Works#Tohoku

This is a renovation project for Morioka City Library, including seismic retrofitting. After being closed for about two and a half years, it reopened on April 2, 2024. The concept of the library is "A library where knowledge circulates and grows freely with people and the city." Like the ecosystem of Takamatsu Pond that spreads out before it, the library aims to be a place where Morioka's knowledge and people naturally gather, connect, and circulate back to the community. Our company was responsible for the planning, design, production, and construction of the interior space of the facility, as well as the VI such as the logo.

The concept is "symbiosis". This is a project to establish an exchange base in the Arahama area of Sendai City, which was affected by the tsunami caused by the Great East Japan Earthquake. Based on the concept of an ``inclusive society'' where people of all generations and with or without disabilities can gather, we have created an ``open space'' where you can enjoy activities and events and learn about disaster prevention and mitigation. The site area is 1.3 hectares. The site consists of three areas: a cafe and co-working space, a farm, and an inclusive facility where children with disabilities can play. The clubhouse uses VR equipment jointly developed by a major telecommunications company and a local university to become a place for children to learn about disaster prevention, where they can learn about the Arahama area before and after the earthquake and how to respond in the event of a disaster. I am. The project is part of Sendai City's project to utilize the site of a disaster prevention collective relocation site, and is funded by a subsidy from the Ministry of Land, Infrastructure, Transport and Tourism. Our company provided support for acquisition applications and completion reports. This time, we completed the clubhouse area as the first phase. Aiming to create facilities that take root in the community and grow together with them, parks and indoor facilities are planned to be developed in stages based on future projections in collaboration with local residents.

This showroom allows visitors to experience a new concept design proposal system called "life knit design," which allows people to develop attachment to their homes and continue living in them for a long time in this era of 100-year life spans. To embody the concept of "life knit design," which is "not superficial trends but matching the sensibilities of the residents, and living in a home as if knitting affection over time," we have created a sustainable space, used materials that are conscious of a desire for authenticity, a material corner with interior proposals for home owners, and other mechanisms to "create" the future together with customers.

This project was carried out to renovate the aging facility, which has a space pavilion and planetarium where items donated by JAXA were displays, into a facility where children can experience the "town of space." The first floor, which was a natural science museum, was renovated into the "Nobishiro Space Lab," and the entire building was unified into a space-themed facility. We were in charge of everything from design, layout of displays space to exhibit execution of the experience equipment, as well as construction.

This project is to rebuild the new office of Usufuku Honten, which was damaged in the Great East Japan Earthquake. Usufuku Honten is a fishing company with over 130 years of history, founded in 1882. With the philosophy of "living with the sea," the company is engaged in deep-sea tuna fishing and tuna longline fishing, and is responsible for the reconstruction of Kesennuma and the Tohoku region. The exterior concept design is a reproduction of the copper plate used on the exterior wall of the old main house, which was washed away by the tsunami, and a new copper scale wall is created. Over the years, the texture and color of the copper plate will change to that of the old main house. In addition, elements of tuna fishing boats have been extracted and curved windows and handrails have been incorporated into the architecture. concept design scope that we were in charge of included the exterior concept design, the first floor entrance, the second floor office, the president's office on the third floor, and the reception room.

This is Japan's first permanent museum specializing in infectious diseases. With the theme of "connecting the past and present of infectious diseases to the future," this facility conveys the knowledge and experience humans have built up from the past to the present, as well as steps toward the future. The COVID-19 pandemic has brought back memories of the struggle between humans and infectious diseases, and it is expected that infectious diseases will continue to pose a threat to us in the future. In this context, the Hideyo Noguchi Memorial Museum of Infectious Diseases is planned as a place where people can learn to "act correctly based on correct knowledge" regarding infectious diseases. The museum, which is a separate building from the Hideyo Noguchi Memorial Hall, was renovated and made use of the track record of the Hideyo Noguchi Memorial Foundation and the high level of expertise of the supervisors to differentiate it from the memorial hall. It consists of two displays rooms, and our company was involved in everything from architectural renovation to displays design construction, as well as signage, content, and leaflet concept design.

The Fukushima City Creative Business Salon Development Project was a project that was commissioned to our Tokyo Head Office and the design was taken over by our Tohoku Branch, with a competition held in July 2021 as an open proposal. The project aims to renovate the Fukushima City Industrial Exchange Plaza permanent displays room on the second floor of the Fukushima Station West Exit Complex, Corasse Fukushima, located near JR Fukushima Station, and to develop a co-working space and shared offices as a new business exchange hub, and to renovate it into a facility that can be used comfortably by businessmen, freelancers, university students, etc. The floor area is approximately 755 square meters. Photography is particularly popular in Fukushima, and a gallery has been set up on the wall of the co-working space displays the rich local nature and seasonal scenery and seasonal almanac taken by citizen photographers, as well as culture and art that demonstrate the rich sensibilities of Fukushima people. concept design concept of this salon is the "Shikisai Gallery," which combines the seasonal almanac of Fukushima with the rich color sense of Fukushima people, and we have created a gallery that can be viewed in a more relaxed manner, as a gallery created together with Fukushima citizens. [Social Issues / Customer Issues / Requests] While a spacious layout was required in the post-COVID era, the zoning method and number of seats were also required to take profits into consideration. The floors, walls, and ceilings of the shared office, business exchange space, coworking space, and meeting room were required to have a taste for each environment, and the layout and furniture selection was required to suit the convenience of each user, such as businessmen, freelancers, and university students, as a facility that can be used comfortably by a variety of users such as businessmen, freelancers, and university students. [Solution] As a creative place to create new businesses, the large facility area was utilized to develop the entire space into two zones with two different images. The business exchange space was designed as a zone with an active, bright, natural, and comfortable cafe image, with the walls and floors of the corporate PR displays based on white, creating an environment where you can feel the warmth of wood, and was composed of easily movable furniture for various purposes such as seminars and networking events. The coworking space was designed as a calm lounge zone based on gray, with a sharp environment with dark brown and dark wood on the niche walls, and the furniture was configured to suit the various conveniences of each individual, such as sofas and big tables for relaxing and counter seats where you can concentrate alone. In addition, we aimed to enhance the functions of the corporate PR displays space as a way to build connections with the local area and form a community, and added the "Shikisai Gallery" displays, which we will be creating together with Fukushima citizens, with the aim of creating new connections between the people who use the facility and the city. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

This project is to relocate and build the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the disaster, Ishinomaki City planned to build a complex of cultural facilities, including a theater and a museum, that would become a new cultural hub in the city, and the Ishinomaki City Museum, which would take over from the Ishinomaki Cultural Center, was developed. The concept of the Ishinomaki City Museum is "a museum that disseminates the rich history of Ishinomaki, nurtured by the great rivers and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi Works displays Room, an displays room for ancestors connected to Ishinomaki, and a special displays room. The unique displays space experience includes displays that focuses on "landscape" as a new way for a history museum, displays that shares "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex cultural facility, and hands-on displays allow visitors to immerse themselves in the real thing, imagine the site, and learn about history. There are many ingenious ideas to draw out the interest and curiosity of visitors from various angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows valuable materials to be borrowed and made available to the public.

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" associated with "music city" has been added to the existing design to create a "new center court" that will become the concept design symbol of the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost tip of S-PAL Sendai, we are providing information about events and tenants to people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

For humans, whose natural state is life on land, spending long periods at sea is stressful both physically and mentally. To achieve this balance, the design proactively incorporates land-based elements that contrast with sea-based elements, such as the "vertical" of plants that grow vertically against the "horizontal" nature of the ocean surface, the "straight" of buildings and windows against the "curves" of waves and fish, and the "heavy" nature of trees and concept design against the "floating" nature of ships and bubbles. For the exterior, the shop name has been disassembled and reconstructed, depicting Japanese patterns reminiscent of lanterns and kumiki. <Our project members> [Sales/Project Management] Fujime Ryo, Suda Keita [concept design /Basic Plan] No.10: Aono Keita, Suzuki Shohei [schematic design / working drawings / interior administration] No.10: Suzuki Shohei

We have renovated a storehouse in the samurai residences of Kakunodate, Akita Prefecture, into a lodging facility. The concept is "KURA STAY," and it is a cultural experience hotel where the lifestyle of the time is preserved in the storehouse. The hotel consists of three storehouses, "Bushigura," "Gakkogura," and "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience through your stay. In addition, decorations and other items are provided in cooperation with local shops, and the facility also serves as a tourist hub to encourage travel by setting up guides within the facility. <Social issues/customer issues/requests> In order to increase the experiential value of the facility, we were asked to create a story and propose experiences that can only be had in Kakunodate. <Solution> We established the concept of "KURA STAY," which allows guests to experience the lifestyle of the time, and added value to the act of staying there itself by incorporating items stored in the storehouse before the renovation into the interior and selecting furnishings related to the history of the samurai residences. In addition, by collaborating with local traditional crafts and local shops to provide decorations and introducing them in leaflets and explanatory captions, we were able to strengthen and revitalize the area. <Our project members> [Sales/Project Management] Mitsuhiro Sato [Planning/ concept design] Ikuho Tominaga, Yoichi Honda

This facility in Iwate Prefecture is the first in Japan to be related to the Great East Japan Earthquake at the national or prefectural level. In order to prevent a repeat of the tragedy of the Great East Japan Earthquake and tsunami that occurred on March 11, 2011, the facts and lessons of the earthquake and tsunami are passed down to future generations, and the state of reconstruction is being disseminated both domestically and internationally. With the displays theme of "Protecting lives and living with the sea and the land," the facility allows visitors to learn about the history of the tsunami damage in Sanriku, the facts and lessons of the Great East Japan Earthquake and tsunami through displays, graphics, videos, etc. <Our project members> [Development] Shin Yoshioka [Sales and project management] Takeshi Mariko [Planning] Eri Saito, Naoko Nakase [Design] Shuji Masaki, Sayaka Horikoshi, Mitsuyo Ashida, Ikuho Tominaga [Production and construction] Akio Hiraishi

This is an displays project for the newly established "Akita Inu no Sato" in Odate City, the mecca of Akita dogs. Taking advantage of the precious opportunity to interact with real Akita dogs, we created an displays space where visitors can enjoy learning about how to interact with Akita dogs and their relationship with Odate City. [Customer's Issues/Requests] Since the facility is located in front of JR Odate Station, alongside the tourist information center, it was required to provide a casual atmosphere that tourists could enjoy viewing, and a moderate amount of information. In addition, the top priority for the petting corner with real dogs was to concept design it in a way that would not cause stress to the dogs, so some ingenuity was required. [Solution] We created a bright and comfortable space with tents and hammocks, reminiscent of a slightly more adult camping environment. Within this space, we created an displays space where visitors could play with stamps and frottage, which are easy to do, and learn about the journey of Akita dogs born in Odate. The petting corner takes into consideration the stress of the dogs and introduces cages that are easy to operate. <Our project members> [Sales/Project Management] Akira Kato [Planning] Miasa Inagaki [design, layout] Yutaka Uehara, Mika Watanabe [Production/ construction] Junya Hanayama

In Nihonmatsu city, Fukushima prefecture, people have been making "attractive chrysanthemums" such as chrysanthemum doll and "multi-flowered chrysanthemums" that bloom hundreds or thousands of flowers from a single stem, but these were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with the desire to have chrysanthemums used in a variety of scenes and spaces in a way that suits the modern era, in 2016, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched with the aim of improving the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, which was founded in the Meiji era when chrysanthemum doll exhibitions were expanded nationwide to attract customers, was asked to carry out branding work. Together with Nihonmatsu city, we have helped to increase the new value of Nihonmatsu's traditional chrysanthemum making and evolve "Chrysanthemum Town Nihonmatsu" into a brand that will be promoted to Japan and the world. ◆Project website *You will be redirected to an external website. If you would like to do so, please click on the URL below. http://senrinzaki.jp/ *Please note ・The linked website is not a NOMURA, Ltd. website and is not under the control of our company.・The website addresses listed in this notice are those at the time of this page's creation. Website addresses may be abolished or changed. Please check the latest address yourself. ・For the linked website, please check with the linked organization. [Customer's Issues/Requests] We would like to brand and develop a new business for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki remain, and make it a symbol of multi-generational exchange and town development. In addition, by branding Nihonmatsu City's chrysanthemums, we would like to see new businesses and new fields for chrysanthemum-related second products (souvenirs, chrysanthemum goods, etc.), and increase employment in the service industry, mainly the tourism industry, by increasing the number of visitors who come to see the chrysanthemums. [Solution] ・Marketing and market research for the flower and display industries, sorting out issues in product supply, and formulating a sales strategy ・Formulating a brand concept ・Formulating a brand logo and color ・Creating a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" ・Creating a LP dedicated to the project ・Formulating a promotion strategy ・Creating a promotional movie (Japanese and English) ・Supporting and producing event exhibits ・Holding branding and product development seminars for city businesses ・Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools to further bring out its appeal and exhibiting at art events that we had never thought of before, and we were able to confirm the potential of "Nihonmatsu chrysanthemum". Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only helped with promotion and displays, but also helped with a wide range of support, including developing related products with local businesses and providing advice on chrysanthemum doll Exhibition, which helped to create enthusiasm among local residents. <Our project members> [Sales and project management] Hiroshi Yokota [Planning and direction] Yuki Shimokuni [design, layout] Tomoki Fukano, Yuri Nakagawa [PR] Kore Fukazawa [Production and construction (at DESIGNART TOKYO 2017/2018)] Takeshi Shimada [Collaboration at DESIGNART TOKYO 2018] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf