Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with Fujifilm Business Innovation Japan's (formerly Fuji Xerox) relocation to a new office building. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated.

This project required us to create a showroom that could help customers find solutions to their challenges and lead them to success, while simultaneously considering what a future workplace should be like. Our answer was "Agility in variable spaces."
In the solution experience area, we did not erect any fixed walls, instead using only highly agile movable fixtures, thoroughly pursuing a variable and movable space.


[Social Issues / Customer Issues / Requests]
We needed a system that allowed for flexible operation, enabling us to quickly create furniture layouts tailored to our business strategy.


[Solution]
To accommodate our operational style of continuously updating diverse booth configurations tailored to product and customer characteristics, we planned seven types of movable fixtures.

Some partitions completely block the line of sight, others allow only half of it to pass through, and still others overlap to create variations in transparency.
The floor and ceiling are color-coded to allow for natural zoning, without the need for fixed walls.
Under the floor, flexible infrastructure such as a power supply has been installed to facilitate functional conversion in the future.
Thoroughly pursuing variable and movable spaces was also a challenge to organically control spatial functions without building walls.


＜Our project members
Sales and project management: Natsuko Murakami, Shihito Kawashima
Keita Kobayashi (Planning)
design, layout] Ryo Onishi, Nobuaki Saka, Hariko Uemura
Production: construction] Shunsaku Kimura, Riku Murata