Works# Chugoku/Shikoku

This is a renovation project for the hotel "The Mana Village" located at the tip of Cape Ashizuri in Kochi Prefecture. The project began in 2020 to transform the former Ashizuri Pacific Hotel into one of Asia's leading resort hotels, "The Mana Village." In this project, we added value to two new types of guest rooms, the common areas, and the infinity deck. The new guest rooms consist of seven Japanese-style rooms and a concept room designed by young hotel staff and our designers, with the aim of providing a "new way to enjoy the ocean like art" while also promoting the charm of Kochi and connecting Kochi with our guests. This is an ongoing project in which we will share the hotel's transformation with our guests over time, building up their expectations.

Chateraise Gateau Kingdom Setouchi, which opened in Kure City, Hiroshima Prefecture, is a project to rebrand the former Greenpia Setouchi owned by Kure City into a resort hotel with a confectionery business. The entrance, lobby, guest rooms, restaurant, cafe, courtyard, and hot spring facilities were renovated with concept design concept of "A unique resort where you can experience the beauty of Setouchi and coexistence with nature" and the hotel was reborn as a new resort hotel. The hotel can be used by people of all ages for a variety of occasions, with rooms overlooking the beautiful islands of the Seto Inland Sea and a cafe where you can enjoy sweets that are only available at the facility. We have been involved from the basic concept stage and have been in charge of the overall project, utilizing our creativity, from formulating the spatial concept to design, layout, planning, sign and graphic concept design, interiors construction, and FF&E.

Hiroshima Gate Park is a public park that will become the new face of Hiroshima, redeveloped through a park PFI on the site of the former Hiroshima Municipal Baseball Stadium in the center of Hiroshima city. Eight commercial buildings are dotted around a 6,500m2 plaza that can also host large-scale events, encouraging people to wander around the park and bringing a sense of unity to the bustle of events and stores. In addition, we aimed to create a base for various activities and interactions centered around events, fostering a new lifestyle spent outdoors. We participated from the public proposal creation stage, and were in charge of the overall concept, site utilization plan, building layout plan, MD plan, leasing, interior concept design, sign graphics, tenant design and construction, furniture and fixture manufacturing, branding, naming, logo creation, and communication strategy.

"Sky Patio" is a rooftop garden located on the sixth floor of "Pasela," a commercial facility in Motomachi Credo located in the center of Hiroshima. Since 1994, it has been used as a place of relaxation for citizens, overlooking the city of Hiroshima, centered around Hiroshima Castle. This project is positioned as the first step of the Motomachi Credo revitalization project to renovate the facility configuration of Motomachi Credo, including the site of the new Sogo Hiroshima store, which closed in August 2023, and the current Pasela, and to create a new "Pasela." The new "Sky Patio" aims to create an environment where people can enjoy themselves in a variety of ways, and to foster a sense of anticipation for the new Motomachi Credo, through the provision of an extraordinary experience with a newly installed large-screen monitor and a rooftop bar that takes advantage of the night view, as well as the development of a babbling brook and grassy hill that parents and children can enjoy.

This is a renovation project for The Mana Village, a hotel located at the tip of Cape Ashizuri in Kochi Prefecture. The project began in 2020 to transform the former Ashizuri Pacific Hotel into one of Asia's leading resort hotels, The Mana Village. This project involved renovating three new types of guest rooms and an open-air bath. The young hotel staff and designers created the new rooms with a playful concept that was not seen in The Mana Village before, with the desire to "create fun memories for guests." This is an ongoing project that will increase expectations by sharing the hotel's transformation with guests.

The Aoya Kami Terachi Ruins, a national historic site in Aoya-cho, Tottori City, is also known as the "underground Yayoi museum" due to the wide variety of excavated items unique to a port settlement, and this facility is part of the restoration of the "Yayoi Village" historic site. The Guidance displays Room expresses the world view of the ruins and the Yayoi period with a semi-structured ship (trading ship) as a symbol, with the theme of "Tour of Aoya Village." In addition, the Important Cultural Property displays Room has many items produced in the Yayoi period that can be said to be beautifully concept design crafts, and was concept design with the theme of a "Yayoi Art Museum" that brings out the "beauty" of Aoya's excavated items, which is different from conventional archaeological museums.

"Ogawa GRAND Lodge" is a direct store of "Ogawa", a long-established outdoor brand founded in 1914 that offers reliable gear and outdoor life. This outdoor store offers everything from thorough lectures for beginners to introducing the latest gear for veterans and repair services for discontinued old models. This is the first direct store in the Chugoku region. It will be located in "HIROSHIMA GATE PARK", which was reborn as a public park on the site of the former Hiroshima Municipal Baseball Stadium in spring 2023, and our company, which was in charge of leasing for the project, was involved in the store opening guidance, design, layout, and construction. In terms of concept design, we proposed interiors that is more upgraded than previous stores, and the store will blend in with HIROSHIMA GATE PARK.

In conjunction with the establishment of Benda Kogyo's new Head Office technical research center, we have opened a new displays space, the "BENDA INNOVATION TEC GALLERY." We are in charge of concept design and interiors displays construction. In order to strongly convey the message of "Made in Japan's technological capabilities to the world" and to increase interest and satisfaction and empathy among business partners and employees, we created a space that leaves a strong impression using Benda Blue, our corporate color. We aimed to create a space where innovation spreads from the center of the gallery, intermingling and connecting the world in a circle (ring), making it a starting point for further leaps forward in the next 100 years.

This is a renovation project of the hotel "TheMana Village" located at the tip of Ashizuri Cape in Kochi Prefecture. Starting in 2020, the former Ashizuri Pacific Hotel will be reborn as a new “TheMana Village”. In the 2022 project, 5 new types of guest rooms and the Italian restaurant "Assurrissimo" in the facility have been expanded. Some of the new guest rooms are twin-type rooms with a large space of 96 square meters, equipped with a private sauna, water bath, open-air bath, and a special room with a fireplace in the room. Aiming to be one of the best resort hotels in Asia, this renovation project aims to provide a special accommodation experience. , is an ongoing project leading to the next renovation.

This project is being carried out by ARTH Group Co., Ltd. (Tosashimizu Resort LLC), a company involved in accommodation businesses and regional revitalization nationwide. The project aims to revitalize the entire city of Tosashimizu by revitalizing the long-established inn "Ashizuri Pacific Hotel Hanatsubaki," which has been loved for many years on Cape Ashizuri in Kochi Prefecture, as one of Asia's leading resort facilities for long-term stays, "The Mana Village." The facility is located in the natural beauty of Ashizuri-Uwakai National Park. Although it offers a spectacular view, the hotel's old interiors remains as it was, as if time had stopped since the Showa era. Initially, the plan was to set up a small cafe area, but as the meetings continued, ARTH's vision of wanting to liven up not only the hotel but also the entire city of Kochi and Tosashimizu expanded. The project has been transformed into a complex that includes an Italian restaurant, providing a luxurious space where you can experience the nature of Ashizuri. We have been involved from the concept stage of planning and concept design the facility to improve its appeal, and have been in charge of producing the space for the facade, lobby common areas, guest rooms, and restaurant, which will be the face of the hotel. (design supervision for guest rooms and Italian restaurant) As ARTH's creative partner, we are involved in producing spaces that lead to the creation and revitalization of attractive urban areas, including ``LOQUAT Nishiizu'' (renovating an old Japanese house into an auberge), which we took on in 2021.

This is a project of a hot spring inn newly opened in Izumo City, Shimane Prefecture. On the west side of the facility, you can see Hinomisaki Lighthouse, which is the tallest stone lighthouse in Japan. ", a book lounge, a restaurant, a large public bath with an open-air bath, and a total of 39 guest rooms.

"A dining space that embodies the generous nature of Setouchi" Setouchi is blessed with beautiful scenery, a warm climate, and abundant nature, woven by many islands. The commercial and healthcare facility "Mori no Machi Plaza" is part of the complex "Mori no Machi Grace". Located within this complex is a large, one-of-a-kind food hall (approximately 2,800 m2) that brings together the charms of Okayama and Setouchi. Inspired by the generous nature, this food hall was designed to create a comfortable and relaxed dining space. In the atrium space of approximately 70 meters, ceiling louvers were planned to evoke the calm and majestic waves of Setouchi. The gently extending wave concept design connects the entire store and generously embraces the entire seating area. In the center, a "hill" was created that connects the first and second floors like a terrain, creating a new community. As a gathering place that can be used for various purposes, it will be a place where people can have a snack, read, relax, or find a place they like. Furthermore, denim, a representative industry of Okayama, is used for the chairs and sofas so that customers can experience the unique charm of this area. We hope that this food hall will harmonize with the rich environment of "Forest Town Grace" as a whole, and be loved for a long time as a dining space where people can enjoy the charm of Setouchi, connect through food, and foster hope for the future.

Okayama Castle is one of the 100 famous castles in Japan, and was built by Ukita Hideie, a relative of Toyotomi Hideyoshi and one of the Five Elders at a young age. The three-story, six-storey castle tower, which is a scalene pentagon that is rare nationwide, is also known as the "Crow Castle" due to its black clapboard exterior. Following the large-scale renovation in 1996 (the 400th anniversary of the castle's construction), we were ordered to renovate displays in the castle tower for the "Reiwa Great Renovation". In this renovation, we aimed to create a base for historical tourism in Okayama City, mainly targeting general tourists, with the concept of "an easy-to-understand entrance to Okayama's history, even for beginners". displays were supervised by Michifumi Isoda, a historian from Okayama City. The exhibits introduce the charm and characteristics of Okayama Castle, the achievements of the successive castle lords, and the origins of the city of Okayama in an easy-to-understand manner, while also incorporating new knowledge.

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

This is a permanent exhibition renewal for the comprehensive museum (publicly approved facility) located in Bunka no Mori Comprehensive Park, which combines the humanities of archaeology, history, folklore, and arts and crafts with the natural history of zoology, plants, geology, and dinosaurs. The permanent displays room was completely renewed with a new concept of "Getting a Full Grasp of Tokushima - The Story of Things of 'Life' and 'Time'". The new permanent displays room is designed to allow visitors to experience the charm and characteristics of Tokushima through a wealth of displays, and to enjoy the museum even more. Through both inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. With the museum as the "face of the region" in mind, we created displays that values dialogue and interaction between curators and visitors, and between visitors themselves, through materials (things) as they move around the newly created "Communication Zone" and "Museum Street". The museum has evolved into a place where visitors can enjoy themselves and always be surprised by the charms of Tokushima, which it regards as "rich nature, traditional culture, and advanced culture." It is a place where visitors can learn about Tokushima through hands-on, participatory exhibition methods such as 4K, VR, AR, and other XR, and hands displays on displays, while focusing on actual materials (objects). [Social Issues/Customer Issues/Requests] - The existing permanent exhibition was basically based on the academic standards of 30 years ago, and although the accumulated activities have significantly increased the knowledge and collection of materials related to nature, history, and culture, the structure of the rooms and the constraints of displays cases made it difficult to change displays displays and they had become outdated. - The old displays did not have clear characteristics and did not serve as the "face of the region," and the contents were not separated compared to other museums that were opened later. - There was a demand to respond to social demands, such as efforts to convey the joy of discovery and learning through objects (materials) and an increase in hands-on and participatory experience elements.・It was necessary to make the museum universal, focusing on foreigners and people with disabilities, and to address damage and discoloration due to aging, air conditioning malfunctions, and LED lighting. [Solution] ・After consulting with the curator, we replaced the entire displays content, and through both inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. In addition to creating a museum that serves as the "face of the community," we adopted a partially selective route instead of a simple one-way route by reorganizing the route from "Museum Street" to each displays corner, centering on the "Communication Zone." <Our project members> [Sales and project management] Morimoto Koichi [Planning] Kishida Kyohei, Nishimura Setsuko, Horii Mao, Mima Hiroyoshi [concept design and planning] Mitsunaga Masaaki, Yuasa Tadashi, Akamine Takeo, Morita Rie, Kagawa Reiko [Production and construction] Ichimada Hayato, Inoue Yoshito, Oishi Masaru, Takahashi Koichiro