[Project Summary] "LUMINE SINGAPORE" is Lumine Co., Ltd.'s first overseas store. It is a concept store that conveys [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective, targeting curious working women as its main target. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. In addition, Lumine's first cafe business, "Lumine Cafe", is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Apparel shop and cafe operation edited by Lumine. Since all of these are Lumine's first attempts, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a cafe area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, we created a space with breadth and movement. In addition, by passing wooden eaves through the boundaries of the plots, we gave a sense of unity to the store filled with various elements (MD) and emphasized the launch of the new Lumine brand. For materials, we placed emphasis on texture and authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of taste and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma