ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
ファーストビューの画像
movie
overview

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

Issues/requests

We received a request for illuminations that could be enjoyed safely and securely during the COVID-19 pandemic, as well as an event that would send a message to society.

solution

The venue was decentralized to avoid overcrowding, and in addition to viewing displays, we also created an AR experience that could be enjoyed from the safety of home, and produced and distributed five movies that could be viewed on the website.

Customer's voice

As a result of sending out messages through displays at the venue and the official website, and judging from reactions on social media, it appears that visitors to the event and website understood the purpose of the project.
As a countermeasure to prevent the spread of COVID-19, we were able to disperse visitors by downsizing displays at the venue, extending the event period by about 10 days from usual, and extending the lighting hours.
(In response to a request from the Tokyo Metropolitan Government, the lights were turned on at shorter hours, until 10pm on December 18th and 8pm on December 21st.)
In addition, by providing AR content, the event can be enjoyed by visitors during the day as well as at night.
The event was run with due consideration given to avoiding crowding and preventing the spread of infection, allowing visitors to enjoy themselves in safety.

project member
Sales and project management
Takeshi Kumagai
Planning, design, layout, scriptwriting, video production, lighting production, AR direction, and web concept design
Ryuji Tsuyama
AR production management
Masahiro Nishikawa
Fixture production and construction management
Kazuo Maeda
Basic information
open

2020

location

Tokyo

client

East Japan Railway Company, Mitsubishi Estate Co., Ltd.

solution

Planning, design, layout, sign and graphic concept design, environmental design, design supervision, interior administration, environmental features, content design and manufacturing, exhibit execution, interior execution, maintenance management

Award

"Sky Design Awards 2021" Silver (Visual & Graphics category) "40th Display Industry Awards (2021)" Excellence Award (Promotion & Production) "Japan Space concept design Award 2021" LognList (A.03. Entertainment & Creative Art Space)

News
Related achievements
Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

What's NewSearch by new achievements

PAGE TOP
Contact us

Please contact us using the button below if you have an inquiry, want to request a quote or request documents.
We have created a separate “FAQ page” that lists the most common questions we are asked.
Please take a look at this page if you have a question.