CES 2024 Panasonic "Create Today. Enrich Tomorrow."

This is displays project for the "Panasonic Group Booth" at CES 2024. At CES 2024, our company was responsible for the overall design, layout of the booth, which showcased "the future lifestyle envisioned by the Panasonic Group," balancing the resolution of global environmental issues with a better quality of life.
Specifically, the Panasonic Group showcased its vision for future lifestyles and initiatives across three categories: "Sustainable Energy (CO2 emission reduction)," "Circular Economy (circular manufacturing)," and "Resource Optimization (resource optimization)." Furthermore, they displays the latest products and solutions that contribute to improving the "quality of life" for each individual.

- To embody the Panasonic Group's commitment to solving global environmental problems through displays space concept design, the design will be sustainable and reduce environmental impact.
- To clearly communicate "the future lifestyle envisioned by the Panasonic Group" so that visitors can understand and relate to it.
We received the above request.

- To clearly demonstrate Panasonic Group's commitment to its long-term environmental vision, "Panasonic GREEN IMPACT," we expressed this throughout the entire displays space.
Specifically, we used environmentally friendly materials for displays fixtures, reducing the overall environmental impact of displays booth. Most of displays stands were constructed using joints made from "kinari," a high-concentration cellulose fiber molding material. This displays design will not only be used for CES 2024 but will also be used for other displays to be held in the future. We were able to create sustainable displays fixtures that can be used continuously.

We concept design symbolic displays within each category to make Panasonic Group's proposals more impressive and easier to understand. By incorporating features such as dioramas linked to projection mapping, displays using real vegetables and fruits, and added extra touches like mist and video effects, we proposed and implemented displays methods that would leave a lasting impression on visitors and serve as conversation starters.

They concept design, planned, and implemented displays that symbolically represented each category. As a result, we were able to increase interest in our technology and products, create opportunities for communication with our staff, and attract the attention of visitors and the media, thereby promoting interest in and understanding of displays.