KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was undertaken as a collaborative effort between four parties: the Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for regional tourism.
Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company, and played a central role in driving operations until the building's opening.

[Social Issues/Customer Issues/Requests]
The keywords are [agricultural promotion] and [regional development].
This region is one of Japan's leading producers of green tea, and tea farmers have absolute confidence in the quality of their tea. I was. In addition, despite the abundance of tourism resources in the Oigawa Railway SL and the Oigawa River basin, there is also the issue of not being able to attract tourists as much as we would like.
We worked on the challenges of creating a place where local farmers can sell their specialty products in an appealing way and sell them with confidence, and create a place where local people can notice the charm of their local area and be proud of it.

[Solution]
1. To be loved by the local community. 2. To make use of local resources. 3. To communicate in an easy-to-understand manner.
We conveyed the idea that what is taken for granted by local communities and farmers is actually very valuable, and that it can be appealing to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services.
The new station on the Oigawa Railway has opened, and the complex commercial facility, which was the first of its kind in the area, has become a major topic of conversation, attracting many customers every day.
 

<Our project members>
[Sales] Aya Nishimoto, Keisuke Iwasa
[Planning] Ryusuke Nomura
[design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai
[Production and construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani
[Leasing] Aya Nishimoto