WorksConventions& Events

As part of an R&D project that we have been working on since 2022, we launched "material record," which is themed around "materials = Earth's resources," and have announced the first product of this project, the sound device "noon by material record" (hereinafter, "noon"). This product is an experiential art piece that focuses on various sustainable materials that make up the Earth, connects "sound" and "materials," and is filled with the creativity of NOMURA Co.,Ltd. Group, which excels in spatial design. For the release of "noon," we collaborated with the travel circle "MIDNIGHT PIZZA CLUB," consisting of actor Taiga Nakano, video director Ryohei Kamide, and photographer Yusuke Abe. In addition to concept design the space for the book launch event (held from December 13th to 15th) for "MIDNIGHT PIZZA CLUB 1st BLAZE LANGTANG VALLEY," a book compiling travel records released on December 12th, 2024, Ryohei Kamide also installed "noon" and played ambient sounds created from sound sources he collected during his travels, alongside displays of photographs of Nepal taken during his journey.

We exhibited "Towards Our Future - SCRAP MATERIAL UPCYCLE PROJECT - SCRAPTURE" at "DESIGNART TOKYO 2023," one of Japan's largest concept design and art festivals. "SCRAPTURE" is an upcycling project that transforms "SCRAP," which is discarded from building materials and interiors materials, into "FURNITURE," and further reuses it as recycled material, returning it to the earth. We created furniture as practical and sustainable message art that makes interiors waste, which is usually not seen, feel close to us and continues to appeal to our emotions and memories. After that, it is circulated as new interiors material, and we aim for it to be a medium that expands the circle of co-creation and becomes an opportunity to think about a better future.

"GINZA SKY WALK 2024" is an event themed around "ethical" behavior and lifestyles that are considerate of the environment, people, and society, offering a glimpse into a future pedestrian space that utilizes things and services that are kind to people, cities, and the environment. Leveraging our experience, we provided total support for the event, from planning and spatial concept design to construction, operation, and attracting collaborating companies. The event's experience included walking the entire 2km length of the Tokyo Expressway (KK Line) from Shimbashi to Kyobashi, enjoying the cityscape along the stage where performances by the Tokyo Brass Band Association and the Tokyo Fire Department Band could be enjoyed in the unique space of the expressway, as well as ethical content experiences such as local product shops, a market, and art displays. In addition, early morning running and yoga programs, as well as night programs to enjoy the Ginza night view, were also held, creating opportunities to experience a new charm of the KK Line that is different from that of the daytime. In line with the event's theme of "ethical," we aimed to create an event that is kind to people, the city, and the environment by installing fixtures made from Tokyo-related wood that can be reused after the event, conducting art workshops using recycled materials, and inviting partner companies that share our ethical values.

This is a social experiment project to observe how people spend time in outdoor spaces at Nakadori, Marunouchi, Tokyo, and to consider the future of roadways and sidewalks. In the summer of 2024, we tried to gently define the way people gather by manipulating the shape, and to explore comfort. The concept is "i-ma-i." We gave shape to the furniture through geometric manipulation, such as a square movable block bench, a long big table with gradually changing face-to-face distances, a round bench that combines concentration and diffusion, and a bollard-utilizing bench that combines the roadway and sidewalk with handrails, and wrapped it in a way that resonates with the materials of the surrounding environment. Because it is an eventful product, variables need to be taken into account before it can be made permanent, but we were able to demonstrate a new way of gathering. (Date of event: July 25, 2024 - August 18, 2024)

"Marunouchi Street Park" is a project that is being carried out as a demonstration experiment of future area management, transforming "road space" into a comfortable "urban park space" in Nakadori, Marunouchi, Tokyo. The winter 2023 event will continue from the summer and examine the state of urban parks in preparation for permanent establishment, while highlighting the illuminations, a winter feature of the Marunouchi area, and providing various content perfect for the holiday season, such as photo spots for visitors to enjoy, a merry-go-round, an ice rink, and a Glass House Market with a wide selection of food and beverages. This time, the concept is "Bright Street - Nakadori in winter, where the city and everyone shines -" and we have taken measures that are in line with the SDGs and trends of the times, such as reusing each market booth used in winter 2022 and remaking the swing-shaped bench that was popular during the summer 2023 event into a photo spot with new decorations. In addition, we have worked to create content that makes use of our past know-how, such as upgrading the "Detour Bench" created in summer 2023 to a bench where you can relax while looking up at the illuminations. In addition, while the official musicians performing on the streets will continue as in the summer, we have also taken on new initiatives in terms of planning, such as inviting a portrait artist this time. In addition, as a continuation of the "Illumination Tour for the Blind" held in the winter of 2021, we held a dialogue tour in which able-bodied people walked blindfolded to deepen their understanding of the visually impaired, creating an opportunity to discuss how to make the streets more comfortable for everyone.

The "Jeddah Events Calendar" (hereinafter JEC) is an entertainment event held in Jeddah, the second-largest city in Saudi Arabia, as part of a national strategy. In addition to music concerts by world-renowned artists, attractions such as roller coasters, and various restaurants and shops, one of the main draws to the event is "Anime Village," which showcases Japanese culture, including anime and manga, which are extremely popular in the country. Our company was responsible for everything from initial planning to overall project management, concept design, software development, and on-site design supervision, in collaboration with Avex Asia Pte. Ltd.

With the aim of creating an opportunity to think about a society that lives sustainably in harmony with nature, Mitsui Fudosan and Discover Japan co-hosted an event at Tokyo Midtown Hibiya to learn about and deepen understanding of "wood." This real-world event was themed around "Living with Wood," a special feature in the August 2023 issue of the magazine "Discover Japan." The first-floor atrium was designated as the introduction area, symbolizing the event. For displays of wood carvings, our company aimed to create a space that envelops the wood carvings, based on the concept of "how to interact with wood" as an experience that engages all five senses, surrounded by the scent, sound, and light of wood. Our company was in charge of design, layout, and construction of this space. In addition, a panel exhibition in the underground passage of Tokyo Midtown Hibiya introduced our R&D activity, "Hand-concept design," and displays actual prototypes.

For the purpose of promoting Obayashi-gumi's efforts at the 2025 Japan World Expo (Osaka-Kansai Expo), we set up a visitor room in the Expo site office and planned a facility where Obayashi-gumi's stakeholders and guests of the Exposition Association will be attended. The displays structure is centered on a circular theater that evokes the image of the large roof ring of the Expo, and the surrounding area displays an overview of the Expo and explanations and mockups of the pavilion construction by Obayashi Gumi. displays The fixtures are made of wooden single pipes, and the graphics output by the plotter are displayed using clamps, expressing the "sense of the scene" that takes advantage of the background of the field office and the "sense of presence" that the Expo is being created in real time at this place, and the plan is to be updated so that the "now" of the site can be displays. In addition, we displays materials that reuse CLT panels used in the demonstration experiment of the large roof ring, graphics with the motif of drawing frames, and the latest construction photos, aiming for a displays concept design space that will grow with the site until the Expo is held.

This is displays project for the "Panasonic Group Booth" at CES 2024. At CES 2024, our company was responsible for the overall design, layout of the booth, which showcased "the future lifestyle envisioned by the Panasonic Group," balancing the resolution of global environmental issues with a better quality of life. Specifically, we introduced the future lifestyle and initiatives envisioned by the Panasonic Group in three categories: "Sustainable Energy (CO2 emission reduction)," "Circular Economy (circular manufacturing)," and "Resource Optimization (resource optimization)," and further displays the latest products and solutions that contribute to improving the "quality of life" for each individual.

This exhibition was made possible by the signing of a comprehensive partnership agreement between Special Olympics Nippon and Chukyo University in May 2022. Located in the space of Chukyo University Sports Museum, which pursues the diverse values of physical culture, this special exhibition allows visitors to experience and learn about the appeal of Special Olympics, including the history and characteristics of Special Olympics activities and domestic initiatives. In addition to sports exclusively for people with intellectual disabilities, Special Olympics also promotes Unified Sports® in line with the global trend of promoting a "co-existence society" and "social inclusion." It is hoped that this exhibition will lead to the "realization of a society in which diverse people can live."

"Marunouchi Street Park" has been running in Tokyo's Marunouchi Nakadori since 2019 as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space." Based on the concept of "Popping Summer Street - Marunouchi Nakadori where visitors can feel the summer and get excited," verification items included collaboration with initiatives that are in line with the times and trends, such as rugby and SDGs, setting up tables equipped with wind and solar power generation capabilities, and creating a venue for musical performances that involves local workers and visitors.

NOMURA Co.,Ltd. Ltd. exhibited a booth at "SC Business Fair 2024," the industry's largest event bringing together shopping center stakeholders. Held at Pacifico Yokohama displays Hall for three days from January 24th to 26th, 2024, Nomura Co., Ltd. not only exhibited a booth but also held a free seminar on the first day of the event. The theme of this year's booth was "Sustainable concept design as Envisioned by NOMURA Co.,Ltd." As part of our social good R&D activities, we are developing a "Sustainable concept design Manners Book" that realizes aesthetic appeal, functionality, and environmental friendliness, and the booth was designed in accordance with the basic principles of the Manners Book. While sustainability initiatives are diversifying, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we returned to basic materials that are indispensable for constructing spaces and that we will continue to be deeply involved with in the future, and focused on understanding the characteristics of each material. As basic materials, we used wood, cement, acrylic, copper, and iron, arranging the timbers of each material in a grid pattern while creating undulations in the space, allowing visitors to move around the booth and enjoy conversations. The proportion of each material used was calculated based on the embodied carbon emissions throughout the building's lifecycle, and we made efforts to allow visitors to visually perceive the characteristics of each material. Furthermore, by using clamps (*) instead of screws or adhesives for joining, the materials can be reused, and the amount of waste generated during demolition is drastically reduced, symbolically representing the fundamental concept of contributing to the environment. Our aim was concept design a booth where visitors could think together about future approaches to sustainable concept design, and where they could gain new insights and discoveries while demonstrating responsibility and gratitude for materials. *We are using the dedicated clamps from the "Tsunagi" project, planned and produced by Nikken Sekkei.

This is displays concept design project for "JAPAN SHOP 2024," a comprehensive retail trade show held at Tokyo Big Sight. Our company was in charge of the overall design, layout, and construction of the booth for Lilycolor Co., Ltd. This year's theme was "Sustainability x Experiential Material Search for Design Decision-makers." Not only could visitors see Lilycolor's "sustainable products," including new wallpapers and floorings made from recycled waste, but we also incorporated points throughout the booth where visitors could actually touch and feel the texture and feel of the products, allowing them to "experience" them firsthand. As a company that handles interior materials, we aimed to create a booth that could be experienced in three dimensions, including spatial comfort and how it would look in a real space.

This project involved the Panasonic booth at the 6th China International Import Expo 2023. The Import Expo is the largest displays hosted by the Chinese government, aiming to showcase China's reform and opening up to the world. This was the 6th edition of the expo, and Panasonic has exhibited every year since its inception. The booth area was the largest at approximately 1000 square meters, making it the most important displays for Panasonic to strengthen B2G and B2B relationships and expand its business. Our company was responsible for the overall design, layout, and construction of the booth.

We were commissioned by Mitsubishi Estate Co., Ltd. to propose and develop new office interiors material product ideas for its group company, MEC Industry. From among many ideas, we focused on developing partitions and raised access flooring for sale as wooden products. At the "Non-Residential Wooden Building Fair 2023" held in May 2023, we collaborated with Mitsubishi Estate and other booth personnel to consider design, layout for installation in the Mitsubishi Estate Group booth, where mockups created during the development process were displays. Following the fair, feedback was exchanged among stakeholders, and the mockups were refined from concept design, construction, and procurement perspectives in preparation for actual sales, leading to Head Office installation at Mitsubishi Estate's headquarters. NOMURA Co.,Ltd. also cooperated in the design and construction of the installation.