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% Arabica Riyadh Roastery

% Arabica Riyadh Roastery

This is concept design and construction supervision of the second store in Saudi Arabia for the Kyoto-based coffee shop brand "%ARABICA". The client requested that a 900m2 warehouse be renovated and a custom-made gigantic roasting machine be installed. We planned a theater-like store that would make the most of the vast space while showcasing the gigantic roastery. A stage was set up at the back of the store that could be seen from any seat, and the roasting machine, which is the main attraction, was placed majestically in the center. The bean cellar, which is the symbol of "%ARABICA", surrounds it, livening up the main attraction. The store is also home to the excellent baristas of "%ARABICA", who act as an orchestra. A U-shaped kitchen counter was set up in the center of the store, and comfortable sounds were created to resonate throughout the store along with the baristas' brilliant performance. In order to allow customers to enjoy the live feeling of these two main attractions from anywhere in the store, we created a large pillar-free atrium and arranged the seats around it. The main seating area is made up of box seats separated by sheer curtains. Considering the Saudi Arabian people's concern about the distance between men and women, these seats are laid out in two tiers on both sides of the atrium. There are also bench seats around the kitchen counter where you can watch the barista right in front of you, and counter seats with a view of the whole store, allowing a variety of seating options to suit different customer demographics. Comfortable light pours in through the perforated metal from the atrium ceiling. These features have created a store where customers can enjoy delicious coffee and a theater-conscious concept design and production with all five senses, while making the most of the bright and open space.

#Urban & Retail
IFA2019 (International Consumer Electronics Exhibition) Balance of Being

IFA2019 (International Consumer Electronics Exhibition) Balance of Being

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors experienced the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. <We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. <Our project members> [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

#Conventions & Events
Shanghai World Financial Center &quot;Food Garden&quot;

Shanghai World Financial Center "Food Garden"

The food court at the Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China, will be transformed into a relaxing place surrounded by "light" and "greenery" that supports food, work and interaction among office workers. We were in charge of concept design and schematic design at NOMURA and working drawings and construction at NOMURA (Beijing) Co., Ltd. as the food court of Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China, as a relaxing place surrounded by "light" and "greenery" that supports food, work and interaction among office workers. The "Food Garden" is a food court with 12 restaurants on the second basement floor of SWFC, a landmark in Shanghai, providing daily food support to more than 10,000 office workers, a place for office workers to relax, and an event space and meeting rooms for seminars and social gatherings. The space was required to add value to the building by providing daily food support for over 10,000 office workers, as well as a place for office workers to relax, and an event space and conference room for seminars and social gatherings. The louvers were designed to visualize the "light" coming in from the ground and to create a series of scenes of "greenery" creeping up toward the light. The event space and meeting rooms (catering available from the food court) were planned as an integrated unit to attract customers even after peak lunch hours. <Our project members> Design: NOMURA A.N.D. Inc. [Sales] Hisayasu Takenaka [concept design, schematic design] Keishi Sasaki, Umi Nishihara, Hitomi Kataoka construction In charge: NOMURA (Beijing) Co., Ltd. [Project management] Nobuya Sugimura [working drawings] Yu Lei, Hideki Arai [construction] Yu Lei, Hideki Arai, Shuangshuang Li, Zheng Xing, Yu Tun, Ken Wang

#corporate
Lumine Singapore (Clark Quay Central)

Lumine Singapore (Clark Quay Central)

[Project Summary] Lumine Singapore is Lumine Co., Ltd.'s first overseas store. This concept store is aimed at curious working women and promotes [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. Lumine's first café, Lumine Cafe, is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Lumine's own apparel shop and café operation. Since this is the first attempt by Lumine, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a café area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, the space was made to have breadth and movement. In addition, wooden eaves were placed on the boundaries of the plots to give a sense of unity to the store filled with various elements (MD), emphasizing the launch of the new Lumine brand. The materials used were focused on texture and a desire for authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of style and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

#Urban & Retail
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