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Sendai Aoba Festival "Borrowful Harvest Platform"

Sendai Aoba Festival "Borrowful Harvest Platform"

In May, when the zelkova trees lining the streets are covered in fresh green leaves and Sendai becomes its most beautiful "City of Trees," the "Sendai Aoba Festival," a historical festival showcasing the refined elegance of the Date clan, is held. This festival began in 1985, the 350th anniversary of the death of Date Masamune, as a revival of a festival from the Edo period Sendai domain. For the fourth festival in 1988, five Sendai Yamaboko floats were created to recreate the procession of floats from that time, and the procession was revived. The following year, five more floats were added, and in 1995, one more was created, bringing the total to eleven. Our Tohoku branch has been involved in the creation of the floats from the early stages, and because of that connection, our branch staff still work together every year to support the procession. And in 2025, for the first time in 30 years, a 12th float, the "Gokoku Hojo Yamaboko," will be added to the festival. Creating a new float requires considerable expense. Furthermore, with the participation of over 100 people, including those pulling the float and dancing, sponsorship requires a fairly large local organization or group. In this context, the cooperation of Iris Ohyama, a company based in Sendai, Miyagi, made the creation of a new float a reality. Due to our long-standing relationship with the "Sendai Aoba Festival," our company was in charge of the concept design and production of the float. *Event period: Every year on the third Sunday of May and the day before.

#entertainment
Sendai City Science Museum Permanent displays "ATGC Nano Journey"

Sendai City Science Museum Permanent displays "ATGC Nano Journey"

The Tohoku Medical Megabank Organization (ToMMo) at Tohoku University, aiming to rebuild regional medical care from the damage caused by the Great East Japan Earthquake and to build a new medical system that can handle large-scale information technology, is constructing a biobank that combines medical information and genomic information. Until now, differences in why some people respond to the same medication for the same disease while others do not have been explained by vague terms such as "constitution" because the details were not fully understood. However, since the completion of the human genome sequencing, it has gradually become clear that subtle individual differences in genome sequences can create differences in "constitution". Since 2013, ToMMo has been conducting cohort studies in Tohoku, collecting various information and biological samples such as blood from many people, analyzing the data, and has developed a gene analysis tool called "Japonica Array®" that enables high-precision and low-cost analysis of Japanese genome information. In order to create next-generation medicine, it is necessary to collect even larger amounts of data by soliciting cooperation from a wide range of generations. To raise awareness of these activities, ToMMo has set up a permanent displays in the "Life and Science - Wonder Science Room" on the 3rd floor of the Sendai Science Museum. Our company is in charge of planning and concept design displays. To make it easy for everyone to understand, we introduce cells, genomes, and other topics through story-driven graphics and touch-panel games that immerse visitors in a journey through the human body, and introduce ToMMo's vision of personalized, next-generation medicine. We also express the message to many people: "You are one of a kind in the world; cherish your differences."

#public
Ishikawa Takuboku Memorial Museum and Morioka City Tamayama History and Folklore Museum

Ishikawa Takuboku Memorial Museum and Morioka City Tamayama History and Folklore Museum

Ishikawa Takuboku Memorial Museum, opened in 1970 to honor and preserve materials of Takuboku Ishikawa, one of the most famous poets in modern Japan, will be reopened in 2025 with the addition of Tamayama History and Folklore Museum. The Takuboku Memorial Museum is designed to connect the two museums based on the concept of "hometown" left by Takuboku. The Takuboku Memorial Museum focuses on the Meiji period when Takuboku lived, while the History and Folklore Museum focuses on the 30's of the Showa period, allowing visitors to see the present-day Yushan as well. The Ishikawa Takuboku Memorial Museum uses the entire space to present a huge timeline of Takuboku's 26 years of life and the people's activities to honor him from the time of his death to the present day. Below the timeline, you can see the collection of Takuboku's works and his words at that time. displays The symbol displays in the center shows the organ that Takuboku actually played, and on the big screen in the background, you can choose to watch two original animations, "Takuboku's Life" and "Takuboku and His Hometown". There is also a planning displays room and a library reading corner. In the Tamayama History and Folklore Museum, folk materials displays donated by local residents, as well as folk performing arts and natural features are preserved and can be viewed using video and information retrieval systems. displays "Connecting Tamayama", a multi-purpose hall where lectures and workshops can be held in the hallway connecting the two museums, and shelves displays for mini-projects and other activities, The "Show Storage" is a part of the storage room with a glass wall. From the windows, you can see the Saito family residence where Takuboku once lived and Shibumin Elementary School.

#public
Takekoma Forest Revitalization Project

Takekoma Forest Revitalization Project

This project was undertaken by Takekoma Shrine, one of Japan's three major Inari shrines, to create a vibrant community. Our company played a central role, forming a tripartite team involving the shrine, the local community, and our company. The team's work was broadly divided into five areas: "maintenance of the shrine's sacred grove," "establishment of a café," "revitalization of the local community," "promotion," and "creation of a new festival." Our company provided comprehensive production services, including planning, logo concept design, design administration, landscape concept design, construction, exterior work, café opening support, café menu development, product development, video production, and public relations. Our goal was to ensure that Takekoma Shrine continues to exist as an indispensable part of the lives of the citizens, in a sustainable way, for the future. 〇Comprehensive Production Details ① Identifying customer challenges ② Developing solutions ③ Considering implementation (operation) structure ④ Establishing implementation (operation) structure (leasing) ⑤ concept design based on the opinions of the shrine and operators ⑥ Product development (food and beverage menu, selection of products for sale) ⑦ Considering revitalizing the entire shrine ⑧ Creating a promotional video for the entire shrine ⑨ Considering CAFÉ promotion ⑩ Planning the opening ceremony ⑪ Attracting various media outlets ⑫ Implementing PDCA after opening ⑬ Creating a new festival ⑭ Creating a global promotional video for overseas markets. By soliciting supporters from our network (mainly local companies), we have established a system that can operate independently.

#public
Fukunuma Umino Square

Fukunuma Umino Square

The concept is "symbiosis". This is a project to establish an exchange base in the Arahama area of Sendai City, which was affected by the tsunami caused by the Great East Japan Earthquake. Based on the concept of an ``inclusive society'' where people of all generations and with or without disabilities can gather, we have created an ``open space'' where you can enjoy activities and events and learn about disaster prevention and mitigation. The site area is 1.3 hectares. The site consists of three areas: a cafe and co-working space, a farm, and an inclusive facility where children with disabilities can play. The clubhouse uses VR equipment jointly developed by a major telecommunications company and a local university to become a place for children to learn about disaster prevention, where they can learn about the Arahama area before and after the earthquake and how to respond in the event of a disaster. I am. The project is part of Sendai City's project to utilize the site of a disaster prevention collective relocation site, and is funded by a subsidy from the Ministry of Land, Infrastructure, Transport and Tourism. Our company provided support for acquisition applications and completion reports. This time, we completed the clubhouse area as the first phase. Aiming to create facilities that take root in the community and grow together with them, parks and indoor facilities are planned to be developed in stages based on future projections in collaboration with local residents.

#public
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