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NOMURA Co.,Ltd.

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Showakan Renewal

Showakan Renewal

The Showa-kan is a national facility that preserves the memories of the war experienced by the Japanese people during the Showa era, and collects, displays, and exhibits historical materials and information related to the lives of the people of that time, passing on their struggles to future generations. It features displays themed on "The lives of the Japanese people throughout the pre-war, wartime, and post-war periods." This project is a renewal of the epilogue, "Life in the Showa Era - A 1950s Experience Area," which has been developed in stages since the basic plan was established in 2023. This era, from post-war displays to the period of high economic growth, is filled with bright and exciting attractions, along with the nostalgia of Showa retro. displays space consists of a recreated house and an alleyway, designed to resemble an "electronics store" in a shopping district. The electronics store is lavishly lined with the "three sacred treasures" of various companies, which were the most coveted home appliances of the time. Numerous posters pasted on the wooden fence offer a glimpse into the social conditions and culture of the time. The alley leads to the backyard and veranda of an electrician's shop, where you can experience water-related chores from before the age of electricity through hand pump and hand-cranked washing machine simulations. The kamishibai storyteller in the square is performing the very popular "Golden Bat." When you hold up your smartphone to the silhouette panels of the electrician's family (father, mother, and child), they will tell you about their lives from the 1950s.

#public
Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation." The goal was to create a space that respects the brand's long-standing traditions (memory) while generating new value (creation). While utilizing existing fixtures such as muted wood-grain walls and niches, the design combines sustainable materials, materials that blend naturally into existing finishes, and unique, symbolic fixtures to create a fusion of timeless sophistication and provocative humor. The watch workshop at the back of the first floor was designed as a "visible customer service" space, and a semi-private meeting space with a private feel enhances the experience during the visit. Furthermore, the newly installed cafe counter was designed to be visible from the outside, aiming to attract new customers. Proceeding to the second floor, connected via the central staircase, mirrored walls at different angles are installed to bring the entire floor into view, creating a symbolic look. Furthermore, a display was placed in front of the vintage area at the back to enhance attraction and traffic flow. Within a short construction period and limited budget, we proactively repurposed existing fixtures and quickly verified them using point cloud data, resulting in a solid concept design proposal. The project created an iconic, luxurious space that is uniquely Barneys, preserving tradition while pioneering the future.

#Urban & Retail
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