Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

Project Introduction
Projects

Project flow used at NOMURA

Our job is to solve all issues relating to spaces for our clients.

By creating highly attractive environments based on consumer-centric thinking, we aim to contribute to the business prosperity of our clients and enrich the lives of the customers (end-users) who gather there, thereby providing them with Delight and Passion.
We create "emotional experiences" that evoke feelings of excitement and anticipation, which can only be felt by visiting that space, and we foster communication within that space where people meet people, people meet things, and people meet events directly.
We are a "space production company" that maximizes the appeal of all "places" where people interact, such as commercial facilities, hotels, museums, showrooms, displays, and events.

Project flow used at NOMURA

Projects and member involvement

Sales positionsPlanning positionsDesignersproduction manager
① 調査・企画・コンサルティング
①Research, Planning, 
and 
Consulting

Formulating various surveys, analysis, concepts and business / operation plans concerning customer requests and issues.

②デザイン・設計
(2) Design
and technical design

Design, layout based on both concepts and plans.

(3) Production and construction
(3) Production and construction

Producing displays based on designs, and constructing the exterior and interior areas of facilities

④ Operation and Management
④ Operation and Management

Operating facilities and events based on business and operation plans, providing support to attract customers to these facilities and events, and conducting revitalization and maintenance.

Achievements built from friendly rivalry involving various project members

CultureGet to know the company culture

Numerous failures increase what we can do. The essence of spatial design: uniting a team through proactive action.

Numerous failures increase what we can do. The essence of spatial design: uniting a team through proactive action.

Hikaru Sato has led numerous projects at the forefront of space creation. Currently, as the section chief of the Cultural Environment Business Division, he is demonstrating his skills in a new field with government as a client. How did he establish his unique style of engaging those around him after painful failures in his younger days? We delve into the trajectory of his never-give-up challenges and his passionate feelings about creating spaces. Aligning the team's direction starting from imagination. Facing the challenge of creating spaces with no right answer. Since joining the company in 2014, Sato has consistently been in charge of PR facilities such as corporate showrooms and displays. In 2026, he moved to a department in charge of cultural facilities such as museums and science museums, and is now in an environment that requires a different approach from his previous work with private companies. Sato: "I was assigned to my current department this year, and I'm serving as section chief despite having little experience in cultural facilities. Our clients are mainly government officials, so unlike private sector projects where we are continuously contacted as an extension of established trust, we need to acquire projects from a flat starting point each time, through fair proposals and other processes. Therefore, it requires a perspective that looks ahead to societal trends several years into the future, conducting broad research on social issues and subsidy trends, formulating hypotheses, and finding the seeds of work. The approach is very different from what I've done before, so I make new discoveries every day." In a department with many experienced veteran employees, Sato sees his role as "bringing an outside perspective and expanding the organization," and says the following: Sato: "While inheriting the best practices unique to cultural facilities, I also want to explore new markets that we haven't been able to fully pursue until now. The department I've been newly assigned to has many experienced members who have been involved in cultural facilities for many years. I hope to combine that with a new perspective, based on the knowledge I've cultivated in the private sector. To that end, I want to actively communicate with other departments and expand the scope of our business by involving everyone." Sato, who takes on the role of job leader, bringing together diverse experts from both inside and outside the company and driving the progress of projects, says that there are values that underlie his daily work. Sato: "When we create spaces, there isn't a clear right answer from the start. That's why, even from a sales position, I value imagining how we can solve problems and proposing those ideas to the creative members. I also try to deeply imagine the intentions behind concept design that come in and align with how they connect to solving the client's problems as a team. To that end, I always strive to be someone who understands the project more deeply than anyone else and can show the direction." He earned his place at the company through his proactive approach. The professional responsibility learned from a painful mistake Sato says that during his student days, he took a leave of absence to travel the world as a backpacker. Behind that action was a strong feeling he had at the time. Sato: "I was troubled by the gap between the university life I had initially envisioned and the reality, and I felt impatient and frustrated with those around me. In that situation, I worked backward from the fact that I needed to be able to compete by the time I got a job, and I decided to grow by having experiences that others hadn't had. I saved up money myself, took a leave of absence from school, and went on a backpacking trip to various countries, starting with South America." After returning to Japan, when it was time to look for a job, Sato recalls a certain encounter. Sato: "Seeing me backpacking all over the place, my professor at the seminar I belonged to at the time introduced me to an alumnus who was working in the display industry. I was strongly attracted to the way that person spoke about their work with such enjoyment and pride, and I decided to aspire to work in this industry." Interested in NOMURA Co.,Ltd. during his job search, Sato sought out opportunities himself, even without any connections for alumni visits, and actively tried to deepen his understanding of the company by interacting with people. Sato: "I had a strong desire to work at NOMURA Co.,Ltd., so I explored various ways to find opportunities to talk with employees. Looking back now, it was a lot of trial and error, but as a result I was able to meet with several employees, and they sincerely taught me about the rewards and appeal of their work. I was deeply moved by their warm response and generosity, and I became determined to join the company." After joining the company, Sato was assigned to Osaka, and while busy with his daily tasks, he experienced an event that made him realize the true responsibility of his work. This happened when he was in his fifth year at the company and was in charge of an important project: the 100th-anniversary event of a leading Japanese general electronics manufacturer. Sato: "At the time, I was in charge of a part of a large-scale event. I successfully completed the site work, and the morning of the opening day finally arrived, but at that crucial moment, I failed to fulfill my responsibilities, and my superior severely reprimanded me. Furthermore, at a subsequent overseas displays, I made a series of mistakes that made me painfully aware of my lax approach to the most important moment for the customers. At the time, I felt that I had 'fulfilled my role,' but my superior pointed out that 'work is not just about completing the site work, but also about handing it over to the customer and seeing it through,' and I realized how naive my understanding had been. I realized that I had not been able to empathize with the customer and work from the same perspective, and I deeply regretted it." This experience prompted Sato to reflect on his attitude and change his approach to work. Sato: "Until then, my focus had been on 'completing the tasks,' but I realized that the essence of sales work is not that. What's important is building trust through the work, always looking at the project from a bird's-eye view, not leaving any gray areas that I don't understand unresolved, and increasing the resolution of each detail until I can fully explain it in my own words. The attitude of taking responsibility for the entire scope as a leader is something I acquired because of this failure, which made me painfully aware of my own immaturity." He drew a picture himself to join the discussion. Honest direction that led the JV project ▲Provided by: Osaka Pavilion, Public Interest Incorporated Association, Osaka Healthcare Pavilion Nest for Reborn, Japan International Exposition 2025 / Scope of responsibility: displays design, construction, and maintenance of the entire pavilion, and displays design and construction of the booths of 10 companies Client: Osaka Pavilion Promotion Committee for the Japan International Exposition 2025, Public Interest Incorporated Association, Osaka Pavilion, Japan International Exposition 2025 Having diligently accumulated experience by learning from failures, Sato will take part as a key member in the Osaka Healthcare Pavilion Nest for Reborn, Japan International Exposition 2025, an extremely challenging JV (Joint Venture) project in which multiple companies work together. Sato: "I joined an already-running project midway through, starting with a severe lack of information. Despite my lack of understanding, I took the initiative to organize the information, visualized each piece of information I grasped, and aligned my understanding with members both inside and outside the company. By honestly admitting what I didn't know and leading discussions based on what I did understand, I gradually built trust, and those around me began to listen to my suggestions." Sato's strength lies in his style of deeply engaging in creative discussions despite being in sales, and visualizing ideas by drawing pictures himself. Sato: "I believe that having a shared understanding is paramount for members with diverse backgrounds to move in the same direction. To look at vague information from the same perspective, I led discussions using pictures, diagrams, and analogies. In meetings, both internal and external, whenever I felt that the conversation was going off track, I would draw a picture and say, 'For example, it's like this, right?' to try and align our understanding in detail. Sometimes the response would be, 'That's right,' and sometimes, 'No, no, I was thinking it like this,' but I think it's an important process because it allows us to find discrepancies early and build the discussion from there. I would join the creative members when they were discussing late into the night, and together as a team, we would align on the direction we should take as a company. This style of working alongside the team, which we had cultivated through past projects, became a great driving force in advancing this complex project." After overcoming numerous difficulties, when the project took shape, an overwhelming sense of emotion unique to creating a space awaited them. Sato: "When the Expo opened and visitors actually entered the pavilions we created, and I saw the flow of experiences we had always imagined, and the sight of them enjoying themselves, I was overcome with emotion. It was a continuous series of tough adjustments and dirty work, but it was a moment when I felt that everything had been rewarded, and I thought, 'Ah, we worked so hard to see these smiles.'" Sato says that the greatest appeal of working at NOMURA Co.,Ltd. is the people and the joy of creating something as a team. Sato: "This job absolutely cannot be done alone. I am surrounded by many passionate members who not only teach me the hardships of the job but also genuinely try to enjoy it. To be able to stand at the heart of manufacturing and create spaces together with such warm yet professional people, that is what I feel is the greatest reward of working in sales at NOMURA Co.,Ltd." Accumulating failures makes you stronger. An insatiable desire to explore "experience creation" that goes beyond the framework of space Having experienced numerous sites, Sato is now in a position to lead the organization in his newly assigned department. Looking ahead to his future career, he says the following, with an eye on creating new value that is not bound by the framework of space. Sato: "At the core of my work is always the desire to keep challenging myself with things I've never done before. Our company's work is not just about creating spaces, but about designing the 'thoughts,' 'behavior,' and 'relationships' of the people that are born there. In the future, I want to expand the means of solving our clients' problems by combining the perspective of creating experiences and communication that arise there, in addition to creating the space itself. To that end, I myself want to continue to eagerly absorb new markets and knowledge and keep challenging myself." Furthermore, Sato sends this passionate message based on his own experience: Sato: "The greatest energy source for working is a strong desire to do this. At NOMURA Co.,Ltd., there are many colleagues who will embrace your enthusiasm and work alongside you to make it a reality. If you have even the slightest desire to do it, cherish that feeling and take that first step." And finally, he adds a word of encouragement based on his own experience to everyone who is about to jump into a new environment. Sato: "When you look at the people around you who are successful, it might seem like they are all excellent and never make mistakes. But in reality, everyone struggles behind the scenes and experiences many failures. At first, I also had a period where nothing went right and I was troubled. The fact I learned during this failure-filled working life is the obvious: growth only comes through challenges! If you face your challenges head-on and carefully build up your actions one by one, you will surely be able to do more. That's why I urge you to jump in without fear of failure." Starting his career with unwavering enthusiasm, Sato has grown into a leader who drives projects in cooperation with others, using numerous failures and self-reflection as fuel for growth. His sincere attitude of continuing to challenge himself honestly will continue to open up new possibilities for space while accompanying diverse professionals. *The information provided is as of April 2026.

Grasping the essence and transcending one's own limitations. The real challenges of salespeople who explore uncharted territories and continuously create new spaces.

Grasping the essence and transcending one's own limitations. The real challenges of salespeople who explore uncharted territories and continuously create new spaces.

Yuji Kato has led numerous challenging projects at the forefront of space creation. From spring 2026, he will be transferred to Tokyo, where he will be showcasing his skills in a department that handles the largest developers. Starting his career with a gap between his initial assignment and his current role, how has he established his own unique style? We delve into his breakthrough power to challenge uncharted territory and his strong vision for shaping the future of space. Thinking through the optimal solution. A stance of stripping away conditions and discerning the "essence" of the customer. Kato belongs to the Urban Retail Promotion Headquarters and is in charge of promoting projects as a chief. He talks about his role as he deals with high-level projects on a daily basis. Kato: "I'm involved in various projects, taking on two roles: as the client's sales contact and as the project manager. I'm not only managing the progress of projects that have already been awarded, but also doing sales promotion to develop future work. My current department is small but highly skilled, and the environment demands a high level of both quantity and quality. That's why I myself must take the lead in embodying added value. I also believe it's an important role of mine to give back to the team the knowledge I gained from working with many developers during my time in Osaka, and to support members who are busy with their work." Kato has certain values that underlie his work as he manages projects handled by the largest developers, projects that demand high standards in both quantity and quality. Kato: "What I always keep in mind is the perspective to discern the essence of things. I think about the true feelings behind the words the other person is saying, and where their explicit and implicit needs lie. In the business world, the direction of proposals is often determined by conditions such as profit, cost, and effort, so I make it a point to remove all those conditions, think through 'what is truly best,' and then add the conditions to find a solution. I value this kind of complex thinking process." Furthermore, this value is also reflected in Kato's sales style of expanding his own scope of work. Kato: "I value not limiting my own scope of work and always expanding my field. Even in unfamiliar areas, I can work in a way that is true to myself by asking questions, proactively proposing ideas that lead to new value, and driving them forward on my own initiative. That's why I don't get caught up in short-term profits, but broaden the scope of communication with a curiosity that looks to the future. I feel that such proactive actions ultimately lead to providing value that exceeds customer expectations." Jumping into new fields. Overcoming the gap between expectations and reality, this young employee took on the challenge based on fundamental skills. ▲ "Hankai Tramway Hanadaguchi Station Canopy Renovation Work" Provided by Hankai Tramway Kato says that during his student days, he aspired to work in a field that would have an impact on society and aimed to work for an advertising agency. He reflects on how he decided to join NOMURA Co.,Ltd. during his job search as follows: Kato: "Actually, during my job search, there were times when I hesitated about accepting the job offer I received, but when I honestly explained my situation and thoughts, they treated me with sincerity. Their humanity and high expectations of me were the deciding factors in my joining the company. At the time, I applied with the understanding that it was an event company, but after joining, I was exposed to the unexpected depth of the display industry, specifically spatial production, and I realized the excitement of taking on challenges in a new environment." His workplace and assigned market were different from what he had initially hoped for. However, in that environment, Kato increased his motivation with his unique perspective. Kato: "Although I started in an environment different from what I had initially hoped for, I had the mindset to find and create enjoyment wherever I was. First, I thought I would do my best wherever I was given. I played soccer when I was a child, but because my father's job required us to move around a lot, I had the experience of joining new soccer teams wherever we went. From that, I learned that in any community, it is essential to have a solid foundation and the basics before relying on any outstanding abilities. The same applies to work, so I considered the first 10 years as a period of training to build a solid foundation that would be useful anywhere, and I focused on doing more practical work than anyone else." While building that foundation, he also explored new work with his natural curiosity. Kato recalls that a few years after joining the company, he volunteered for an unprecedented project to renovate a streetcar station. Kato: "The project came from the government, and the budget for the planning aspects, such as the concept and concept design, was limited. However, I was strongly drawn to it because I wanted to take on a new challenge with no precedent. It was a large-scale construction project that involved digging up roads and rebuilding the station, so there were concerns within the company that it was 'not a job for a spatial display company, but rather in the realm of the construction and civil engineering industry.' But that's precisely why I felt it was worth taking on." Despite internal concerns and strict budget constraints, Kato forged a path forward with great enthusiasm. Kato: "I conveyed my passion and vision to overcome the budget hurdles and persuaded my superiors that I wanted to gain new experience together with younger members. In the end, I teamed up with new employees and diligently completed the project. Even without a budget or precedent, I conveyed my passion and involved those around me to bring it to fruition. This experience of stepping into uncharted territory is a major starting point for me today, and it directly leads to my current work style of expanding my scope of work and proposing new value." Bringing together complex interests. The dynamism of space creation born from honest adjustments and passion ▲ "Nakaza Kuidaore Building" Kato, who has steadily accumulated experience through numerous projects, will eventually come to lead massive projects. He talks about his feelings at the time regarding the renovation project of the "Nakaza Kuidaore Building," which he volunteered to be in charge of in his fourth year at the company. Kato: "This project is symbolic of my 20s and 30s, and it is the work that helped me grow the most, both within the company and with the client. At the time, I was very happy and excited to be entrusted with such a large-scale project as a young person. When it restarted after the COVID-19 pandemic, the client told me, 'We want to continue to leave it to you, Kato,' so I took on the project with a strong sense of responsibility." Kato says that although there were complete changes to the plan during the long-term project, the client placed complete trust in the direction of concept design and entrusted it to our company's creativity. Kato: "I think a major factor was that the entire team, including our own designers, worked on the project while carefully considering the client's domain. Also, in a situation where a total of 40 people from various companies, both inside and outside the company, were gathered, I gained experience in a coordinating role, bridging the gap between their opinions, and finding common ground while respecting each other's views, which contributed greatly to my own growth." Furthermore, in the "Nichirakuza Sumo Hall" project, which began in 2023, he was required to act as an intermediary between the facility management and the tenants, coordinating under complex circumstances. Kato: "It was a project with many high-level demands, such as schedules and the facility's requests. I made sure to organize all the conditions, visualize the advantages and disadvantages, and build a process that would allow all stakeholders to make decisions with agreement. I feel that carefully understanding the intentions of each department and supporting internal coordination within the client, such as finding the optimal solution in the overall meeting, was key to the smooth progress of the project." In this project, Kato's unique flexible thinking was also put to good use in addressing the challenge of how to secure the budget. Kato: "I proposed the idea of using celebratory flowers from the opening as decorations to create 'celebratory lanterns,' and it was adopted. If you make a proposal that you have thought through with sincerity, it will surely be accepted even in difficult situations. The greatest appeal of this job is being able to improve the situation through your own actions and increase the number of allies." When in doubt, choose the difficult path. Kato expands his scope into unprecedented areas and leads the future of space, not only in his role as a salesperson but also taking on a wide range of tasks himself. In order to be able to do this, collaboration and building relationships within the company are indispensable. Kato: "If you clearly convey your thoughts and passion, people around you will surely listen. That's why I am always conscious of building relationships not only with project members but also with people on the same floor or in the building. I also value communication outside of work and try to be agile and show up at various events. And above all, I am committed to leaving a solid track record in order to make my words persuasive. I believe that only with a track record can I have the influence to take on new challenges." Having accumulated a track record and trust both inside and outside the company, Kato says this about the goals he wants to take on in the future. Kato: "Until now, our focus has been on creating spaces, but going forward, I want to create a new business model that is like 'consulting consultants,' where we can propose overall optimization while considering branding and operations, incorporating architectural expertise. Also, as a team, I want us to be a group that always looks ahead and 'leads the ship' ourselves. I want to create time for us to think independently and use that time to provide more essential value, and I want to spread this organization from my own team." Kato, who continues to lead the future of space, looks ahead to co-creation with colleagues he will meet in the future, with the appeal of working at NOMURA Co.,Ltd. and his own business philosophy in mind. Kato: "This industry is an environment where you are constantly facing unknown challenges, but for those who find that exciting, this is the perfect company. First, steadily master the 'basics and fundamentals,' and then build upon that foundation with your own challenges. Also, if you are presented with two options, please choose the one that is 'more difficult' for you. By making choices without fear of risk, you will find that it becomes a great asset before you know it. The spaces we create can directly bring joy to end users and have a significant impact on the world. I look forward to working with people who share this vision and are willing to take on challenges together." Kato never confines himself to a box and continues to sincerely engage with others. His passion for stepping into unprecedented territory without fear of risk will continue to draw out the knowledge and enthusiasm of the professionals around him, powerfully leading the way in exploring new possibilities for spaces. *The information provided is as of April 2026.

Creating moments where feelings are conveyed—a planner's challenge to weave stories into space and move the hearts of visitors.

Creating moments where feelings are conveyed—a planner's challenge to weave stories into space and move the hearts of visitors.

Kohei Hirota joined the company in 2017 and began his career as a planner. He has supported numerous projects as a planner in settings that require a multifaceted perspective, such as corporate museums and international expositions. He talks about the essence of creating spaces that move the hearts of visitors, which he discovered through coordination, and his determination for the next stage. Inspired by the DNA of passion and challenge behind the technology Hirota, who belongs to the Planning and Production Center of the Creative Division, is currently in charge of project promotion as a Room Chief. One of the projects he is working on is the basic plan for a new museum to be built within the headquarters of a major domestic technology company. Hirota: "We're not just displays the latest technology; we aim to create a space where working people and children can interact with technology and have their inner 'creativity and curiosity' stimulated. We want it to be a place where people can experience the DNA of passion and challenge, and be inspired to think about what they too can do for society. We carefully uncover the 'human thoughts' behind the technology, such as the decisions and challenges of the developers, and re-edit them into displays and experiences that everyone can relate to, regardless of their expertise. And by giving them 'shape' as a space, we are trying to create a place that deeply resonates with visitors." In this process, what Hirota pays the most attention to is matching the "pace" of the dialogue with the customers. Hirota: "Instead of using technical jargon, we choose words that are easy for customers to understand, and we thoroughly share the 'sense of progress'—what stage the project is at and what has been built up. Every time, we carefully start by reviewing the previous meeting, breaking things down and making the progress visible." In parallel, the renovation of the training facility for medical professionals is also underway, which requires a high level of expertise. Beyond simply organizing the necessary functions for the facility, they are required to design a wide range of functions, from displays the company's history to providing lectures on home healthcare. Hirota: "We want to understand our clients' needs and create a facility that aims to contribute to patient safety and the advancement of medicine, not just for medical training. We want it to be a place for valuable communication with diverse stakeholders and to generate new business opportunities. To that end, I spend my days reading through vast amounts of materials, aiming to understand unfamiliar medical terminology and the context of the industry." "How do you get someone who dislikes Asian food to eat it?" The fun of the job that he felt from a question on the entrance exam During his university days, Hirota majored in media sociology and was passionate about competitions in the advertising research club, so he initially aspired to work for an advertising agency. However, during the job interview, he received a crucial point from the interviewer: "You are the type of person who takes time to think things through, which is a little different from the personality required in the advertising industry where quick thinking is essential." Hirota: "To be honest, I had a feeling about it myself. So when I heard that my personality didn't fit into that industry, I accepted it at face value." Later, a friend told him that there were many people with similar ways of thinking in the display industry, including NOMURA Co.,Ltd., Ltd. Hirota: "When I visited NOMURA Co.,Ltd., I was instantly captivated by the way the senior planner who was speaking there spoke. I found his personality interesting, and I felt that his attitude of genuinely loving his customers while working was an appeal that I didn't see much in other companies." The entrance exam for NOMURA Co.,Ltd. also stimulated Hirota's intellectual curiosity. Hirota: "The question I was given was unique: 'How can you get someone who dislikes Asian food to try even one bite?' My answer wasn't simply about persuading them with the taste, but rather presented a logic that unravels the connection to what they usually like. Through the sharp questions about my answer and the presentation of my plan within a limited time, I got a real sense of the enjoyment and challenges of the actual work, realizing, 'This is probably the kind of work they do every day,' and that's when I decided to join the company." Hirota joined the company in 2017 and was assigned to the department in charge of the corporate museum, where she quickly faced the harsh realities of the job. Hirota: "Not only do I have to think about the plan and the words, but I also have to take a multifaceted approach to things, including the graphics, video, and the way the space is designed, and then give it form. At first, it was difficult just to keep up with the conversations. First, I tried to grasp the big picture and not miss what the customers wanted to convey and the points that would resonate with the visitors. That's how I've been working relentlessly since joining the company." Serious questions that arose after the experience, and the value of this job that she felt from the children's faces ▲2025 Japan International Exposition Panasonic Group Pavilion "NOMO Country" A major turning point for Hirota was the 2025 Japan International Exposition Panasonic Group Pavilion "NOMO Country" project. This pavilion was based on the concept of drawing out the potential of children through experience, and Hirota was busy in a hub position that involved concretizing the experience content, managing the schedule, and acting as a liaison with external creators. In this massive project, Hirota deliberately imposed a tough role on herself, saying, "I don't care if I'm disliked, I'll say what needs to be said clearly." With the opening dates already set, the schedule was always tight. Hirota: "Even if it was a request from customers or stakeholders, if I judged that it would detract from the interestingness of the space or would not be beneficial to visitors, I had the courage to firmly refuse, saying, 'That's difficult,' from a feasibility standpoint. I felt that my role was to continue to guarantee the quality of the project." This was also an action to act as a "breakwater" to make the most of the knowledge of talented external creators and produce the best possible output. Hirota: "With the creators, I tried to understand them deeply and change my approach accordingly, while at the same time 'subtly' conveying the essential feelings that customers couldn't compromise on. I focused on creating an environment where everyone involved in the project could function comfortably." During the six-month period of the event, one scene was deeply imprinted on Hirota's mind as he observed what was happening on site. It was the sight of children intently looking at displays and thinking about something with their fresh sensibilities in the "children's section" that had been newly established through operational ingenuity. Hirota: "I witnessed a moment when a child seriously asked their teacher, 'This is what I think, but what do you think, teacher?' about something they had experienced. The children took it more seriously than adults could have imagined. I truly felt that what we were doing was worthwhile and meaningful." I want to create moments when someone's feelings reach out to others. The joy of creating spaces that I want to share with my juniors. Hirota, who was promoted to Room Chief in 2025, has been deeply affected by the words of a senior colleague in the company: "If you can't sell big-picture ideas, you'll have no future as a planner." Hirota: "Until now, I've stuck to a style of working hands-on and supporting the front lines on site, but from now on, I want to have a higher perspective and become someone who can propose the attractive 'framework' of a project itself. If I do that, customers will approach the project with great expectations. Also, even if I don't do everything myself, my juniors will be able to fully utilize that framework. I want to be able to create many big-picture ideas like that." Hirota's evolution from "planner to creative producer" is not something that can be completed alone. Hirota: "There are limits to my own imagination. That's why I value attracting specialists in each field who can lead projects to heights I couldn't reach on my own, and building trust with them. My job is to ensure that designers are confident that 'on the foundation Hirota has laid, we can focus on the best possible expression without hesitation,' and that they can freely unleash their talents. To that end, I continue to hone my skills in organizing the project's objectives and complex conditions better than anyone else, and clarifying the path forward." Hirota describes NOMURA Co.,Ltd. Co., Ltd. as "a place where many people are incredibly sincere in their approach to work." Hirota: "Their unwavering pure curiosity about concept design and communication, and their constant questioning of 'what can we do to make the world a better place,' is what inspires me the most." Hirota has the following wish for the younger colleagues he will work with in the future. Hirota: "At the exhibition, I witnessed a scene where a child was asking a question to their teacher. It was a moment when the feelings of the customers and planners reached the visitors through the creation of the space. I would love to share that scene with others. To see the words you spoke beautifully expressed by the hands of a designer and reach the visitors. I would be happy if my juniors could also feel that emotion." Aiming for that moment when her feelings reach someone, Hirota continues to develop grand concepts to give shape to the possibilities of spaces yet to be seen. *The information provided is as of February 2026.

I want to test my potential. Armed with knowledge from the construction industry, I take pride in leading production management on large-scale spaces.

I want to test my potential. Armed with knowledge from the construction industry, I take pride in leading production management on large-scale spaces.

Keiichi Yamazaki joined NOMURA Co.,Ltd. mid-career in 2020. As a production manager, I am involved in large-scale projects involving developers and general contractors. Yamazaki, a professional who leverages the expertise he gained during his time as a general contractor to lead the field through careful dialogue and meticulous planning, continuously supporting the realization of complex spaces, shares the realities and fulfillment of his work. The front lines of the field where advanced coordination is required. Leading Projects to Success: "Dialogue" and "Planning" Yamazaki belongs to the Sales Promotion Headquarters, First Business Division, Product Direction Division 1, Section 2. This department, consisting of 10 members, mainly collaborates with developers and general contractors to create new spaces. Yamazaki: "Recently, redevelopment projects have increased significantly, and I am increasingly involved in such large-scale projects. At the shortest, I work on a single project for half a year, and sometimes even over a year. Currently, I am in charge of two major projects, one of which is the construction of the new Pontifical Embassy. We carry out overall supervision and management in partnership with general contractors. The other is a partial floor construction plan for the 'tallest building in Japan' due to redevelopment around Tokyo Station. Currently, we are also in the planning stage in collaboration with the general contractor, but once the site starts operating, we plan to be stationed on-site to manage construction." Many stakeholders are involved, and the site requires advanced coordination. To keep projects running smoothly on the front lines, there are two main things Yamazaki always keeps in mind. The first is to build solid trust through communication with those around you. Yamazaki: "Above all, we value building mutual trust as early as possible. If communication is lacking, problems on the ground may not be shared, and problems may only surface after they have grown. The main goal is to prevent such incidents and ensure smooth practical progress. To achieve this, I always strive to create opportunities for close dialogue. For example, after working on site, we go out for a meal and not just talk about work, but also get to know each other's personalities through private topics and daily interests. This creates a sense of distance where reporting and consultation are easier." The second point is thorough schedule management to ensure project completion. Yamazaki: "Instead of postponing time-consuming tasks from the planning stage, we try to proactively respond and schedule with enough flexibility for the later stages. If the schedule gets tight in the second half, we can't respond flexibly to irregular situations, so we always plan to be prepared with plenty of time." From the construction industry to the world of interiors. A new challenge in production management where past expertise comes to use. ▲ Until joining Starbucks Reserve(R) Roastery Tokyo, Yamazaki's career until joining NOMURA Co.,Ltd. was centered around his experience in the construction industry. Yamazaki: "For about 20 years, I have served as a supervisor at new reinforced concrete and steel-frame construction sites, such as rental apartments, nursing homes, and kindergartens, with reinforced concrete and steel frame construction. I have gained comprehensive experience in construction management, including process, safety, quality, and cost control." Although Yamazaki has supervised various sites, he gradually deepened his interest in interiors. Yamazaki: "I have been involved in various architectural projects as a general contractor, but gradually, I became fascinated by interiors 's work that meticulously creates indoor spaces down to the smallest detail. At that time, I learned that 'Starbucks Reserve(R) Roastery Tokyo' was a NOMURA Co.,Ltd. track record, and I was deeply impressed and intrigued by its highly sophisticated and complex interiors. I wanted to take on new challenges by creating spaces filled with meticulous attention to detail, unlike anything I had experienced before. We have handled many well-known properties, and NOMURA Co.,Ltd. was confident that I could gain even broader experience, which led me to join." Yamazaki joined mid-career in 2020. The challenge I faced after joining was 'building collaboration with each department.' Yamazaki: "When you go to the front lines, the period is long, so interaction with the company tends to be limited. Therefore, building relationships on which tasks to consult with which department was the first challenge. If I didn't understand something, I would first consult my supervisor, confirm the appropriate contact point, and then patiently reach out to people in each department to steadily build relationships." Supported by the company's culture that makes consultation and cooperation easier, Yamazaki gradually expanded his internal network. While he was confused by the new environment, he also says that his past experiences sometimes provided solid support. Yamazaki: "Because we understand the general contractor's perspective and desired processes, proactive support allows us to build relationships very smoothly. We actively propose things like, 'This drawing will definitely be needed in later processes,' and 'If we move forward here, it will be easier for other partner companies to join.'" By continuing such efforts, it builds strong trust in the entire team and encourages people to say, 'I'll leave it to NOMURA Co.,Ltd..' It's an environment where you can make use of your experience as a general contractor, and the reward lies in being able to contribute by utilizing your knowledge." Creating complex spaces is a continuous learning experience. The real excitement lies in the process of shaping concept design ▲ Since joining the common areas of the High-Class Residence, which Yamazaki was in charge of, he has handled a wide range of projects. The types of spaces they handle are truly diverse, including interiors work for hotel VIP rooms, interiors of the residence 'Park Well State Kamogawa,' large-scale office renovations for foreign technology companies, and even commercial environment construction for large complexes in the city center. Among such projects, Yamazaki cites the high-class residence project scheduled for completion in 2025 as a successful experience where he felt a solid sense of accomplishment. We achieved a highly challenging space with a complex structure with few straight lines, and received an internal award. Yamazaki: "There were many curved surfaces, and the process of accurately positioning the walls was extremely challenging. Together with partner companies, we created detailed construction drawings to determine which references to use as a reference and proceeded accordingly. In particular, the installation of triangular structures on the ceiling about 10 meters high was carefully considered starting from the underlying structure. We thoroughly examined not only safety but also how to install it efficiently and beautifully. Ultimately, by combining triangular structures, light refracts and creates a very impressive space with beautiful shading. After many adjustments, the sense of security and accomplishment when it fits beautifully just as envisioned was indescribably immense." The continuous challenge of shaping such challenging spaces has become a new learning experience and driving force for Yamazaki. Yamazaki: "When it comes to creating the 'base' for attaching decorative and heavy objects, I am updating my knowledge while tackling it. interiors Encountering new areas to learn, such as unique construction methods and materials, is very fresh and enjoyable. How can we make future maintenance easier and ensure safety for a long time? Whenever new material emerges, the entire company invites manufacturers for study sessions, constantly updating knowledge," Yamazaki says that the process of turning concept design into reality is his true sense of fulfillment. Yamazaki: "I also find the unique appeal of production management more interesting every day. Even in facilities with similar purposes, the way they are created and approaches differ completely depending on the designer's intent. Each project brings new challenges, and the appeal lies in always approaching them with a fresh mindset. I enjoy watching the process of gradually completing a space from a place with nothing, and the sense of accomplishment at completion is truly different." I don't say it's impossible to say. With pride as a specialist, Yamazaki has overcome various challenges to reach the next big stage, and now has goals he wants to challenge in the future. Yamazaki: "I still want to take on a big project of unprecedented scale. As redevelopment projects increase, we want to expand our current area of responsibility by construction and take on larger-scale space creation. I want to keep challenging myself to see how far I can go, to push beyond my limits, to test and expand my potential. At the core of this challenge is the desire to always remain a specialist. I want to value the attitude of deepening my own expertise and not easily saying 'I can't do it' even when making difficult requests, but continuously exploring how to make them possible. To that end, I want to continue absorbing diverse knowledge going forward." While expressing his passionate feelings, he also values his own stance within the team as a supporter. Yamazaki: "Rather than standing at the front lines within the team, I believe my strength lies in overseeing the whole and smoothly advancing projects. I want to take on the role of supporting members who are still inexperienced and sharing the knowledge and know-how they've developed." From Yamazaki's perspective, the best fit for NOMURA Co.,Ltd. and production management roles is "being positive and serious," And they say they are open-minded. Yamazaki: "Even in difficult situations, without a proactive and positive attitude, it is impossible to turn the situation on the ground around. Also, only by consistently responding seriously and sincerely can you earn the trust of those involved. Furthermore, not only are they good at speaking, but they also need listening skills to accurately grasp the other person's intentions. Only by understanding what the other person truly wants and having an open attitude to empathize with them can you cooperate well with those around you and guide projects in the right direction." Finally, Yamazaki talks about the appeal of working at NOMURA Co.,Ltd. as follows. Yamazaki: "There are many cheerful and humorous people in the company, and while we approach our work sincerely, we have a warm environment where you can easily consult with each other. Another attractive point is that the project areas handled by each division are truly diverse. From entertainment venues to cultural venues, and even redeveloped commercial areas like the ones I oversee, the nature of the client's industry and space is completely different. Because each division handles different spaces, our company's appeal lies in expanding the opportunities for a wide range of challenges." Based on solid technology and expertise, Yamazaki will continue to take on the challenge of creating spaces on an unprecedented scale with pride as a specialist. * The information provided is as of February 2026.

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