Works#Regional revitalization

1888年に建てられた北海道庁旧本庁舎は「赤れんが庁舎」という愛称で知られる、北海道を代表する重要文化財です。2019年から耐震補強および保存改修工事のため一時的に閉鎖することになりました。その閉鎖期間中に、「今だけここだけ」をテーマに改修工事中にしか見ることのできない仮設見学施設を計画しました。

日本三稲荷の一つである竹駒神社様が地域コミュニティとにぎわい創出のために取り組んだプロジェクトです。当社がハブとしての役割を担い、神社、地域、企業が三位一体となったチームを形成しました。チームで取り組んだことは大きく分けて、「鎮守の杜の整備」「カフェ設置」「地域コミュニティ活性化」「プロモーション」「新しい祭をつくる」の5つです。当社は企画・ロゴデザイン・建築設計・造園デザイン・建設・外構工事・カフェ開業支援・カフェメニュー開発・商品開発・映像制作・広報PRなど全般におよぶ総合プロデュースを行いました。竹駒神社様が市民の生活に欠かせない存在として持続可能なかたちで未来へ紡いでいくことを目指しました。〇総合プロデュース内容①顧客課題抽出　②課題解決方法立案　③実施（運営）体制の検討　④実施（運営）体制の構築（リーシング）　⑤神社・運営者の意見をふまえたデザイン　⑥商品開発（飲食メニュー、販売商品選定）　⑦神社全体の活性化検討　⑧神社全体のプロモーション映像作成　⑨CAFÉプロモーション検討　⑩オープニングセレモニー計画　⑪各種メディア誘致　⑫オープン後のPDCA実施　⑬新しい祭をつくる　⑭世界プロモーション映像を海外へ当社のネットワーク（地元企業中心に）から賛同者を募ることで、独立して可動できる体制を構築しました。

Kurukuru is a public mobility service run by local residents that has been operating provisionally as a means of transportation in Nitto-cho and Daishi-cho, Kawachinagano City, where population decline and an aging population are accelerating after 50 years since the development of residential land. In order to operate the transportation service that supports local mobility with the initiative of local residents, we held a participatory art workshop. Together with members of the art club of a local junior high school and local residents, we held a total of 10 art workshops, "See, Learn, Create," with the aim of reaffirming social issues through art, rediscovering the charm of the town, and fostering a sense of participation in town development among local residents through co-creation.

KOCHIKAME Museum" is a sightseeing base facility for the Kameari area in Katsushika City, based on the manga "Kochira Katsushika-ku Kameari Koen-mae Hashutsujo" (Here I come, Katsushika-ku Kameari Koen-mae Hashutsujo). We were in charge of the concept of the facility, displays, content planning and design, and construction. In addition, we planned and designed the circulation measures around Kameari Station, construction and promotional measures for the opening of the facility. The two teams, CIC (Content Integration Center), a team of experts in IP content*, and the public works facility team, which has expertise in local government tourism base facilities and city planning, took advantage of each other's strengths. The concept of the project was "The main character builds a facility on his own and then runs away to the town of Kameari! The architecture looks like a stack of comic book frames, with famous scenes popping up interiors and a space that exudes the worldview of the work concept design, creating a sense of existence for the main characters and creating an immersive spatial experience for visitors. Visitors experience a consistent spatial story from the entrance to the exit, as if they are chasing a hero who has escaped. This also contributes to the promotion of the shopping district and local revitalization of Katsushika Ward and the Kameari area. *This term refers to all content protected by Intellectual Property Rights (IPRs). For example, games, movies, animation, manga, novels, music, characters, etc. fall under IP content.

"Marunouchi Street Park" is a social experiment project to examine the future form and utilization of Nakadori Street in Marunouchi, Tokyo. The ninth "Marunouchi Street Park 2024 Winter" was held in 2019, and expanded from the previous three blocks of Nakadori Street to five blocks including Gyoko-dori Street, making it the largest scale event to date. Our company participated as a general planning partner and in charge of operations. The theme of this event was "Bright Street." We were in charge of the spatial design, construction, and operation that made use of the illuminations, a seasonal feature of Marunouchi in winter. We supported the planning and operation of the environmentally friendly resin skating rink, which is popular every year, the Glass House Market with its wide range of products, portrait content and street music perfect for the holiday season, and more. (Event period: November 14th to December 25th, 2024)

This is a renovation project for the hotel "The Mana Village" located at the tip of Cape Ashizuri in Kochi Prefecture. The project began in 2020 to transform the former Ashizuri Pacific Hotel into one of Asia's leading resort hotels, "The Mana Village." In this project, we added value to two new types of guest rooms, the common areas, and the infinity deck. The new guest rooms consist of seven Japanese-style rooms and a concept room designed by young hotel staff and our designers, with the aim of providing a "new way to enjoy the ocean like art" while also promoting the charm of Kochi and connecting Kochi with our guests. This is an ongoing project in which we will share the hotel's transformation with our guests over time, building up their expectations.

In order to pass on the spirit and culture of the indigenous Ainu people to the next generation, Shiranuka Town is promoting town development based on the idea of "Ior (traditional living space)" and has recently opened the Shiranuka Ainu Museum "Pokor" to introduce the Ainu culture passed down in the town. The name of the facility, "Pokor", reflects the desire of the Ainu people of Shiranuka to "cherish the place where they were born and raised", and this desire is expressed through elaborate dioramas that depict Ainu life, realistic reproductions of every nook and cranny of the cise (Ainu dwelling), traditional crafts and beautiful costumes, and the soundscape of "Ior (traditional living space)" that envelops the entire museum. This facility allows you to experience the rich Ainu life that is vividly depicted with your five senses and deepen your understanding by experiencing the Ainu culture that has lived in the harsh yet majestic nature.

"GINZA SKY WALK 2024" is an event where you can experience a part of "a pedestrian space of the future that utilizes things and events that are friendly to people, towns, and the environment" with the theme of "ethical," which means actions and lifestyles that are considerate of the environment, people, and society. Leveraging our past experience, we provided total support for the event, from planning the entire event, spatial concept design, construction, operation, and attracting tie-up companies. The overview of the experience of this event is that while walking the entire 2km of the Tokyo Expressway (KK Line) from Shimbashi to Kyobashi, you can enjoy the cityscape and performances by the Tokyo Wind Orchestra Federation and the Tokyo Fire Department Band in the special space of the highway, as well as ethical content experiences such as local product shops, market stalls, and art displays. In addition, we implemented early morning running and yoga programs, and night programs where you can enjoy the night view of Ginza, creating an opportunity to experience the new charm of the KK Line that is different from the daytime. In keeping with the event theme of "ethical," we aimed to create an event that was kind to people, the city, and the environment by setting up fixtures made from wood with a connection to Tokyo that could be reused after the event, holding art workshops using recycled materials, and inviting tie-up companies that sympathize with ethical causes.

The Aichi Sogyokan was newly established on the second floor of STATION Ai, a startup support center developed by Aichi Prefecture. Since ancient times, many entrepreneurs have been active in Aichi Prefecture and developed the industry. In order to understand what kind of encounters and ideas they had, and how they overcame adversity and created innovation, we aimed to create an exhibition that would provide hints for the future for those who will start their own businesses and the children of the next generation through encounters with the beliefs, spirit of challenge, and vision of entrepreneurs, and provide a timeless ``!'' encounter that stimulates creativity. The museum is divided into four zones, and a wide range of information is introduced, from the roots of Aichi's industry to the challenges of many entrepreneurs with ties to Aichi. By creating displays experiential displays that makes full use of digital technology such as video and AI, we provide a learning experience that is both sensual and touching to the heart for everyone from children to adults. In addition to the digital displays, we have also set up a library of books selected to be linked to the content of this facility. With the intention of leading these various displays contents, which combine digital and analog, beyond time and space into the future, we have realized a flexible, streamlined spatial concept design by incorporating the three elements that created Aichi - wood, water, and earth - into the spatial components.

This is a social experiment project to observe how people spend time in outdoor spaces at Nakadori, Marunouchi, Tokyo, and to consider the future of roadways and sidewalks. In the summer of 2024, we tried to gently define the way people gather by manipulating the shape, and to explore comfort. The concept is "i-ma-i." We gave shape to the furniture through geometric manipulation, such as a square movable block bench, a long big table with gradually changing face-to-face distances, a round bench that combines concentration and diffusion, and a bollard-utilizing bench that combines the roadway and sidewalk with handrails, and wrapped it in a way that resonates with the materials of the surrounding environment. Because it is an eventful product, variables need to be taken into account before it can be made permanent, but we were able to demonstrate a new way of gathering. (Date of event: July 25, 2024 - August 18, 2024)

"Marunouchi Street Park" is a project that is being carried out as a demonstration experiment of future area management, transforming "road space" into a comfortable "urban park space" in Nakadori, Marunouchi, Tokyo. The winter 2023 event will continue from the summer and examine the state of urban parks in preparation for permanent establishment, while highlighting the illuminations, a winter feature of the Marunouchi area, and providing various content perfect for the holiday season, such as photo spots for visitors to enjoy, a merry-go-round, an ice rink, and a Glass House Market with a wide selection of food and beverages. This time, the concept is "Bright Street - Nakadori in winter, where the city and everyone shines -" and we have taken measures that are in line with the SDGs and trends of the times, such as reusing each market booth used in winter 2022 and remaking the swing-shaped bench that was popular during the summer 2023 event into a photo spot with new decorations. In addition, we have worked to create content that makes use of our past know-how, such as upgrading the "Detour Bench" created in summer 2023 to a bench where you can relax while looking up at the illuminations. In addition, while the official musicians performing on the streets will continue as in the summer, we have also taken on new initiatives in terms of planning, such as inviting a portrait artist this time. In addition, as a continuation of the "Illumination Tour for the Blind" held in the winter of 2021, we held a dialogue tour in which able-bodied people walked blindfolded to deepen their understanding of the visually impaired, creating an opportunity to discuss how to make the streets more comfortable for everyone.

Chateraise Gateau Kingdom Setouchi, which opened in Kure City, Hiroshima Prefecture, is a project to rebrand the former Greenpia Setouchi owned by Kure City into a resort hotel with a confectionery business. The entrance, lobby, guest rooms, restaurant, cafe, courtyard, and hot spring facilities were renovated with concept design concept of "A unique resort where you can experience the beauty of Setouchi and coexistence with nature" and the hotel was reborn as a new resort hotel. The hotel can be used by people of all ages for a variety of occasions, with rooms overlooking the beautiful islands of the Seto Inland Sea and a cafe where you can enjoy sweets that are only available at the facility. We have been involved from the basic concept stage and have been in charge of the overall project, utilizing our creativity, from formulating the spatial concept to design, layout, planning, sign and graphic concept design, interiors construction, and FF&E.

Hiroshima Gate Park is a public park that will become the new face of Hiroshima, redeveloped through a park PFI on the site of the former Hiroshima Municipal Baseball Stadium in the center of Hiroshima city. Eight commercial buildings are dotted around a 6,500m2 plaza that can also host large-scale events, encouraging people to wander around the park and bringing a sense of unity to the bustle of events and stores. In addition, we aimed to create a base for various activities and interactions centered around events, fostering a new lifestyle spent outdoors. We participated from the public proposal creation stage, and were in charge of the overall concept, site utilization plan, building layout plan, MD plan, leasing, interior concept design, sign graphics, tenant design and construction, furniture and fixture manufacturing, branding, naming, logo creation, and communication strategy.

"Sky Patio" is a rooftop garden located on the sixth floor of "Pasela," a commercial facility in Motomachi Credo located in the center of Hiroshima. Since 1994, it has been used as a place of relaxation for citizens, overlooking the city of Hiroshima, centered around Hiroshima Castle. This project is positioned as the first step of the Motomachi Credo revitalization project to renovate the facility configuration of Motomachi Credo, including the site of the new Sogo Hiroshima store, which closed in August 2023, and the current Pasela, and to create a new "Pasela." The new "Sky Patio" aims to create an environment where people can enjoy themselves in a variety of ways, and to foster a sense of anticipation for the new Motomachi Credo, through the provision of an extraordinary experience with a newly installed large-screen monitor and a rooftop bar that takes advantage of the night view, as well as the development of a babbling brook and grassy hill that parents and children can enjoy.

Tower Eleven Baseball, a new facility in ESCON FIELD HOKKAIDO, is the first baseball amusement area in Japan where you can not only experience baseball activity games in the stadium, but also taste delicious gourmet food that is essential for watching baseball and see baseball-related displays. It is open even on non-game days, so you can enjoy it anytime without making a reservation. Our company was in charge of research, planning and basic concept, design, layout, interiors and displays production construction, environmental features, and sign and graphic concept design. Batting, pitching, and toss batting are various baseball games that make full use of the latest virtual reality technology. There are four difficulty levels for batting, which can be played by elementary school students and above, and it can be enjoyed by beginners and experienced players alike. The pitching speed is also displayed when you throw into the zone indicated by the catcher. Toss batting is a game where you can hit a ball thrown from below, making it a casual game to play.