WorksUrban& Retail

Sumitomo Life's "Vitality" is a product that combines a system of variable premiums and rewards to support customers in taking and continuing to take part in health promotion activities. In order to allow more customers to experience its advanced nature and value, we have opened walk-in stores. We were also in charge of the following stores. ・Sumitomo Life's "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life's "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] In order to solve the three issues of increasing awareness of "Sumitomo Life's "Vitality", attracting new customers, and improving policyholder loyalty, we were required to utilize "digital" technology that is rooted in "people" and creates new experiential value. By opening a store in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "better living for each individual = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of the health program of Sumitomo Life "Vitality" - "understand your health condition," "improve your health condition," and "enjoy rewards" through displays of rewards and videos. We created a flexible space where various events and seminars can be held to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, and the plan emphasizes value rooted in "people." Interactive content was introduced at the entrance, allowing customers to make health efforts their own, and a new experience using "digital" was provided with Ginza as a backdrop. We hope that the store will be a place that supports each individual's "daily life" from the heart of Ginza through the space and contributes to the realization of a healthy and long-lived society. [Customer feedback] Many design companies in the same industry visit the store because they are interested in design, layout by your company. Customers have said things like "The wall concept design is wonderful," "It's a stylish space," "It's cool with the smart partitions," and "It's a space that makes you want to sign a contract," and some customers were impressed by the monolith (a large touch-panel monitor). <Our project members> ・Sumitomo Life Insurance "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda, Hiroshi Matsushita [Digital content planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production and construction] Tomokuni Hasegawa [System design and construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life Insurance "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa ・Sumitomo Life Insurance "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Koji Nakazato, Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

Gontran Cherrier, which currently operates about 60 stores in France, Asia, North America, the Middle East, and other countries, opened stores in Japan from 2012 to 2017, and this time it will be returning to Japan. For this store, Gontran Cherrier has renewed the recipe for its standard croissant, due to his strong feelings for Japan, and has created a wide range of menu items using unique Japanese ingredients and Gontran recipes, breathing a new wind of bakery into Aoyama, Tokyo. Part of the kitchen on the first floor can be seen from both the outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the second floor is in an excellent location with a panoramic view of Aoyama Street, and has a spacious space where you can relax and unwind. The spatial concept design concept of the Aoyama store is "Japanese style, supreme hospitality at Gontran's house in Aoyama, Tokyo," and the maisonette space connected by a staircase between the first and second floors and the outdoor terrace seats are likened to a "mansion." We used the traditional Japanese color of Omeshi-iro (brown) on the surfaces and furniture, and original furoshiki (wrapping cloth) for the display to create a Japanese feel. <Our project members> [Sales/Project Management] Kenichiro Otake [design, layout] Toshio Yamamoto, Mei Watanabe [Production/ construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

This project involved the renovation of a Japanese restaurant on Bashamichi, Yokohama, into a Chinese restaurant. The concept is "delicious Chinese food to eat on Bashamichi," which is different from the neighboring Yokohama Chinatown. interiors is finished in chic colors, and the fixtures are concept design to create a classy and sophisticated space. The restaurant's name, "Suirinkaku," expresses the desire to quietly and gently penetrate the hearts of our customers. [Social Issues/Customer Issues/Requests] The customer requested that some of the artworks they owned be displays as artwork in the restaurant. [Solution] We cleaned and processed each piece of artwork that had been cherished for a long time, and selected a frame that suited the work before installing it. <Our Project Members> [Sales/Project Management] Kondo Masashi, Yoshida Wataru [design, layout] Taya Toshiyuki, Aikawa Takashi, Ishii Yumi, Yamamoto Akira, Nakajima Tadahiro [Production/ construction] Oikawa Yasuhiko

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

ブランド「SHISEIDO」初のグローバルフラッグシップストア。'Japanese Digital Garden'をコンセプトに、五感に働きかけるヒューマンタッチとテクノロジーの融合によって、ブランドテーマ、'ALIVE with Beauty'の世界を体感できます。3層の空間はそれぞれ「1F：美と遊ぶ」「2F：美をつくる」「B1F：美が目覚める」というテーマで構成されています。1Fは、ALIVEを象徴する水のアートワークを中心に、非接触で体験から購入までできるテスターが散りばめられており、自由に楽しみながら自分らしい美しさを発見することができます。2Fは、自然素材を中心とした落ち着いた空間で、プロフェッショナルの手でひとりひとりの美しさを引き出します。B1Fは、神秘的で静謐な空間の中、メディテーション体験ができ、新たな美しさをチャージすることができます。このように、美にまつわるあらゆる体験が、それぞれのユーザーのニーズに合わせて提供されています。

1976年創業の高名な焼肉店、叙々苑。この度、同店最大規模となる旗艦店を計画しました。創業の地・六本木では当時多くの外国人のお客様が来店され、肉を焼くときの音を「ジョージョー」と発音することに店名の由来があります。そこでまず、肉を焼く音から着想を広げて、音色をコンセプトとし、西陣織やアクリル、石、ガラスなどの素材の仕上げにリズムを感じさせる特徴を持たせました。また、ピアノブースは演奏の音の広がりを視覚的に訴求する象徴的な造形を試みています。 ブランドの歴史から着想を得て、食と空間と音の関係性を強めた今回の計画。お客様の五感に共鳴し、食の幸福感をより感じていただける場になればと思いデザインしました。 ＜社会課題／お客様の課題／ご要望＞ ・旗艦店としての存在感と上質感の創出すること。 ・様々なシーンに対応できる客席を計画すること。 ＜解決策＞ ・木や石、西陣織、アクリルといった素材特性を活かしたデザインとしました。 ・個室、半個室、ペアシート席、ホール席、円形ソファ席といった様々なシーンに対応できる客席を計画しました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】 鶴田 康宏 【デザイン・設計】 ＲＥＮＳ：松浦 竜太郎、倉知 優歌、石澤 拓郎 【制作・施工】 藤高 幹也、横山 敬、山本 真理子

ミシュラン2つ星シェフ“ドミニク・ブシェ”が手がけるネオ・ビストロ。大型駅ビルへの出店に伴い、訪れたお客様にとって敷居が高いと感じさせない親しみやすさを持ちながらも、日常的に立ち寄りたくなる「サンルーム」のような自然を感じる居心地の良さをつくり出したいと考えました。有機的なフォルムやテーマカラーとなるグリーンのアクセントが自然をテーマとした料理と一体になることで、一過性ではない居心地の良さを生み新たな集客を実現しています。また、デザイン性とともに、シェフやスタッフが最高のパフォーマンスを発揮できる機能性も両立させるよう綿密な設計をおこないました。 【お客様の課題/ご要望】 ・自然の味を最大限活かしたドミニクシェフのフランス料理を引き立てる、自然を感じるインテリアデザイン ・レストランフロアに訪れたお客様にとって敷居が高いと感じさせない、ほど良いクラス感を生み出す ・デザイン性と機能性の両立 ＜当社プロジェクトメンバー＞ 【開発・リーシング】 中田 淳 【営業・プロジェクトマネジメント】 小堀 貴史、高橋 明子 【デザイン・設計】 FOO：久兼 将弘 【制作・施工】 田中 大成

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people can meet and connect with each other, just like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 huge lattices with a "branch and leaf" motif were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

Kanda Square was planned in the Kanda area, where Sumitomo Corporation was founded for the second time. It is a landmark of Kanda, a 21-story office complex that was born as a challenge for Sumitomo Corporation to create a new town. We were in charge of interiors of the commercial zone on the first floor, the sign design, construction work, and furniture and fixture manufacturing.

"Maison KOSÉ" is a concept store that combines digital and experiential elements, where customers can try out all of KOSÉ's brands across the board, from skincare and makeup to haircare. Based on the theme of "Find Your Own Beauty," we aimed to create a space that utilizes digital technology to help customers discover their own beauty in a more personal and casual way. For KOSÉ, this is a completely new concept store that can be described as a "place of communication with customers." It also functions as a learning space that creates contact points with customers and allows the information and experience gained from these points to be quickly fed back to KOSÉ. <Our project members> [Sales/Project Management] Nagakura Reika, Taguchi Kanoko [concept design] Baba Kumiko, Kobayashi Ayaka, Suzuki Kaori [Architecture] Uriita Tetsuro [Production/ construction] Iwata Yorikazu [Video System Design/ construction] Nomura Techno: Suzumura Mizuki, Sakuma Kei

"An experiential cafe filled with car love" This is the first motorsport-themed cafe that opened in Toyota Motor Corporation's experiential theme park "MEGA WEB". It is not just a cafe with cars, but it has been styled here and there to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from around the world compete for development, is placed in the center, and it is dotted with goods that will move the hearts of car lovers and art that can be enjoyed by children and adults alike. This circuit-model table is the symbol of the cafe, and was concept design as a communication belt that will induce natural conversations between people. In fact, it is bustling with people taking photos in various places, and many conversations can be heard. We hope that motorsports will be a catalyst for conversations and connections between family and friends, and sometimes strangers, and that it will expand. The machines that are the key to the cafe are racing cars that have actually raced, creating a realistic presentation. We also created furniture that can only be seen here, concept design only with parts from Toyota cars. It is not just furniture, but furniture with a message, and is popular among Japanese people as well as many foreign tourists. The food, which is made with carefully selected ingredients, includes a lunch plate where you can choose your main dish and side dish, as well as healthy dishes such as soy smoothies and soy pulp donuts made with soy milk and okara from a long-established tofu store, and gluten-free soy brownies, making it a place where everyone from children to adults can enjoy their meals with peace of mind. These are the original principles set by Toyota Motor Corporation, who wanted to allow people who are a little distant from motorsports, such as women and children, to enjoy the world of motorsports while naturally experiencing it. They were particular about providing a real experience that cannot be experienced at a cafe that simply displays cars, and created a space where not only core car fans but also young women and families can enjoy the world of motorsports when they come to the cafe. <Our project members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, Hajime Kato [Production/ construction] Ryuichiro Katsura

[Project Description] This project involved the development of a lively facility on the first floor of the Mitsubishi UFJ Bank Osaka Building, which was rebuilt. Planning began in the spring of 2013 and opened in August 2018. The cafe and gallery lounge were introduced with the goals of "enlivening the surrounding area and the Midosuji area" and "creating a high-quality space in a bank building." The gallery displays paintings and historical materials (currency, currency exchange tools, etc.) owned by the bank, providing a relaxing space where visitors can casually experience art and history. It also includes a corner introducing nearby landmarks and historical sites, encouraging visitors to explore the surrounding area. Our company was responsible for the development, including planning, consulting design, layout, planning, and supervision, as well as the production and construction of displays, furniture, and fixtures, and also provided some assistance with operations after the building opened. [Client's Challenge/Request] This project tested NOMURA Co.,Ltd., Ltd.'s comprehensive capabilities, including the planning and concept design skills required to realize the contradictory themes of "creating a lively atmosphere" and "creating a high-quality space." [Solution] The spatial concept design was based on the concept of "organic structure" + "simple structure," resulting in a high-quality, timeless, and simple concept design. By spatially connecting multiple elements such as a cafe, gallery, local displays, currency displays, ATM, and foreign currency exchange corner through a lounge, we aimed to create a facility where people with various purposes could gather in the same space, creating an integrated structure. Furthermore, by being involved in the operation of the facility after it opens, we will continue to be involved in the "creating a lively atmosphere" theme that has been a theme since the beginning of development. <Our project members> [Development] Motoo Kawata [Project management and sales] Motoo Kawata, Tomohide Nakamura [Planning and consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production and construction] Hironari Ota, Takahiro Nakayama [Operation management] Motoo Kawata Photography: Masato Kono (Nacasa and Partners Co., Ltd.)

"SUSHI TOKYO TEN," has opened in Shibuya Stream. Shibuya is being reborn as a town where the younger generation returns to as working adults. We aimed to create a new type of sushi restaurant where the enjoyment of sushi feels familiar and fresh to the adults of that generation. By reinterpreting and expressing the "elegance" of Edomae and the unique "secret" feeling in a modern image, we created a sushi restaurant that is suitable for the new Shibuya town. [Customer's challenge/request] We were asked to create a restaurant where the realism of the counter, which is the best part of a sushi restaurant, can be felt throughout the restaurant, including the table seats. [Solution] We concept design a unified space from the eaves to the counter by covering the entire space of the restaurant with a single triangular roof. <Our project members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

In 2006, 11 years after it was completely destroyed in the Great Hanshin-Awaji Earthquake in 1995, it was rebuilt as Mint Kobe, a complex commercial building with various urban functions such as a bus terminal, a cinema, a cultural center, and offices. In 2018, in order to create the future of Kobe's downtown, we replaced most of the shops and completely renewed the commercial environment. concept design concept was ``M-INT MUSEUM'', expressing the unique lifestyle of ``Kobe-ness'', which is cultivated by the city, scenery, and enterprising culture, where each person cherishes and enjoys their daily lives. The glittering elevator hall concept design and the open atrium space with two faces are decorated with wrought iron, art objects, and carefully selected furniture, integrating the ``M'', which symbolizes the characteristics of Mint Kobe. We participated in the project from the business concept stage and were in charge of all the work in the renewal project, including planning, consulting, tenant leasing, concept design planning, construction, and furniture and fixture manufacturing. <Our project members> [Sales and project management] Hikita Yuki [Planning] Nishi Tatsuko, Tenma Mayo [Tenant leasing] Nakata Jun, Kawai Masakazu, Hiraki Takaaki [design, layout] Yoshitani Taketoshi, Murakami Mika, Takemoto Akihiro [working drawings] Tanda Katsumi, Ono Teruhiko, Sanada Hideyuki, Ueda Kazuhiko [Production and construction] Kagami Jun, Tabata Yuka, Iseki Kenji [furniture and fixture manufacturing] Konan Tomomi [Sign and graphic concept design] Nomura Duo Egawa Yoshie, Tatai Yukifumi, Goda Jin