Marunouchi Street Park 2022 Winter

"Marunouchi Street Park (MSP)" is a social experiment project to verify the future state and utilization of Marunouchi Nakadori in Tokyo. “MSP 2022 Winter”, which was held for the 7th time since its start in 2019, expanded the development area from Marunouchi Nakadori to Gyokodori in front of Tokyo Station, making it the largest ever. . We participated as a general planning partner and in charge of operations.

This time the theme is "MSP Twinkle Street".
Block 1 in front of the Marunouchi Building was design, layout as a Christmas market with the theme of "Twinkle Party," in collaboration with shops in the Otemachi, Marunouchi, and Yurakucho area. It created a festive winter space filled with heartwarming features such as a merry-go-round bench, a ring toss game with lights, and hot benches surrounding trees.
Block 2 in front of the Marunouchi 2-chome Building is themed "Twinkle Terrace," and features a popular street piano performance space, a photo spot with illuminations as a backdrop, and long hot benches, creating a space where visitors can relax while enjoying the winter illuminations.
Furthermore, in its first-ever deployment as MSP, the Marunouchi Street Rink, made of environmentally friendly resin, was installed on Gyoko-dori Street in front of Tokyo Station. This allowed visitors of all ages to experience the joy of outdoor skating, and it was well-received. (Event period: November 29, 2022 - December 25, 2022)

In response to requests from customers who felt that just having food trucks lined up would be dull when holding the Christmas market, we applied to the public health center for short-term, fixed-time temporary operations for the first time in Chiyoda Ward, and cooked in the glass house we set up. We have created an environment for processing and sales.
Regarding the merry-go-round, we received a request in the form of rental items, but in consideration of the age group that visits the area around the area, we proposed a gorgeous production by applying fluffy benches instead of horses and flower arrangements and illuminations. It was a hit as popular content.
As a social issue, from last year's experience, it was expected that the Christmas illuminations would attract many people every day, so we increased the number of hot benches that can be stayed more than usual, and provided a place where people can stay warmly on Nakadori. Did.