SC Business Fair 2023 NOMURA Booth

The SC Business Fair is sponsored by the Japan Shopping Center Association and is one of the largest events in the industry that brings together people involved in shopping centers. Our company also exhibited for three days from January 25th to 27th, 2023.

The book ``Create a Happy Space'' was published in February 2023. - The hard-working people of NOMURA''*, the booth concept design is based on white, the walls are mirrored, books are lined up on the fixtures and shelves, and coffee is served, creating a ``happy space'' for visitors. I made a performance that would be like this. A total of approximately 670 people visited our booth over the three days.

*Let's create a happy space. -The hard-working people of NOMURA”:
This book introduces our company's cutting-edge space creation efforts, from amusement facilities to hotels, museums, and offices, to create spaces that evoke happiness in people.

The Japan Shopping Center Association will celebrate its 50th anniversary in 2023, and its mission is to "create a new 50th anniversary." This event was the start of this, and we received requests to provide a place for companies to "study and interact."
The Japan Shopping Center Association believes that the key values that will be provided by commerce in the future are contributing to the resolution of social issues, sustainability, and the way real and online spaces should be, so our booth will be designed to reflect these ideas. There was a need.

The project started with the desire of our company members to create an displays booth that has never existed before. The ceiling height was set high so that anyone could easily enter, and while concept design was open with openings on two sides that took advantage of the booth layout, a monitor was installed at the entrance to attract interest in the booth, and the limited space was We used mirrors on the walls to give the space a larger sense of spaciousness. Furthermore, by offering coffee, the entire booth felt like a cafe, creating a comfortable space for visitors.

Book ``Let's create a happy space.'' - The hard-working people of NOMURA", the booth will feature various themes that visitors are interested in, such as "utilization of local resources," "regional revitalization," "town development," "content," and "rebranding." Using this as a theme, we were able to stimulate communication that can provide hints when considering future commercial facilities.

By providing a consistent story from planning to concept design, construction, and management, we were able to gather support from many visitors.