Works#Digital Technology

"KAMEOKA VIRTUAL HISTORIA" is a metaverse space that recreates historical and cultural resources such as traditional performing arts, festivals, customs, and nature from all over the city, including cultural assets owned by the Kameoka City Cultural Museum. Participants can experience the history of the region by collecting historical materials scattered throughout the city, set in the streets of Kameoka from the Edo period, including the Kameyama Castle tower and palace, which can no longer be seen today. There is no need to install an app or anything else, and anyone can easily access it from their own device.

MIRAI-Bit is a website where you can experience online on your personal device some of the content related to the permanent displays of Miraikan, which will be reopened in November 2023, including "Aging Park," which allows you to experience the aging that everyone experiences; "Nanairo Quest," which focuses on a future in which robots and humans live together; and "Planetary Crisis," which is about the global environment. In addition, we are running a traveling exhibition in various locations so that science museums and other facilities across the country can experience MIRAI-Bit. We were in charge of creating the content and construction and constructing the traveling displays fixtures.

TOTO Technical Center Tokyo, a place that collaborates with business users to create the water-related spaces of the future based on the concept of "co-creation," reopened in April 2024. The concept of this renovation is "Fine & Flow," expressing the "free, delicate, beautiful behavior of water and seamless transitions without interruption." We aimed not only to convey the attention to detail that only water-related professionals can provide and the reliable quality of TOTO, but also to create a facility with equipment and an appearance worthy of co-creation, and a proposal facility that should exist in the digital age. We were responsible for the overall design, construction, and system development.

Nissan Motor Co., Ltd. has opened a new concept design presentation hall that combines real and digital in its Global concept design Center in Atsugi, Kanagawa Prefecture. The hall is equipped with a curved 24K LED screen, a full-color ceiling screen, remote lighting technology, a 7.1ch sound system, and other features, making it possible to reproduce with high precision the various environments in which customers around the world actually use cars. The aim is to develop products that meet diverse needs in a more timely manner by digitalizing concept design process. We were in charge of the design, structural calculations, interiors construction, and the full-color ceiling screen. Time-based changes in light, weather, and natural elements can be reproduced in real time with a high sense of realism and immersion, making it possible to verify and check models created digitally in various market environments.

This facility is the first 3D printer store in Japan, the first for general sales and the first for commercial use, and uses Japan's first 3D printer housing construction technology. The purpose is to provide advanced training and relaxation for an extraordinary experience. The operating company is Cascade Tokyo, which provides medical and nursing care services, and uses the development technology of its partner Selenium Disk, the first company in Japan to commercialize 3D printer housing. This time, our company is in charge of creative production using technology, from research, concept design, and consulting to exhibit execution. We aimed to create a treatment space that combines advanced technology and concept design, so that this project will serve as a stepping stone for the development of future treatment centers.

In recent years, a new layer of rock showing how the Jomon people mined obsidian was discovered at the Takayama Ruins and Hoshikuso Pass Obsidian Mine, a nationally designated historic site. displays Hoshikuso Museum has been opened, where visitors can see the excavated layer of rock and experience the activities of the Jomon people at that time. The exterior walls of the building have changed color due to rust over the years, and the message is that the memory of obsidian is preserved and passed on. Inside displays room, the layers of rock, 20 meters long and over 5 meters high, stand on both walls of the corridor, and are reproduced exactly as they were discovered during the excavation. The layers of rock have stepped bumps and were created by the soil and sand that the Jomon people dug up in the ground in search of obsidian. Projection mapping was applied to the lines of the layers of rock to recreate the activities of the Jomon people at that time in video. Through immersive images and impressive geological strata, you can experience the passion of the Jomon people, who mined for generations in search of precious obsidian, which is only found in limited areas.

We have created an application that allows you to learn more about the past and present of Tsumagoi Village. You can experience the different locations at three locations: "Asama no Ibuki," a farm shop selling Tsumagoi Village's specialty products; "Kambara Kannon-do," where human bones were excavated during the great eruption in 1783; and "Tsumagoi Local History Museum," which displays materials from the time of the eruption. - Learn about Tsumagoi Village's past - By holding a tablet over the current Mount Asama and playing AR content, you can experience the great eruption of Mount Asama in 1783 and the changes in the ridge of Mount Asama due to the eruption, and you can learn more about the details with explanations using pictures. - Learn about Tsumagoi Village today - You can also see currently excavated traces of the eruption, the four seasons of Tsumagoi Village, and explanations of specialty products. By using 360-degree images, visitors can enjoy the sights of a rhododendron garden in spring or a starry summer sky as if they were actually there.

This was a renewal project for the Niigata Prefectural Museum of Nature and Science, which we undertook at the request of the Japan Foundation for Public Relations in Science and Technology. After about 40 years since the museum opened in 1981, we have renovated the "Beech Forest Environment and Creatures" and "Wind Power Experience" on the second floor, and the "Moving Mysterious Room" on the third floor into "Symphony of the Forest" and "Scale Adventure," respectively. In order to realize the image of the "master displays plan" presented by the client, we considered and produced the video space, content, video system, and graphics.

As the main platform for the "RED°" brand, Japan's largest esports park was born inside Tokyo Tower, an icon of TOKYO/JAPAN. This entertainment facility aims to be the forefront of esports evolving into a national culture, pursuing a space that offers a "different dimension of entertainment experience" packed with fun in every situation, such as playing the latest game titles and enjoying tournaments and events in a stadium equipped with the world's most advanced XR technology. Taking advantage of the old structure, the design is not too clean overall, but rather retains the flavor and expression of the materials due to its age, and makes you aware that it is the interior concept design of Tokyo Tower. The strength created by showcasing the texture of the metal and mortar and the structure itself makes it seem as if it is eroding Tokyo Tower. In anticipation of collaboration with companies and manufacturers, the space is based on versatile and edgy neutral colors, and the brand color "TOKYO RED", which is also the name of the facility, is effectively incorporated into the space to make a strong impression of the RED° brand. We also combined video production to create a new futuristic space.

This is a reconstruction project for the showroom and office of Kyushu Mitsubishi Motors Sales Co., Ltd. It is an 8-story steel-framed building, and we were in charge of interiors design and construction of the cafe and restaurant on the first floor and the showroom on the second floor. As a new landmark for Yakuin, Fukuoka City, we aimed to create a space that can connect with people and the city (region) with the concept of "obi". The cafe and restaurant are concept design to be an open space that is easy to enter and to be a communication space integrated with the showroom. We also installed large digital signage, a turntable that symbolically displays cars, and a lighted ceiling, and scattered elements to naturally make customers at the cafe interested in cars. The showroom on the second floor adopts an organic design that makes extensive use of curved surfaces that symbolize the "obi", and the ceiling has a concept design pattern that deforms Mitsubishi's three diamonds. The showroom is based on the Mitsubishi brand colors of black, white, and gray, and has a simple and solid feel that is "typical of Mitsubishi Motors". In addition, we set up a kids' corner where children can have fun even if they come as a family, a corner to promote V2H technology, and a dedicated corner for important business negotiations, and designed the space to further update the functions of a conventional showroom space. construction: PS Mitsubishi/Mitsubishi Heavy Industries Transportation Construction Engineering Joint Venture [Social Issues/Customer Issues/Requests] In addition to existing customers, we received a request to create a space that would attract a wide range of new customer groups that had not been fully captured until now, such as young families and young people who are not very interested in cars. [Solution] The cafe restaurant on the first floor facing the main street has openable sash windows that eliminate borders between the terrace seats and the inside of the store, allowing signage images and various events to be promoted all the way to the street, aiming to create a space that can attract a wide variety of customers. The symbolic spiral staircase and atrium leading to the showroom on the second floor, and the uniformity of materials that unite the two floors, naturally invite customers using the cafe restaurant into the showroom, where they can experience Mitsubishi Motors' V2H technology and the latest technology, creating an iconic environment where people can experience the potential of automobiles to bring sustainable prosperity and happiness. The showroom was planned with the customer's perspective in mind throughout, with a kids' corner located in the center so that children can be kept an eye on while business negotiations are taking place. In addition, consideration has been given to reducing the environmental impact by incorporating V2H linked to the solar power generation system installed on the building's rooftop, motion sensors, and lighting control with an automatic dimming system. <Our project members> [Sales/Project Management] Goto Naoki [Architecture/ concept design] Takao Kazuyoshi, Sawada Riho [Production/ construction] Nakano Keiji

This is Japan's first permanent museum specializing in infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience humans have built up from the past to the present, as well as steps toward the future. The COVID-19 pandemic has brought back memories of the struggle between humans and infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. In this context, the Hideyo Noguchi Memorial Museum of Infectious Diseases is planned as a place where people can learn to "act correctly based on correct knowledge" regarding infectious diseases. The museum, which is a separate building from the Hideyo Noguchi Memorial Hall, was renovated and made use of the track record of the Hideyo Noguchi Memorial Foundation and the high level of expertise of the supervisors to differentiate it from the memorial hall. It consists of two displays rooms, and our company was involved in everything from architectural renovation to displays design construction, as well as signage, content, and leaflet concept design.

The remains of the approximately 1.2 km runway in Uzurano-cho, Kasai City, were from an airfield built during the war, and many other war ruins are scattered around the area, remaining to this day. Kasai City's regional revitalization center facility, "Sora Kasai," serves as an exchange hub for touring these ruins, and the "Uzurano Museum" within it was built as the center of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of the three companies, Ooba Co., Ltd., and Iruka Design Group Co., Ltd., who were involved in the design, and our company was mainly in charge of the museum displays. After that, we were independently awarded the order to create displays, and it took about six years from planning to completion. Towards completion, after going through a review committee, we worked with many people, including Kasai City, local war history researchers who had been conducting research for many years, preservation societies, supervisory teachers, and a full-scale airplane model production company, to create the facility. This museum, built on the runway, introduces the short but rich history of Uzurano Airfield, with two full-scale airplane models that are deeply connected to the area as its core displays. We aimed to create a museum unique to Uzurano, taking advantage of the story and local characteristics of the area. The mission of this museum is to weave the memories of this area, leave them in a tangible form, and pass them on, and we hope that it will become a place where people can think about peace and connect with each other.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way the displays has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of talks between various people who work at distilleries and an introduction to the important role of blenders, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also reveal the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary is basically written in Japanese and English, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design and Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

Fuji World Heritage Center, which preserves for the future the value of Mt. Fuji, inscribed on the World Heritage List as "an object of faith and a source of art," underwent renovation in the spring of 2022. The renovated facility offers a wealth of displays materials with easy-to-understand explanations, displays panels that make understanding the charms of Mt. Fuji more enjoyable, and hands-on content. Fuji is "an object of faith and a source of art" to visitors, including many foreigners, we have created a spatial experience that works with smartphones and tablets, and a displays guide system "Fuji Guide" with built-in multilingual (7 languages) commentary and voice commentary. displays guide by "Guide" was produced. The "World Heritage Mt. Fuji VR," which can be experienced through 360° images by wearing VR goggles, traces the path of faith walked by pilgrims in the past from the Misaka Pass, which has been depicted in ukiyoe woodblock prints, to the top of Mt. Fuji, which is usually unseen, from a dynamic viewpoint, and to make people want to visit the site. Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has been lacking in materials and explanatory text for international visitors due to the fact that it is an interactive displays experience. SOLUTION: displays graphics were re-laid out to be easier to understand, explanatory text added missing information, and a gentle route was shown by placing panels in consideration of the displays route. displays In the guide system, all existing applications were converted to web browsers, and multilingual support was provided so that visitors with different cultural backgrounds can easily understand the explanations. In addition, 3D maps and 360-degree still image content were used to enhance the experience. In terms of operation, a CMS (Content Management System) that can be easily operated was built, making it possible to easily respond to any modifications in the explanatory text. For the VR production, we used content that traces the path of the Fuji faith in VR, and adopted a simultaneous playback system that takes into account the realistic images shot by drone and the operational aspects of the project. ＜Sales and project management] Maria Uemura [Digital contents planning] Hiroki Mima, Aya Watanabe, Ayaki Kanehara, Sakaki Miyahara, Minori Hayashi [design, layout] Kaoru Akazawa [Production: construction] Akinobu Takahashi [System design: construction] Ayaki Kanehara, Minori Hayashi - Related Links - [NOMLAB] ・山梨県立富士山世界遺産センター Fuji World Heritage Center

As Tokyo Skytree celebrates its 10th anniversary in 2021, the 4th floor entrance floor has been renovated to prevent the spread of COVID-19 by creating an easy-to-understand entrance path for customers and reducing the number of face-to-face ticket sales counters. The existing ticket counter was relocated and a new exhibition area called "SKYTREE® ARCHIVES" was opened on July 1, 2021. The new displays introduces the history of the surrounding area, including the Oshiage district where Tokyo Skytree is located, and the role of the radio tower in a chronological format through videos and photos. The "Sumida River Digital Scroll," which was displays on the 1st floor group floor, has been relocated to this area. We were responsible for design, layout, and construction of the new ticket counter, "SKYTREE® ARCHIVES," and "Sumida River Digital Scroll." We have also been supporting the creation of the space at Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues / Customer Issues / Requests] ・The ticket counter is the first place visited by many people, both domestic and international. Therefore, we received requests for it to be easy for anyone to understand, to have affinity with environmental design, and to improve hospitality and service. ・For "SKYTREE® ARCHIVES," we received requests for concept design and displays method that would interest customers and be easy to understand, with large-scale images, a historical timeline, and actual displays in a limited space. [Solution] ・To clearly communicate the existence of the ticket counter, we placed it facing the 4th floor entrance and gave it a calm, traditional concept design that fits the environment. We also installed an easy-to-see sign at the top and lit the decorative material using cut glass on the back of the counter with indirect lighting, so that it can be intuitively understood even from a distance. ・For "SKYTREE® ARCHIVES," the relevant parties conducted on-site mockups to check the color and size of the graphics, the placement of displays, the lighting plan, etc., to verify the ideal form. It has become a place of learning for visitors to learn about Tokyo Skytree and the surrounding area, and to enjoy the view from Tokyo Skytree, which is built on that history. In addition, by arranging all the pictures in the "Sumida River Digital Picture Scroll" in a continuous manner, the continuity of the scroll is emphasized, and it has been reborn as a more powerful piece of content. The above synergistic effects have made the view from the observation deck even more appealing by smoothly guiding visitors from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter to the departure gate (elevator platform to the observation deck) and creating a sense of exhilaration. <Our project members> [Sales/Project Management] Hashida Yukinori, Nekoda Hiroki [concept design] Hirata Wakako, Sato Tomoya [Production] Nara Shota, Oikawa Yasuhiko, Sakurai Ryota, Wada Kaoru