seaside time

This is a maintenance and demonstration experiment event at Motona Beach in Kyonan-cho, Awa-gun, Chiba Prefecture, utilizing Chiba Prefecture's "Project to Promote High Value-Added Tourism Content." We named the new use of the seaside after the summer high season "Seaside Time," and planned and implemented the project from September to November 2022. The special event held from November 12th to 13th included the first and largest participatory sky lantern and candle night in the Uchibo area, installation of upcycled art using local waste materials such as driftwood, and a gourmet kitchen where you can enjoy the charm of Uchibo. We provided a new seaside experience such as cars, and many people visited.
Our company promotes a series of initiatives including secretariat work for application to Chiba Prefecture, planning, promotion of event demonstration experiments (planning, concept design, construction, operation, promotion), effect verification, and reporting. did.

In February 2022, we conducted two demonstration experiments “Sea and Sauna” and “Jobus!!” in the Kyonan area of Chiba Prefecture. The beach area of Uchibo, which was once a tourist hub that represented the area, has shown that even in the off-season, it is possible to attract customers from outside the prefecture and create a buzz, even in the off-season, depending on the plan. However, at the same time, although we saw potential in the increase in the number of overnight guests, they tended to move out of the prefecture before evening, making proposals for ways to spend night time anew an issue. Furthermore, as tourism resources are scattered throughout the prefecture, if secondary transportation remains undeveloped, the information that tourists see (brochures, the Internet, etc.) is expected to expand sightseeing excursions, and it is difficult to rely on them. There were limits.
Our client, Kinokuniya, had a strong desire to further improve the Uchibo Sea, which has been shown to have high tourism appeal, as a tourist asset that local residents can be proud of. .

``Seaside Time'' will communicate new attractions that meet the needs of short trips in the city center. ① Value that can only be found here: Providing a private beach environment where you can see one of Japan's top 100 sunsets, ② Special experience: Beautiful sea and rich Creating a beach deck environment where you can enjoy nature and art; ③ Rare products: Holding participatory programs that can only be enjoyed on this day. As mentioned above, we have provided a program that conveys three attractive points.
In addition, in order to revitalize tourism by promoting the development of the beautiful Uchibo sea coastline, we need to create a portal-like environment and opportunities for local people to experience multiple tourism resources such as food, art, and culture. We believe that it is important to co-create and foster local pride while co-creating with local communities. We worked on a program that could become an ongoing event with the participation of everyone in the area.

We would like to thank you for your cooperation in the development of Motona Kaigan, Kyonan Town, Chiba Prefecture. This time, it was an opportunity for local people to once again learn about the charm of Motona Kaigan. We hope that you will cooperate with us in making the Motome Coast even more attractive in the future. I look forward to working with you.