Works#Conversion

LOQUAT Villa SUGURO

LOQUAT Villa SUGURO

This is a renovation project for an old folk house in the Kodoi district of Izu City, Shizuoka Prefecture, into a rental accommodation facility. This area was a quiet area where the magistrates used to live, and the plan was to provide a stay that incorporates the surrounding environment, so that guests can experience the slow flow of time beyond time. The main house will have a kitchen where guests can enjoy dinner with a visiting chef and alcohol at a movable bar. For interiors, we used local materials, and attempted to create a space using local materials, just like in the Edo period, such as clay walls made from local soil and dining tables made from locally grown cherry wood. [Social Issues / Customer Issues / Requests] In order to make the most of the rental old folk house, we were asked to read the characteristics of the site and create an attractive space concept design. [Solution] While taking advantage of the charm of the existing building, we incorporated a spatial composition that maximizes the surrounding views and finishes that utilize local soil. <Our project members> [Sales/Project Management] Hiratsuka Shinya, Yagi Nobuyuki [Overall Supervision] Koito Norio [Planning] Ninomiya Saki [design, layout] Inoue Hirofumi ~Related Links~ [Release] ・ NOMURA, Ltd.'s social good activities: LOQUAT Villa SUGURO case study - Creating an auberge space that is colored by the charm of the region ・Project for which NOMURA was responsible for the spatial concept design wins silver award and numerous other awards at the Japan Space concept design Awards 2022 [Related achievements] ・LOQUAT Nishiizu

#hospitality
Nazuna Kyoto Tsubaki-dori

Nazuna Kyoto Tsubaki-dori

It is a project to regenerate a whole alley lined with townhouses over 110 years old into a ryokan near Kyoto Shijo Omiya. Passing through the reception building, along a cobblestone alley are 23 guest rooms, warehouses, and restaurant buildings, providing a gorgeous view reminiscent of the Edo period geisha district. The five types of guest rooms are themed around the natural beauty of Kyoto, and you can experience the local charm in both tangible and intangible culture. The restaurant building in the center of the alley has a Japanese beef restaurant, which is a one-of-a-kind space where Japanese culture, including food, is spread to the world. The site is approximately 1400m2, including 26 wooden buildings, making it the largest regeneration project in the history of Kyoto City. [Social Issues/Customer Issues/Requests] As the hotel development is about to demolish 24 townhouses that were left around the alley and are over 100 years old, the project has started to find new value while making use of the miraculous materials. The new development required various coordination with the local residents. [Solution] While several residents were living in the area, we participated in an existing survey and worked together with the client to discuss how to utilize the original materials. We coordinated the rights of the premises, etc., and designed two new buildings (reception building and restaurant building) while building an alley in concept design. We contracted with construction and design supervision to construct the existing guest room building in a cost-on manner and built the entire building. < Project Members > [Project Management] Nobuyuki Yagi [Sales and Project Management] Moriya Sakata [Overall design supervision] Takaaki Tani [Architecture design supervision] Norio Koito [design administration (Reception Building/Restaurant Building)] Norio Koito [Interior design, layout] Takaaki Tani, Kyoko Kosugi [VI concept design] IVD: Ayaka Hagiya, Mayu Toyoda [FFE concept design] Saki Ninomiya, Nanako Wajun [Production construction] Akio Hirayama, Takahiro Nakayama, Toshimi Katsuragi

#hospitality
Nazuna Obi Castle town hot spring

Nazuna Obi Castle town hot spring

It is a project to revitalize the samurai residences of more than 140 years old that remain in the castle town of Obi Castle in Nichinan City, Miyazaki Prefecture, into a sightseeing base and hot spring inn in the town. Each of the five guestrooms has a concept design theme of local characteristics, and is made up of the town's hon-purple color, cedar trees that support industry, tea trees that are planted in hedges, the city's orange citrus variety, and moss, which is important to the town's landscape. This project was funded by a subsidy from the "Shopping Street Revitalization and Tourism Consumption Creation Project." We participated in a wide range of projects, from hardware to software, including the creation of cards and maps that encourage local shops and area excursions as tourist base functions, the development of culinary experiences, and the creation of a new lantern as a street light starting from this hotel. we are regenerating the city as a core entity for future community development. [Social Issues/Customer Issues/Requests] To contribute to the tourism activity of the city by utilizing existing buildings, such as the main house, which is 140 years old, that the city has received from individuals. It is a project to be promoted together with the Shopping Association as the Ministry of Economy, Trade and Industry's "Shopping Street Revitalization and Tourism Consumption Creation Project." How can good things be made in the context of restrictions within the Preservation Districts for Historic Buildings, etc. and restrictions on changes to buildings by the City's Cultural Properties Division? In addition, a comprehensive study was required on how to improve the stay experience. [Solution] I participated in the survey of existing buildings, worked with the building manager to establish a route to change the use of the building from the status of a building in violation, worked with the city to cover construction costs, and took charge of Building interiors Design construction from concept design. After an application for confirmation of the change of use, the project met the criteria for a grant from the Ministry of Economy, Trade and Industry, and the renovation work was realized through coordination with the City's Cultural Properties Division. As a project to revitalize the local community through the use of traditional buildings, we used a lot of locally grown Obi cedar and contributed to the circulation of the local economy. < Project Member > 【 Project Management 】 Nobuyuki Yagi 【 Sales and Project Management 】 Moriya Sakata 【 Overall design supervision 】 Takaaki Tani 【 Architecture design, layout 】 Norio Koito 【 Interior design, layout 】 Takaaki Tani, Nanako Wajun 【FFE concept design 】 Saki Ninomiya 【 Production ・ construction 】 Kazuya Fujii

#hospitality
Central Square Yebisu Garden Place

Central Square Yebisu Garden Place

Mitsukoshi Ebisu, which had been operating in the commercial building of Ebisu Garden Place, has closed its doors and been reborn under the new name "Center Plaza". Ahead of the grand opening in the fall of 2022, "Foodie's Garden" has been set up on the B2 floor, and the flagship store "Central Square Ebisu Garden Place Store" has opened in one corner of it. We supported the opening of "Foodie's Garden" from leasing to store concept design, interiors construction, and the production of product display fixtures. [Social Issues / Customer Issues / Requests] Life Corporation Co., Ltd. requested that they create a more attractive store than ever before, incorporating the essence unique to Ebisu, where the store is located, while following the Central Square brand, in preparation for the opening of their flagship store, Central Square. [Solution] We incorporated a "brick wall" inspired by Ebisu's historical motifs, beer factories and train stations, into the concept design of the store facade, and made use of materials reminiscent of Ebisu's history to create a dignified facade concept design befitting a flagship store. concept design of the store makes use of the graphics and sign concept design format used at Central Square, following the image of Central Square and creating a store unique to Ebisu that blends in with Central Square's VI (※). (※)VI: Abbreviation for Visual Identity. Refers to the design of the logo mark or symbol mark. <Our project members> [Development and leasing] Kawai Masakazu [Sales and project management] Aiba Kensuke [design, layout] Matsumoto Mari, Hiruta Ayako, Okada Ayumi, Sato Aya, Kaizawa Ayuko [Sign and graphics] Hiruta Ayako, Ito Tomomi [Production and construction] Kurosawa Koji, Ohara Yuka, Yamakawa Yuichi / Nomura Arcs: Okazaki Yudai

#Urban & Retail
Toyobo Building

Toyobo Building

This is a renovation plan for the Toyobo Building, located along the Dojima River in Osaka, an area filled with charming historical buildings and abundant nature. The Dojima River is a river with an attractive landscape that represents Osaka, which was once called the "City of Water." We aimed to create a place where people can work energetically while enjoying the comfort of this location. The plaza is designed as if the deck along the river extends to the building, and a swaying willow tree is placed as the symbolic tree, allowing people to visually feel the river breeze. The facade is designed based on the grandeur of the Dojima River and the density of its waves. The building's exterior is wrapped in a soft wave concept design, which is intended to harmonize with the building and become a new symbol of the city. The lobby lounge is designed to coordinate with the facade, giving continuity between the inside and outside, and by adopting sofas of various shapes and original acoustics, it creates a comfortable atmosphere. In addition, visual art that visualizes the outside environment such as temperature and wind is applied to the central pillar, allowing people to feel the comfort of the river breeze even indoors. Each floor features photos of the Dojima River, which shows its many different faces, and original art in the restrooms that delicately depict waves, and the different color palettes on each floor will surprise viewers. [Social Issues/Customer Issues/Requests] The purpose of this renovation is to increase the building's asset value by successfully leasing new tenants through a sophisticated concept design that will improve its appeal to potential new tenants. In addition to functioning as a common area for office buildings, the building was requested to contribute to the revitalization of the area by enhancing the appeal of the riverside and making it a place that can be used by the people of the city. [Solution] As diverse work styles are constantly emerging, we aimed to create a place where people can work while enjoying the comfort that is unique to the riverside. Under the concept of "riverside workcation," we aimed to create a healing effect through concept design that incorporates the surrounding environment and nature, allowing people to live a rich life. We are also trying to increase the asset value of the building by planning original sound and art in various places. This renovation makes use of the charm of the riverside to revitalize the surrounding area. <Our project members> [Sales and project management] Moriya Sakata, Yuji Kato [concept design direction] RENS: Ryutaro Matsuura [design, layout] RENS: Erika Nakagawa, Takuro Ishizawa, Jun Yamakawa [Art coordination] Asagi Matsuura [working drawings] Shozo Takabatake, Tatsuya Yamamoto [Planning direction] Tatsuko Nishi [Planning] Aisa Nagashiki [Global project direction] Taku Tsukahara [Production and construction] Yoshitsugu Mukaiyama, Yonosuke Tokuda, Rikito Maruchi, Takashi Okuno <Support> Planting plan: SOLSO Illustration: Hiroshi Tanabe Video art: Takahiro Matsuo (LUCENT Inc.) Art: Daisaku Ozu Sound concept design: Tadashi Kondo Sign concept design: Junichi Kawanishi (Signs Plan) Lighting plan: Daiko Electric Co., Ltd. Takahiro Muranishi, Shinya Kitano

#corporate
Fukushima City Creative Business Salon

Fukushima City Creative Business Salon

The Fukushima City Creative Business Salon Development Project was a project that was commissioned to our Tokyo Head Office and the design was taken over by our Tohoku Branch, with a competition held in July 2021 as an open proposal. The project aims to renovate the Fukushima City Industrial Exchange Plaza permanent displays room on the second floor of the Fukushima Station West Exit Complex, Corasse Fukushima, located near JR Fukushima Station, and to develop a co-working space and shared offices as a new business exchange hub, and to renovate it into a facility that can be used comfortably by businessmen, freelancers, university students, etc. The floor area is approximately 755 square meters. Photography is particularly popular in Fukushima, and a gallery has been set up on the wall of the co-working space displays the rich local nature and seasonal scenery and seasonal almanac taken by citizen photographers, as well as culture and art that demonstrate the rich sensibilities of Fukushima people. concept design concept of this salon is the "Shikisai Gallery," which combines the seasonal almanac of Fukushima with the rich color sense of Fukushima people, and we have created a gallery that can be viewed in a more relaxed manner, as a gallery created together with Fukushima citizens. [Social Issues / Customer Issues / Requests] While a spacious layout was required in the post-COVID era, the zoning method and number of seats were also required to take profits into consideration. The floors, walls, and ceilings of the shared office, business exchange space, coworking space, and meeting room were required to have a taste for each environment, and the layout and furniture selection was required to suit the convenience of each user, such as businessmen, freelancers, and university students, as a facility that can be used comfortably by a variety of users such as businessmen, freelancers, and university students. [Solution] As a creative place to create new businesses, the large facility area was utilized to develop the entire space into two zones with two different images. The business exchange space was designed as a zone with an active, bright, natural, and comfortable cafe image, with the walls and floors of the corporate PR displays based on white, creating an environment where you can feel the warmth of wood, and was composed of easily movable furniture for various purposes such as seminars and networking events. The coworking space was designed as a calm lounge zone based on gray, with a sharp environment with dark brown and dark wood on the niche walls, and the furniture was configured to suit the various conveniences of each individual, such as sofas and big tables for relaxing and counter seats where you can concentrate alone. In addition, we aimed to enhance the functions of the corporate PR displays space as a way to build connections with the local area and form a community, and added the "Shikisai Gallery" displays, which we will be creating together with Fukushima citizens, with the aim of creating new connections between the people who use the facility and the city. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

#corporate
Sharp Yao Office &quot;Yao Daiichi Shokudo Isshoku&quot;

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

We were in charge of planning, design, layout and construction of the employee cafeteria "Yao Daiichi Shokudo Isshoku" that opened at the Yao Works of Sharp Corporation (hereinafter referred to as "Sharp") on November 1, 2021. In proposing the plan, we were conscious of not just creating a stylish space, but of "proposals that only Nomura can make," and proposed a cafeteria as a place for inner branding where customers and affiliated companies who visit the company can discover the "SHARP-ness" beyond organizational boundaries and generations, as well as an outer branding place that can be experienced by business partners and affiliated companies who visit the company. We created three zones, lunch, work and salon, and designed it to be not only an employee cafeteria, but also a place to relax, hold meetings with internal and external guests, and a place where people can connect and communicate. The single red line (Sharp red) that runs through the cafeteria represents Sharp's history and future. For this project, we came up with concept design that would retain the characteristics of the Yao Works, which has a history of about 65 years as a production base for white goods, while also ensuring hygiene. In addition, the mezzanine floor, which was previously used for the production line, was used as an displays space for past products that symbolize SHARP, reducing waste and removal costs, an initiative that takes the SDGs into consideration. [Social Issues/Customer Issues/Requests] As communication between divisions was weak, the customer requested that the space be made more active in encouraging internal connections. [Solution] We proposed that the space be used not just as a place to eat, but as a place to work and relax, and also proposed displays past products as a place to encourage communication between employees and experience and discover Sharp's history. <Our project members> [Sales/Project Management] Takahashi Yui [design, layout] Umedani Shota, Yamato Suzuha, Nakamura Yusuke, Miura Ayaka [Production Management] Mukaiyama Yoshitsugu ~Related Links~ [Announcements] ・ NOMURA, Ltd.'s social good activities: Case study of "Yao Daiichi Shokudo Isshoku" at Sharp's Yao facility

#corporate
Panasonic Creative Museum AkeruE

Panasonic Creative Museum AkeruE

This creative museum opened in 2006 as a successor to RiSuPia, which opened in the Panasonic Center Tokyo. It is a place where inquiry learning on themes such as SDGs is practiced based on STEAM education. As a place to cultivate children's intellectual curiosity and inspiration, it provides an environment where they can experience both learning and making things and events. The space was designed based on five themes to freely release curiosity and motivation for creativity: "Feeling that it's okay to get dirty," "Feeling that you can make it yourself," "Feeling that you can rearrange it," "Feeling that you're not concept design to a framework," and "Feeling that you're in a session together." Furthermore, from the perspective of SDGs, the existing environment was effectively reused and updated while incorporating it as a concept design motif. The project team's desire to build on the history of the predecessor museum and to add new history to it is also expressed in the spatial concept design. <Our project members> [Sales/Project Management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production/ construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA, Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society in the future [nomlog] ・Until AkeruE was created. Talking about spatial concept design. (Part 1) ・Upcycling ideas, concept design that you won't feel guilty about towards the earth (Part 2)

#corporate
Opus Arisugawa

Opus Arisugawa

This 100 project is the culmination of the "A brand with an exclusive area of more than 100m2 in the city center, focusing on location and asset value, and providing essential life through renovations" in which Revita-san is developing. OEO Studio, a Danish company based in concept design, provided assistance on construction side of the renovation of "Opus Arisugawa," a leading residence in Tokyo with an exclusive area of approximately 198m2, where concept design is located. Based on the concepts of "CROSS-CULTURAL" and "COMPELLING MINIMALISM," it is a residential space in concept design with new proposals based on the common sensibilities of Scandinavia and Japan. By using a lot of natural materials such as solid wood, which becomes more palatable as you use it, the longer you live, the more blessings you bring to your life. This housing unit is a realization of the "Worthy Home for 100 Years Ahead" that "R 100 Tokyo" aims for. [Social Issues/Customer Issues/Demand] The demand for houses with unique values that are not limited to conventional values such as real estate prices and housing functions is increasing in the high-end residential housing market in the city. Among Rivita's projects aimed at "We will continue to create the next common sense to restore the value of Japanese housing and real estate and preserve it for the future." the question was whether this project, which emphasizes natural materials and traditional methods, would be successful in terms of housing performance. [Solution] After considering the housing performance of various types of stone, plastering, solid wood, plate-building, ceramic tile, etc., we have held many meetings to promote the utilization of natural materials and crafts in the living space. The solid wood kitchen of the Danish kitchen workshop "Garde Hvalsøe" (read: Garde Vels), the first of its kind in Japan, has a great significance in this residential space. Since there is no solid wood kitchen to replace it, we imported it from Denmark in our global division. [Customer feedback] Thanks to the high level of technology and management, such as the proposal of solutions for difficult construction, the accuracy of detail fitting, and the compliance with the construction schedule, we were able to create a wonderful space that not only kept up with the overall schedule, but also kept the design's intention in mind. < Project Member > 【 Project Management 】 Masahiro Harada 【 Product Direction 】 Mikiya Fujitaka 【 Global Supply 】 Daiyuki Nakagome

#hospitality
S-PAL Koriyama

S-PAL Koriyama

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" associated with "music city" has been added to the existing design to create a "new center court" that will become the concept design symbol of the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales/Project Management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production/ construction] Johei Saito

#Urban & Retail
S-PAL Sendai II

S-PAL Sendai II

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost tip of S-PAL Sendai, we are providing information about events and tenants to people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. <Our project members> [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

#Urban & Retail
Morinaga Angel Museum MORIUM

Morinaga Angel Museum MORIUM

The Morinaga Angel Museum MORIUM was created as part of the 120th anniversary of Morinaga & Co.'s founding. We produced the entire project, including space concept design, displays design and production, and the production of various contents, including theater videos. [Social issues/customer issues/requests] We carefully considered and worked closely with our customers' needs to make visitors to the Morinaga Angel Museum MORIUM fans of Morinaga & Co., Ltd., and to convey the history, technology, and passion of Morinaga & Co., Ltd., and formulated the plan. In addition, since the property was renovated, we also had to reduce the presence of existing objects such as pillars, and create an displays space that does not feel oppressive. [Solution] The main themes are "the pioneer spirit that has been passed down through the generations" and "the desire to make things delicious, fun, and healthy," and these are reflected in the space and displays. In the main space, we installed fixtures that resembled our main products, creating a sense of presence while still making the space look spacious. In the theater, the thoughts of the founder, Taichiro Morinaga, and the attention to detail in various products are introduced through immersive video content. <Our project members> [Sales/Project Management] Seiji Yamaguchi, Hiromi Ogawa, Kenta Sakai [Planning] Tomoko Yanagihara, Keita Kobayashi, Kohei Hirota [design, layout] Kaoru Ueda, Mariko Yamagiwa, Asuka Yamagata [Production/ construction] Jun Endo, Yuto Sugiura [Creative Engineering] CIC: Masahiro Nishikawa, Yusuke Miyagawa [Modeling concept design] CIC: Kenichi Kishikawa, Motoyuki Hiijima

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