Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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Barneys New York Ginza flagship store 1st and 2nd floors renovated

Barneys New York Ginza flagship store 1st and 2nd floors renovated

The renovation of the first and second floors of Barneys New York's Ginza flagship store was based on the concepts of "memory" and "creation," aiming to create a space that respects the tradition (=memory) that the brand has built up over many years while generating new value (=creation). By utilizing existing fixtures such as calm wood-grain walls and niches, and combining sustainable materials, materials that blend naturally with existing finishes, and unique, symbolic fixtures, the store aims to fuse timeless quality with challenging humor. The watch workshop at the back of the first floor was planned as a "visible customer service" space, and the experience of staying there is enhanced by providing a semi-private consultation space that gives a sense of privacy. In addition, the newly installed cafe counter was designed with visibility from the outside in mind, aiming to attract new customers. As you proceed to the second floor, which is connected by the central staircase, mirror walls at different angles are installed so that the entire floor can be seen, forming an iconic look. Further back, a display is placed in front of the vintage area to improve attraction and flow. Within a short construction period and limited budget, we achieved a reliable concept design proposal by actively reusing existing fixtures and conducting rapid verification using point cloud data. The project resulted in creating an iconic and luxurious space that embodies Barneys' unique style, inheriting tradition while pioneering the future.

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