Tokyo Michi Terrace 2020
A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.
We received a request for illuminations that could be enjoyed safely and securely during the COVID-19 pandemic, as well as an event that would send a message to society.
The venue was decentralized to avoid overcrowding, and in addition to viewing displays, we also created an AR experience that could be enjoyed from the safety of home, and produced and distributed five movies that could be viewed on the website.
As a result of sending out messages through displays at the venue and the official website, and judging from reactions on social media, it appears that visitors to the event and website understood the purpose of the project.
As a countermeasure to prevent the spread of COVID-19, we were able to disperse visitors by downsizing displays at the venue, extending the event period by about 10 days from usual, and extending the lighting hours.
(In response to a request from the Tokyo Metropolitan Government, the lights were turned on at shorter hours, until 10pm on December 18th and 8pm on December 21st.)
In addition, by providing AR content, the event can be enjoyed by visitors during the day as well as at night.
The event was run with due consideration given to avoiding crowding and preventing the spread of infection, allowing visitors to enjoy themselves in safety.
- open
2020
- location
Tokyo
- client
East Japan Railway Company, Mitsubishi Estate Co., Ltd.
- solution
Planning, design, layout, sign and graphic concept design, environmental design, design supervision, interior administration, environmental features, content design and manufacturing, exhibit execution, interior execution, maintenance management
- Award
"Sky Design Awards 2021" Silver (Visual & Graphics category) "40th Display Industry Awards (2021)" Excellence Award (Promotion & Production) "Japan Space concept design Award 2021" LognList (A.03. Entertainment & Creative Art Space)
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