AW MUSEUM

Aisin AW's history of taking on the challenge of developing Japan's first purely domestic AT and car navigation systems, as well as the passion and technology of our predecessors who climbed to the top of the world, will be handed down to young employees and stakeholders. It is a facility to

In the main space, MANGA expressions favored by young people and symbolic scenes are created in order to convey the hardships from imitating Europe and the United States to fumbling around to create unique technology in a way that is close to the eyes of the employees at the time. We have developed 6 stories by. The displays encourages empathy with the ease of reading manga, and allows you to feel the passion of our predecessors. In addition, we intentionally used a 40-year-old building that still retains the spirit of the employees at that time, and partially left it as a stage setting for the displays while still functioning. By developing it, we directed it to create opportunities for “dialogue” between employees and customers.
The former conference room area connects small rooms to create a large, elongated space, and the entire space is likened to a chronological table to introduce changes in product technology. For the stage construction, we used AT pallets, which AW has delivered products to the world, to create something that employees can feel both familiarity and pride. This space is a huge AW chronology where you can feel at a glance and instinctively the amazing technological capabilities of AW, which continues to create the world's first and world's best.

<Our project members>
[Creative Direction] LHC: Mitsuhide Yoshinaga
[design, layout] LHC: Yuzo Kosaka, Yuji Tanaka, Akihiro Murayama
[Modeling] Kenichi Kishikawa
[Sales and Project Management] Takuya Fujioka, Yukari Tange
[Production/ construction] Shun Ito