Works#Digital Technology

TOTO Technical Center Tokyo, a place that collaborates with business users to create the water-related spaces of the future based on the concept of "co-creation," reopened in April 2024. The concept of this renovation is "Fine & Flow," expressing the "free, delicate, beautiful behavior of water and seamless transitions without interruption." We aimed not only to convey the attention to detail that only water-related professionals can provide and the reliable quality of TOTO, but also to create a facility with equipment and an appearance worthy of co-creation, and a proposal facility that should exist in the digital age. We were responsible for the overall design, construction, and system development.

Nissan Motor Co., Ltd. has opened a new concept design presentation hall that combines real and digital in its Global concept design Center in Atsugi, Kanagawa Prefecture. The hall is equipped with a curved 24K LED screen, a full-color ceiling screen, remote lighting technology, a 7.1ch sound system, and other features, making it possible to reproduce with high precision the various environments in which customers around the world actually use cars. The aim is to develop products that meet diverse needs in a more timely manner by digitalizing concept design process. We were in charge of the design, structural calculations, interiors construction, and the full-color ceiling screen. Time-based changes in light, weather, and natural elements can be reproduced in real time with a high sense of realism and immersion, making it possible to verify and check models created digitally in various market environments.

This facility is the first 3D printer store in Japan, the first for general sales and the first for commercial use, and uses Japan's first 3D printer housing construction technology. The purpose is to provide advanced training and relaxation for an extraordinary experience. The operating company is Cascade Tokyo, which provides medical and nursing care services, and uses the development technology of its partner Selenium Disk, the first company in Japan to commercialize 3D printer housing. This time, our company is in charge of creative production using technology, from research, concept design, and consulting to exhibit execution. We aimed to create a treatment space that combines advanced technology and concept design, so that this project will serve as a stepping stone for the development of future treatment centers.

In recent years, a new layer of rock showing how the Jomon people mined obsidian was discovered at the Takayama Ruins and Hoshikuso Pass Obsidian Mine, a nationally designated historic site. displays Hoshikuso Museum has been opened, where visitors can see the excavated layer of rock and experience the activities of the Jomon people at that time. The exterior walls of the building have changed color due to rust over the years, and the message is that the memory of obsidian is preserved and passed on. Inside displays room, the layers of rock, 20 meters long and over 5 meters high, stand on both walls of the corridor, and are reproduced exactly as they were discovered during the excavation. The layers of rock have stepped bumps and were created by the soil and sand that the Jomon people dug up in the ground in search of obsidian. Projection mapping was applied to the lines of the layers of rock to recreate the activities of the Jomon people at that time in video. Through immersive images and impressive geological strata, you can experience the passion of the Jomon people, who mined for generations in search of precious obsidian, which is only found in limited areas.

We have created an application that allows you to learn more about the past and present of Tsumagoi Village. You can experience the different locations at three locations: "Asama no Ibuki," a farm shop selling Tsumagoi Village's specialty products; "Kambara Kannon-do," where human bones were excavated during the great eruption in 1783; and "Tsumagoi Local History Museum," which displays materials from the time of the eruption. - Learn about Tsumagoi Village's past - By holding a tablet over the current Mount Asama and playing AR content, you can experience the great eruption of Mount Asama in 1783 and the changes in the ridgeline of Mount Asama due to the eruption, and you can learn more about the details with explanations using pictures. - Learn about Tsumagoi Village today - You can also see currently excavated traces of the eruption, the four seasons of Tsumagoi Village, and explanations of specialty products. By using 360-degree images, visitors can enjoy the sights of a rhododendron garden in spring or a starry summer sky as if they were actually there.

This was a renewal project for the Niigata Prefectural Museum of Nature and Science, which we undertook at the request of the Japan Foundation for Public Relations in Science and Technology. After about 40 years since the museum opened in 1981, we have renovated the "Beech Forest Environment and Creatures" and "Wind Power Experience" on the second floor, and the "Moving Mysterious Room" on the third floor into "Symphony of the Forest" and "Scale Adventure," respectively. In order to realize the image of the "master displays plan" presented by the client, we considered and produced the video space, content, video system, and graphics.

As the main platform for the "RED°" brand, Japan's largest esports park was born inside Tokyo Tower, an icon of TOKYO/JAPAN. This entertainment facility aims to be the forefront of esports evolving into a national culture, pursuing a space that offers a "different dimension of entertainment experience" packed with fun in every situation, such as playing the latest game titles and enjoying tournaments and events in a stadium equipped with the world's most advanced XR technology. Taking advantage of the old structure, the design is not too clean overall, but rather preserves the taste and expression of the materials due to its age, and makes you aware that it is the interior concept design of Tokyo Tower. The strength created by showcasing the texture of the metal and mortar and the structure itself makes it seem as if it is eroding Tokyo Tower. In anticipation of collaboration with companies and manufacturers, the space is based on versatile and edgy neutral colors, and the brand color "TOKYO RED", which is also the name of the facility, is effectively incorporated into the space to make a strong impression of the RED° brand. By incorporating video production, we were able to create a new futuristic space.

This is a reconstruction project for the showroom and office of Kyushu Mitsubishi Motors Sales Co., Ltd. It is an 8-story steel-framed building, and we were in charge of interiors design and construction of the cafe and restaurant on the first floor and the showroom on the second floor. As a new landmark for Yakuin, Fukuoka City, we aimed to create a space that can connect with people and the city (region) with the concept of "obi". The cafe and restaurant are concept design to be an open space that is easy to enter and to be a communication space integrated with the showroom. In addition, we installed large digital signage, a turntable that symbolically displays cars, and a lighted ceiling, and sprinkled elements to naturally make customers at the cafe interested in cars. The showroom on the second floor adopts an organic design that makes extensive use of curved surfaces that symbolize the "obi", and the ceiling has a concept design pattern that deforms Mitsubishi's three diamonds. In addition, the showroom is based on the Mitsubishi brand colors of black, white, and gray, and has a simple and solid feel that is "typical of Mitsubishi Motors". In addition, we set up a kids' corner where children can have fun even if they come as a family, a corner to promote V2H technology, and a dedicated corner for important business negotiations, and designed the space to further update the functions of a conventional showroom space. construction: PS Mitsubishi/Mitsubishi Heavy Industries Transportation Construction Engineering Joint Venture [Social Issues/Customer Issues/Requests] In addition to existing customers, we received a request to create a space that would attract a wide range of new customer groups that had not been fully captured until now, such as young families and young people who are not very interested in cars. [Solution] The cafe restaurant on the first floor facing the main street has openable sash windows that eliminate borders between the terrace seats and the inside of the store, allowing signage images and various events to be promoted all the way to the street, aiming to create a space that can attract a wide variety of customers. The symbolic spiral staircase and atrium leading to the showroom on the second floor, and the uniformity of materials that unite the two floors, naturally invite customers who use the cafe restaurant into the showroom, where they can experience Mitsubishi Motors' V2H technology and the latest technology, creating an iconic environment where people can experience the potential of automobiles to bring sustainable prosperity and happiness. The showroom was planned with the customer's perspective in mind throughout, with a kids' corner located in the center so that children can be kept an eye on while business negotiations are taking place. In addition, consideration has been given to reducing the environmental impact by incorporating V2H linked to the solar power generation system installed on the building's rooftop, motion sensors, and lighting control with an automatic dimming system. <Our project members> [Sales/Project Management] Goto Naoki [Architecture/ concept design] Takao Kazuyoshi, Sawada Riho [Production/ construction] Nakano Keiji

This is Japan's first permanent museum specializing in infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience that humans have built up from the past to the present, as well as steps toward the future. The COVID-19 pandemic has brought back memories of the struggle between humans and infectious diseases, and it is expected that infectious diseases will continue to be a threat to us in the future. In this context, the Hideyo Noguchi Memorial Museum of Infectious Diseases is planned as a place where people can learn to "behave correctly based on correct knowledge" regarding infectious diseases. The museum, which is a separate building of the Hideyo Noguchi Memorial Hall, was renovated and made use of the track record of the Hideyo Noguchi Memorial Foundation and the high level of expertise of the supervisors to differentiate it from the memorial hall. It consists of two displays rooms, and we have consistently promoted everything from architectural renovations to displays design construction, as well as sign, content, and leaflet concept design. [Social issues / customer issues / requests] The Hideyo Noguchi Memorial Museum of Infectious Diseases has been underway since 2021, in the midst of a pandemic. The COVID-19 pandemic is an opportunity for all visitors to realize that infectious diseases are not a thing of the past, and it was hoped that the museum would open as soon as possible to correctly understand what has happened from the past to the present and to widely communicate progress toward the future. It also aims to contribute to the public by correctly communicating the latest knowledge from a medical perspective, including COVID-19. [Solution] In order to express highly specialized information in an easy-to-understand manner, the knowledge of the founding committee chairman and chairman, who served as director of the National Institute of Infectious Diseases, was incorporated and discussed, and the solution was realized by promoting the project comprehensively through close collaboration. <Our project members> [Development] Akira Kato [Sales and project management] Takuto Yoshida [Planning and consulting] Miasa Inagaki, Keiko Watanabe [Architectural renovation and design] NAU: Nana Osano, Sakae Kirioka [design, layout] Shunsuke Shimizu [Video design] CIC: Hideki Tomita [Sculptural design] CIC: Nobuyuki Endo [Production and construction] Dai Shimizu

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, displays the short but dense history of Uzurano Airfield, with two full-scale airplane models that are deeply related to this area at its core. We aimed to create a museum unique to Uzurano, taking advantage of the story and location of this area. The mission of this museum is to weave the memories of this area, preserve them in a tangible form, and pass them on to future generations, and we hope that it will become a place where people can think about peace and connect with each other. [Social Issues/Customer Issues/Requests] The challenge was to create an attractive facility that would be a suitable exchange hub for the field as the "Kasai City Regional Revitalization Center Facility." In particular, the role of the museum, which has an displays function, was to be a place to think about peace by mainly displays two full-scale airplane models while also displays the history of Uzurano Airfield and Kasai City. The request was to place emphasis on the content as an displays method, mainly using video technology, but at the same time, the actual materials were also desired to be displays. [Solution] The greatest attraction of this museum is that displays space is set up on the runway itself, which is a living witness to history, and the two full-scale airplane models, which are the main displays, are placed on top of it. The Shiden Kai, which was assembled and test-flew, was placed on the runway, while the Type 97 Carrier Attack Aircraft, which took off on a kamikaze mission, was placed so that it looked as if it was taking off from the runway into the sky. The runway, sky, architecture, and displays were all integrated in this impressive space, making this displays unique to Uzurano that makes use of the story of this place and the place itself. displays is divided into two zones, "Technology" and "History," and the two sides of the space are integrated through a lattice wall. The aim is to approach the historical fact of war from two sides, giving an opportunity to think about it from a complex perspective. The video displays was planned to create a synergistic effect on understanding by combining it with the document displays. In particular, the "Story Wall" is a four-part story about the history of Uzurano Airfield, and is presented as a quadruple video that makes use of the horizontal space. In addition, four documents linked to those stories were displays, and each was structured to complement each other. By learning the background of the documents through the video and giving reality to the videos through the documents, we aim to have displays that conveys a deeper meaning. In addition, by directly incorporating the words of the people who lived here, the content expresses the war not just as a past event, but in a way that makes it tangible. <Our project members> [Development] Koichi Morimoto [Sales/Project Management] Koichi Morimoto [Planning] Setsuko Nishimura [design, layout] Tomoyo Tsukiyama [Production/ construction] Takeshi Suezaki, / CIC: Masaru Oishi, Satoko Hasegawa

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way the displays has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of talks between various people who work at distilleries and an introduction to the important role of blenders, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also reveal the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary is basically written in Japanese and English, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design and Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make understanding the charms of Mt. Fuji more enjoyable, and hands-on content. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a CMS (Content Management System) that can be easily operated was built, making it possible to easily respond to any modifications in the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by drone and the operational aspects of the project. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area, "SKYTREE® ARCHIVES," was opened on July 1, 2021, which introduces the history of the surrounding area, including the displays district where Tokyo Skytree is located, and the role of the radio tower in a chronological format through videos and photos. The "Sumida River Digital Picture Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Picture Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru

This creative museum opened in 2006 as a successor to RiSuPia, which opened in the Panasonic Center Tokyo. It is a place where inquiry learning on themes such as SDGs is practiced based on STEAM education. As a place to cultivate children's intellectual curiosity and inspiration, it provides an environment where they can experience both learning and making things and events. The space was designed based on five themes to freely release curiosity and motivation for creativity: "Feeling that it's okay to get dirty," "Feeling that you can make it yourself," "Feeling that you can rearrange it," "Feeling that you're not concept design to a framework," and "Feeling that you're in a session together." Furthermore, from the perspective of SDGs, the existing environment was effectively reused and updated while incorporating it as a concept design motif. The project team's desire to build on the history of the predecessor museum and to add new history to it is also expressed in the spatial concept design. <Our project members> [Sales/Project Management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production/ construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA, Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society in the future [nomlog] ・Until AkeruE was created. Talking about spatial concept design. (Part 1) ・Upcycling ideas, concept design that you won't feel guilty about towards the earth (Part 2)

Aichi Prefecture and Nagoya City jointly opened this museum in the basement of the Life Sciences Hall of the Nagoya City Science Museum, a registered museum, to deepen understanding of Nobel Prize winners with ties to Aichi and Nagoya through explanations of the research that led to the award, items related to the research, and experiential displays, as well as to convey their backgrounds, personalities, and messages to visitors. It is a hybrid space that becomes a hall with approximately 200 seats when all the movable units are moved and stored and the rollback chairs are deployed for the mobile unit displays. We were in charge of the basic concept and basic plan of this facility, as well as the facility renovation, displays design, and displays production and installation work. (Production contents included unit production, lighting and audio equipment, video software and hardware, models, sign graphics, etc.) Nagoya City Science Museum Life Sciences Hall: SRC structure, 6F above ground/2F B1, total floor area 6,816.13m², displays area (total of 5 rooms) approximately 2,500u (including the memorial room B2F approximately 300u) [Social issues/customer issues/requests] 1. A "hybrid renovation design" that allows the hall (auditorium) and displays room to be converted into different functions in a short time. ② "displays" of the personality and passion for science of the laureates, which is different from displays at universities and research facilities, and "experimental device" of the prize-winning research content as a science museum displays. We received the above two requests. [Solution] Regarding ①: We adopted wall-mounted seating (rollback chairs), secured a self-propelled displays booth and storage space, and adopted a scene dimming manager that can be used for various purposes. Regarding ②: We created content from real answers and information provided by direct interviews with the laureates, and created an experience/game by extracting play elements from a thorough analysis of the prize-winning research content. [Customer feedback] We received the following comments at the opening. ・There are many Nobel Prize displays rooms all over Japan, but displays here give the best understanding of the prize! (Professor Hiroshi Amano) ・As a Nobel Prize displays, it is packed with various unique ideas, and children can face the laureates and their research while having fun playing. (Chief Curator of the Science Museum) <Our project members> [Sales and project management] Akihiko Suganuma, Maika Ueda [Creative direction] Hideki Narita [Content production direction] Mao Horii [Research and planning] Hajime Watanabe, Naoko Nakase, Mao Horii, Nozomi Fukao, Miwako Kiuchi [concept design] Mitsuyo Ashida, Yoichi Honda [Facility renovation design] Sakae Kirioka, Yoichi Kawakami [Production and construction] Hironari Ota, Yoshiyuki Ando, Satoshi Iwama ~Related links~ [Related achievements] ・Nagoya City Science Museum