Tokyo Michi Terrace 2020

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

[Social Issues/Customer Issues/Requests]
We received a request for an illumination that can be viewed safely and securely during the corona crisis, and an event to send a message to society.

【solution】
The venue was decentralized so that it would not be crowded, and in addition to viewing the displays, we created and distributed an AR experience that can be enjoyed safely at home, as well as five movies that can be viewed from the website.

【customer's voice】
It is believed that visitors and visitors to the site understood the purpose of the event from the reactions on SNS, etc., as a result of sending messages through displays at the venue and the official website.
As measures to prevent the spread of COVID-19, we reduced the size of the displays at the venue, extended the duration of the exhibition by about 10 days, and extended the lighting hours to distribute the number of visitors.
(During the exhibition period, in response to a request from the Tokyo Metropolitan Government, the lights were turned on until 22:00 on December 18th and until 20:00 on December 21st.)
In addition, by preparing AR content, it became a project that can be enjoyed not only at night but also during the day.
The event was operated with consideration given to avoiding crowds and preventing the spread of infection, allowing visitors to enjoy themselves with peace of mind.

<Our project members>
[Sales and Project Management] Ken Kumagai
[Planning, design, layout Planning, Screenplay, Video production, Lighting production, AR direction, WEB concept design] Ryuji Tsuyama
[AR production management] Masahiro Nishikawa
[Production and construction management] Kazuo Maeda