WorksConventions& Events

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, which is active both domestically and internationally, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, on the "LifeWear SPRING" displays (located in the LifeWear SQUARE on the 1st floor of UNIQLO TOKYO in Ginza, Chuo-ku, Tokyo), where visitors can enjoy UNIQLO's 2021 spring collection. In this displays, UNIQLO's "LifeWear" philosophy, which considers coexistence with nature and creates clothing that does not place an unnecessary burden on the earth, is also applied to "space creation." Considering sustainability and functionality, it is a gentle space that coexists with nature together with the greenery created by <SOLSO>. ■ "LifeWear SPRING" Event Details ・Period: January 15, 2021 (Fri) - Mid-March 2021 ・Location: UNIQLO TOKYO 1F LifeWear SQUARE ・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo ・Hours: During the business hours of the participating stores *Please refer to the website for details. [Social Issues/Customer Issues/Requests] - As this was a spring collection displays, displays space expressing the freshness of spring was required. - An impactful space that would catch the eye of customers entering from the entrance was required. - As UNIQLO is committed to sustainability, fixtures made of environmentally friendly materials that could be used continuously in the future were required. - As a measure against COVID-19, it was necessary to create custom benches that were easy to clean. [Solution] Many plants were placed inside the store to create a space that felt like a spring park overflowing with greenery, even indoors. Furthermore, a symbolic tree reaching 3.5m was placed in the center to create an impact. Cork was used as a material, showing consideration for the environment, and as a measure against COVID-19, the bench seats were made removable so that the seats could be covered with plastic, making them easy to clean. <Our Project Members> [Sales/Project Management] Hidenori Miyaura [design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki [Production/ construction] Yurika Kita, Kurumi Kajimoto

In response to a rapidly diversifying society driven by advanced technology, Panasonic believes in and proposes a balanced lifestyle. They believe that by seamlessly reading, understanding, and grasping the condition of a person's skin, hair, and health in their daily life, and providing personalized care that anticipates their needs, they can offer an intuitive and balanced lifestyle. In the concept space at this displays, visitors experienced a series of stories, from how information about a resident is collected, integrated, and analyzed by the objects and spaces surrounding them, to how products with beautiful and universal concept design provide optimal care for that person. <Social Issues/Customer Issues/Requests> Newly planned and developed well-being products were unveiled for the first time at IFA. We were commissioned to concept design the concept displays space, striving to create a space that goes beyond a simple product displays, allowing visitors to interpret the product's concept and user experience. <Solution> Through detailed interviews and discussions with the London concept design Centre, which was responsible for concept development, we utilized new AV technologies and building materials to design a space that not only gains visitor understanding but also leaves a lasting impression as a user experience. <Customer Feedback> Even though the product and concept were still in the early stages of concept creation, before they even existed in the world, they were involved from the very beginning, helping us consider what kind of output would be most effective. Despite the short lead time, we were able to work together and complete the project by the deadline. <Our Project Members> [Sales] Makihide Ono [design, layout] Daisuke Nishida [Production/ construction] Yoichi Miura

Based on the concept of "PLAY THE FUTURE," this playground allows visitors to experience the future mobility society, "Human Connected," by becoming residents of the future and exploring various interactive content. Rather than depicting the connected city gradually becoming a reality, the design creates a highly abstract environment based on white and grids, and combines video projections that envelop the entire booth with stage productions to create an experiential space that stimulates visitors' imagination and their anticipation for the future. <Our Project Members> [Sales/Project Management] Shigeyuki Ishiyama [design, layout] Noriaki Tamura, Kazuya Maruyama, Kan Fujimura [Production/ construction] Jun Endo, Fumiya Sasaki ~Related Links~ [Related Achievements] ・Toyota Booth at the 45th Tokyo Motor Show

As part of Panasonic's 100th anniversary celebrations, the event spanned 5,500 square meters, featuring a product displays area tracing the company's 100-year history from its founding to the present, and a comprehensive displays area showcasing Panasonic's vision and initiatives for the future. By integrating giant video content with the space, a dynamic environment was created, resulting in a space where visitors could immerse themselves in a vision of future living. <Our Project Members> [Sales & Project Management] Tomohiro Yamashita, Etsuko Nagano, Shiho Shikishima, Shunichiro Kohama, Ryo Sugaya, Makihide Ono, Hikaru Sato [design, layout] Naruhito Suga, Akane Yamaguchi, Hironori Yanase, Kazutomo Mukai, Takashi Okumura, Daisuke Nishida, Yoshifuru Yamaji, Masako Tanaka, Mitsutaka Hagiwara, Mayumi Shigematsu [Planning] Nobuaki Yabe [construction] Kazuhiro Sano, Yoichi Miura, Mao Tamaki, Dai Shimizu, Hiromitsu Furuichi, Mikio Arai, Yuta Kumazawa

[Project Description] An immersive experience space that allows you to feel TOYOTA's artificial intelligence and its evolutionary value throughout the entire space. This presentation stage conveys the future of your beloved car brought about by TOYOTA's proposed artificial intelligence, CONNECTED, throughout the entire booth. Based on white, each car is highlighted and beautifully displayed, and the entire space is organically connected with motifs of circles and curves, giving the impression of being softly enveloped in a unified space from ceiling to floor. During the performance, the entire booth comes alive, and the space is enveloped in blue light that gives the feeling of the stirrings of artificial intelligence. <Our Project Members> [Sales/Project Management] Shigeyuki Ishiyama, Masahiro Nishino [design, layout] Keiyu Tamura, Noriaki Tamura [Production/ construction] Yoichi Miura, Hidenobu Kumagai

[Project Overview] This is a spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent, shell-like watch was concept design, condensing Panerai's characteristic features such as the indices made with single-stroke numbers and the square-shaped case. This shell was then stretched to a length of 16 meters using extrusion molding. Watches are then made by hand, gradually slicing this elongated "shell watch," and visitors can take home the finished product. As the visitor's "age" is converted to "mm" and cut out, watches with various proportions are naturally produced. A circular atelier space is prepared for each work process, such as polishing, sandblasting, and assembly, and the way these spaces mesh and work together to gradually complete the watch is like the gears of a clock. One watch is made every 5 minutes, and the elongated "shell watch" gradually shortens during displays period, ending the installation the moment it all disappears. In other words, this "shell watch" also serves as a device to make us perceive time, like an hourglass. We thought that by converting "time" into "length," like selling time by weight, it would be possible to experience time and even "take home your own time." This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office, onndo is our creative team that has a business partnership with nendo, concept design office headed by the globally acclaimed designer Oki Sato.

[Project Overview] This is a PR project for SK-II's super prestige series, MASTERPIECE PITERA. To allow visitors to experience the world of MASTERPIECE PITERA firsthand, the space was designed to create a flow where visitors pass through a facade modeled after the packaging and then enter the bottle itself. The materials used to create the space were carefully selected from the characteristics of both the packaging and the bottle, and then incorporated into the space. From the distinctive bottle, we extracted shimmer, reflection, and three-dimensionality, and expressed these by layering 52 polycarbonate screens of varying widths, each covered with an original film. By using polycarbonate, we were able to simultaneously overcome issues related to load-bearing capacity for the building and interiors restrictions such as the use of non-combustible materials, which could not be resolved with glass or acrylic. An original video inspired by PITERA was projected onto the central table, and by incorporating interactive, shimmering ripples and reacting ripples, we aimed to further emphasize its identity, creating a captivating experience as if one had stepped inside the bottle.

[Project Overview] This project involved the venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth headmaster of the Sogetsu School of Ikebana, held to commemorate the school's 90th anniversary. While typically displays works are decided in advance, and the space is then designed to complement them, the headmaster proposed the reverse process for this displays: the flowers were arranged based on inspiration drawn from the space itself. Furthermore, since displays venue was "Tengoku," a terraced stone garden created by sculptor Isamu Noguchi, it was essential to utilize the unique spatial characteristics of the garden. Therefore, we considered cutting 0.5mm thick, mirror-finished stainless steel plates into a series of diamond shapes, folding each one to cover the stone garden, creating an expression resembling "mirror vines." The vines reflect the surrounding landscape while allowing glimpses of the texture and appearance of the stone garden below. The colors and outlines of the flowers arranged in the gaps are then scattered, creating a kaleidoscope-like visual effect. In this way, by inserting a new layer between the two "works" of art—flowers and a rock garden—we aimed to bring about a new fusion and harmony, as if the flowers were gently embracing the rock garden. This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office. It is our creative team that has a business partnership with "nendo," concept design office headed by the globally acclaimed designer Oki Sato. Photography: Takumi Ota

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

Project Summary: The Milan International Expo held in 2015 was the first registered expo in history to devote to the theme of "food". 148 countries and international organizations participated, and 22.2 million people attended. The Japan Pavilion, which was jointly produced by Dentsu, won a gold medal in the displays concept design category of the large pavilion. While the construction of the venue was delayed, we completed the displays production of the Japan Pavilion on time, and handled the displays production operation work for six months during the exhibition period without any problems, which was well received. 【Customer's Voice】construction Through our management capabilities and partner network, we have achieved high construction accuracy delivery overseas based on the spirit of meeting deadlines.

The National Tree Planting Festival is a central event of the national greening movement, held every spring with the attendance of Their Majesties the Emperor and Empress, and co-sponsored by the National Greening Promotion Organization and the host prefecture, in order to deepen the public's understanding of forests and greenery, which are the foundation of a rich national land. The basic plan was awarded in 2013. Subsequently, the implementation plan was completed in 2014, and the main event was held in 2015. We provided total support from planning to implementation, including venue preparation, ceremony direction, and operational support. ◎Our project members NOMURA Co.,Ltd., Ltd. [Sales] Hideo Inoue, Teruko Takai [Planning] Hideo Inoue, Teruko Takai [concept design /Architecture] Hideo Inoue, Yoshito Inoue, Teruko Takai [Signage/Graphics] Teruko Takai [construction] Toshihide Kanemitsu [Direction] Hideo Inoue [Operation] Hideo Inoue, Teruko Takai

At "WPHH JAPON 2014 in KYOTO," the new watch launch event by the Franck Muller Watchland Group, led by Franck Muller, our company was responsible for the total direction of the art and artwork, as well as concept design and construction. With only half a day for on-site construction, the key challenge was creating a space that would satisfy the invited guests. However, with the cooperation of Aomori Nebuta float artist Kitamura-san and flower designer Nicolai Bergmann, we were able to create a dignified and high-quality space. Our responsibilities: Art Direction, Project Management, construction, Design

"Wonder Life BOX 2020" is a facility located within the Panasonic Center Tokyo that showcases Panasonic's displays of "A Rich Life You Aspire to: Living Comfortably and In Your Own Way," the facility displays areas such as an "entrance," "living room, dining room, kitchen, and private office," and "bathroom and bedroom." Using life logs such as sounds, images, and energy collected from home appliances and housing equipment, it proposes a rich lifestyle that allows for proactive and comfortable living by seamlessly integrating optimal urban and social services into the home. The tour is conducted in a guided format, with visitors experiencing the facility through demonstrations by attendants. After the tour, visitors can exchange opinions in a meeting room within the facility. "Wonder Life BOX 2020" serves as a space for disseminating the latest information, creating new business partners, and building new business models. @Our Project Members Sales: Nobutoshi Okawa Direction: Echiyo Suzuki concept design: Sachiko Abe, Toshitaka Nakamura, Sayaka Koga, Keisuke Yoshida Production: Kenji Tomibayashi, Masamichi Terui, Tomohiro Yano, Hideyasu Nishi, Yuko Yamashita, Atsuko Matsubara, Kiichi Fujihira <Awards> ● Encouragement Award at the 34th Display Industry Awards (2015) ● Selected for the Japan Spatial concept design Awards 2015 Responsibilities: design, layout, Basic Concept, design administration, construction, construction Supervision, interior administration

Panasonic made its debut at Europe's largest consumer electronics trade fair, showcasing its appliance products (white goods). The high-performance technologies inherent in the products are displays in a powerful tower showcase constructed from high-quality glass and black mirror. The interconnected towers create overlapping messages, expressing the overall concept message that permeates the products throughout the entire space. Our company assisted with the planning, design, layout, and construction of this showcase (Messe Berlin). Our responsibilities: design, layout, Planning, construction