WorksUrban& Retail

Tokyu Plaza Harajuku "Harakado" is a new commercial facility that inherits and further develops the culture of the former "Harajuku Central Apartment." Located at the southwest corner of Jingumae intersection where Omotesando and Meiji Dori cross, it aims to be a new landmark and cultural hub in the Harajuku-Omotesando area, alongside Laforet Harajuku across the street and Tokyu Plaza Omotesando Harajuku "Omokado" diagonally across the street. We were responsible for the master plan for the entire facility environment, design, layout of each section, the concept and part of the planning for the facility's merchandising, tenant leasing for the food and beverage floors, and the design and construction of some of the restaurants.

This is the 15th directly managed store by Seiban, known for its "Tenshi no Hane" school bags. Each store is concept design with a unique concept that draws on the local characteristics of each town. There are many greenways in the town of Kohoku, Yokohama, that blend into the daily life of the area, and these greenways are not just roads but also parks where children can play. Therefore, the concept for this store is "SEIBAN GREEN PARKWAY", and by incorporating the organic curves of the greenways, green elements, and the various colors encountered in nature, we concept design a space that makes you want to go deeper.

As a symbolic project to improve the value of the Tobu Skytree Line, a commercial facility called "TOBU icourt" has opened in the Dokkyo University area. The facility is based on the concept of a place that offers "a comfortable life for everyone that satisfies the five senses of body and mind". Taking advantage of the characteristics of the area, which is home to educational and cultural facilities such as Dokkyo University and Matsubara Danchi Memorial Park, the facility has opened a total of 24 stores that meet the daily needs of diversifying lifestyles, including a major supermarket that offers food lifestyle suggestions. In addition, the facility will play a role as a base for promoting urban development that enhances the appeal of the area while further collaborating with the local government, residents, universities, and other local parties. It aims to continue to liven up the area through new connections born from exchanges through events with the facility, such as holding events in the adjacent park. We were in charge of the development planning, leasing, concept design /design supervision, facility naming, and logo development for this facility.

Benoit Niant Ginza is a chocolate brand created by Kaneka Corporation. The store is the first flagship store in Japan for the chocolate brand Benoit Niant, which was launched in 2005 by Belgian cacao craftsman Benoit Niant, a former engineer. It is a place to acquire new fans in Japan and also functions as a base for Kaneka to promote the brand. Benoit Niant is known for its single-origin chocolates made from cacao from a single farm and variety, and produces everything from roasting to the finished product in its own workshop. The spirit and philosophy of "CRAFTSMANSHIP," born from the desire to be a "cacao craftsman" before being a chocolatier, was reflected in concept design of this shop. concept design elements were extracted from the scenery of a Belgian workshop, and colors and textures such as the blue of the conching machine and the bronze of the scales were incorporated as concept design elements to set new key colors for the brand in Japan. In addition, Kaneka's product "Kaneka Organic Light Emitting Diode (Kaneka OLED Lighting)" was used for the interior lighting, adding the function of a showroom. Kaneka OLED Lighting is characterized by its soft light emitted from a surface and the fact that it is unlikely to cast shadows on objects. We concept design a space that serves two purposes: as a chocolate shop and as a lighting showroom.

For JR Nagoya Takashimaya's June 2023 full-store promotion "LIFE + DESIGN - Creative Living, Discover and Expand," we were in charge of the logo, visual, interiors concept design, and sales promotion planning (appearing at the Creators Talk Show), and produced the entire store.

The all-day dining restaurant "Balcony by 6th," based on the concept of "a balcony in the city," and the bar lounge "The Lovers' Lounge" for "lovers" have opened on the third floor of Azabudai Hills Tower Plaza. The long-loved "6th by Oriental Hotel" in Yurakucho has been reborn as a comfortable dining space that is more accessible to many people, with the theme of inheriting history and harmonizing with the new city. "Balcony by 6th" has an open and comfortable terrace overlooking the Azabudai Hills area, and a botanical atmosphere, offering a unique view of greenery blending into the city. This all-day dining restaurant with about 200 seats can be used for lunch, cafe, dinner, and bar, and serves Italian-based international cuisine created in an open kitchen. The "classical and oriental" taste reminiscent of "6th by Oriental Hotel" has been reinterpreted. A variety of places have been created by incorporating the elements and colors of the surrounding environment, providing a relaxing place where users can enjoy themselves freely according to the situation. The Lovers' Lounge is a bar lounge for lovers. It is adjacent to Balcony by 6th and is a place of relaxation where you can think and talk about the things you like as much as you like. It is a place to meet before a meal or spend some time after a meal, and you can casually enjoy a glass of carefully selected Japanese whiskey from all over the country and a wide variety of signature cocktails. The interior of the store, where you can enjoy carefully selected cocktails and whiskey in a rare, relaxed space within a commercial facility, also has an antique aspect, as some of the interior was used in 6th by Oriental Hotel.

This is the first overseas branch of the Chinese restaurant with the most Michelin stars in China. The interior concept design was handled by a Hong Kong-based concept design company, and our company was in charge of the local design work, which required a highly challenging design by an overseas designer, as well as construction work, which required a high level of perfection.

This is the concept design and planning work for the Kuwait store of "%ARABICA", a coffee shop brand from Kyoto. The store is located in a place overlooking the Jaber Al-Ahmad International Stadium, the largest stadium in Kuwait, which can accommodate 60,000 people and is used for international competitions. Therefore, we focused on the rare location where the stadium, a landmark that characterizes the surrounding area, can be dynamically viewed directly from inside the store, and reflected this in the spatial concept design. We extracted the three elements that characterize the stadium - the "oval shape" of the exterior, the "membrane roof" that keeps out rain and wind while letting in a moderate amount of natural light, and the "framework" that is lightweight and also serves as a structure - and incorporated them into the space to create an affinity.

This is the design, layout work for the first Philippine store (Manila) of "%ARABICA", a coffee shop brand from Kyoto that has cafes all over the world. Since they have cafes in various countries around the world, they are required to incorporate the elements and culture of the place into the space to create a unique store. This store has a futuristic space that shows the future of Manila, which continues to develop in Asian countries with growing economies. In order to guide customers to the back of the store, a mirrored counter with a three-dimensional curved shape is placed to match the gently curving shape of the long and narrow site. The same material is used for the floor and walls to reflect the entire space, resonating with the shape of the counter, creating a futuristic spaceship-like composition that suggests the near future of Manila.

This facility is the first 3D printer store in Japan, the first for general sales and the first for commercial use, and uses Japan's first 3D printer housing construction technology. The purpose is to provide advanced training and relaxation for an extraordinary experience. The operating company is Cascade Tokyo, which provides medical and nursing care services, and uses the development technology of its partner Selenium Disk, the first company in Japan to commercialize 3D printer housing. This time, our company is in charge of creative production using technology, from research, concept design, and consulting to exhibit execution. We aimed to create a treatment space that combines advanced technology and concept design, so that this project will serve as a stepping stone for the development of future treatment centers.

This is a project for a cafe to be installed on the first floor of Menicon's new head office building. As we aimed to create a highly original cafe, our company was in charge of planning the cafe, developing the business format, construction and constructing the store, and building the management system. In addition to a menu of eye-catching deli gelato and aromatic coffee, mini concerts will be held around a piano set up in the center of the cafe area, and a monitor will be set up to show a movie that expresses the facility's concept, making it a place that can be enjoyed with all five senses.

Amu Plaza Nagasaki Shinkan is a new large-scale commercial facility planned to open in November 2023 in conjunction with the opening of the West Kyushu Shinkansen. As the land gateway to Nagasaki, an international tourist city, it will create new liveliness and interaction. We participated in the planning and development phase from the supervision of the architectural plan, and were in charge of the environment of the commercial zone design, layout and construction (in part), following "Nagasaki Kaido Kamome Ichiba".

This is a relocation project for Sony Store Sapporo. Five years have passed since we first opened in Sapporo in 2017, and we have moved to the third floor of the complex "moyuk SAPPORO" in the center of Sapporo, and will have a grand opening on Thursday, July 20, 2023. did. We continue to evolve daily with new initiatives such as the "Video Experience Corner".

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a lifestyle hotel with 538 rooms located on the 18th, 20th to 38th floors of Tokyu Kabukicho Tower, which stands on the former site of Shinjuku TOKYU MILANO, a symbol of the culture of Shinjuku Kabukicho and a city that supported people's leisure time along with Japan's economic growth. concept design concept is a hotel that is "connected to the city," and while incorporating the characteristics, history and culture of Kabukicho, a city with a deep tolerance for all individuality, it has created a hybrid space that is both future-oriented and references the era (mid-century) of 1956, when Shinjuku Tokyu Bunka Kaikan, the predecessor of Shinjuku TOKYU MILANO, was built. The theme of the guest rooms is "APARTMENT ROOM." The guest rooms are designed to be a place where all individuality can live and lead the culture of the new city, and are designed based on the concept design language of the mid-century, with artificial light and textures to create a new residential space. In contrast, JAM17 DINING & BAR has a variety of "CULTURE SOCIETY CLUB" themes. It is positioned as a basement floor for the town, sprinkled with pieces of history and culture, as a place of exchange that will be a base for new culture through various communications and expressions. All flows from the dining, bar, and lobby to the guest rooms are connected to the town, proposing a new way of experiencing accommodation where you can enjoy various scenes unfolding like a movie.

As Kyoto Baum's flagship shop, it is the largest in Kyoto, with a factory where you can see how Kyoto Baum is made, a shop that sells special packages and limited edition items, and a cafe and restaurant where you can enjoy freshly made sweets and limited edition menus. This is a project of the sweets museum.