Works#2020

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

AGC was constructing a new R & D building in the AGC Yokohama Technical Center (Tsurumi Ward, Yokohama City) at a total cost of approximately 20 billion yen. The AO (AGC OPEN SQUARE), a collaborative space designed to accelerate collaboration within and outside the company, opened on November 19, 2020. The centerpiece of the AO, an open-area collaborative space, was an area based on the concepts of “Connecting, ”“ Inspiring, ” and “Trying. ” It consisted of four spaces: the AO Gallery, an displays in which AGC collaborates with external partners to make use of AGC's materials and technologies; the AO Park, where users can interact with AGC's products, values, and latest topics based on their needs and AGC's seeds; the AO Studio, an area in displays where users can experience AGC's cutting-edge materials and technologies; and the "AO Lab," a collaborative laboratory in which samples are evaluated and prototypes are created with external partners. our company was in charge of planning, concept design design and construction of Kyosei displays at AO Gallery, one of them. [Social Issues/Customer Issues/Request] We have received a request to create a gallery where people can experience the new appeal of AGC through collaborative displays with external partners utilizing AGC materials and technologies. Solution: By combining AGC's cutting-edge technology and hardware with our company's creativity, we have provided a space where we can collaborate and create new glass for the future. [our company Project Members] [Project Management] Shinnosuke Saito [Planning/design, layout] NOMLAB: Keisuke Yoshida/Wataru Nagano [Production] So Kirigakubo [Related Releases] • AGC and NOMURA hold a collaborative exhibition "GLASSMART" [Related Results] • NOMLAB GLASS MOTION • NOMLAB PRISMINATION~ Ikita Glass Space ~

The Electric Science Museum is a public relations facility of Chubu Electric Power Co., Inc., which was established in 1986 with the objectives of "supporting the development of the next generation who will carry the future of the region and society," "promoting understanding of the energy and electricity business," and "building good relationships with the region and society." We were in charge of a corner called "Electricity Journey" in the facility. In addition to helping children understand the overall picture of electricity supply (electricity value chain), which supports daily life and industry as a "behind the scenes" of electricity, we also renewed the corner to appeal to the attitude of electric power companies to provide new value by responding to power system reform and digitalization. By overlaying AR on a 16-meter-long diorama, we explain the journey of electricity from fuel procurement to home delivery, and systematically and experientially introduce the image of electric power workers working on disaster recovery in the process, and the state of maintenance and inspection. <Project members> [Development, sales, and project management] Takuya Noda [Planning] Hideki Narita, Seiichiro Mori, Reimi Abe [design, layout] Hideki Narita, Kiyoto Fujii, Yuji Shigemoto [Sign and graphic concept design] Seiichiro Mori [Production and construction] Atsushi Yanome

The first global flagship store of the brand "SHISEIDO". Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme, 'ALIVE with Beauty', by fusing technology with the human touch that stimulates the five senses. The three-story space is composed of the themes of "1F: Play with Beauty", "2F: Create Beauty", and "B1F: Awaken Beauty". The 1st floor is centered around the water artwork that symbolizes ALIVE, and is dotted with testers that allow you to experience and purchase without contact, allowing you to freely enjoy and discover your own unique beauty. The 2nd floor is a calm space centered on natural materials, where professionals will bring out the beauty of each individual. The B1F is a mysterious and tranquil space where you can experience meditation and recharge your new beauty. In this way, all kinds of experiences related to beauty are provided to suit the needs of each user.

[Exploring the story of water and life] -An aquarium for adults that changes with the waterscape/enjoys expression- This aquarium is themed on the diverse waterscape of Shikoku, which is surrounded by the sea on all sides and has many clear streams and countless reservoirs. In front of you is the Seto Inland Sea, a beautiful archipelago that Japan is proud of around the world. Enjoy a rich time watching the dolphins living in a pool that blends into the beautiful sea. The interior of the aquarium is designed with "sound, light, scent" and the "flow of displays" to allow visitors to "enjoy the changing expressions." We aimed to create an aquarium where visitors can come into contact with the history and culture woven by living things and people, and awaken their five senses. [Social issues/customer issues/requests] There was an issue of wanting an environmental design that would make the aquarium a place of integrated customer satisfaction that goes beyond just exhibiting living things. Shikoku Aquarium is also the gateway to Shikoku. An environmental design appropriate for such a facility was needed. [Solution] We proposed an environmental design that would allow visitors to "enjoy expression." displays concept was "Exploring the story of water and life," and various contents were created to promote the new Shikoku-ness. ・Welcome Booth Nihonkaisui, which has been dealing with marine resources, is here to convey the charm of the oceans of Shikoku at Shikoku Aquarium. The design expresses the form that is derived by combining the form that Shikoku Aquarium aims for and Nihonkaisui's corporate philosophy. The booth is made up of an aquarium presentation using artificial seawater, which is a company product, and a video presentation that evokes salt art. [Customer feedback] ・Welcome Booth We asked them to create a space that would be displays for the aquarium and also serve as our corporate branding, and it turned out to be a classy booth that harmonizes our main product, salt, with living creatures. It was well received by visitors, and we feel that it has greatly contributed to improving our company's image. <Our project members> [Sales and project management] Tatsuya Fujii, Teruko Takai [design, layout] Kaoru Sone, Sho Inanobe, Yuichiro Ishida, Yoshihime Taka [Production and construction] Takeshi Suezaki / Nomura Techno Co., Ltd.: Shigeo Nagao / Nomura Products Co., Ltd.: Yoshiyuki Yamazaki

Lake Biwa Museum opened in 1996 with the mission of building a better coexistence between the lake and humans together with the local people, and underwent renovation work over three phases over a period of six years from 2015. This third phase involves the renovation of displays rooms A and B. displays displays A is entitled "4 million years of the lake and us - the ever-changing Lake Biwa" and introduces the changes in Lake Biwa, nature, and creatures 4 million years ago, along with their relationship with the current environment. Each corner conveys the story of Lake Biwa and its creatures, which have continued to change dramatically, and the charm of the Lake Biwa field, through the numerous fossils and geological specimens that have been collected since the museum opened, and reconstructed dioramas that allow visitors to experience the environment of the past. The B displays room is titled "20,000 Years of the Lake and Us - A History of Nature and Life," and introduces how humans have dealt with nature in the forest, waterside, lake, and village. Using the dragon, a symbol of nature from the human perspective, as a navigator, the exhibition follows the environmental history of Lake Biwa and explains how it is connected to our current lives (displays Room C). [Social Issues/Customer Issues/Requests] The renewal challenge was to incorporate the latest technology into the old displays to evolve them into more advanced displays, and to develop the museum with universal concept design in mind to make it easy for everyone to use and enjoy. [Solution] By using new technology to upgrade the existing exhibits, such as a skeletal fossil of the Zdanski elephant and a "half-body, half-bone" specimen that was restored using a 3D scanner, and a Maruko boat with sails reconstructed using an AR app, we were able to make the latest displays results easier to understand and experience. Furthermore, from the design stage onwards, citizens and experts were invited to evaluate displays, and the displays was designed with universal concept design in mind, with ramps installed, exhibits that can be touched, mirrors installed so that people using stretchers can easily see displays, and explanations written in mirror writing. [Customer feedback] displays concept design was unified from the first to third periods, and displays incorporated the latest technology. displays introduction of experiential displays such as tactile and olfactory displays made displays enjoyable for everyone. Furthermore, the design that took universal concept design into consideration has made the museum easy for everyone to use and enjoy. <Our project members> [Sales and project management] Hiroko Yamase, Haruya Miwa [Direction] Tadashi Yuasa, Koki Mizuno [design, layout] Tadashi Yuasa, Koki Mizuno, Reiko Kagawa [Sign and graphic concept design] Tadashi Yuasa, Koki Mizuno, Yuki Higashihara [Production and construction] Hayato Ichimanda, Yoshito Inoue, Yuki Higashihara / Nomura Techno Co., Ltd.: Masaru Oishi

Shou-kan was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, as part of the residence of Count Abe, the former feudal lord of the former Fukuyama domain. In 1971, Tokio Kasuga, founder of Green Stamp Co., Ltd., relocated and restored it to Karuizawa, where it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Shou-kan was renovated at the same time as the new annex as a retreat facility for both Green Stamp Co., Ltd. and Kenedix, Inc. We were responsible for the design and interior administration of the Shou-kan renovation, including seismic retrofitting, as well as the installation of FF&E for the entire facility. [Social Issues / Customer Issues / Requests] Various extensions and renovations have been made since the original relocation, and the only connection to the annex was via a corridor, which caused structural stress and led to subsidence. The entire facility was aging, and the Shoyukan was difficult to use in winter due to Karuizawa's climate, and although it was originally designed with tatami mats, its use had decreased due to changes in Japanese lifestyles. However, they wanted to renovate it while preserving as much of its original appearance as possible. [Solution] After investigating the Shoyukan, they restored it to its original simple form as much as possible, performed a seismic diagnosis, and reinforced the structure to withstand earthquake forces equivalent to those stipulated in the Building Standards Act. The building faces the annex across the courtyard, giving it a sense of unity as a whole facility. While respecting the original design as much as possible, they aimed to extend the period of use, including in winter, except for the coldest months, by installing insulation and air conditioning equipment in the parts that cannot be seen. They installed floor heating and replaced it with flooring, and the walls added for seismic resistance expressed the original walls, fixtures, and image of the time, while the upper half of the space retained as much of the original design as possible. <Our project members> [Sales] Kayumi Tatsumi [Survey, design, layout and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

NTT Anode Energy is a company that promotes smart energy projects utilizing the Group's ICT and DC power supply technologies, and we aimed to create an office environment that symbolizes an energy company representing the NTT Group. The scope of work included directing the entire project, coordinating with various architectural and facility works, and supervising the work, which required strict adherence to a schedule. The project was delayed from the original schedule due to a new type of coronavirus infection, but we shared the issues with the client and the project members worked together to resolve the problems. SOLUTION: We were appointed to the project in March, but due to the Corona disaster, we used online conferencing to promote the project. Online meetings were also held as necessary to discuss video content and plantings, to ensure communication and thorough schedule, quality, and cost management. ＜Our project members＞ [Development] Akihiko Nishimura, Akihiko Suganuma [Sales and project management] Fumiho Ohashi, Akihiko Nishimura [Planning concept design] Ryuichi Okuda, Toshio Yamamoto [design, layout] Toshio Yamamoto [Production planning] Akio Hiraishi [Production planning, production, construction] Akinobu Takahashi

An experimental museum for "sustainability of human and global society." The front-runners who have gathered at Hosei University have accumulated practical knowledge to survive in freedom with an "enterprising spirit." The HOSEI Museum inherited that history, looked to the past and future of global society, and proceeded with the plan to become a magnetic field for knowledge dialogue that connects the inside and outside of the university across fields in order to realize a rich and fair society. We have been working consistently from the selection of candidate sites to planning, research, consulting, logo concept design, content concept design, and displays design and construction, and are still continuing to expand to other campuses. [Social issues / customer issues / requests] The HOSEI Museum was established as part of the university's long-term vision (HOSEI2030), and was planned with the aim of contributing to the development of education and research by widely displays, publicizing, and investigating and studying the school's history, educational and research results, and academic resources owned by the Hosei University School Corporation. [Customer feedback] We have been working to connect NOMURA, Ltd. with the university's abundant academic resources and to create a museum that will serve as a base for the Hosei brand. This museum is a place where students can learn about the university's rich history and individuality, and where alumni can look back on their time as students and look forward to the future together. We also hope that it will be a place where people outside of the university can think about the meaning and value of universities in society through the image of Hosei University. <Project members> [Sales and project management] Takahashi Kentaro [Research and planning] Watanabe Hajime, Nakase Naoko, Kuroda Chiho [Consulting] Watanabe Hajime, Shimizu Shunsuke, Nakase Naoko [design, layout] Shimizu Shunsuke, Kosugi Kyoko, Nakagawa Yuri [Production and construction] Hirao Ken [Replica production] Nomura Techno Co., Ltd.: Endo Nobuyuki

A storehouse in the samurai residences of Kakunodate, Akita Prefecture has been renovated into a lodging facility. The concept is "KURA STAY," and the hotel is a cultural experience hotel where the lifestyle of the time has been preserved in the storehouse. The hotel consists of three storehouses, the "Bushigura," the "Gakkogura," and the "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience throughout the stay. In addition, decorations have been provided in cooperation with local shops, and information is provided within the facility, which also serves as a tourist hub to encourage travel.

This facility, which reopened on the fourth floor of the entertainment complex "BOSS E ZO FUKUOKA" next to Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, is a sports museum that conveys the charm of "baseball player Oh Sadaharu" and places an emphasis on "enjoyment." The "Oh Sadaharu History Zone (displays)" expresses the greatness and turbulent journey of baseball player Oh Sadaharu using the latest displays techniques, while "89 Park (Interactive Attraction)" condenses Oh Sadaharu's passion for baseball, "I want people to enjoy baseball," into an interactive attraction where you can enjoy various challenges such as hitting, pitching, and catching.

KANDA SQUARE was planned in the Kanda area, where Sumitomo Corporation was founded for the second time. It is a landmark of Kanda, a 21-story office complex that was born as a challenge for Sumitomo Corporation to create a new town. We were in charge of the interior interiors of the first floor commercial zone, the sign design, construction work and furniture and fixture manufacturing work. [Client's issues/requests] ・To be able to feel the history and culture of Kanda. ・We want to attract customers other than office workers by considering the compatibility of interiors of the store and the environment. ・We want to create an atmospheric space that combines modern concept design with traditional craftsmanship. [Solution] concept design concept is "innovation and tradition". By adding new methods to the traditional craftsmanship, we aimed to add a light newness to the weight of Kanda's accumulated history, creating a space that is innovative yet easy for everyone to enter and comfortable. Furthermore, by allowing users to share and overlap their "time, heart and attention," the "Square" and "Nishikikoji" were designed as symbolic locations to stimulate the creation of a new community. The project was carried out using a "Guild" method, where Sumitomo Corporation, the designers and the craftsmen came together and communicated directly. Having three craftsmen involved from the planning stage helped to broaden the designer's image even further, and the ideas were materialized through collaboration between the craftsmen, creating a good flow. <Our project members> [Sales and project management] Hashida Yukinori [design, layout] Matsuzaki Michio, Kanayama Kosuke, Yamada Shoko, Komuro Katsuhiko [interiors construction] Hirayama Satoshi, Kitabatake Miyuki [Sign design and construction] Nomura Products Co., Ltd.: Mori Naoaki, Watanabe Shota

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada