JAPAN SHOP 2024 Lilycolor Corporation Booth

This was displays concept design project for "JAPAN SHOP 2024," a comprehensive retail trade show held at Tokyo Big Sight. Our company was responsible for the overall design, layout, and construction of the booth for Lilycolor Co., Ltd.
This year's theme is "Sustainability x Experiential Material Search for Design Decision Makers." In addition to viewing Lilicala's "sustainable products," including new wallpapers and floorings made from recycled waste, we have incorporated points throughout the booth where visitors can actually touch and feel the texture and feel of the products, allowing them to "experience" them firsthand. As a company that handles interior materials, we aimed to create a booth where visitors could experience the products in three dimensions, including spatial comfort and how they would look in a real space.

・We want to introduce sustainable products and raise awareness among non-residential businesses such as stores and hotels.
- We would like you to propose an "exciting" booth that will make the design decision makers, who are professionals in the space, such as designers and coordinators, want to enter right away.
These were the main requests.

Inspired by parks and open spaces, concept design concept was to create a comfortable and enriching environment that everyone could easily enter. Because of the limited space of four booths, the wall space was minimized to avoid a feeling of confinement, creating a space that people would naturally want to stop by. The booth was also divided into three main zones, each concept design as a symbolic catchphrase while simultaneously conveying a message to visitors.

1. Front: Stepped stage zone
The tiered stage displays new flooring materials in a three-dimensional way, concept design with the concept of a free and cheerful communication space reminiscent of parks and plazas often seen in modern office common areas. The tiered design encourages the act of "climbing," allowing visitors to actively experience the feel and texture of different flooring materials.

2. Center: Sustainable Table Zone
Along the central aisle of the booth, a 4-meter-long table was used to communicate about sustainable products, including their raw materials, processes, and background. In addition to two-dimensional information such as text, a wide variety of actual products and raw materials were lined up to attract visitors' interest and serve as a point for easy explanation as a summary of the displays during guidance sessions.

3, Back: Scene displays Zone
We set up a scene displays with the theme of hotels and restaurants, which are non-residential spaces, because we believe that the value of "real space" is to confirm the texture and image in the usage scenarios that cannot be seen in small cut samples. By reproducing the spatial reality of each scene with decorations, we created a place where visitors can feel the practicality of the space and develop an image of employment. On the central wall, various types of wallpaper were displayed in large displays sizes so that visitors could actually touch them and compare variations.

Until now, Lilicala has been strongly associated with wallpaper, but this time, by displays wallpaper, curtains, and flooring under the same theme for the first time, our other products also seemed fresh, and we received many inquiries about them.
Furthermore, while they were already familiar with Lilycolor, they were able to reaffirm that we sell sustainable products.