WorksConventions& Events

This is an displays project for the Panasonic Group Booth at CES 2024. At CES 2024, we were in charge of the overall design, layout by the Panasonic Group in three categories: "Sustainable Energy (reducing CO2 emissions)," "Circular Economy (circular manufacturing)," and "Resource Optimization." In addition, we displays the latest products and solutions that will help improve the "quality of life" of each individual.

This exhibition was made possible by the signing of a comprehensive partnership agreement between Special Olympics Nippon and Chukyo University in May 2022. Located in the space of Chukyo University Sports Museum, which pursues the diverse values of physical culture, this special exhibition allows visitors to experience and learn about the appeal of Special Olympics, including the history and characteristics of Special Olympics activities and domestic initiatives. In addition to sports exclusively for people with intellectual disabilities, Special Olympics also promotes Unified Sports® in line with the global trend of promoting a "co-existence society" and "social inclusion." It is hoped that this exhibition will lead to the "realization of a society in which diverse people can live."

"Marunouchi Street Park" has been running in Tokyo's Marunouchi Nakadori since 2019 as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space." Based on the concept of "Popping Summer Street - Marunouchi Nakadori where visitors can feel the summer and get excited," verification items included collaboration with initiatives that are in line with the times and trends, such as rugby and SDGs, setting up tables equipped with wind and solar power generation capabilities, and creating a venue for musical performances that involves local workers and visitors.

NOMURA Co.,Ltd. exhibited a booth at the "SC Business Fair 2024," the largest event in the shopping center industry, bringing together all involved. The event was held at the Pacifico Yokohama displays Hall for three days, from January 24 to 26, 2024. In addition to exhibiting at our booth, we also hosted a free seminar on the first day of the event. The theme of our booth this time was "NOMURA Co.,Ltd. 's Approach to Sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Etiquette Book" that achieves aesthetics, functionality, and environmental friendliness. Our booth was designed in accordance with the book's basic principles. As sustainability initiatives become more diverse, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we focused on understanding the characteristics of basic materials, which are essential for creating spaces and will continue to be deeply involved in the future. The basic materials used were wood, cement, acrylic, copper, and steel. Each timber was arranged in a grid pattern, creating undulating spaces that encouraged visitors to wander and enjoy conversation. The proportion of each material used was calculated based on the embodied carbon emissions over the building's lifecycle, allowing visitors to visually appreciate the material's characteristics. Furthermore, clamps* were used instead of screws or adhesives to join the pieces, enabling secondary reuse of materials and dramatically reducing waste during demolition, symbolizing the essential concept of contributing to the environment. Our goal was to concept design a booth that would encourage visitors to consider future approaches to sustainable concept design, while demonstrating responsibility and gratitude for materials and fostering new insights and discoveries. *We have used clamps specifically designed for the "Tsunagi" project, planned and produced by Nikken Sekkei.

This is an displays concept design project for the comprehensive retail trade fair "JAPAN SHOP 2024" held at Tokyo Big Sight. We were in charge of design, layout, and construction of the entire booth for Lilycolor Co., Ltd. This year's theme was "Sustainable x Experiential Material Search for Design Decision Makers." In addition to seeing Lilycolor's "sustainable products," including new wallpaper and flooring products made from recycled waste, we also scattered points throughout the exhibit where visitors could "experience" the products themselves, by actually touching them and checking their texture and comfort. As a company that deals with interior materials, we aimed to create a booth that could be experienced in three dimensions, including the comfort of the space and the image of the actual space.

This is a project for the Panasonic Booth at the 6th China International Import Expo 2023. The Import Expo is the largest displays organized by the Chinese government with the aim of promoting the reform and opening up of the Chinese market to the world. This will be the 6th time the expo has been held, and Panasonic has exhibited every year since the first year. The exhibition area is the largest at approximately 1,000 m2, making it the most important displays for Panasonic to strengthen relationships and expand business between B2G and B2B. We were responsible for design, layout and construction of the entire booth.

Mitsubishi Estate commissioned MEC Industry, a group company, to propose and develop new office interiors materials products. From among the many ideas, we worked on developing partitions and OA floors for sale as wooden products. At the Non-Residential Wooden Architecture Fair 2023 to be held in May 2023, we collaborated with Mitsubishi Estate and other booth stakeholders to consider design, layout that could be installed in order to displays the mockups created during the development process in the Mitsubishi Estate Group booth. After this fair, the stakeholders provided feedback and brushed up the mockups in terms of concept design, construction, and procurement for actual sales, which led to Head Office. NOMURA Co.,Ltd. also cooperated with the design and construction of the installation.

This is a development and demonstration event of Motome Beach in Kyonan Town, Awa District, Chiba Prefecture, utilizing Chiba Prefecture's "Tourism Content High Added Value Promotion Project". We named the new use of the beach after the summer high season "Beach Time" and planned and implemented the project from September to November 2022. The special event held on November 12th and 13th offered new seaside experiences such as the first and largest participatory sky lantern and candle night in the Uchibo region, the installation of upcycled art using local waste materials such as driftwood, and a gourmet food truck that allows you to taste the charm of Uchibo, and many people attended. We promoted a series of efforts, from secretarial work for the application to Chiba Prefecture, planning, promoting the demonstration experiment of the event (planning, concept design, construction, operation, promotion), verifying the effects, and reporting.

While conveying the Panasonic Group's major policy, "Panasonic GREEN IMPACT," to visitors through displays, the exhibition booth embodied this policy through the overall spatial concept design, and created an displays booth that produced as little waste as possible. By considering the environmental impact, using a minimum of building materials and flooring, and using many recycled materials, the carbon footprint was reduced in terms of construction and logistics of the booth, and the group's policy was conveyed to the world. In addition, the symbol signs placed in each area were concept design using products. While providing a place where people could gather as symbols, by composing them out of products, the message was easily conveyed to both visitors and the media.

The SC Business Fair, organized by the Japan Shopping Center Association, is one of the largest events in the shopping center industry, bringing together people involved in shopping centers. We exhibited for three days from January 25th to 27th, 2023. In conjunction with the book "Let's Create a Happy Space: The Hardworking People of NOMURA Co.,Ltd.", published in February 2023, we created a "happy space" for visitors with a white-based booth concept design, mirrored walls, books on the fixtures and shelves, and coffee service. Approximately 670 people visited our booth over the three days. * "Let's Create a Happy Space: The Hardworking People of NOMURA Co.,Ltd.": This book introduces our cutting-edge spatial design, from amusement facilities to hotels, museums, and offices, to create spaces that evoke happiness.

"Marunouchi Street Park (MSP)" is a social experiment project to examine the future state and utilization of Nakadori in Marunouchi, Tokyo. "MSP 2022 Winter", the seventh event since its launch in 2019, expanded its area from Marunouchi Nakadori to Gyoko-dori in front of Tokyo Station, making it the largest event ever. We participated as a general planning partner and operation manager. The theme of this event is "MSP Twinkle Street". Block 1 in front of Maru Building is based on the theme of "Twinkle Party", and design, layout a Christmas market in collaboration with stores in the Otemachi, Marunouchi, and Yurakucho area, creating a winter festive space filled with heartwarming gimmicks such as merry-go-round benches, light quoits, and hot benches surrounding trees. Block 2 in front of the Marunouchi 2-chome Building was themed "Twinkle Terrace" and featured a popular street piano performance space, a spot to take photos with the illuminations in the background, and a long hot bench, creating a space where visitors could relax while enjoying the winter illuminations. And on Gyoko-dori in front of Tokyo Station, which was the first MSP event to be held, the "Marunouchi Street Rink," an environmentally friendly plastic skating rink, was installed, allowing many visitors of all ages and genders to experience the appeal of skating outdoors, which was well received. (Event period: November 29, 2022 - December 25, 2022)

It is a project of "Marunouchi Street Park", which is being worked on as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space" on Marunouchi Nakadori, Tokyo. The summer of 2022 will include a verification of what parks in the city center should be in order to make them permanent.・We verified the ideal way of safety management with a view to the park-like space. Based on the concept of "Marunouchi Street Park for everyone," we have created a city park space where people from all walks of life can feel nature with all five senses, connect with people, the city, and culture, and feel like spending a leisurely time. In addition, we arranged an inclusive table, a library, a refreshing space for light exercise, a street piano, etc. to provide opportunities for communication among visitors, and many people enjoyed them. (Holding period: 2022/8/2-9/11)

This is the design, construction and operation of the Sega booth at Tokyo Game Show 2022. Following the COVID-19 pandemic, this will be the first in-person event in three years since 2019.

This project is organized by the Art Project Executive Committee, which was established by the Tokyo Metropolitan Government Bureau of Port and Harbor to further enhance the appeal of the waterfront subcenter area and establish art in the city. Our company was responsible for planning and managing the ARTBAY TOKYO Art Festival 2022, which was held in fiscal year 2022. The purpose of this project was to promote the appeal of the waterfront subcenter and art to many people through the first art festival to be held in the waterfront subcenter, and to increase awareness of ARTBAY TOKYO. Therefore, the project required a wide range of work, from displays art works to management work, creating and managing a website dedicated to the festival, public relations, and creating AR content.

This facility was born on the first floor of the main building of the Kawasaki Plant and combines Fujitsu Sports with a flexible communication space. Based on the concept of "a place where everyone with diverse values can gather on an equal footing and be positive toward their dreams," displays corner, which features items related to various sports teams and athletes, as well as items that deepen understanding of parasports, has been designed to be accessible to wheelchair users without stress. Some of the explanation tables and benches are made of precious wood that was carefully grown at a children's independence support facility in Engaru Town, Hokkaido, which has a deep connection to the 1964 Tokyo Olympics. In addition, an event space has been added to ensure that the space can be used for various workshops and events. [Social Issues / Customer Issues / Requests] We received a request to incorporate Fujitsu's new work style reform concept, "Work Life Shift," which aims to address the well-being of each individual and work autonomously. [Solution] We proposed a flexibility exercise class by cheerleading in the event space, providing an opportunity to improve employee well-being during lunch breaks. [Customer's comments] We were able to effectively convey the philosophy of the corporate sports room through the spatial decoration. It has also become an effective communication platform and has been very well received. <Our project members> [Sales/Project Management] Yuya Ono [Planning/ design, layout] Hiroyuki Tamura, Akane Yamaguchi, Junichi Ito [Sign/Graphic concept design] Akane Yamaguchi, Junichi Ito [Production/ construction] Toshiaki Hatada