WorksConventions& Events

The "PARA HEROes Exhibition" is an exhibition planned to spread the message of diversity and inclusion to Japan and the world by having four young artists and creators express the appeal of the sport and athletes using "para table tennis" as their theme. As part of NOMURA Co.,Ltd. 's efforts to support activities that contribute to the promotion of sports, and also due to the connection made through the "COLORS" event held in October 2019 to commemorate one year until the Tokyo 2020 Paralympics, we were able to sponsor the exhibition by providing planning and concept design. What did the artists feel when they encountered "para table tennis," what did they think when they tried to translate that into their works, and what did they want to convey through the works they created? What emerged from this was a way of expressing what they saw through their own sensibilities, without fixed ideas or preconceptions. We also hoped that visitors would break free from preconceptions through the artists' expressions, increase their empathy for parasports, and engage with the works with an open mind, so we concept design the space with the concept of "Uncoated." The elements that make up the space also make the most of their natural textures, and materials with textures related to each artwork are also incorporated. We paid close attention to the presentation so that the charm of each artwork would be best brought out. In line with NOMURA Co.,Ltd. Ltd. Group's guideline of "providing added value from an environmental perspective," this displays is concept design so that approximately 90% of the materials can be reused as is. The wood used was selected in accordance with the Fairwood Support Declaration. <Our Project Members> [Planning Support & concept design] Akane Yamaguchi, Ryo Onishi ~Related Links~ [Press Releases] ・"PARA HEROes Exhibition 2" sponsored by NOMURA Co.,Ltd. with concept design work is currently being held to great acclaim ・ NOMURA Co.,Ltd., Ltd. launches company-wide "Social Good" activities to create a positive impact on society and contribute to solving social issues [Announcements] ・"PARA HEROes Exhibition" sponsored with concept design work is currently being held

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

The public relations and displays space was set up alongside the G20 summit, which brought 30,000 officials and press from around the world to Osaka. It featured a floating, cutting-edge technology displays area inspired by a futuristic miniature world floating on the sea, a live kitchen reminiscent of street food stalls, and a bright white cultural area expressing hope from reconstruction to the Olympics. The three different areas were seamlessly connected and merged to concept design a new style of presentation that allowed visitors to relax and enjoy present-day Japan. [Social Issues/Client Issues/Requests] The client requested that we express Japan's innovative technologies and ideas that realize a virtuous cycle of environmental conservation and growth, creating a new era that is rich for both people and the planet. [Solution] At the G20 Osaka Summit, we actively implemented waste reduction initiatives based on the concept of "3R" + "Renewable Sustainable Resources," and in the public relations displays, we realized cutting-edge technology and spatial concept design related to the marine plastic waste problem. The displays was structured to show Japan's technologies and initiatives for plastic resource recycling in stages: "Reduce," "Replace," "Reuse," "Recycle," "Collect," and "displays." With concerns that by 2050 the ocean will contain more plastic waste than fish, we created a floor design depicting a beautiful ocean to convey Japan's commitment to protecting this state of the sea. <Our Project Members> [Sales & Project Management] Yuji Hayamizu, Yasuo Ogawa, Shigeyuki Ishiyama [design, layout] Yutaka Hanaoka, Takayuki Kobayashi [Production & construction] Yu Kimura, Yoichi Miura, Yukari Takahashi, Shigeki Ueno, Yuka Tabata, Yuki Higashihara

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, which is active both domestically and internationally, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, on the "LifeWear SPRING" displays (located in the LifeWear SQUARE on the 1st floor of UNIQLO TOKYO in Ginza, Chuo-ku, Tokyo), where visitors can enjoy UNIQLO's 2021 spring collection. In this displays, UNIQLO's "LifeWear" philosophy, which considers coexistence with nature and creates clothing that does not place an unnecessary burden on the earth, is also applied to "space creation." Considering sustainability and functionality, it is a gentle space that coexists with nature together with the greenery created by <SOLSO>. ■ "LifeWear SPRING" Event Details ・Period: January 15, 2021 (Fri) - Mid-March 2021 ・Location: UNIQLO TOKYO 1F LifeWear SQUARE ・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo ・Hours: During the business hours of the participating stores *Please refer to the website for details. [Social Issues/Customer Issues/Requests] - As this was a spring collection displays, displays space expressing the freshness of spring was required. - An impactful space that would catch the eye of customers entering from the entrance was required. - As UNIQLO is committed to sustainability, fixtures made of environmentally friendly materials that could be used continuously in the future were required. - As a measure against COVID-19, it was necessary to create custom benches that were easy to clean. [Solution] Many plants were placed inside the store to create a space that felt like a spring park overflowing with greenery, even indoors. Furthermore, a symbolic tree reaching 3.5m was placed in the center to create an impact. Cork was used as a material, showing consideration for the environment, and as a measure against COVID-19, the bench seats were made removable so that the seats could be covered with plastic, making them easy to clean. <Our Project Members> [Sales/Project Management] Hidenori Miyaura [design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction] Yurika Kita, Kurumi Kajimoto

In response to a rapidly diversifying society driven by advanced technology, Panasonic believes in and proposes a balanced lifestyle. They believe that by seamlessly reading, understanding, and grasping the condition of a person's skin, hair, and health in their daily life, and providing personalized care that anticipates their needs, they can offer an intuitive and balanced lifestyle. In the concept space at this displays, visitors experienced a series of stories, from how information about a resident is collected, integrated, and analyzed by the objects and spaces surrounding them, to how products with beautiful and universal concept design provide optimal care for that person. <Social Issues/Customer Issues/Requests> Newly planned and developed well-being products were unveiled for the first time at IFA. We were commissioned to concept design the concept displays space, striving to create a space that goes beyond a simple product displays, allowing visitors to interpret the product's concept and user experience. <Solution> Through detailed interviews and discussions with the London concept design Centre, which was responsible for concept development, we utilized new AV technologies and building materials to design a space that not only gains visitor understanding but also leaves a lasting impression as a user experience. <Customer Feedback> Even though the product and concept were still in the early stages of concept creation, before they even existed in the world, they were involved from the very beginning, helping us consider what kind of output would be most effective. Despite the short lead time, we were able to work together and complete the project by the deadline. <Our Project Members> [Sales] Makihide Ono [design, layout] Daisuke Nishida [Production/ construction] Yoichi Miura

Based on the concept of "PLAY THE FUTURE," this playground allows visitors to experience the future mobility society, "Human Connected," by becoming residents of the future and exploring various interactive content. Rather than depicting the connected city gradually becoming a reality, the design creates a highly abstract environment based on white and grids, and combines video projections that envelop the entire booth with stage productions to create an experiential space that stimulates visitors' imagination and their anticipation for the future. <Our Project Members> [Sales/Project Management] Shigeyuki Ishiyama [design, layout] Noriaki Tamura, Kazuya Maruyama, Kan Fujimura [Production/ construction] Jun Endo, Fumiya Sasaki ~Related Links~ [Related Achievements] ・Toyota Booth at the 45th Tokyo Motor Show

As part of Panasonic's 100th anniversary celebrations, the event spanned 5,500 square meters, featuring a product displays area tracing the company's 100-year history from its founding to the present, and a comprehensive displays area showcasing Panasonic's vision and initiatives for the future. By integrating giant video content with the space, a dynamic environment was created, resulting in a space where visitors could immerse themselves in a vision of future living. <Our Project Members> [Sales & Project Management] Tomohiro Yamashita, Etsuko Nagano, Shiho Shikishima, Shunichiro Kohama, Ryo Sugaya, Makihide Ono, Hikaru Sato [design, layout] Naruhito Suga, Akane Yamaguchi, Hironori Yanase, Kazutomo Mukai, Takashi Okumura, Daisuke Nishida, Yoshifuru Yamaji, Masako Tanaka, Mitsutaka Hagiwara, Mayumi Shigematsu [Planning] Nobuaki Yabe [construction] Kazuhiro Sano, Yoichi Miura, Mao Tamaki, Dai Shimizu, Hiromitsu Furuichi, Mikio Arai, Yuta Kumazawa

[Project Description] An immersive experience space that allows you to feel TOYOTA's artificial intelligence and its evolutionary value throughout the entire space. This presentation stage conveys the future of your beloved car brought about by TOYOTA's proposed artificial intelligence, CONNECTED, throughout the entire booth. Based on white, each car is highlighted and beautifully displayed, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space from ceiling to floor. During the performance, the entire booth comes alive, and the space is enveloped in blue light that gives the feeling of the stirrings of artificial intelligence. <Our Project Members> [Sales/Project Management] Shigeyuki Ishiyama, Masahiro Nishino [design, layout] Keiyu Tamura, Noriaki Tamura [Production/ construction] Yoichi Miura, Hidenobu Kumagai

[Project Overview] This is a spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent, shell-like watch was concept design, condensing Panerai's characteristic features such as the indices made with single-stroke numbers and the square-shaped case. This shell was then stretched to a length of 16 meters using extrusion molding. Watches are then made by hand, gradually slicing this elongated "shell watch," and visitors can take home the finished product. As the visitor's "age" is converted to "mm" and cut out, watches with various proportions are naturally produced. A circular atelier space is prepared for each work process, such as polishing, sandblasting, and assembly, and the way these spaces mesh and work together to gradually complete the watch is like the gears of a clock. One watch is made every 5 minutes, and the elongated "shell watch" gradually shortens during displays period, ending the installation the moment it all disappears. In other words, this "shell watch" also serves as a device to make us perceive time, like an hourglass. We thought that by converting "time" into "length," like selling time by weight, it would be possible to experience time and even "take home your own time." This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office, onndo is our creative team that has a business partnership with nendo, concept design office headed by the globally acclaimed designer Oki Sato.

[Project Overview] This is a PR project for SK-II's super prestige series, MASTERPIECE PITERA. To allow visitors to experience the world of MASTERPIECE PITERA firsthand, the space was designed to create a flow where visitors pass through a facade modeled after the packaging and then enter the bottle itself. The materials used to create the space were carefully selected from the characteristics of both the packaging and the bottle, and then incorporated into the space. From the distinctive bottle, we extracted shimmer, reflection, and three-dimensionality, and expressed these by layering 52 polycarbonate screens of varying widths, each covered with an original film. By using polycarbonate, we were able to simultaneously overcome issues related to load-bearing capacity for the building and interiors restrictions such as the use of non-combustible materials, which could not be resolved with glass or acrylic. An original video inspired by PITERA was projected onto the central table, and by incorporating interactive, shimmering ripples and reacting ripples, we aimed to further emphasize its identity, creating a captivating experience as if one had stepped inside the bottle.

[Project Overview] This project involved the venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth headmaster of the Sogetsu School of Ikebana, held to commemorate the school's 90th anniversary. While typically displays works are decided in advance, and the space is then designed to complement them, the headmaster proposed the reverse process for this displays: the flowers were arranged based on inspiration drawn from the space itself. Furthermore, since displays venue was "Tengoku," a terraced stone garden created by sculptor Isamu Noguchi, it was essential to utilize the unique spatial characteristics of the garden. Therefore, we considered cutting 0.5mm thick, mirror-finished stainless steel plates into a series of diamond shapes, folding each one to cover the stone garden, creating an expression resembling "mirror vines." The vines reflect the surrounding landscape while allowing glimpses of the texture and appearance of the stone garden below. The colors and outlines of the flowers arranged in the gaps are then scattered, creating a kaleidoscope-like visual effect. In this way, by inserting a new layer between the two "works" of art—flowers and a rock garden—we aimed to bring about a new fusion and harmony, as if the flowers were gently embracing the rock garden. This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office. It is our creative team that has a business partnership with "nendo," concept design office headed by the globally acclaimed designer Oki Sato. Photography: Takumi Ota

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

[Project Overview] The 'Milan International Expo' held in 2015 was the first registered expo in history to focus on the theme of 'food.' 148 countries and international organizations participated, attracting 22.2 million visitors. The Japan Pavilion, produced by Dentsu, won the Gold Award in the displays concept design category of the large pavilion. Despite delays in venue construction, our company completed the displays production of the Japan Pavilion on time and handled the displays production operations for six months of the event without any issues, earning high praise. [Customer Feedback] construction Thanks to management capabilities and a network of partner companies, we have achieved high construction accuracy overseas based on a spirit of on-time delivery.

The National Tree Planting Festival is a central event of the national greening movement, held every spring with the attendance of Their Majesties the Emperor and Empress, and co-sponsored by the National Greening Promotion Organization and the host prefecture, in order to deepen the public's understanding of forests and greenery, which are the foundation of a rich national land. The basic plan was awarded in 2013. Subsequently, the implementation plan was completed in 2014, and the main event was held in 2015. We provided total support from planning to implementation, including venue preparation, ceremony direction, and operational support. ◎Our project members NOMURA Co.,Ltd., Ltd. [Sales] Hideo Inoue, Teruko Takai [Planning] Hideo Inoue, Teruko Takai [concept design /Architecture] Hideo Inoue, Yoshito Inoue, Teruko Takai [Signage/Graphics] Teruko Takai [construction] Toshihide Kanemitsu [Direction] Hideo Inoue [Operation] Hideo Inoue, Teruko Takai