Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

Works#2020

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MID POINT Musashi Kosugi

MID POINT Musashi Kosugi

This project involves "MID POINT Musashi Kosugi" (Nakahara-ku, Kawasaki City, Kanagawa Prefecture), newly established in July 2020 by Cosmos Initia Co., Ltd., a member of the Daiwa House Group, as the third installment of their "MID POINT" rental office concept that realizes "living and working in close proximity." Our company was in charge of concept design, schematic design, working drawings, and construction. Located in "Kosugi 3rd Avenue," a multi-purpose complex just a 2-minute walk from Musashi Kosugi Station, it boasts an excellent location for both work and business meetings. In addition to the traditional workspace, the lounge also includes a kitchen equipped with tableware and cooking utensils, making it a space that can be used not only for purely business purposes but also for events held by contract holders. Furthermore, a cafe is attached, which is open to the community and can be used by people who do not have a contract with MID POINT. Our company also handled the following stores.・MID POINT Omori (Opened February 2022) ・MID POINT Shibuya Shinsen (Opened December 2021) ・MID POINT Kawasaki (Opened April 2021) ・MID POINT Meguro Fudomae (Opened November 2018) [Social Issues / Customer Issues / Requests] The request was to secure sufficient office space and rooms while also having a cafe on the first floor and a lounge space that is easy for contract holders to use. [Solution] By consolidating the kitchen and water facilities in the center of the first floor, we increased space efficiency while zoning to secure the maximum number of seats for the cafe and lounge. In addition, by making the kitchen a counter kitchen, concept design separates the cafe and office space while allowing the entire space to be seen. [Customer Feedback] As the third MID POINT location, they upgraded the existing location while also achieving an excellent balance in incorporating a cafe, which was a new initiative. Furthermore, despite the challenging floor plan, they adjusted the layout to ensure a comfortable living space while securing rental income. <Our Project Members> ・MID POINT Musashi-Kosugi [Sales/Project Management] Shima Keita [design, layout] Ni'i Hiroyuki, Miyane Sayaka [Production and construction] Hirano Kentaro [Planning and Operational Advice] Suzuki Saeko, Nomura Naoki ・MID POINT Omori [Sales/Project Management] Kobori Takashi, Shima Keita, Ichikura Mizuki [Planning] Sugimoto Taku [concept design Direction] Kashiwase Hisako, Eto Sayaka ・MID POINT Shibuya-Shinsen [Sales/Project Management] Kobori Takashi, Shima Keita, Ichikura Mizuki [Planning] Sugimoto Taku

#corporate
Newman Yokohama

Newman Yokohama

Newman Yokohama, which opened in June 2020 at the west exit of JR Yokohama Station, is located on the 1st to 10th floors of JR Yokohama Tower as the 2nd Newman after Shinjuku in Tokyo. interiors concept design is Atelier Tsuyoshi Tane Architects, Signe concept design is 10inc. is responsible for. our company was in charge of interiors Basic, working drawings and interior administration, Sign Design construction, Environmental interiors construction, Tenant B Construction, furniture and fixture manufacturing and A and B Construction. It is creating a lively atmosphere as a new commercial facility in Yokohama. Each floor has its own concept and is comprised of 115 shops that offer lifestyle suggestions across all genres including fashion, beauty, food, wellness and culture. environmental design that catches your eye as you walk through the building is designed by Tsuyoshi Tane, an internationally active architect. Each floor uses 300,000 different custom-made tiles, making it feel like you're walking down the street while staying indoors. < our company Project Members > [Development] Moriji Maekawa [Sales] Shinnosuke Nishida, Hironari Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Hora Latul, Akiko Onishi, Junya Hagiwara, Kazuhiko Komuro, Minatsu Kazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production and construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Yumiko Matsumoto, Takeshi Koshige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Akio Takada, Riho Murai * As of March 1, 2022, Nomura Products has been integrated into Nomura Arcs.

#Urban & Retail
HIRODEN etto

HIRODEN etto

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

#Urban & Retail
Bridge for Innovation

Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to its new headquarters. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated. This project required a showroom that could identify directions for solving customer challenges and lead them to success, while simultaneously considering the future of the workplace. Our answer was "Agility of Variable Space." In the solution experience area, no fixed walls were erected, and the space was composed entirely of highly agile movable furniture, thoroughly pursuing a variable and movable space. [Social Challenges/Customer Challenges/Requests] It was necessary to enable flexible operation so that furniture layouts could be quickly arranged to match the business strategy. [Solution] To accommodate a style of operation that involves daily updates of diverse booth configurations tailored to product characteristics and customer characteristics, seven types of movable furniture were planned. Partitions that completely block the line of sight, partitions that allow only half of the view to pass through, and overlapping partitions that create even more variations in transparency are all incorporated. Furthermore, by not constructing fixed walls and instead using different colors for the floor and ceiling to make the boundaries of the space more noticeable, natural zoning is made possible. Flexible infrastructure such as power supplies is also installed under the floor, making it easy to change the function in the future. The thorough pursuit of variable and movable space was also a challenge to organically control the function of space without building walls. <Our Project Members> [Sales/Project Management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura [Manufacturing/ construction] Shunsaku Kimura, Riku Murata

#corporate
KADODE OOIGAWA

KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

#public
AW MUSEUM

AW MUSEUM

Aisin AW's history of developing Japan's first purely domestic automatic transmission and car navigation systems, as well as the passion and technology of our predecessors who rose to the top of the world, will be handed down to young employees and stakeholders. In the main space, we developed six stories using MANGA expressions favored by young people and symbolic scenes in order to convey the hardships of the company from imitating Europe and America to building its own technology through fumbling, in a way that brings us closer to the perspective of employees at the time. We created a displays that encourages people to empathize with each other in a way that is as easy as reading Manga, and that lets them feel the passion of their predecessors. In addition, we intentionally utilized a 40 year-old building that still retains the breath of life of the employees of that time. We retained parts of the building as stage equipment for displays, and created opportunities for dialogue among employees and customers by using AT pallets and grating materials actually used in the factory as fixtures and stages. In the old conference room area, small rooms are connected to create a large, long and narrow space, and the entire space is used as a timeline to introduce the transition of product technology. The AT pallet, which AW has used to deliver its products to the world, was used to create a stage that employees can feel both familiar with and proud of. This space is a huge AW chronology where you can intuitively feel at a glance the greatness of AW's technology, which continues to make the world's first and best products. < our company Project Members > [Creative Direction] LHC: Mitsuhide Yoshinaga [design, layout] LHC: Yuzo Kosaka, Yushi Tanaka, Akihiro Murayama [Shaping] Kenichi Kishikawa [Sales/Project Management] Takuya Fujioka, Yukari Tange [Production/construction] Hayao Ito

#corporate
Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

The new attraction area "Godzilla Interception Operation ~National Godzilla Awaji Island Research Center~" at the Hyogo Prefectural Awaji Island Park Anime Park "Nijigen no Mori" is the world's only entertainment attraction that truly allows visitors to experience the immense power and intensity of the world's largest, life-sized Godzilla, approximately 120m in length, that landed on Awaji Island*. Our company was in charge of planning, direction, concept design, and sculpting supervision. Participants become members of the National Godzilla Awaji Island Research Center and take on missions such as a thrilling "zipline" that takes them into the body through the mouth of the life-sized Godzilla, and a "shooting game" to annihilate Godzilla cells scattered around. *This is a recreation of the 118.5m long Godzilla that appeared in the movie "Shin Godzilla" (2016), with its upper body, right arm, and tail protruding from the ground. The visible portion of the structure measures approximately 52.6m in length, 25.4m in width, and 23m in height. The attraction area covers approximately 5,000m². [Social Issues/Customer Issues/Requests] This will be Nijigen no Mori's largest project to date, offering a life-sized Godzilla experience. As the overall producer of this project, the challenge for both Toho Co., Ltd., the copyright holder, and Nijigen no Mori Co., Ltd., the operator, was how to provide the highest level of planning, experience, and production quality to create an attraction that the world can be proud of. [Solution] First, we deepened our knowledge of content that has been loved around the world for many years, and combined that with the unique location within Awaji Island Prefectural Park to create a planned experience that would attract visitors not only from Japan but from all over the world. In addition, in supervising the production, we visited overseas factories and directly advised them with the know-how and knowledge we have cultivated, guiding them to final completion. [Customer Feedback] You have planned a highly original attraction that will attract attention from all over the world, where you can jump into a life-sized Godzilla. Furthermore, the production team provided meticulous direction down to the smallest detail, resulting in a product that would satisfy everyone from families to core fans. <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shohei Baba [Planning & Direction, concept design & Sculpting Supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment
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