SC Business Fair 2024 NOMURA Co.,Ltd. Booth

NOMURA Co.,Ltd. Ltd. exhibited a booth at "SC Business Fair 2024," the industry's largest event bringing together shopping center stakeholders. The event was held at Pacifico Yokohama displays Hall for three days from January 24th to 26th, 2024. In addition to exhibiting a booth, we also held a free seminar on the first day of the event.

The theme of our booth this time is "Sustainable concept design as envisioned by NOMURA Co.,Ltd." As part of our social good R&D activities, we are working on creating a "Sustainable concept design Manners Book" that achieves aesthetic appeal, functionality, and environmental friendliness, and our booth is designed in accordance with the basic principles of the Manners Book.

As sustainability initiatives diversify, our company is also continuing to take on various challenges, such as developing upcycled materials. However, this time, we have returned to basic materials that are indispensable for constructing a space and that we will continue to be deeply involved with in the future, and have created a design that focuses on understanding the characteristics of each. As basic materials, we have adopted wood, cement, acrylic, copper, and iron, and by arranging the corner pieces of each material in a grid pattern while giving the space undulations, we have created a design that allows visitors to move around the booth and enjoy conversations.

The proportion of each material used was calculated based on the embodied carbon emissions throughout the building's lifecycle, and the design was carefully crafted to allow the characteristics of each material to be visually perceived.
Furthermore, by using clamps (*) instead of screws or adhesives for joining the pieces, the materials can be reused, and the amount of waste generated during dismantling is drastically reduced. This concept design symbolically represents our fundamental commitment to environmental responsibility.
 

Our aim was to create a booth where visitors could explore future approaches to sustainable concept design together, while demonstrating responsibility and gratitude for materials, and where they could gain new insights and discoveries.
 

*We use special clamps made for the "Tsunagi" project, which is planned and produced by Nikken Sekkei.