Works#Digital Technology

The signature pavilion "null²" for the 2025 Japan International Exposition (Osaka-Kansai Expo) is a pavilion produced by media artist Yoichi Ochiai that creates two experiences based on the motif of "mirrors," which were inspired by the theme "Refining Life." The first is architecture that creates an "unknown landscape." The gigantic structure, covered with a special mirror exterior membrane developed from scratch, becomes a sculptural building that distorts the surrounding landscape and people by smoothly deforming itself, creating an unknown landscape. The second is a mirrored experience using digital bodies that creates an "unknown experience." The space inside the pavilion is an experiential theater content where visitors' bodies are digitized, organically deformed, and interact with autonomously operating bodies (digital humans). The experience of encountering a digitized version of oneself is a reinvention of the mirror, something that has not been done since the dawn of history. Our company was in charge of interiors direction and production, interiors concept design, interiors planning, and interiors construction.

As part of a renovation project for Kanatsu Giken Kogyo, a general construction company in Shimane Prefecture, we created an unprecedented office space that harmonizes nature and technology.

KidZania, operated by KCJ GROUP, is a "city where children are the main characters," where they can learn about how society works while having fun. Sponsored by real companies, it's a facility where children can develop the skills to thrive in the future through realistic occupational and social experiences. The "Horse Center," which opened in a corner of "KidZania Tokyo" inside Lalaport Toyosu, operates under the principles of "getting close to horses and nurturing horse culture" and "interacting directly with horses and learning about their charm." Three activities allow children to "feel closer to horses" through jobs related to horses, which they don't usually have the opportunity to interact with. In "Veterinarian," children can experience a realistic abdominal surgery to treat a horse's twisted intestines, divided into surgeons and anesthesiologists. As an "Assistant Trainer," they can communicate with horses through grooming and experience the height of a horse by wearing horse tack and riding. Additionally, in "Horse Riding Experience," children can use a simulator to experience connecting with horses on three different riding courses at varying levels. The purpose of the KCJ GROUP and JRA is to create an opportunity for children to develop an interest in horses through their experiences at the "Horse Center," and to learn about the preciousness of life and the importance of working together as a team to accomplish things. From our position as construction and production company, we have embraced this vision and pursued a spatial quality that will give children profound insights, even under limited conditions.

This café features an AI-powered oven, "Baumkuchen AI Craftsman 'THEO'," which bakes and serves Baumkuchen in real time in a show kitchen. Inspired by the theme of "life" from the 2025 Japan International Exposition (Osaka-Kansai Expo), the café uses "eggs" as its motif. The interior is predominantly white, with rounded chairs and tables, creating a bright space that softly reflects the light streaming in from the windows. Furthermore, the floor, walls, ceiling, and tables are made from recycled eggshells used in Baumkuchen production, expressing a vision of a future confectionery shop that avoids waste and incorporates materials into its architecture. *Opening period: April 13th (Sun) - October 13th (Mon), 2025

Producer Hiroaki Miyata's signature pavilion for the 2025 Japan International Exposition (Osaka-Kansai Expo), "Better Co-Being," is a pavilion without a roof or walls, standing as if blending into the adjacent "Forest of Tranquility." With the theme of "Resonating Lives," visitors are led through a resonant experience consisting of three sequences, starting from the unique connections they make when they gather on that day and at that time. In Sequence 1, visitors reflect on themselves and others, and rediscover "what connects us." By confronting diverse motifs, they become aware of the value of others and their own desires, gaining clues to resonance toward the future. In Sequence 2, they experience a perspective that resonates with nature, culture, and the lives nurtured there. Through the universal motif of "voice," they listen to global values and realize how the customs of distant regions connect to their own lives. In Sequence 3, visitors connect with one another and experience envisioning a better future while engaging with the world. By feeling connected to people and nature and creating a rainbow together, they acknowledge their differences while looking up at the same sky and gain a sense of moving towards the future. In the final epilogue, a unique video is screened that overlays the actions and environmental data experienced by visitors at that moment, providing clues to their connection with the world and their journey towards the future together. In this pavilion, our company was responsible for the production and installation of the art installation that forms the core of the resonant experience, as well as the installation displays work of communication equipment related to "echorb" (sponsored by Murata Manufacturing Co., Ltd.), a special device that guides visitors through the experience.

The Tochigi Children's Science Museum, having been in operation for over 35 years since its opening in 1988, underwent renovations to address the aging of its buildings and displays. This included extending the lifespan of the building and updating planetarium equipment and displays. Our company handled the entire process, from schematic design and working drawings of the large-scale renovation, including displays, interiors, and outdoor playground equipment, to the construction displays Based on an interactive approach, 156 displays and playground equipment incorporating new technologies such as AI and AR were created through a combination of newly manufactured and reused items. displays that have been beloved by the people of Tochigi for many years were also cleaned and refurbished for continued use. Furthermore, collaborative displays themed on the prefecture's natural environment and industries, a large symbolic displays, and a lounge were added, highlighting the museum's unique character as a science museum that reflects Tochigi's identity. This also aimed to reduce renovation costs, improve maintenance efficiency, and create a new science experience space that balances safety and functionality.

Located in Joetsu City, Niigata Prefecture, the Joetsu Science Museum is an interactive science museum based on the concept of "seeing, touching, and verifying for enjoyment" for both children and adults. Last December, a new item, the "Element Shooter," was installed in the Life, Environment, and Energy Zone. This exhibit allows visitors to "learn chemistry while playing" by aiming and shooting (selecting) elements from the periodic table displays on a monitor, unraveling the world of elements and compounds. Two types of content are available: "Let's Learn About Elements! (Individual Element Search Mode)" and "Let's Create Compounds! (Quiz-Style Battle Mode)." Our company spearheaded the project from planning to production in a short period of about six months.

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation," aiming to create a space that respects the tradition (=memory) that the brand has built up over many years while generating new value (=creation). By utilizing existing fixtures such as calm wood-grain walls and niches, and combining sustainable materials, materials that blend naturally with existing finishes, and unique, symbolic fixtures, the store aims to fuse timeless quality with challenging humor. The watch workshop at the back of the first floor was planned as a "visible customer service" space, and the experience of staying there is enhanced by providing a semi-private consultation space that gives a sense of privacy. In addition, the newly installed cafe counter was designed with visibility from the outside in mind, aiming to attract new customers. As you proceed to the second floor, which is connected by the central staircase, mirror walls at different angles are installed so that the entire floor can be seen, forming an iconic look. Further back, a display is placed in front of the vintage area to improve attraction and flow. Within a short construction period and limited budget, we achieved a reliable concept design proposal by actively reusing existing fixtures and conducting rapid verification using point cloud data. The project resulted in creating an iconic and luxurious space that embodies Barneys' unique style, inheriting tradition while pioneering the future.

The Sumitomo Pavilion at the 2025 Japan International Exposition (Osaka-Kansai Expo) is a pavilion where visitors can experience a grand "story of life" set in the "UNKNOWN FOREST." With lanterns in hand, children and adults alike can freely wander through the forest and experience the interconnectedness of life that is usually unseen. In response to the movements of visitors, light and mist change, and the "story of life" in nature emerges in the forest, depicting trees conversing in the soil, the life cycle of trees spanning hundreds of years, and the animals and fungi lurking in the forest. In a theater deep within the forest, the trajectory and fragments of memories of the Mother Tree, which has watched over this forest, from its birth to its end, are depicted. The wind and mist that drift through the space stir the senses of visitors, and the climax is reached with a powerful performance in which layered images, music, and people merge. After the forest experience, visitors will explore the "Seeds of the Future" area, where over 700 cutting-edge technologies and initiatives from the Sumitomo Group are displays, leading to a platform utilizing generative AI where anyone can create and share ideas for the future. The Sumitomo Pavilion itself was constructed using approximately 1,000 cedar and cypress trees planted in 1970, the year of the Osaka World Expo. In addition to their experience at "UNKNOWN FOREST," visitors can participate in a "tree-planting experience" where they can touch seedlings and soil, and the newly grown seedlings will be returned to the original forest. This "story of life" will continue even after the Expo, and will be passed on to future generations.

As part of the renovation of the South Building of Tamagawa Takashimaya SC in Tamagawa, Setagaya Ward, the louvers covering the walls were removed and the existing three-dimensional garden was opened to the public, with the aim of creating a lively atmosphere as a commercial facility and enhancing the three-dimensional circulation of the entire town, including surrounding related facilities. LED cubes were inserted into the facade, appearing to float, and can be viewed from Futako-Tamagawa Station West Exit, the pedestrian deck, the intersection, and the entire street along National Route 246. By adding diverse places to see and be seen within the cubic frame, and by linking with digital content, the face and character of the town as a whole, not just the facility itself, were recreated. Our company was in charge of working drawings and construction of the LED equipment.

We have newly installed a conference room and waiting lounge space for recruitment interviews at NOMURA Co.,Ltd. Head Office building. As we anticipate that those who use this space will be feeling nervous, we aimed to create an environment where everyone can relax and perform at their best, while also creating an atmosphere that will make interviewees think, "I want to work at NOMURA Co.,Ltd."

The Mitsui O.S.K. Lines Museum Funeshiru, which opened at Osaka South Port ATC where the ferry "Sunflower" connecting Osaka and Kyushu docks, is the first museum project undertaken by Mitsui O.S.K. Lines, a company with over 140 years of history and a leader in the shipping industry, with the desire to let many people encounter the world of ships that support people's daily lives. Based on the concept of a museum where visitors can "see," "touch," and "play" with ships that support our lives, the aim is to create a facility where people of all ages, from children to adults, can learn in an enjoyable way that "shipping supports people's daily lives" and "ships are constantly evolving." The museum features a large panoramic theater where visitors can experience the scale of ships and the sea, and interactive displays where children can learn about jobs related to ships and shipping in a fun way, creating a space and experiences that are approachable and exciting for children. In addition, the museum includes a café where visitors can enjoy original curry and a shop selling original goods unique to a ship and shipping museum, inspired by a port where "food transported across the sea" gathers.

This project involved the opening of the first "Real×Tech LAWSON" store in KDDI's new Head Office, utilizing AI and DX technologies. In addition to the basic construction of the new store concept design, our CIC (Content Integration Center) leveraged its high level of expertise in technology to propose various ideas and produce the store in order to utilize AI and DX technologies. Furthermore, the store was designed with sustainability in mind, such as reusing discarded uniforms worn by Lawson store staff as flooring and discarded clothing as panels. The signage installed in the store is linked to "City OS," a data platform for collecting, analyzing, and utilizing various urban data, and displays information such as weather, train delays, city congestion, and event information. In addition, the store incorporates many new initiatives aiming to make convenience stores an integral part of urban infrastructure, such as a "cleaning robot" that runs around the store, "signage" that displays recommended products in response to customers' actions (such as reaching for items) in front of product shelves using AI cameras, and a "Ponta General Consultation Center" that supports the resolution of everyday problems.

This project involved the opening of "Lawson S KDDI Takanawa Head Office Store," a cashier-less pilot store located on the employee-only floor of KDDI's new Head Office. Our Content Integration Center (CIC) leveraged its high level of expertise and experience in technology to support the system development and concept design of the store. Because users are limited to KDDI employees, the store utilizes the "Office Lawson App," which allows for payment without waiting in line at a register, creating a store that provides value that contributes to improving the productivity of office workers. In addition, delivery robots have been introduced to conduct mobile sales within the office. The robots move between floors using elevators, so customers can purchase products without having to stop by the store, making it a store truly worthy of being called a "testing ground for the future."

POSTUDIO, which opened in NEWoMan Takanawa, a new commercial facility directly connected to JR Takanawa Gateway Station, is a facility by Japan Post Group that offers experiences that will make you want to travel all over Japan, starting with what you "like". POSTUDIO features "favorite" spots scattered throughout Japan, organized by theme. While enjoying coffee and sweets at the attached cafe, visitors are transported to a travel mood as videos of shops and facilities from all over Japan, linked to the "favorite" theme, are projected onto a large LED screen covering an entire wall. POSTUDIO aims to be a place where people will come to "like" Japan even more through new encounters that start with what they "like", and our company was in charge of interiors construction work.