Works#Social Good

The pediatric department entrance on the first floor and the treatment room on the fifth floor of the Maternal and Child Medical Center at the Jikei University Hospital were renovated to create a space that would make the hospital more appealing and familiar to children and their guardians. This project was initiated by Professor Kimihiko Oishi, medical director and head of the Pediatrics Department at the Jikei University Hospital, who, based on his experience working in the medical field in the United States, felt that the current space in the hospital was new and beautiful, but was it a comfortable place for children? What about their families? And what about the staff who work there? Sega Sammy Holdings agreed with the desire of Professor Oishi and the pediatric ward staff to "enrich the lives of children in the hospital," and decided to support the Jikei University Hospital through content and Sega characters.

"Marunouchi Street Park" is a social experiment project to examine the future form and utilization of Nakadori Street in Marunouchi, Tokyo. The ninth "Marunouchi Street Park 2024 Winter" was held in 2019, and expanded from the previous three blocks of Nakadori Street to five blocks including Gyoko-dori Street, making it the largest scale event to date. Our company participated as a general planning partner and in charge of operations. The theme of this event was "Bright Street." We were in charge of the spatial design, construction, and operation that made use of the illuminations, a seasonal feature of Marunouchi in winter. We supported the planning and operation of the environmentally friendly resin skating rink, which is popular every year, the Glass House Market with its wide range of products, portrait content and street music perfect for the holiday season, and more. (Event period: November 14th to December 25th, 2024)

国内最大級のデザイン＆アートフェスティバル「DESIGNART TOKYO 2023」に「わたしたちの未来へ- SCRAP MATERIAL UPCYCLE PROJECT- SCRAPTURE」を出展しました。「SCRAPTURE（スクラプチャー）」は、建材や内装素材から排出される「SCRAP」を「FURNITURE」へ、さらに再生素材としてリユースし地球に還元するアップサイクルプロジェクトです。普段は目にすることのない内装にまつわる廃棄物を身近に感じ、感情と記憶に訴え続ける実用的かつ持続的なメッセージアートとしてのファニチャーを制作しました。その後も新たな内装材として循環させ、共創の輪を広げるメディアとして、より良い未来を考えるきっかけになることを目指しています。

This is a renovation project for the hotel "The Mana Village" located at the tip of Cape Ashizuri in Kochi Prefecture. The project began in 2020 to transform the former Ashizuri Pacific Hotel into one of Asia's leading resort hotels, "The Mana Village." In this project, we added value to two new types of guest rooms, the common areas, and the infinity deck. The new guest rooms consist of seven Japanese-style rooms and a concept room designed by young hotel staff and our designers, with the aim of providing a "new way to enjoy the ocean like art" while also promoting the charm of Kochi and connecting Kochi with our guests. This is an ongoing project in which we will share the hotel's transformation with our guests over time, building up their expectations.

"Marunouchi Street Park" is a project that is being carried out as a demonstration experiment of future area management, transforming "road space" into a comfortable "urban park space" in Nakadori, Marunouchi, Tokyo. The winter 2023 event will continue from the summer and examine the state of urban parks in preparation for permanent establishment, while highlighting the illuminations, a winter feature of the Marunouchi area, and providing various content perfect for the holiday season, such as photo spots for visitors to enjoy, a merry-go-round, an ice rink, and a Glass House Market with a wide selection of food and beverages. This time, the concept is "Bright Street - Nakadori in winter, where the city and everyone shines -" and we have taken measures that are in line with the SDGs and trends of the times, such as reusing each market booth used in winter 2022 and remaking the swing-shaped bench that was popular during the summer 2023 event into a photo spot with new decorations. In addition, we have worked to create content that makes use of our past know-how, such as upgrading the "Detour Bench" created in summer 2023 to a bench where you can relax while looking up at the illuminations. In addition, while the official musicians performing on the streets will continue as in the summer, we have also taken on new initiatives in terms of planning, such as inviting a portrait artist this time. In addition, as a continuation of the "Illumination Tour for the Blind" held in the winter of 2021, we held a dialogue tour in which able-bodied people walked blindfolded to deepen their understanding of the visually impaired, creating an opportunity to discuss how to make the streets more comfortable for everyone.

A private park called "AKICHIDE PARK" was opened on a vacant lot in Nagano Shopping Street, Kawachinagano City, Osaka Prefecture, in cooperation with the local community, government and companies, with the aim of restoring the area's former bustle and enriching the lives of each and every citizen. As part of our R&D activities, we agreed with the purpose of this project and participated in the Kawachinagano Station Front Regeneration Conference as a partner company. In preparation for the opening of AKICHIDE PARK, we were actively involved in a wide range of processes, including planning and basic concept, spatial design supervision, sponsorship, and event planning and management cooperation, while also working with other partner companies to revitalize the park even after it opened.

As part of vitalization business for the redevelopment of Senri Central Park, we renovated the architecture, interiors, and landscape of the former park management office, and planned a facility that would be thought up and created together with local residents about Senri Central Park. Based on the concept of PLAY 1OOORE SCENES' "three O's" (Open, Ordinary, Organic), our company is involved in the design, layout, construction, and operation of the park vitalization business project "SEN℃," a cafe where visitors can enjoy the unique experience of the park, the mini-shop "PARK LAWSON Senri Store," and the community space "LABO." As part of our efforts with local residents, we held and operated events such as "Find a Color, Make a Color" and "Paint the Whole Building," where we colored the exterior walls of the lab building with colors found in the park, creating value that can only be found here.

The event was held at Tokyo Midtown Hibiya, sponsored by Mitsui Fudosan and Discover Japan, with the aim of creating an opportunity to think about a society that can live sustainably with greenery. It was a real event based on the theme of "Living with Wood," a special feature in the magazine "Discover Japan" published in August 2023. The atrium on the first floor was used as an introduction area to symbolize this event. In order to create a space that envelops the woodcarvings, we adopted the concept of "how to interact with wood," which is experienced with the five senses while being surrounded by the scent, sound, and light of wood. We were in displays of the design, layout, and construction of this spatial production. In addition, a panel exhibition in the underground passage of Tokyo Midtown Hibiya introduced our R&D activities, "concept design by Thinking with Hands" and displays actual prototypes.

This exhibition was made possible by the signing of a comprehensive partnership agreement between Special Olympics Nippon and Chukyo University in May 2022. Located in the space of Chukyo University Sports Museum, which pursues the diverse values of physical culture, this special exhibition allows visitors to experience and learn about the appeal of Special Olympics, including the history and characteristics of Special Olympics activities and domestic initiatives. In addition to sports exclusively for people with intellectual disabilities, Special Olympics also promotes Unified Sports® in line with the global trend of promoting a "co-existence society" and "social inclusion." It is hoped that this exhibition will lead to the "realization of a society in which diverse people can live."

"Marunouchi Street Park" has been running in Tokyo's Marunouchi Nakadori since 2019 as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space." Based on the concept of "Popping Summer Street - Marunouchi Nakadori where visitors can feel the summer and get excited," verification items included collaboration with initiatives that are in line with the times and trends, such as rugby and SDGs, setting up tables equipped with wind and solar power generation capabilities, and creating a venue for musical performances that involves local workers and visitors.

NOMURA exhibited a booth at the SC Business Fair 2024, the largest event in the industry where shopping center personnel gather together. The event was held at the Pacifico Yokohama displays Hall for three days from January 24 to 26, 2024, and in addition to exhibiting at a booth, we also held a free seminar on the first day of the event. The theme of this booth was "NOMURA 's Idea of Sustainable concept design." As part of our social good R&D activities, we are currently working on creating a "Sustainable concept design Manner Book" that realizes design, functionality, and environmental friendliness, and our booth was designed in accordance with the basic principles of the manner book. As sustainability efforts become more diverse, we are also continuing to take on various challenges, such as developing upcycled materials. However, this time, we have focused on understanding the characteristics of basic materials, which are indispensable materials for constructing spaces and will continue to be deeply involved in the future. The basic materials used were wood, cement, acrylic, copper, and iron. The square timbers were arranged in a grid pattern, but the space was given an undulation, allowing visitors to walk around and enjoy conversation. The ratio of the number of pieces of each material used was calculated based on the embodied carbon emissions over the life cycle of the building, and the characteristics of the materials were visually conveyed. In addition, the design symbolizes the idea of essential environmental contribution, as the secondary use of materials is possible and waste at the time of demolition is drastically reduced by using clamps (※) instead of screws or adhesives for connection. We aimed to concept design a booth that would allow visitors to think about future approaches to sustainable concept design together with us, and that would allow visitors to gain new realizations and discoveries while showing their responsibility and gratitude for materials. *We have used the dedicated clamps from the "Tsunagi" project, planned and produced by Nikken Sekkei.

Building 15 of Sophia University's Yotsuya Campus is based on the theme of "turning the city into a forest," and aims to contribute to achieving the SDGs and realizing a carbon-free society, as well as to become a sustainable landmark for the region. It opened in the fall of 2022 as a base for adult education and community interaction. The three-story wooden building was designed and construction by Sumitomo Forestry, and is a fire-resistant structure. The main structural parts are made of "Kigurumi FR®," an original pure wood fire-resistant laminated lumber made from cedar from Tama. The facade, which is covered with crisscrossing wooden lattices, is concept design to express "diversity," "interaction with others," "truth," and "tradition," which are linked to Sophia University's founding principles. The first floor will operate a cafe that is open to the public, and as part of community contribution activities, the space will be provided to nearby neighborhood associations as a disaster prevention warehouse. The second and third floors are also used as classrooms for the "Professional Studies" course for working adults. We were responsible for design, layout, and construction of the third floor, which is used as a classroom for working adults. We aimed to create a space that would be a place to gather, learn from each other, and talk, and to foster concept design. We also linked the story of the architecture to the materials that make up the space, using Nishikawa timber (cedar and cypress) from Hanno, which, together with materials from Tama, helped build the city of Edo.

The concept is "symbiosis". This is a project to establish an exchange base in the Arahama area of Sendai City, which was affected by the tsunami caused by the Great East Japan Earthquake. Based on the concept of an ``inclusive society'' where people of all generations and with or without disabilities can gather, we have created an ``open space'' where you can enjoy activities and events and learn about disaster prevention and mitigation. The site area is 1.3 hectares. The site consists of three areas: a cafe and co-working space, a farm, and an inclusive facility where children with disabilities can play. The clubhouse uses VR equipment jointly developed by a major telecommunications company and a local university to become a place for children to learn about disaster prevention, where they can learn about the Arahama area before and after the earthquake and how to respond in the event of a disaster. I am. The project is part of Sendai City's project to utilize the site of a disaster prevention collective relocation site, and is funded by a subsidy from the Ministry of Land, Infrastructure, Transport and Tourism. Our company provided support for acquisition applications and completion reports. This time, we completed the clubhouse area as the first phase. Aiming to create facilities that take root in the community and grow together with them, parks and indoor facilities are planned to be developed in stages based on future projections in collaboration with local residents.

Mitsubishi Estate commissioned MEC Industry, a group company, to propose and develop new office interiors products. From among the many ideas, we worked on developing partitions and OA floors for sale as wooden products. At the Non-Residential Wooden Architecture Fair 2023 to be held in May 2023, we collaborated with Mitsubishi Estate and other booth stakeholders to consider design, layout that could be installed in order to displays the mockups created during the development process in the Mitsubishi Estate Group booth. After this fair, the stakeholders provided feedback and brushed up the mockups in terms of concept design, construction, and procurement for actual sales, which led to their installation at Mitsubishi Estate's headquarters. NOMURA also cooperated with the design and construction of the installation.

This is a development and demonstration event of Motome Beach in Kyonan Town, Awa District, Chiba Prefecture, utilizing Chiba Prefecture's "Tourism Content High Added Value Promotion Project". We named the new use of the beach after the summer high season "Beach Time" and planned and implemented the project from September to November 2022. The special event held on November 12th and 13th offered new seaside experiences such as the first and largest participatory sky lantern and candle night in the Uchibo region, the installation of upcycled art using local waste materials such as driftwood, and a gourmet food truck that allows you to taste the charm of Uchibo, and many people attended. We promoted a series of efforts, from secretarial work for the application to Chiba Prefecture, planning, promoting the demonstration experiment of the event (planning, concept design, construction, operation, promotion), verifying the effects, and reporting.