Works#Overseas

This is an displays project for the Panasonic Group Booth at CES 2024. At CES 2024, we design, layout of the booth, which introduced the "future lifestyle envisioned by the Panasonic Group," which balances solving global environmental problems with a better life. Specifically, we introduced the future lifestyle and initiatives envisioned by the Panasonic Group in three categories: "Sustainable Energy (reducing CO2 emissions)," "Circular Economy (circular manufacturing)," and "Resource Optimization." In addition, we displays the latest products and solutions that will improve the "quality of life" of each individual.

This is the concept design and planning work for the Kuwait store of "%ARABICA", a coffee shop brand from Kyoto. The store is located in a place overlooking the Jaber Al-Ahmad International Stadium, the largest stadium in Kuwait, which can accommodate 60,000 people and is used for international competitions. Therefore, we focused on the rare location where the stadium, a landmark that characterizes the surrounding area, can be dynamically viewed directly from inside the store, and reflected this in the spatial concept design. We extracted the three elements that characterize the stadium - the "oval shape" of the exterior, the "membrane roof" that keeps out rain and wind while letting in a moderate amount of natural light, and the "framework" that is lightweight and also serves as a structure - and incorporated them into the space to create an affinity.

This is the design, layout work for the first Philippine store (Manila) of "%ARABICA", a coffee shop brand from Kyoto that has cafes all over the world. Since they have cafes in various countries around the world, they are required to incorporate the elements and culture of the place into the space to create a unique store. This store has a futuristic space that shows the future of Manila, which continues to develop in Asian countries with growing economies. In order to guide customers to the back of the store, a mirrored counter with a three-dimensional curved shape is placed to match the gently curving shape of the long and narrow site. The same material is used for the floor and walls to reflect the entire space, resonating with the shape of the counter, creating a futuristic spaceship-like composition that suggests the near future of Manila.

This is a project for the Panasonic Booth at the 6th China International Import Expo 2023. The Import Expo is the largest displays organized by the Chinese government with the aim of promoting the reform and opening up of the Chinese market to the world. This will be the 6th time the expo has been held, and Panasonic has exhibited every year since the first year. The exhibition area is the largest at approximately 1,000 m2, making it the most important displays for Panasonic to strengthen relationships and expand business between B2G and B2B. We were responsible for design, layout and construction of the entire booth.

This is concept design and construction supervision of the second store in Saudi Arabia for the Kyoto-based coffee shop brand "%ARABICA". The client requested that a 900m2 warehouse be renovated and a custom-made gigantic roasting machine be installed. We planned a theater-like store that would make the most of the vast space while showcasing the gigantic roastery. A stage was set up at the back of the store that could be seen from any seat, and the roasting machine, which is the main attraction, was placed majestically in the center. The bean cellar, which is the symbol of "%ARABICA", surrounds it, livening up the main attraction. The store is also home to the excellent baristas of "%ARABICA", who act as an orchestra. A U-shaped kitchen counter was set up in the center of the store, and comfortable sounds were created to resonate throughout the store along with the baristas' brilliant performance. In order to allow customers to enjoy the live feeling of these two main attractions from anywhere in the store, we created a large pillar-free atrium and arranged the seats around it. The main seating area is made up of box seats separated by sheer curtains. Considering the Saudi Arabian people's concern about the distance between men and women, these seats are laid out in two tiers on both sides of the atrium. There are also bench seats around the kitchen counter where you can watch the barista right in front of you, and counter seats with a view of the whole store, allowing a variety of seating options to suit different customer demographics. Comfortable light pours in through the perforated metal from the atrium ceiling. These features have created a store where customers can enjoy delicious coffee and a theater-conscious concept design and production with all five senses, while making the most of the bright and open space.

Based on the concept of "NEXT MANILA LIFESTYLE," "MITSUKOSHI BGC" is a commercial complex that delivers a new lifestyle co-created by Japan and the Philippines, set in the international city of Bonifacio Global City. We are in charge of the basic concept and concept design of the environmental common areas, proposing a comfortable facility on a human scale by incorporating traditional Japanese space-making elements such as "approaching paths" and "street gardens" into the open commercial space, which is composed of a row of open stores that create the joy of shopping. In the center of the facility, customers are greeted by a ceiling design called "Joining Hands," which is a Japanese icon of hands clasped together, as a symbolic concept design that expresses the project's desire to become a bridge between the Philippines and Japan.

Since its founding, Panasonic has been working closely with the daily lives of its consumers and taking various steps to realize optimal health living for each individual. In China, where the population is aging, Panasonic has opened a wellness smart town for the elderly in 2022 in collaboration with a Chinese collaborative partner. Approximately 1,000 of the residences, called "elderly health apartments," will be equipped with all-Panasonic housing equipment. A healthy and comfortable space can be achieved with just one operation of a smartphone, which is deeply ingrained in Chinese society. NOMURA Group was in charge of design, layout a showroom for VIPs to introduce the elderly health apartments. In addition to displays products, the space is like a guesthouse specialized in welcoming visitors, with foot baths and a cafe.

This is a sliding kiosk that changes its appearance according to the place, time, and environment in the world. concept design style, which combines the required number of kitchen units and various seating units, can be deployed regardless of the size of the installation space. The biggest feature is that it blends into the surrounding environment when closed, and a cafe space appears when opened. The mirror facade reflects the surrounding environment and changes its appearance like a chameleon. As a kiosk unique to % Arabica, which is expanding worldwide, no matter where the store is in any country or location, it will have a unique appearance in that area, rather than a completely copy-and-paste concept design. The photo shows the first store, which is located in Ningbo Heyi Avenue and consists of four units. Its sophisticated appearance blends into the atrium environment of a luxury shopping facility. As people are thinking about the nature of cafes in the recent pandemic, the demand for kiosks where you can enjoy coffee outdoors is increasing. This is not a conventional kiosk that simply sells items at a stand, but a new type of store that slides open during business hours to create semi-outdoor seating within the unit, with seating areas also set up around it.

While conveying the Panasonic Group's major policy, "Panasonic GREEN IMPACT," to visitors through displays, the exhibition booth embodied this policy through the overall spatial concept design, and created an displays booth that produced as little waste as possible. By considering the environmental impact, using a minimum of building materials and flooring, and using many recycled materials, the carbon footprint of the booth was reduced in terms of construction and logistics, and the group's policy was conveyed to the world. In addition, the symbol signs placed in each area were concept design using products. While providing a place where people could gather as symbols, by composing them out of products, the message was easily conveyed to both visitors and the media.

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors experienced the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. ＜We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. ＜Our project members＞ [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people meet and connect with each other, like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 rows of huge lattices with a "branch and leaf" motif were arranged in succession, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

The food court at the Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China, will be transformed into a relaxing place surrounded by "light" and "greenery" that supports food, work and interaction among office workers. We were in charge of concept design and schematic design at NOMURA and working drawings and construction at NOMURA (Beijing) Co., Ltd. as the food court of Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China, as a relaxing place surrounded by "light" and "greenery" that supports food, work and interaction among office workers. The "Food Garden" is a food court with 12 restaurants on the second basement floor of SWFC, a landmark in Shanghai, providing daily food support to more than 10,000 office workers, a place for office workers to relax, and an event space and meeting rooms for seminars and social gatherings. The space was required to add value to the building by providing daily food support for over 10,000 office workers, as well as a place for office workers to relax, and an event space and conference room for seminars and social gatherings. The louvers were designed to visualize the "light" coming in from the ground and to create a series of scenes of "greenery" creeping up toward the light. The event space and conference room (catering available from the food court) were planned as an integrated unit to attract customers even after peak lunch hours. <Our project members> Design: NOMURA A.N.D. Inc. [Sales] Hisayasu Takenaka [concept design, schematic design] Keishi Sasaki, Umi Nishihara, Hitomi Kataoka construction In charge: NOMURA (Beijing) Co., Ltd. [Project management] Nobuya Sugimura [working drawings] Yu Lei, Hideki Arai [construction] Yu Lei, Hideki Arai, Shuangshuang Li, Zheng Xing, Yu Tun, Ken Wang

[Project Summary] Lumine Singapore is Lumine Co., Ltd.'s first overseas store. This concept store is aimed at curious working women and promotes [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. Lumine's first café, Lumine Cafe, is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Lumine's own apparel shop and café operation. Since this is the first attempt by Lumine, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a café area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, the space was made to have breadth and movement. In addition, wooden eaves were placed on the boundaries of the plots to give a sense of unity to the store filled with various elements (MD), emphasizing the launch of the new Lumine brand. The materials used were focused on texture and a desire for authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of style and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

【Project Overview】 The Milan International Exposition, held in 2015, was the first registered expo with the theme of "food" in history. 148 countries and international organizations participated, and 22.2 million people attended. The Japan Pavilion, which was produced by Dentsu, won the Gold Award in the displays concept design category of the large pavilion. Despite delays in the construction of the venue, we completed the production of the displays of the Japan Pavilion on time, and handled the displays production operation work for six months during the exhibition period without any trouble, which was well received. [Customer's voice] construction With our management capabilities and network of partner companies, we have achieved a track record of delivering products with high construction accuracy overseas based on the spirit of on-time delivery.

[Project Summary] CONNECT TO is a brand experience facility for Toyota and Lexus located in Lotte World Mall in Seoul. The concept is a "restful forest in the city." In order to allow anyone to casually experience the appeal of the Toyota and Lexus brands in Korea, where domestic cars are the norm, the facility is designed as a cafe lounge that is easy for anyone to drop in to. The facility is also designed to make the greatness of the brands unconsciously felt through amazing spatial concept design and Japanese hospitality. This time, our company assisted with everything from research and consulting to schematic design, concept design, and operation proposals.