage, faces challenges such as a decrease in overnight and sightseeing tourism (increase in day trips by private car) due to the opening of the Tokyo Bay Aqua-Line and Tateyama Expressway, and the revitalization of various tourist bases that were hit hard by Typhoons 15 and 19 in 2019 and the COVID-19 pandemic. In the midst of this challenging environment, five businesses, including Kiinokuniya Co., Ltd., created a plan to revitalize tourism in the Nokogiriyama area and submitted it to the Japan Tourism Agency's 2021 "Project to Promote the Revitalization and High Value-Added Development of Existing Tourist Bases," which was selected. As part of this project, two demonstration experiments were conducted. 1. Beach sauna event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the winter season, when tourist use is low, in order to revitalize the beach, which was once a tourist base. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, promotion), effectiveness verification, and reporting. 2. A trip overflowing with my favorite things "Jobus!!" A demonstration operation event for a sightseeing bus (secondary transportation) that connects various tourist spots across city borders, which had been a long-considered issue. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the preparation of the demonstration operation, effectiveness verification, and reporting. 1. Beach sauna event "Sea and Sauna" [Social issues / Customer issues / Requests] The diversification of the social leisure industry and the shift to day-trip private car tourism in the Nokogiriyama area have not only led to a decrease in beach leisure visitors who have been driving the region, but have also led to a decline in related tourism businesses and a decrease in visual and experiential vitality. Although the situation remains difficult due to damage from large typhoons and the COVID-19 pandemic, it was assumed that the event would be one that could easily convey the charm of the Nokogiriyama area. Furthermore, it was desired that this experiment would explore the possibility of commercializing a new customer target group for Kinokuniya, namely "sauna users," and to cultivate knowledge for conducting beach sauna events more effectively and efficiently in the future. [Solution] This was an experiment for a sauna event that would energize both the region and the business, and it was conducted at the same level as the official launch. A multifaceted media plan including naming and artwork based on the brand strategy, press releases/SNS/influencer utilization and measures based on the response, introduction of web and electronic tickets, an operation manual including countermeasures against COVID-19, a food market and sauna that convey the charm of the region, environmental design using local artists, and a phased survey that anticipated reservation cancellations due to COVID-19 were all held as a single event project. 2. A trip overflowing with what I love "Jo Bus!!" [Social issues/Customer issues/Requests] With day trips by private car becoming mainstream, issues such as "shorter stay times," "limited destinations" and "non-car users moving away from tourism" have occurred, and we felt that the tourism economy was stagnating, but we lacked the resources to quantitatively grasp and analyze the situation. Furthermore, securing resources and establishing verification procedures proved difficult in demonstrating methods for promoting tourism in the Tokyo metropolitan area and exploring the possibilities and ideas of sightseeing routes. In response to these requests, the challenge for this project became how to solidify the foundation for transitioning the trial operation into full-scale operation, while simultaneously giving shape to the ideas envisioned by our clients. [Solution] Although it was a trial operation, it was conducted using procedures designed for full-scale operation. The trial operation was structured as a single event project, incorporating elements such as naming and artwork based on brand strategy, media planning and analysis of responses starting approximately one month prior to the 36-day operation period from January 4th to February 8th, 2022, the experimental introduction of web and electronic tickets and preparation of response manuals for crew members, the introduction of a digital stamp rally to promote sightseeing and understand behavioral patterns, and phased surveys anticipating reservation cancellations due to COVID-19. The results of each trial experiment, "Sea and Sauna" and "Jo Bus!!", were compiled by our company so that the reports themselves could serve as guidelines and be utilized in future discussions with relevant parties. <Our Project Members> 1. 1. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and Project Management] Kenji Nakano [design, layout] Hirofumi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki 2. A trip overflowing with my favorite things "Jobus!!" [Development and Project Management] Akihiko Nishimura [Sales] Kenji Nakano [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki ~Related Links~ [nomlog] - Turning local aspirations into reality Chiba Prefecture Kyonan Town Revitalization Project

Launched in 2019, "Marunouchi Street Park" is a social experiment project that examines the future direction and utilization of Marunouchi Nakadori Street. For the winter season, with the spatial concept of "Let's enjoy the winter street," scenes were created in three blocks spanning approximately 300 meters, where visitors could enjoy illuminations and feel warmth with all five senses. Block 1, themed "Wonder Dining!", featured a glass house where visitors could dine while enjoying the illuminations, as well as playful areas such as tree hammocks and a giant chess set. Block 2, themed "Wonder Lounge!", centered around a two-story hut that served as both an information center and a shop, and included a postbox with a simulated flame for mailing purchased Christmas cards, a billiard table that could be enjoyed under the illuminations, and a scene where visitors could relax warmly in a fire pit while enjoying a street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and "Artists in Fire Terrace," where artists create their works around a fake fireplace. (Event period: December 2nd to December 25th, 2021) Our company's "Illumination Tour for the Visually Impaired 2021 Winter" This tour is themed "dialogue" and is a walking tour designed to provide a truly comfortable space experience for "everyone." Volunteer staff escort visually impaired participants through three blocks (approximately 300m in total length) of Nakadori Street, which is beautifully illuminated in winter, aiming to provide a program that allows them to enjoy themselves through conversations that warm both their hearts and bodies. During the "Marunouchi Street Park 2021 Summer" event (August-September), we observed use by visually impaired individuals. This led us to conduct interviews with people who were born blind. The results included comments such as, "The places I want to go are places I've been to before and enjoyed," "The first step is always nerve-wracking when going to a new place," "I didn't know Marunouchi had a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, we decided to implement this tour with the hope that by providing clear information to visually impaired individuals and guiding them with reassuring support, we could convey the charm of Marunouchi in a kind and thorough manner, making them want to visit again and grow to love Marunouchi Nakadori even more. We also hoped that this could serve as an opportunity for "everyone" to "feel the seasons, connect with others, and spend time there." <Our Project Members> [Project Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [concept design] Tomoyuki Sakuma, Kazuki Ozawa, Miwa Matsubara [Architectural Advisor] NAU: Kiwamu Okamoto [Production] Yukio Marumori, Fumiya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

The "PARA HEROes Exhibition" is an exhibition planned to spread the message of diversity and inclusion to Japan and the world by having four young artists and creators express the appeal of the sport and athletes using "para table tennis" as their theme. As part of NOMURA Co.,Ltd. 's efforts to support activities that contribute to the promotion of sports, and also due to the connection made through the "COLORS" event held in October 2019 to commemorate one year until the Tokyo 2020 Paralympics, we were able to sponsor the exhibition by providing planning and concept design. What did the artists feel when they encountered "para table tennis," what did they think when they tried to translate that into their works, and what did they want to convey through the works they created? What emerged from this was a way of expressing what they saw through their own sensibilities, without fixed ideas or preconceptions. We also hoped that visitors would break free from preconceptions through the artists' expressions, increase their empathy for parasports, and engage with the works with an open mind, so we concept design the space with the concept of "Uncoated." The elements that make up the space also make the most of their natural textures, and materials with textures related to each artwork are also incorporated. We paid close attention to the presentation so that the charm of each artwork would be best brought out. In line with NOMURA Co.,Ltd. Ltd. Group's guideline of "providing added value from an environmental perspective," this displays is concept design so that approximately 90% of the materials can be reused as is. The wood used was selected in accordance with the Fairwood Support Declaration. <Our Project Members> [Planning Support & concept design] Akane Yamaguchi, Ryo Onishi ~Related Links~ [Press Releases] ・"PARA HEROes Exhibition 2" sponsored by NOMURA Co.,Ltd. with concept design work is currently being held to great acclaim ・ NOMURA Co.,Ltd., Ltd. launches company-wide "Social Good" activities to create a positive impact on society and contribute to solving social issues [Announcements] ・"PARA HEROes Exhibition" sponsored with concept design work is currently being held

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

The public relations and displays space was set up alongside the G20 summit, which brought 30,000 officials and press from around the world to Osaka. It featured a floating, cutting-edge technology displays area inspired by a futuristic miniature world floating on the sea, a live kitchen reminiscent of street food stalls, and a bright white cultural area expressing hope from reconstruction to the Olympics. The three different areas were seamlessly connected and merged to concept design a new style of presentation that allowed visitors to relax and enjoy present-day Japan. [Social Issues/Client Issues/Requests] The client requested that we express Japan's innovative technologies and ideas that realize a virtuous cycle of environmental conservation and growth, creating a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively implemented waste reduction initiatives based on the concept of "3R" + "Renewable Sustainable Resources," and in the public relations displays, we realized cutting-edge technology and spatial concept design related to the marine plastic waste problem. The displays was structured to show Japan's technologies and initiatives for plastic resource recycling in stages: "Reduce," "Replace," "Reuse," "Recycle," "Collect," and "displays." With concerns that by 2050 the ocean will contain more plastic waste than fish, we created a floor design depicting a beautiful ocean to convey Japan's commitment to protecting this state of the sea. <Our Project Members> [Sales & Project Management] Yuji Hayamizu, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production & construction] Yu Kimura, Yoichi Miura, Yukari Takahashi, Shigeki Ueno, Yuka Tabata, Yuki Higashihara