SC Business Fair 2023, NOMURA Co.,Ltd. Booth

The SC Business Fair is sponsored by the Japan Shopping Center Association and is one of the largest events in the industry that brings together people involved in shopping centers. Our company also exhibited for three days from January 25th to 27th, 2023.

In conjunction with the book "Let's Create a 'Happy Space' - The Dedicated People of NOMURA Co.,Ltd." published in February 2023, we created a booth concept design based on white, with mirrored walls, books displayed on fixtures and shelves, and coffee service, all designed to create a "happy space" for visitors. A total of approximately 670 people visited our booth over the three days.

* "Let's create a 'happy space' - The dedicated people of NOMURA Co.,Ltd.":
This book showcases cutting-edge space design projects undertaken by our company, ranging from amusement facilities and hotels to museums and offices, all aimed at evoking a sense of happiness in people.

The Japan Shopping Center Association will celebrate its 50th anniversary in 2023, and its mission is to "create a new 50th anniversary." This event was the start of this, and we received requests to provide a place for companies to "study and interact."
The Japan Shopping Center Association believes that the key values that will be provided by commerce in the future are contributing to the resolution of social issues, sustainability, and the way real and online spaces should be, so our booth will be designed to reflect these ideas. There was a need.

The project began with our team members' desire to create displays booth unlike any other. We set the ceiling high to make it easily accessible to everyone, and created an open concept design with two openings that take advantage of the booth's layout. We also placed a monitor at the entrance to attract attention to the booth, and used mirrors on the walls to create a sense of spaciousness in the limited space. Furthermore, by offering coffee, we created a comfortable space for visitors, making the entire booth feel like a café.

In the booth, which was linked to the book "Let's Create a 'Happy Space' - The Dedicated People of NOMURA Co.,Ltd.", various themes of interest to visitors, such as "utilization of local resources," "regional revitalization," "community development," "content," and "rebranding," were used as subjects to stimulate communication that would provide hints for thinking about future commercial facilities.

By providing a consistent story from planning and concept design to construction and operation, we were able to garner a great deal of support from visitors.