CES 2024 Panasonic "Create Today. Enrich Tomorrow."

This is an displays project for the "Panasonic Group Booth" at CES 2024. At "CES 2024," we were in charge of the overall design, layout of the booth that introduced "the future life envisioned by the Panasonic Group," which balances solving global environmental problems with a better life.
Specifically, the Panasonic Group introduced its vision for the future of lifestyles and its initiatives in the three categories of "Sustainable Energy (reducing CO2 emissions)," "Circular Economy (manufacturing)," and "Resource Optimization." In addition, the company displays its latest products and solutions that will help improve the "quality of life" of each and every person.

・ displays space will be concept design to be sustainable and reduce environmental impact, in order to embody the Panasonic Group's commitment to solving global environmental issues.
- Communicate "the future lifestyle envisioned by the Panasonic Group" in an easy-to-understand manner so that visitors can understand and empathize with it.
The above request was made.

・In order to clearly demonstrate the Panasonic Group's approach to its long-term environmental vision, "Panasonic GREEN IMPACT," the entire displays space was designed to display this vision.
Specifically, environmentally friendly materials were used for displays fixtures, reducing the environmental impact of the entire displays booth. The majority of displays stands are made using joints made from "kinari," a high-concentration cellulose fiber molding material. This displays design will not only be used at "CES 2024" but will also be used at other displays to be held in the future. Sustainable displays fixtures that can be used continuously have been produced.

・We concept design a symbolic displays for each category to convey the Panasonic Group's proposals in a more impressive and easy-to-understand way. By adding a little extra effort, such as dioramas linked with projection mapping, displays using real vegetables and fruits, and mist and video effects, we proposed and realized displays method that would leave a lasting impression on visitors and spark conversation.

We had them concept design, plan and materialize displays that symbolically introduced each category. As a result, we were able to increase interest in our technology and products, generate communication with the presenters, and attract the attention of visitors and the media, thereby encouraging interest and understanding of displays.