Works​

The original Century, a unique luxury car created to commemorate the 100th anniversary of the birth of Sakichi Toyoda, the founder of the Toyota Group, was born in 1967 and has built its position for over half a century, refining traditional Japanese beauty and craftsmanship. Then, in October 2025, the 100th anniversary of Sakichi Toyoda's founding of Toyota Automatic Loom Works in 1926, it was announced that "Century" would be newly established as an independent top-tier brand. Our company was in charge of displays design, layout, and construction of the brand's booth at "Japan Mobility Show 2025," embodying the brand concept of "One of One." The Century Coupe, making its world premiere, was placed on the main stage, and large-scale video exceeding 30 meters, light, and sound were coordinated to bathe the entire space in crimson, creating an overwhelming brand worldview. Furthermore, the exterior features layers of translucent fabric, inspired by the "loom" that is the root of the Toyota Group, and projected images onto it to create a sense of unity throughout the booth. The threads spun by Sakichi Toyoda and his successors become woven fabric, and eventually, like the phoenix, they are reborn as a crimson flare (flame), transmitting the spirit and beauty of Japan to the world.

Our company was in charge of Sigma's displays booth at CP+ 2026, the world's premier show for cameras and photographic imaging, held at Pacifico Yokohama. Since its founding, Sigma has always maintained a deep respect for people's passion for expression and has aimed to provide the best photographic equipment to meet all needs. One year after the announcement of a new VI that returns to this origin and re-examines the essence of Sigma, the Sigma booth at CP+ 2026 was an attempt to visualize this. In this project, the quality of "Made in Aizu, Japan," realized at the Aizu factory, the company's only production base, was used as the identity, and the philosophy of "The Art of engineering. Engineering for Art." was unfolded in the booth. The aim was to create a space where visitors could intuitively feel the respect and responsibility for optical technology, design philosophy, and photographic culture. In designing the booth, we reinterpreted "Japan" in the context of a comprehensive equipment displays. The booth's exterior design is inspired by the concepts of "hashirama" (spaces between pillars) and "yorishiro" (objects that serve as vessels for spirits), while the ceiling features a fabric curtain installation that expresses "light transmission" and "layered lenses." This was realized in collaboration with lighting designer Yoshiki Ichikawa (AURORA Inc.). By randomly hanging translucent fabric curtains and illuminating them with moving lights, a scene reminiscent of the fantastical misty landscapes of Aizu, Sigma's home ground, is created. In the test shooting experience corner, artwork made from waste materials generated during the manufacturing of aperture blades for interchangeable lenses was co-created with the team at Sawada concept design Studio. This was presented as a subject that allowed visitors to actually check the lens performance. Based on the question, "Are textual information and explanatory diagrams truly indispensable for true brand understanding?", the explanatory function was stripped down to the bare minimum, extracting only the most important physical brand embodiment value, aiming for a memorable spatial experience. *Event period: February 26 - March 1, 2026

This is a project by "%ARABICA" that has relocated and reopened in Plaza Indonesia, a shopping mall in the heart of Jakarta, the capital of Indonesia. Jakarta is dotted with circular plazas, and among them, "Bundaran HI," located in front of Plaza Indonesia, is one of the most iconic landmarks in the city. As the new store is located in the center of the mall's basement floor, it adopts a striking circular layout inspired by the plazas represented by Bundaran HI. The open configuration, which does not obstruct the view, welcomes visitors from all directions. Furthermore, the entire space is covered with white and terracotta Chemex-type handmade tiles, inspired by the white walls and orange tiled roofs of the colonial style that remains strong in Indonesia, creating an impressive space that stands out in the center of the floor.

"AI-STUDIO-YOKOHAMA," newly established in Yokohama Minato Mirai, is the core base for the East Japan area of AI Construction, a house builder based in Osaka with a nationwide presence. Taking advantage of its excellent transportation accessibility and the characteristics of the new neighborhood, it was planned as a showroom that showcases the company's appeal and spatial design capabilities. The entire facility serves as an information hub where visitors can experience the brand's value, and "hints for building a house" are scattered throughout, providing an experience that allows visitors to enjoy the home-building process in a positive way.

This project involved the relocation of the first store (Minamimachi-dori store) of the popular patisserie "kazunori ikeda individuel" located in Sendai City, Miyagi Prefecture. Our company was in charge of spatial design, layout, and construction. Based on the concept of "Forest Ēcrin (Jewel Box)," we expressed the relationship between the sweets, which combine traditional French techniques and unique creativity by owner-chef Kazunori Ikeda, and interiors concept design by likening them to jewelry and a jewel box. We incorporated Ikeda's commitment to authenticity and playfulness into the space, creating a composition that gives a sense of three-dimensionality and depth, while also creating a space that elegantly and impressively showcases the products.

In line with Bic Camera's policy of moving beyond the mass-market retail model, we transformed their store from a manufacturer-driven, spec-based sales floor into a new type of store where customer-centric experiences and discoveries are born. Our group consistently produced this new store from conception to implementation. While inheriting the traditional, voluminous display style, we reconfigured the space across various categories, from home appliances to general merchandise, centering it around multiple lifestyles. We created a store experience where customers can find scenes in their lives that interest them, touch the products, and try them out thoroughly, ultimately discovering exceptional items that match their own values. From a place to "buy" to a place to "discover." In Ikebukuro, a fiercely competitive area for home appliance retailers, we created a hub that offers new value beyond the conventional framework.

Since its opening in 2001, the Cerulean Tower Tokyu Hotel has been a landmark in Shibuya. The Sky Banquet Hall on the 39th floor was named "Lunard" (Moon), "Soleil" (Sun), and "Celeste" (Sky) in reference to the sky, reflecting the desire to be a hub for international exchange that connects Japan and the world globally, just as people around the world share the sky. This renovation has resulted in concept design that more fully embodies the original concept of the sun, moon, and sky, corresponding to the names of each banquet hall. Beginning with the renovation of two banquet halls, the design has been expanded to include bar counters and curio cases in the foyer and corridors, creating a unified space that tells a story from the common areas. This adds elements of unity and elegance to the overall floor concept design. Furthermore, the space has been updated to accommodate the needs of MICE, corporate events, and weddings by allowing the combined use of the floor by connecting the banquet rooms. Between the 39th and 40th floors, a three-dimensional wall surface is formed that gradually transitions from cerulean blue to a translucent white, creating a deeper connection between the upper and lower floors.

We were responsible for the entire process, from design, layout and planning to interiors construction, for Head Office relocation project of Ai Kogyo, a house builder based in Osaka with operations nationwide. Ai Kogyo aims to create a space that allows people to experience their unique character and corporate culture, prioritizing the enhancement of their corporate image and constructing concept design that inspires trust and pride.

The "Kukai Room" is a permanent displays room showcasing the life and work of Kobo Daishi Kukai. This time, while retaining the existing graphic content, concept design has been refreshed, and a map showing Kukai's journey has been added to make displays more accessible. In addition, new signs have been installed at the entrance to make the route through displays room easier to understand and to help visitors comprehend displays. Furthermore, in the central area of displays room, a projection of five words written by Kukai has been added, superimposed onto a statue of Kukai, creating an experience as if the historical figure Kukai were standing right there. The characters used in this projection were recreated using AI that has learned from Kukai's own handwriting, with the cooperation of the Faculty of Creative Engineering at Kagawa University. By integrating visual information and spatial design, displays environment has been renewed to achieve both academic excellence and immersion.

The signature pavilion "null²" for the 2025 Japan International Exposition (Osaka-Kansai Expo) is a pavilion produced by media artist Yoichi Ochiai that creates two experiences based on the motif of "mirrors," which were inspired by the theme "Refining Life." The first is architecture that creates an "unknown landscape." The gigantic structure, covered with a special mirror exterior membrane developed from scratch, becomes a sculptural building that distorts the surrounding landscape and people by smoothly deforming itself, creating an unknown landscape. The second is a mirrored experience using digital bodies that creates an "unknown experience." The space inside the pavilion is an experiential theater content where visitors' bodies are digitized, organically deformed, and interact with autonomously operating bodies (digital humans). The experience of encountering a digitized version of oneself is a reinvention of the mirror, something that has not been done since the dawn of history. Our company was in charge of interiors direction and production, interiors concept design, interiors planning, and interiors construction.