WorksConventions& Events

Marunouchi Street Park, which began in 2019, is a social experiment project to examine the future state and utilization of Marunouchi Nakadori. In the summer, the spatial concept was "Let's connect, summer street," and each of the three blocks spanning approximately 300 meters was developed with a different theme, while keeping in mind the connections between culture, regions, and people that are unique to Marunouchi. Block 1 in front of the Maru Building is themed on "Sports & Relax," and is planned as a wellness street where you can move your body and relax while refreshing yourself, with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. Block 2 is themed on "Enjoy Eating Out," and offers the fun of eating in a parklet space surrounded by fairwood while enjoying outdoor live painting by artists based on the concept of SDGs and street piano. Block 3 is themed on "PARKcation," and was well received for its grass-surrounded workplace and cycle counter that represent the grassy hills swaying in the wind, and a summer beach resort scene using coral sand from Okinawa. In terms of safety and health, we also implemented special infection control measures such as measures against strong winds from typhoons and building winds, and spraying the entire building with an anti-viral coating. (Dates: August 2, 2021 to September 12, 2021) Fair Wood Initiatives For fixtures such as the counters, Nishikawa cedar and larch wood thinned in Hanno City, Saitama Prefecture is used. The design took advantage of the grain and color characteristics of the distinctive cedar heartwood known as the "black heart" and structural plywood. After the event, some of the wood used will be reused, and when it has completed its usefulness, it will be returned to nature and recycled into seedlings, reforestation, and forestry. <Our project members> [Project Director] Suzuki Echiyo [Sales Promotion] Ishiyama Shigeyuki, Yamamoto Hitomi [design, layout] Matsubara Miwa, Kaizawa Ayuko, Sudo Ryo, Sakuma Tonoeki [Planning] CIC: Saito Yusuke [Operation Management] CIC: Ando Kaoru [Production] Marumori Yukio, Yamaguchi Yuta, Yoshida Takuto ~Related Links~ [Notice] ・"Marunouchi Street Park Illumination Tour!" sponsored by NOMURA [Related Achievements] ・Marunouchi Street Park 2021 Winter

Marunouchi Street Park, which began in 2019, is a social experiment project to examine the future state and utilization of Marunouchi Nakadori. In winter, the spatial concept was "Amazing Winter Street," and scenes were created in three blocks spanning approximately 300 meters, where visitors could feel the warmth with all five senses while enjoying the illuminations. Block 1 was themed "Wonder Dining!" and featured a playful area with a glass house where visitors could dine while enjoying the illuminations, tree hammocks, and big chess. Block 2 was themed "Wonder Lounge!" and featured a two-story hut that served as a general information center and shop, a postbox with a simulated flame for posting purchased Christmas cards, a billiards table that could be enjoyed under the illuminations, and a fire pit where visitors could relax and enjoy the street piano. Block 3 is themed "Wonder Terrace!" and features a "Corridor of Light" covered with mirrors and an "Artists in Fire Terrace" where artists can work around a fake fire in the fireplace. (Date: 2021/12/2-12/25) "Illumination Tour for the Visually Impaired 2021 Winter" hosted by our company This tour is based on the theme of "dialogue" and is a walking tour that allows "everyone" to truly experience a "comfortable space". Volunteer staff will escort the visually impaired to the three blocks (total length approximately 300m) of Nakadori Street in winter, which is beautifully illuminated. We aimed to create a program that allows people with visual impairments to enjoy the beautiful illuminations through conversations that warm the body and mind. During the "Marunouchi Street Park 2021 Summer" (August-September) event, visually impaired people were seen using the park, so we conducted interviews with people who are visually impaired from birth. The results were: "The places I want to go are places I've been to once and enjoyed," "I'm nervous about taking the first step when going to a new place," "I didn't know Marunouchi was a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, if we can kindly and carefully convey the charm of Marunouchi by "using a method of announcements that can be properly conveyed to visually impaired people" and "providing guidance with reliable support," they will want to "go again" and will love Marunouchi Nakadori even more. And we decided to hold this tour with the hope that it will be an opportunity for "everyone" to "feel, connect, and spend the seasons." <Our project members> [Project Director] Suzuki Echiyo [Sales] Ishiyama Shigeyuki, Yamamoto Hitomi [Planning] CIC: Saito Yusuke [Operations management] CIC: Ando Kaoru [concept design] Sakuma Tonoyoshi, Ozawa Kazuki, Matsubara Miwa [Architectural advisor] NAU: Okamoto Kiwami [Production] Marumori Yukio, Sasaki Ikuya, Yamaguchi Yuta, Kawashima Ayaka ~Related links~ [Announcement] ・"Marunouchi Street Park Illumination Tour!" sponsored by NOMURA [Related achievements] ・Marunouchi Street Park 2021 Summer

The "PARA HEROes" exhibition was planned to convey the spread of diversity and inclusion to Japan and the world by four young artists and creators expressing the appeal of the sport and the athletes through the theme of "Para Table Tennis". As part of NOMURA Ltd.'s support activities leading to the promotion of sports, and also due to the connection with the "Tokyo 2020 Paralympics One Year to Go Commemorative Event COLORS" held in October 2019, we were able to sponsor the project by providing planning and concept design. What did the artists feel when they encountered "Para Table Tennis", what did they think when they tried to incorporate it into their work, and what did they want to convey through the work they created? What emerged from this was the way they expressed what they saw through their own sensibilities, without any fixed ideas or preconceptions. We hoped that visitors would also be able to break away from preconceptions through the artists' expressions, increase their empathy for parasports, and face the works with a natural state of mind, so we concept design the space concept to be "Uncoated". The elements that make up the space also make use of the base materials, and incorporate base materials related to each piece of art. Particular attention was paid to how the art is displayed, so as to bring out the best in each piece. In line with NOMURA Group's goal of "providing added value from an environmental perspective," this displays was concept design so that around 90% of the work can be reused as is. The wood used was selected in accordance with the Fair Wood Support Declaration. <Our project members> [Planning support and concept design] Yamaguchi Akane, Onishi Ryo ~Related links~ [Release] -NOMURA, Ltd. sponsors concept design work for "PARA HEROes Exhibition 2," currently being held to great acclaim -NOMURA, Ltd. launches company-wide "social good" activities to create a happy impact on society and contribute to solving social issues [Announcement] - "PARA HEROes Exhibition," with concept design work sponsorship, currently being held

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

A public relations displays space was set up alongside the G20 summit, which attracted 30,000 people from around the world, including press and other related parties. The exhibition area features a floating cutting-edge technology displays with a motif of a futuristic miniature garden floating in the ocean, a food stall-style live kitchen, and a shining white cultural area that expresses hope from the reconstruction to the Olympics. The three different areas are seamlessly connected and fused together to concept design a new style of presentation experience that allows people to relax and enjoy the present of Japan. [Social Issues/Customer Issues/Requests] We were asked to express Japan's innovative technology and ideas that will realize a virtuous cycle of environmental conservation and growth, and create a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively worked to reduce waste based on the idea of "3R" + "Renewable sustainable resources," and in the public relations displays, we exhibited cutting-edge technology and spatial concept design for the problem of marine plastic waste. The exhibition is structured to displays Japan's technology and efforts in plastic resource circulation, divided into stages: "reduce," "replace," "reuse," "recycle," "recover," and "displays." It is feared that by 2050 the ocean will contain more plastic waste than fish, so we expressed a beautiful ocean on the floor to promote Japan's commitment to protecting the ocean. <Our project members> [Sales/Project Management] Yuji Hayami, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production/ construction] Yu Kimura, Yoichi Miura, Yukari Isahashi, Shigenori Ueno, Yuka Tabata, Yuki Higashihara

NOMURA Co., Ltd. concept design team no.10, which is active both in Japan and overseas, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, on displays "LifeWear SPRING" (located in UNIQLO TOKYO 1F LifeWear SQUARE, Ginza, Chuo-ku, Tokyo), where you can enjoy UNIQLO's spring 2021 collection. In this displays, UNIQLO's philosophy of "Lifewear", which considers coexistence with nature and creates clothes that do not put unnecessary strain on the earth, is also applied to "creating space". Taking sustainability and functionality into consideration, it is a gentle space that coexists with nature together with the greenery created by ＜SOLSO＞. ■ "LifeWear SPRING" Event Overview ・ Event period: Friday, January 15, 2021 to mid-March 2021 ・ Venue: UNIQLO TOKYO 1F LifeWear SQUARE ・ Address: Marronnier Gate Ginza 2, 2-1 Ginza 3-chome, Chuo-ku, Tokyo ・ Event time: During the business hours of the target store * Please refer to the website for details. [Social Issues/Customer Issues/Requests] ・As the spring collection displays, an displays space that expressed the freshness of spring was required. ・An impactful space that would catch the eye of customers entering from the entrance was required. ・As UNIQLO is committed to sustainability, they required fixtures made of environmentally friendly materials that could be used continuously in the future. ・As a measure against COVID-19, it was necessary to make the built-in benches easy to clean. [Solution] A lot of plants were placed in the store to create a space that felt like a spring park full of greenery while indoors. In addition, a 3.5m symbolic tree was placed in the center to make an impact. Cork was used as a material to be environmentally friendly, and as a measure against COVID-19, the bench seats were made removable so that they could be covered with vinyl, making them easy to clean. <Our project members> [Sales/Project Management] Hidenori Miyaura [design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction] Yurika Kita, Kurumi Kajimoto

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors were able to experience the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. ＜We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. ＜Our project members＞ [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

Based on the concept of "PLAY THE FUTURE," this playground allows visitors to experience the future mobility society of "human connection" by becoming a resident of the future and touring the experience content. Rather than depicting a specific image of the connected city that will gradually become more realistic as we move towards the future, we created a highly abstract environment based on white and grids, and by combining it with video that envelops the entire booth and stage direction, we created an experience space that stimulates visitors' imagination and expectations for the future. <Our project members> [Sales/Project Management] Ishiyama Shigeyuki [design, layout] Tamura Noriaki, Maruyama Kazuya, Fujimura Kan [Production/ construction] Endo Jun, Sasaki Ikuya ~Related Links~ [Related Achievements] - Toyota booth at the 45th Tokyo Motor Show

As a Panasonic 100th anniversary event, the event was held over a total of 5,500 m2, with a product displays area tracing Panasonic's history over the past 100 years since the company's founding, and a general displays area showing Panasonic's vision and efforts for the future. By attempting to integrate giant video content into the space, a dynamic space was created, allowing visitors to immerse themselves in the experience of life in the future. <Our project members> [Sales and project management] Tomoo Yamashita, Etsuko Nagano, Shikishima Shiho, Shunichiro Kohama, Ryo Sugaya, Makihide Ono, Hikaru Sato [design, layout] Shigeto Suga, Akane Yamaguchi, Hironori Yanase, Kazutomo Mukai, Kei Okumura, Daisuke Nishida, Yoshifuru Yamaji, Masako Tanaka, Mitsutaka Hagiwara, Mayumi Shigematsu [Planning] Nobuaki Yabe [construction] Kazuhiro Sano, Yoichi Miura, Mao Tamaki, Dai Shimizu, Hiromitsu Furuichi, Mikio Arai, Yuta Kumazawa

[Project description] An experiential space that allows you to feel Toyota's artificial intelligence and its evolutionary value throughout the space. A presentation stage that uses the entire booth to communicate the vision of the future of beloved cars brought about by Toyota's proposed artificial intelligence = CONNECTED. Using a white base color, each car stands out and looks beautiful, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space with both the ceiling and floor. During the presentation, the entire booth comes to life, and the space is enveloped in a blue light that gives the feeling of the stirrings of artificial intelligence. <Our project members> [Sales and project management] Ishiyama Shigeyuki, Nishino Masahiro [design, layout] Tamura Hiroyu, Tamura Noriaki [Production and construction] Miura Yoichi, Kumagai Hidenobu

[Project Summary] A spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent "shell" watch was concept design that condenses Panerai's characteristics such as the index with a single stroke of the numerals and the square-shaped case, and then it was stretched to a length of 16 meters by extrusion molding. This long and thin "shell watch" is sliced little by little to make a watch by hand, and visitors can take the finished product home with them. The "age" of the visitor is converted into "mm" and cut out, so watches of various proportions are naturally produced. A circular atelier space is prepared for each work process such as polishing, sandblasting, and assembly, and the way the watch is gradually completed while interlocking and interlocking is performed like the gears of a clock. One watch is produced every five minutes, and the long and thin "shell watch" gets shorter little by little during displays period, and the installation ends the moment they all disappear. In other words, this "shell watch" is also a device that makes you perceive time like an hourglass. We thought that by converting "time" into "length" like "selling watches by weight," it would be possible to experience time and even to "take home a moment of your own." This property was designed by our company's concept design team "onndo(※)." *What is "onndo"? Operated by nomura and nendo design office It is our creative team that has a business partnership with "nendo," a concept design office headed by the world-renowned designer Sato Oki.

[Project Summary] This is a PR project for SK-II's super prestige series MASTERPIECE PITERA. In order to experience the world of MASTERPIECE PITERA, the space was designed with a series of steps, where visitors pass through a facade that imitates the package and then enter the bottle. The materials that cover the space were also carefully extracted from the characteristics of the package and bottle, and replaced with the space. Sparkle, reflection, and three-dimensionality were extracted from the distinctive bottle, and expressed by layering 52 polycarbonate screens of different widths with original film attached. By using polycarbonate, we were able to simultaneously solve problems related to the load-bearing capacity of the building, which could not be solved with glass or acrylic, and interiors restrictions such as the use of non-flammable materials. An original video image of PITERA was projected on the central table, and the identity was further emphasized with flickering ripples and reactive ripples that involve interaction, creating an attractive experience as if you were entering the bottle.

[Project Summary] The venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth-generation head of the Sogetsu Ikebana School, held to commemorate the 90th anniversary of the school. Usually, displays are decided in advance, and the space is designed to make the most of them. However, for this displays, the head of the school proposed the reverse process, in which the flowers were arranged based on inspiration from the space. In addition, the displays venue was the terraced rock garden "Heaven" created by sculptor Isamu Noguchi, so it was essential to make use of the spatial characteristics of the space. Therefore, we decided to create an expression like "mirror ivy" by cutting a 0.5mm-thick mirror-finished stainless steel plate into a series of diamonds, and covering the rock garden while folding each one. The ivy reflects the surrounding scenery while revealing the texture and expression of the rock garden below. The colors and outlines of the flowers arranged in the gaps are diffusely reflected, creating a visual effect like a kaleidoscope. In this way, by inserting a new layer between the two "works" of flowers and rock garden, we hoped to bring about a new kind of fusion and harmony, as if the flowers were gently embracing the rock garden. This property was designed by our company's concept design team "onndo(*)". *What is "onndo"? Operated by nomura and nendo design office It is our company's creative team that has a business partnership with "nendo", concept design office headed by the internationally acclaimed designer Sato Oki. Photography: Ota Takumi

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada