KADODE OOIGAWA

Experience-based food park of green tea, agriculture, and tourism. It is the largest market in the prefecture, consisting of a market, restaurants, cafes, a kids park, and tenant stores. With the aim of increasing the income of local farmers and creating a hub for regional tourism, it was promoted as a four-party collaboration project by the Oigawa Agricultural Cooperative Association, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd.
We handled everything from basic/implementation planning to design, layout / construction and tenant leasing. In addition, this project was produced by the Tokonatsu Infantry Corps, and we established a design joint venture with our company as the managing company, and promoted the work up to the opening of the project from a central position.

[Social Issues/Customer Issues/Requests]
The keywords are [agricultural promotion] and [regional development].
This region is one of Japan's leading producers of green tea, and tea farmers have absolute confidence in the quality of their tea. I was. In addition, despite the abundance of tourism resources in the Oigawa Railway SL and the Oigawa River basin, there is also the issue of not being able to attract tourists as much as we would like.
We worked on the challenges of creating a place where local farmers can sell their specialty products in an appealing way and sell them with confidence, and create a place where local people can notice the charm of their local area and be proud of it.

【solution】
1. Be loved by the locals. 2. Make the most of local resources. 3. Communicate clearly
I conveyed my thoughts on how valuable things are to the local community and farmers, and how attractive they are to people in other regions. By adding entertainment and concept design elements to create a one-of-a-kind experience, we added value and created attractive products and services.
A new station on the Oigawa Railway has also been opened, and it has become a big topic for being a commercial complex that had never existed in this area before, and it is crowded with many customers every day.
 

<Our project members>
[Sales] Aya Nishimoto, Keisuke Iwasa
[Planning] Ryusuke Nomura
[design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai
[Production and construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Sora Udagawa, Hayato Kawatani
[Leasing] Aya Nishimoto