Works#2020

"Deus Ex Machina Asakusa", which opened in Tokyo Mizumachi West Zone, is a lifestyle shop based on Australian surf and bike culture. As small as an espresso, the shop is packed with a variety of things, and is located on a riverside away from the hustle and bustle of the city.It has many different roles: a comfortable cafe, an apparel shop, and an art gallery. Higashi Tokyo's first store in Asakusa will serve coffee brewed by famous baristas and Deus Chef's original food that can only be tasted here. Our company assisted with consulting and leasing.

A new area connecting "Asakusa" and "Tokyo Skytree Town®" has been born. "Tokyo Mizumachi®" is a commercial complex under elevated railway tracks created in collaboration between Tobu Railway Co., Ltd. and Sumida Ward. Based on the concept of "Live to Trip - people, regions, and cultures come and go, spend your time as if you were traveling, and travel as if you lived there", we have developed a road-based project that includes supporting players who are rooted in East Tokyo and players who want to have a base in East Tokyo. By developing a town called "Tokyo Mizumachi®" as a collection of small individualities centered on players, it will be linked with Asakusa and Tokyo Sky Tree, and will be a fusion of [community-based x tourism leisure consumption] as a tourist spot in this area. We aimed for

LINE (now LINE Yahoo!), which develops and deploys a wide variety of IT services, established a new office in Yotsuya and relocated its headquarters to further streamline operations in response to the increase in employees that accompanied the expansion of its business. This was a large-scale project consisting of 10 floors. Based on concept design concept common to all of the company's offices, "A space that creates WOW," the 23rd floor was equipped with a reception and cafe space, and the top floor (30th floor) was equipped with a mobile space that LINERs (employees) could freely rearrange to hold meetings. The office area was also designed with a highly functional concept design, creating a comfortable workplace. We were responsible for all stacking, layout, interiors concept design, architectural design, and facility planning for the total floor area of 21,435.20 m2 (approximately 6,500 tsubo). We also produced the fixtures during construction.

This project is to rebuild the new office of Usufuku Honten, which was damaged in the Great East Japan Earthquake. Usufuku Honten is a fishing company with over 130 years of history, founded in 1882. With the philosophy of "living with the sea," the company is engaged in deep-sea tuna fishing and tuna longline fishing, and is responsible for the reconstruction of Kesennuma and the Tohoku region. The exterior concept design is a reproduction of the copper plate used on the exterior wall of the former main house, which was washed away by the tsunami, and a new copper scale wall is created. Over the years, the texture and color of the copper plate will change to that of the former main house. In addition, elements of tuna fishing boats have been extracted and curved windows and handrails have been incorporated into the architecture. concept design scope that we were in charge of included the exterior concept design, the first floor entrance, the second floor office, the president's office on the third floor, and the reception room.

It is a project to regenerate a whole alley lined with townhouses over 110 years old into a ryokan near Kyoto Shijo Omiya. Passing through the reception building, along a cobblestone alley are 23 guest rooms, warehouses, and restaurant buildings, providing a gorgeous view reminiscent of the Edo period geisha district. The five types of guest rooms are themed around the natural beauty of Kyoto, and you can experience the local charm in both tangible and intangible culture. The restaurant building in the center of the alley has a Japanese beef restaurant, which is a one-of-a-kind space where Japanese culture, including food, is spread to the world. The site is approximately 1400m2, including 26 wooden buildings, making it the largest regeneration project in the history of Kyoto City. [Social Issues/Customer Issues/Requests] As the hotel development is about to demolish 24 townhouses that were left around the alley and are over 100 years old, the project has started to find new value while making use of the miraculous materials. The new development required various coordination with the local residents. [Solution] While several residents were living in the area, we participated in an existing survey and worked together with the client to discuss how to utilize the original materials. We coordinated the rights of the premises, etc., and designed two new buildings (reception building and restaurant building) while building an alley in concept design. We contracted with construction and design supervision to construct the existing guest room building in a cost-on manner and built the entire building. < Project Members > [Project Management] Nobuyuki Yagi [Sales and Project Management] Moriya Sakata [Overall design supervision] Takaaki Tani [Architecture design supervision] Norio Koito [design administration (Reception Building/Restaurant Building)] Norio Koito [Interior design, layout] Takaaki Tani, Kyoko Kosugi [VI concept design] IVD: Ayaka Hagiya, Mayu Toyoda [FFE concept design] Saki Ninomiya, Nanako Wajun [Production construction] Akio Hirayama, Takahiro Nakayama, Toshimi Katsuragi

What is important in real estate consultations is to understand the client's vision for the future and visualize it together. Meeting rooms play a very important role for this purpose, and taking up most of the store's floor space, we focused on the idea of making each room into a concept design element. By converting each room into a cube shape and scattering them around, and adding mechanisms that allow the interior to be seen at appropriate intervals, we were able to create an efficient space that maintains a sense of privacy while easing the tension felt by customers.

This project was launched in July 2020 by Cosmos Initia Co., Ltd., a member of the Daiwa House Group, as the third installment of its rental office business, MID POINT, which aims to realize the concept of “work and home proximity.” We were responsible for concept design, schematic design, working drawings, and construction. The store is located in the Kosugi 3rd Avenue complex, a two-minute walk from Musashi-Kosugi Station, and is conveniently located for both work and customer service. In addition to the traditional office space, the lounge also features a kitchen equipped with tableware and cooking utensils, making it a space that can be used not only for business purposes but also for holding events for contracted employees. There is also a cafe open to the local community, which can be used by those who are not contracted with MID POINT. We were also in charge of the following stores:・MID POINT Omori (Opening February 2022) ・MID POINT Shibuya Shinsen (Opening December 2021) ・MID POINT Kawasaki (Opening April 2021) ・MID POINT Meguro Fudomae (Opening November 2018) [Social Issues/Customer Issues/Requests] We were asked to provide a cafe and a lounge space on the first floor that is easy for our clients to use while ensuring sufficient office space and number of rooms. [Solution] By concentrating the kitchen and water facilities in the center of the first floor, we were able to maximize the number of seats in the cafe and lounge while improving space efficiency. In addition, by making the kitchen a counter kitchen, we were able to concept design the cafe and office space to be separated while still allowing a full view of the entire space. [Customer Feedback] As the third base for MID POINT, we were able to achieve an excellent balance between upgrading the existing base and adding a new cafe. In addition, despite the difficult floor plan, they adjusted the layout to ensure the comfort of each space while securing the rent income. <Our project members> ・MID POINT Musashi-Kosugi [Sales/Project Management] Shima Keita [design, layout] Nii Hiroyuki, Miyane Ayaka [Production/ construction] Hirano Kentaro [Planning/Operation Advice] Suzuki Sahoko, Nomura Naoki ・MID POINT Omori [Sales/Project Management] Kobori Takashi, Shima Keita, Ichihara Mizuki [Planning] Sugimoto Taku [concept design Direction] Kashiwasae Hisako, Eto Sayaka ・MID POINT Shibuya Shinsen [Sales/Project Management] Kobori Takashi, Shima Keita, Ichihara Mizuki [Planning] Sugimoto Taku

Newman Yokohama, which opened in June 2020 at the west exit of JR Yokohama Station, is the second Newman store after Shinjuku in Tokyo and is located on the first to tenth floors of JR Yokohama Tower. Atelier Tsuyoshi Tane Architects is in charge of interiors concept design and 10inc. is in charge of Sign concept design. The Company was responsible for interiors Basic, working drawings and interior administration Operations, the Sign Design construction Operations, the Environment interiors construction Operations, the Tenant B Works, and furniture and fixture manufacturing and A and B Works Management Operations. It is creating a buzz as a new commercial facility in Yokohama. With a concept for each floor, it consists of 115 shops that offer lifestyle suggestions across all genres such as fashion, beauty, food, wellness and culture. environmental design, which stands out when you walk around the building, is handled by internationally active architect Tane Go. Each floor uses 300,000 different custom-made tiles to create a space that feels like walking around the city while being indoors. < Company Project Members > [Development] Moritsugu Maekawa [Sales] Shinnosuke Nishida, Hironari Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Horaraturu, Akiko Onishi, Junya Hagiwara, Katsuhiko Komuro, Minatsu Gazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production/construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Arimiko Matsumoto, Takeshi Yukishige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Yao Takada, Riho Murai * Nomura Products has been integrated into Nomura Arcs since March 1, 2022.

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," the facility consists of 16 stores, mainly owned and operated by companies headquartered in the prefecture. The facility offers both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and provides a "fun, delicious, and new Hiroshima" experience to tourists and local residents alike. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main road for local residents to live and work. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for a medium- to long-term phased development and to make a proposal for a new facility to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to construct a development strategy from a regional branding perspective to provide Miyajima-guchi, which is a transit point to Miyajima, with the "power of place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place of business, especially for local businesses. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility that will serve as a prologue and epilogue to the Miyajima pilgrimage. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Notice] ・Announcement of "The 54th Japan Sign concept design Awards" Silver Prize and other awards

This project was to build a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were responsible for planning, design, layout the experience-based showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. This project required the function of a showroom that would identify the direction of solving customers' problems and lead them to success, while also being a future workplace. Our answer was "agility of variable space." In the solution experience area, no fixed walls were built, and the entire space was composed of highly agile movable fixtures, thoroughly pursuing variable and movable space. [Social issue/customer issue/request] It was necessary to enable flexible operation so that the fixture layout arrangement could be created in a short time to match the business strategy. [Solution] We planned seven types of movable fixtures to correspond to the style of operation, where various booth configurations are updated daily to match the characteristics of the products and customers. Some partitions completely block the view, while others are only half-through, and when they overlap, they create even more variation in transparency. Furthermore, by not erecting fixed walls, and instead using color-coding of the floor and ceiling to make the boundaries of the space more conscious, natural zoning is possible. Flexible infrastructure such as power sources has been installed under the floor, allowing for easy function conversion in the future. The thorough pursuit of a variable, movable space was also a challenge to organically control the spatial functions without building walls. <Our project members> [Sales and project management] Murakami Natsuko, Kawashima Toshito [Planning] Kobayashi Keita [design, layout] Onishi Ryo, Saka Nobuaki, Uemura Yoriko [Production and construction] Kimura Shunsaku, Murata Riku

The new attraction area "Godzilla Intercept Operation ~National Godzilla Research Center~" in Hyogo Prefectural Awajishima Park Anime Park "Nijigen no Mori" is based on the world's largest life-sized Godzilla, measuring 120m in length, that landed on Awajishima. It is the only entertainment attraction in the world where you can truly experience its power and force. Our company was in charge of planning direction and concept design /modeling supervision. Participants become members of the National Godzilla Research Center and take on missions such as the thrilling "Zip Line" where you enter the body of the life-sized Godzilla from its mouth, and the "Shooting Game" where you destroy Godzilla cells scattered around. *The 118.5m-long Godzilla that appeared in the movie "Shin Godzilla" (2016) is reproduced with its upper body, right hand, and tail protruding from the ground. The size of the part visible from the ground is about 52.6m in length, 25.4m in width, and 23m in height. The attraction area is about 5,000m2. [Social Issues/Customer Issues/Requests] This is Nijigen no Mori's largest project to date, where you can experience a life-sized Godzilla. As the overall producer of this project, the challenge for Toho Co., Ltd., the publisher, and Nijigen no Mori Co., Ltd., the operator, was how to provide a high level of planning experience and production quality so that it would be an attraction that the world could be proud of. [Solution] First, based on our deep knowledge of content that has been loved by the world for many years, we combined it with the unique location of Awajishima Prefectural Park to come up with a planning experience that would make people want to visit not only from Japan but from all over the world. In addition, in supervising the production, we visited factories overseas and directly advised them on the know-how and knowledge that we have cultivated, leading them to the final completion. [Customer's comments] We were asked to plan an original attraction that would attract attention from all over the world, where people would jump into a life-sized Godzilla. In addition, they provided detailed direction for the production, creating something that would satisfy everyone from families to hardcore fans. <Our project members> [Sales/Project Management] Shingo Terasaki, Shohei Baba [Planning direction, concept design /modeling supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

An experience-based food park for green tea, agriculture, and tourism. It is one of the largest markets in the prefecture, consisting of a market, restaurant, cafe, kids park, and tenant stores. The aim was to increase the income of local farmers and create a place that would become a hub for local tourism, and this project was carried out as a four-party collaboration project involving the Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd. Our company was involved in everything from the basic and implementation plans to design, layout, construction, and tenant leasing. This project was produced by the Tokonatsu Infantry Corps, and we established a design JV with our company as the lead company, and played a central role in promoting the project up to its opening. [Social issues/customer issues/requests] The keywords are [agricultural promotion] and [regional promotion]. This region is one of the leading green tea producing areas in Japan, and tea farmers are absolutely confident in the quality of their tea, but as people are increasingly turning away from green tea, they were faced with the challenge of not knowing how to promote and sell its value. In addition, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River Basin, there was an issue of not being able to attract as many tourists as desired, so the goal was to create a base that would become a tourism hub for the region. We tackled the issues of creating a place where local farmers could sell their specialty products with confidence by promoting them in an attractive way, and creating a place where local people could recognize the charm of their local area and be proud of it. [Solution] 1. To be loved by the locals. 2. To make use of local resources. 3. To communicate in an easy-to-understand way We communicated the idea that what is "natural" to the region and farmers is valuable and attractive to people in other regions. By adding entertainment and concept design to it and creating a unique experience, we added value and made it into an attractive product and service. A new Oigawa Railway station was also opened, and it became a hot topic as a complex commercial facility that had never been seen in the region before, and it is bustling with many customers every day. <Our project members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production and construction] Yoshiyuki Nakamura, Yuuki Saiki, Akihiro Yoshida, Sora Udagawa, Junhiro Kawatani [Leasing] Aya Nishimoto

This facility conveys to young employees and stakeholders the history of Aisin AW's challenge to develop the first domestically produced automatic transmission and car navigation system in Japan, and the passion and technology of its predecessors who rose to the top of the world. In the main space, in order to convey the struggles that Aisin AW faced, starting from imitating Europe and the United States and then groping its way to build its own technology, in a way that is close to the perspective of the employees at the time, six stories were presented using manga expressions that young people like and symbolic scenes. displays encourages empathy with the story in a casual manner, just like reading manga, and allows visitors to fully feel the passion of its predecessors. In addition, the building from 40 years ago, which still retains the breath of the employees at the time, was deliberately used as a stage for displays, partially retained and functioning, and the AT pallets and grating materials actually used in the factory were used as fixtures and stages, creating an opportunity for "dialogue" between employees and customers. The old conference room area was made into a large, long, narrow space by connecting small rooms, and the entire space was likened to a timeline to introduce the evolution of product technology. The stage was constructed using AT pallets, the same materials that AW has used to deliver its products to the world, creating something that employees can feel familiar with and proud of. This space is a giant AW timeline that allows people to intuitively feel at a glance the incredible technical capabilities of AW, which continues to create world firsts and world bests. <Our project members> [Creative direction] LHC: Yoshinaga Mitsuhide [design, layout] LHC: Kosaka Yuzo, Tanaka Yuji, Murayama Akihiro [Modeling] Kishikawa Kenichi [Sales and project management] Fujioka Takuya, Tange Yukari [Production and construction] Ito Shun

This new normal illumination combines real and remote events to send a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving towards a new normal. [Social Issues/Customer Issues/Requests] We received a request for an illumination that can be enjoyed safely and securely during the COVID-19 pandemic, and an event to send a message to society. [Solution] We decentralized the venue to avoid crowding, and in addition to viewing displays, we created and distributed an AR experience that can be enjoyed safely at home, as well as five movies that can be viewed on the website. [Customer Feedback] As a result of sending out messages through displays at the venue and the official website, we believe that visitors and site visitors understood the purpose based on reactions on social media. As a measure to prevent the spread of COVID-19, we made displays at the venue smaller, extended the event period by about 10 days from the usual time, and extended the lighting hours, which allowed us to disperse visitors. (During the event, at the request of the Tokyo Metropolitan Government, the lights were turned on for shorter hours, until 10pm on December 18th and 8pm on December 21st.) In addition, by providing AR content, the event was enjoyable not only at night but also during the day. Consideration was given to avoiding crowding and the spread of infection, allowing visitors to enjoy themselves safely. <Our project members> [Sales/Project Management] Kumagai Ken [Planning/ design, layout /Scriptwriting/Video Production/Lighting Production/AR Direction/Web concept design] Tsuyama Ryuji [AR Production Management] Nishikawa Masahiro [Fitting Production/ construction Management] Maeda Kazuo

"Illumination Island Odaiba" is an event that has been held every year in which commercial facilities, accommodation facilities, transportation facilities, etc. in the waterfront sub-center area all light up at the same time. In 2020, a first attempt was planned to create a production not only at individual facilities but also in the public areas between the facilities, and our proposal was selected as a result of a proposal competition. In addition to planning and concept design the illumination production, construction, and security patrols during the event, we were responsible for a one-package project that also included effectiveness verification, analyzing the impact on social media and the attributes of event attendees.