Works#2022

Bridgestone has opened an innovation hub, "Bridgestone Innovation Park," in Kodaira, Tokyo. The central innovation center, "B-Innovation," is a facility to further promote interaction between people inside and outside the company, connect empathy for Bridgestone to co-creation, and accelerate innovation. We were in charge of planning, design, environmental production, and construction of "Bridgestone Open Innovation Hub," the entrance to "B-Innovation," where people can see and touch Bridgestone's core concept design and products to expand their ideas. We have also been in discussion with Bridgestone to carry out operation and spatial design based on behavioral science to lead people to the psychology they want to be.

This is an open innovation hub newly established in Marunouchi, Tokyo in September 2022 by Meiji Yasuda Life Insurance Company with the aim of creating new value through collaboration and cooperation with external parties. In addition to private companies such as startups and large corporations, it is used as a place for collaboration and cooperation with local governments, governments, universities, research institutions, and others. interiors concept design of the space expresses "intersection and expansion" throughout, so that the keyword of the hub, "collaboration and collaboration," can always be felt. In addition, in order to flexibly respond to various speedy working styles, including agile development, the furniture and fixtures are movable, but by placing comfortable sofas in the same space, the boundaries between on and off are intentionally blurred, and the entire space is coordinated to generate communication in various situations and help create ideas.

Building 15 of Sophia University's Yotsuya Campus is based on the theme of "turning the city into a forest," and aims to contribute to achieving the SDGs and realizing a carbon-free society, as well as to become a sustainable landmark for the region. It opened in the fall of 2022 as a base for adult education and community interaction. The three-story wooden building was designed and construction by Sumitomo Forestry, and is a fire-resistant structure. The main structural parts are made of "Kigurumi FR®," an original pure wood fire-resistant laminated lumber made from cedar from Tama. The facade, which is covered with crisscrossing wooden lattices, is concept design to express "diversity," "interaction with others," "truth," and "tradition," which are linked to Sophia University's founding principles. The first floor will operate a cafe that is open to the public, and will provide the space for a disaster prevention warehouse to nearby neighborhood associations as part of community contribution activities. The second and third floors are also used as classrooms for the "Professional Studies" course for working adults. We were in charge of design, layout, and construction of the third floor, which is used as a classroom for working adults. We aimed to create a space that would be a place to gather, learn from each other, and talk, and to foster wisdom. We also linked the story of the architecture to the materials that make up the space, using Nishikawa timber (cedar and cypress) from concept design, which, together with materials from Tama, helped build the city of Edo.

The predecessor of the main building was the Bicycle Museum Cycle Center, which opened in Daisen Park, also in Sakai City, in April 1992. It was then relocated and renamed to its current location in front of the station in March 2022, and was completely reborn. The displays 's concept is "Anyone who comes here will want to ride a bicycle," and it aims to help visitors discover the "true value of bicycles" and "make them want to ride bicycles" by making full use of the entire exhibition space to convey the appeal of bicycles from various perspectives. In particular, we focused on creating a space that would encourage people to change their attitudes by rediscovering the value of bicycles, a very familiar presence.

BLUE NOTE PLACE is a new type of restaurant that offers a casual dining experience with high-quality live music and DJ sets while blending in with the Ebisu area, where people with diverse values and lifestyles gather. The restaurant makes generous use of the open two-story atrium space, and is fully equipped with spaces to accommodate a variety of uses, including dining, a bar, a lounge, private rooms, and a terrace. While the restaurant primarily operates as a dining and bar, it is a space that seamlessly combines food and music, allowing customers to casually enjoy live music and DJ sets with a table charge. We were in charge of design, layout.

This is a development and demonstration event of Motome Beach in Kyonan Town, Awa District, Chiba Prefecture, utilizing Chiba Prefecture's "Tourism Content High Added Value Promotion Project". We named the new use of the beach after the summer high season "Beach Time" and planned and implemented the project from September to November 2022. The special event held on November 12th and 13th offered new seaside experiences such as the first and largest participatory sky lantern and candle night in the Uchibo region, the installation of upcycled art using local waste materials such as driftwood, and a gourmet food truck that allows you to taste the charm of Uchibo, and attracted many visitors. We promoted a series of efforts, from secretarial work for the application to Chiba Prefecture, planning, promoting the demonstration experiment of the event (planning, concept design, construction, operation, promotion), verifying the effects, and reporting.

This is concept design and construction supervision of the second store in Saudi Arabia for the Kyoto-based coffee shop brand "%ARABICA". The client requested that a 900m2 warehouse be renovated and a custom-made gigantic roasting machine be installed. We planned a theater-like store that would make the most of the vast space while showcasing the gigantic roastery. A stage was set up at the back of the store that could be seen from any seat, and the roasting machine, which is the main attraction, was placed majestically in the center. The bean cellar, which is the symbol of "%ARABICA", surrounds it, livening up the main attraction. The store is also home to the excellent baristas of "%ARABICA", who act as an orchestra. A U-shaped kitchen counter was set up in the center of the store, and comfortable sounds were created to resonate throughout the store along with the baristas' brilliant performance. In order to allow customers to enjoy the live feeling of these two main attractions from anywhere in the store, we created a large pillar-free atrium and arranged the seats around it. The main seating area is made up of box seats separated by sheer curtains. Considering the Saudi Arabian people's concern about the distance between men and women, these seats are laid out in two tiers on both sides of the atrium. There are also bench seats around the kitchen counter where you can watch the barista right in front of you, and counter seats with a view of the whole store, allowing a variety of seating options to suit different customer demographics. Comfortable light pours in through the perforated metal from the atrium ceiling. These features have created a store where customers can enjoy delicious coffee and a theater-conscious concept design and production with all five senses, while making the most of the bright and open space.

This is a renewal project for the Yokoyama Visitor Center of the Ministry of the Environment's Ise-Shima National Park. As a place to convey the "connection between people and nature," which is the greatest attraction of Ise-Shima National Park, displays is centered on three themes that symbolize the activities of people who coexist with the nature of Ise-Shima (the culture of female divers, pearl farming, and Jingu Forest). As the core of the renewal, an experiential theater was installed, and immersive high-definition images of "Ise-Shima's distinctive landscapes, abundant nature, and people's activities" were displayed on a total of four screens, three of the walls and the floor. Interactive methods have been introduced as a place where children can learn while having fun, such as touching icons displayed on the screen to see visuals and explanations of living creatures.

TODAY’S SPECIAL Ebisu is a “food and lifestyle store” that is close to the daily lives of people who work, live, and gather in Ebisu. Our spacious store has the widest selection of plants in Tokyo, so you can grow them, live with them, and enjoy them. In addition to selling fresh flowers, we offer a wide range of daily necessities, such as bulk food ingredients and care products, that will give you the opportunity to start something new. We provided support for the opening of Ebisu Garden Place, from proposing a store opening to negotiating with the facility.

This is the first attempt by Mitsubishi Jisho Residences to propose an option plan for the concept design area that combines lifestyle, layout plan, materials, and built-in furniture into one package. In light of the COVID-19 pandemic, when people around the world began to reconsider the comfort of their living spaces, we proposed a "new standard" lifestyle in the post-COVID era, centering on the ideal form of residential space in an apartment, which is "a place to spend healthy and fulfilling time at home" and "the ability to balance daily life and work." The model room was the 70S1 type, which is considered the most popular family-oriented type out of the 12 types of residences on one floor. In this type, we aimed to create a living space that could be customized by the family to suit their lifestyle, and created a "multifunctional area" in the living and dining area. By dividing the large living and dining area with a shelf with storage, the family can take different actions while being in the same space, and the space allows them to feel each other's presence. The styling of the model room was based on the concept of "Japandi," and it was a proposal unique to our company, FOO, that was different from the atmosphere of previous model rooms.

L'Oreal Japan, the Japanese subsidiary of the world's largest cosmetics company, L'Oreal Group, has undergone its first major renovation since relocating its headquarters to Shinjuku Park Tower in 2006. The renovated office, named "Beauty Valley" based on the concept of "En", is imbued with the desire to create a place where beauty is born that connects the country of Japan, customers, business partners, and employees. The four seasons (spring, summer, autumn, and winter) are used as concept design themes for each area, and Japanese craftsmanship is used in furniture and decorations, incorporating Japanese beauty throughout. In addition, about 4,400 of the company's products, including about 60 types of eye shadow, foundation, and lipstick, were upcycled and used for paint, light shades, tiles, etc. In pursuit of sustainable beauty, the office has been designed to fully express L'Oreal's beauty by installing product display fixtures similar to those in stores. In addition, the office has been designed with attention to detail in light, sound, materials, etc., and in accordance with LEED standards, an international certification for sustainable buildings that guarantees energy efficiency and waste management. Our company participated in this project as the general construction company for interiors.

TBS has set the area concept of "Shake the World. AKASAKA, an entertainment town that shakes up all worlds," and is aiming to complete the "Akasaka 2-chome and 6-chome District Redevelopment Plan" and the existing area (TBS Broadcasting Center, Akasaka Sacas, TBS Akasaka BLITZ Studio, TBS Akasaka ACT Theater, Akasaka Biz Tower) in 2028. As the third step, "Akasaka BLITZ," which has delivered various content as a live space, will be renovated into "BLITZ Studio" dedicated to television program production. The first floor will feature an displays space in collaboration with popular programs, and the third floor will feature a viewing space for the program studio. In this project, we planned, designed, and produced a facility attraction monument that will contribute to the revival of Akasaka's vitality, which was lost during the COVID-19 pandemic, and a gallery that gives a sense of the history of the station from its opening to the present, in the foyer in front of the "concept design Studio" studio and the staircase leading to the third floor studio. The monument embodies the connection between TBS and its viewers, and at the same time, from the perspective of the SDGs, it advocates a recycling-oriented society by creatively reusing 1.4 tons of "audio-broadcasting equipment and materials scheduled for disposal." The adjacent staircase connects the gallery, which traces the evolution of audio-visual media over TBS's 70 years, to the viewing studio, creating a space where visitors can experience TBS's history from its launch to the present day.

This is the Machida store of PAPABUBBLE, an art candy shop originating from Barcelona, Spain. We aimed to create a symbolic concept design that would be the base of the PAPABUBBLE brand in the Machida area, taking advantage of the long and narrow section located next to the escalator in the shopping mall. The section had low visibility from the entrance of the shopping mall, and the view from the escalator changes from up and down, and it could be approached from multiple traffic lines, so the main viewpoint was not fixed and it was difficult to "show the store's face" and attract customers. Therefore, we made a plan to make good use of the location, which can be seen from all angles, up, down, left and right, thanks to the escalators and multiple traffic lines, and turn it into a strength for attracting customers. Specifically, we boldly arranged about 7m x 90 aluminum bars that resemble candy bars, the symbol of PAPABUBBLE, in the space, and painted each side a different color to create a mechanism that changes color depending on the angle from which it is viewed. This visual effect is used to attract customers into the store, and the floor plan is designed to allow them to enjoy shopping. The gradual color changes also represent the variety of PAPABUBBLE candies and their flavors, which are created through magical performances.

This is the Saitama Shintoshin store of PAPABUBBLE, an art candy shop that started in the back alleys of Barcelona and has spread to more than 30 countries around the world. It is an experiential store where candy craftsmen and customers can enjoy candy together through candy making performances that take place in the store. In the Saitama Shintoshin store, we aimed to create a seamless store that removes the boundary between the kitchen space where the performance takes place and the customers as much as possible so that customers can enjoy making candy more realistically. Therefore, the interior concept design is based on the concept of making customers feel as if they are in the kitchen, and the main material is the same stainless steel as the kitchen. Kitchen equipment and kitchen materials are scattered throughout the store. In addition, in the stock space in the store, we deliberately use vinyl curtains for factories to show the ingredients of the candy, maximizing the sense of realism of art candy being created right in front of you. As a next-generation candy shop that is conscious of experiential consumption and SDGs, we have launched a project that allows customers to participate in production, and a new service that transforms the edges of candies that were previously disposed of as scraps into premium products that are difficult to obtain.

The HU Group's mission is to "create new value in healthcare." The "HU Bioness Complex" is a core facility for the healthcare business that symbolizes this. This is a place where the future of all life is created by combining the accumulation of data on life, or "Bio," with the creativity of business, which brings innovation to the industry. In order to realize the facility's concept of "Connect, Show, Nurture," we were responsible for the overall "communication design" of the facility, including concept design of the working environment for employees, the planning and production of the space and content that will introduce the value provided by the facility to guests, the naming of the facility, the branding of the facility logo, signs, etc., and the promotion and concept design of novelties, leaflets, and opening events.