WorksUrban& Retail

東京・中目黒の目黒川沿いにオープンしたコーヒー豆の焙煎機能を兼ね備えた「スターバックス リザーブ（R） ロースタリー 東京」。日本初、世界では5番目の出店となり、地上4階建ての店内は各フロアに異なる体験が広がります。活気と独創性あふれる地域に位置し、この魅力的なデザインは、目黒川沿いを満開にする有名な桜並木からインスパイアされています。日本各地の自然の美しさとの融合を目指した空間デザインで、天井まで延びる広がりのあるガラス面と、あたたかな木の温もりを感じるテラス席が象徴的。店内中央の4階まで伸びる吹き抜けには、コーヒー豆の貯蔵を行う、高さ17mのキャスクが設けられ、手作業で鎚目加工が施された121枚の銅板が表面を覆っています。キャスクを中心に、コーヒー豆を運ぶパイプが店内を駆け巡ります。1階のメインバーではさまざまな抽出方法でコーヒーを提供するほか、日本初上陸のイタリアンベーカリー「プリンチ（R）」で味わえる本格的なアルチザンブレッドも魅力の一つ。大きな焙煎機が置かれたエリアでは、カウンター越しにバリスタや焙煎士とコミュニケーションを楽しむこともできます。2階の「ティバーナ バー」では、日本の伝統のお茶の旅に触れられ、個性的なティー体験を提供し、3階の日本初上陸の「アリビアーモ バー」では、ミクソロジーとクラフトカクテルの世界に浸れます。さらに、最上階の4階の「AMU（アム）インスピレーション ラウンジ」では、社会課題についてカジュアルにトークする場、地域の方の発信拠点、コーヒーのトレーニング施設として、利用されます。 　ロースタリー 東京はスターバックスのロースタリーにおいて初めてローカルの建築家と共に新たに建物から建築したもので、店舗外観は日本を代表する建築家である隈研吾氏とコラボレーションが実現します。   【お客様の課題／テーマ】 地域に寄り添う「グローカル」なデザインとつくりであることに重きが置かれ、日本の自然や伝統 × モダンなデザインの融合が織り成す空間の中で、コーヒーの探求と体験を楽しむことのできる空間場づくりを行っています。焙煎工場と客席が同居するようなコンセプトに基づき、ロースタリーのシンボルである「キャスク」や豆の圧送パイプなどを取り入れたダイナミックでエンターテインメント性のある構成と、繊細で控えめな日本素材との組み合わせの妙が求められました。     【解決策】 キャスクの周りには目黒川の桜並木からインスパイアされた桜の花びらをモチーフとした装飾を施しました。キャスク本体はコーヒーの湯気が立ち上がるように、視線が上へと導かれるようなパターンをデザインしました。また、内装・家具に日本の伝統的な工芸や素材加工の職人技術を随所に採り入れながら、現代的なテイストを加え銅のキャスクや折り紙モチーフの天井のように、新しいデザインへと昇華させました。訪れた人に驚きとインスパイアをもたらし、コーヒー体験に夢中になるような空間を作り上げました。     【お客様の声】 一歩足を踏み入れると、圧倒的な空間が広がります。日本の自然や伝統とモダンなデザインが融合し、細部にわたる一つ一つの作りが、のめり込むような体験価値の一つとして、お客さまからも反響をいただいています。コーヒーやティーなど商品に加え、驚きやわくわくする気持ちになる建物全体の世界観もロースタリー 東京の大きな体験の一つとなっています。     ＜当社プロジェクトメンバー＞ 【内装基本設計協力、アートワークデザイン】 川﨑英治、高橋麻衣 【実施設計】相川京子、山本陽、山口有希、萩原淳也 【制作施工】畦地亮平、遠藤淳、小島修 【プロジェクトマネジメント、営業】 山口誠二、二ノ宮由香子

In 2006, 11 years after it was completely destroyed in the Great Hanshin-Awaji Earthquake in 1995, it was rebuilt as Mint Kobe, a complex commercial building with various urban functions such as a bus terminal, a cinema, a cultural center, and offices. In 2018, in order to create the future of Kobe's downtown, we replaced most of the shops and completely renewed the commercial environment. concept design concept was ``M-INT MUSEUM'', expressing the unique lifestyle of ``Kobe-ness'', which is cultivated by the city, scenery, and enterprising culture, where each person cherishes and enjoys their daily lives. The glittering elevator hall concept design and the open atrium space with two faces are decorated with wrought iron, art objects, and carefully selected furniture, integrating the ``M'', which symbolizes the characteristics of Mint Kobe. We participated in the project from the business concept stage and were in charge of all the work in the renewal project, including planning, consulting, tenant leasing, concept design planning, construction, and furniture and fixture manufacturing. <Our project members> [Sales and project management] Hikita Yuki [Planning] Nishi Tatsuko, Tenma Mayo [Tenant leasing] Nakata Jun, Kawai Masakazu, Hiraki Takaaki [design, layout] Yoshitani Taketoshi, Murakami Mika, Takemoto Akihiro [working drawings] Tanda Katsumi, Ono Teruhiko, Sanada Hideyuki, Ueda Kazuhiko [Production and construction] Kagami Jun, Tabata Yuka, Iseki Kenji [furniture and fixture manufacturing] Konan Tomomi [Sign and graphic concept design] Nomura Duo Egawa Yoshie, Tatai Yukifumi, Goda Jin

KASHIYAMA DAIKANYAMA is a new landscape in Daikanyama created by Onward Holdings Co., Ltd. It is a complex commercial facility consisting of a cafe on the B1 floor, an event space and lounge space on the 1st floor, a gallery on the 2nd and 3rd floors, a restaurant on the 4th floor, and a bar on the 5th floor. The building is like a hill made of stacked large and small U-shaped boxes, and aims to blend in with the streets of Daikanyama and create a space that feels like a stroll up a hill. In addition, the lighting and furniture are concept design using the same materials as the handrails on the exterior staircase of the building, connecting the outside and the inside, and creating a space with a sense of unity while having completely different atmospheres depending on the purpose of each floor. <Our project members> [Sales/Project Management] Watanabe Tsune, Imaizumi Hiroyoshi [Architecture/ interiors concept design] onndo: Aono Keita, Hotta Masumi, Watanabe Jun, Yoshie Masaru [interiors Design] Koyama Satoshi [interiors construction] Nakamura Yoshiyuki, Nakazato Naoki

Hamleys, the UK's oldest toy store with a 259-year history, currently operates stores in 19 countries worldwide. These theme park-like facilities offer a variety of features that set them apart from ordinary toy stores. The Yokohama World Porters store, which marks the first of its kind in Japan alongside the Canal City Hakata store in Fukuoka, is comprised of two floors. The first floor features Hamleys' iconic merry-go-round, which children can actually ride. The playroom on the second floor offers digital technology and toy testing. Similar to the Hamleys UK store, the facility also offers rental services for party rooms where guests can celebrate special occasions like birthdays and anniversaries with entertainers, creating a fun and enjoyable experience for the whole family. Our company coordinated this project, which saw both stores open on roughly the same day. Based on the master plan from the UK, we assisted with everything from working drawings construction (excluding the playroom) and construction supervision. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mihashi Reina [Direction] Kawakami Eiji [design, layout] Sugihara Masahiro [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Shimizu Kota, Shirahata Yuta, Uehara Yuma, Nishiyama Fuyuka, Miura Yuki [Customer feedback] We were able to create a store with high construction precision that took safety into consideration. All project members agree that it was all thanks to the support of NOMURA Co.,Ltd., which not only worked with a British design firm but also handled import agency work, allowing us to open the project with such a short development period. ◆Our company was also in charge of the Hamleys Canal City Hakata store. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina, Endo Masahiro, Matsunaga Toshiyo [Direction] Kawakami Eiji [design, layout] Fujisawa Masakazu [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Hashiguchi Ryo, Kusunoki Jiro, Sugimoto Daiki

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted with the design and construction work associated with the relocation of Sabatini di Firenze, an exquisite, authentic Italian restaurant with over 100 years of history in Italy and nearly 40 years in Ginza, where customers can enjoy the essence of Tuscan cuisine. With concept design concept of "connecting," we redefined the new Sabatini style as "not a tradition of leaving old things as they are and passing them on to future generations, but a tradition of using old things while challenging new things and innovating," and created a new Sabatini di Firenze that meets the expectations of our loyal customers. [Customer Feedback] Past This is a masterpiece among our Cardinal stores. We are truly grateful. <Our Project Members> [Sales and Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi/Chie Okamoto [Production and construction]: Kentaro Yamaguchi/Katsuhiko Naito/Yoshito Hamabe/Yumiko Matsumoto

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project Summary] Since the Meiji Period, Hibiya has evolved into a place for adults to socialize and relax, with the establishment of the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as a Japanese guesthouse. The project owner, Mitsui Fudosan, has created a town that creates new future-oriented experiences and values by encouraging various cultures, sensibilities, and talents from around the world to gather and exchange in Hibiya, with the unique values of the city being "In the Park," "Entertainment," and "Elegance." Our company is in charge of the commercial environmental design and construction of the commercial floors from the first basement floor to the third floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we wanted visitors to have a special experience in a luxurious time and space, and with concept design concept of a "theater space city," we created a bright and glamorous space full of adult charm, suitable for Hibiya, a mecca for arts, culture, and entertainment. The three-story atrium, inspired by traditional theater spaces, has an elegant space with soft curves. The underground arcade will be reconstructed with a modern concept design based on the motif of the Sanshin Building, which was once a symbol of Hibiya in this area, to preserve the memory of the town. <Our project members> [Sales/Project Management] Yo Nishimoto, Kazuya Senda, Shinpei Watanabe [design, layout] Yukio Suzaka, Yusuke Matsumoto, Chikako Hatanaka [Production/ construction] Keisuke Toda, Shinjiro Iwata, Keita Odajima

[Project description] A renovation project for the Grand Hyatt Fukuoka's 1st floor all-day dining. [Client's challenge/request] The client wanted to transform AROMA'S on the 1st floor into a lively dining restaurant, with content and concept design that would attract non-guests as well. We were required to set up an actual charcoal grill and concept design a buffet-style open kitchen as a selling point for the restaurant. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a moderate mix of luxury and casualness. <Our project members> [Direction] Kosaka Ryu [concept design] Miyazato Takashi, Tanaka Yuji [Sales/management] Endo Masahiro [Production/ construction] Kanayama Mitsuaki, Tsumagari Toshihide

[Project summary] This is a concept design project for Philippe Conticini's world-first sweets boutique. [Client's challenge] There was a request for a high-end spatial concept design that reflected Philippe's ideas, and it was required to have a cafe area with counter seating where sweets could be presented in front of customers, and a sales area that would make the products more attractive. [Solution] To create a store that is both high-end and casual, we created a light interior with rounded elements to create just the right amount of casualness. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project summary] This is a store concept design project for a new original brand shop, with the backdrop of a former Juchheim store in Ginza and its history. [Client's challenge] The client requested a store concept design that would create a nostalgic impression, in keeping with the store's name, Cafe Europe, but not look dated. [Solution] The store features Western-style details, but the combination of materials gives it a contemporary feel. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project Summary] "LUMINE SINGAPORE" is Lumine Co., Ltd.'s first overseas store. It is a concept store that conveys [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective, targeting curious working women as its main target. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. In addition, Lumine's first cafe business, "Lumine Cafe", is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Apparel shop and cafe operation edited by Lumine. Since all of these are Lumine's first attempts, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a cafe area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, we created a space with breadth and movement. In addition, by passing wooden eaves through the boundaries of the plots, we gave a sense of unity to the store filled with various elements (MD) and emphasized the launch of the new Lumine brand. For materials, we placed emphasis on texture and authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of taste and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

In conjunction with the expansion of the East-West Free Passage in the Sendai Station Renovation Project, we promoted environmental design in the facility for the new East Wing expansion of the Espal Sendai Store East Wing and the renovation of the existing building schematic design under design administration of JR East, which is in charge of design administration. The plan was to expand the floor space of Stellnet I T and grand open the 2nd and 3rd floors of the main building in March 2016, and to open the 1st floor of the main building in March 2017 and Stellnet II in June 2017. We assisted working drawings and construction operations for the first three floors of the main building and schematic design for Stellne.

[Project Summary] The main store of Saito Confectionery was damaged in the Great East Japan Earthquake. After that, the flagship store with a confectionery workshop, "Sanriku Kasho Saito Main Store," was opened in the center of Ofunato, the base for reconstruction, as "Kamome Terrace," with an even more powerful confectionery workshop. With the aim of realizing President Saito's idea that "we want to propose a new type of veranda that values the relaxing feeling of being on a veranda as a place to entertain visitors with sweets," our company was in charge of everything from the basic concept to construction. We helped create a consistent flagship store, from architectural concept design to interiors, signs, and videos, as well as creating a logo mark and VI concept design for shoppers and business cards. [Customer's Issues] ?@We want to make the store not just a store, but a base for local interaction and tourism. We want to create a mechanism for this. ?AWe want to appeal to the wide range of products through branding that does not rely solely on our main product, "Kamome no Tamago." How do we zone the four brands operated by Saito Confectionery (Bread Workshop COCOA, Western Confectionery Le Pommier, Japanese Confectionery Sanriku Kasho Saito, Nostalgic Taste Saito Mochiya) in an easy-to-understand and unified way? We want to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We want to consider how to present the manufacturing process, safety, and security, paying attention to the specifications and finishing to ensure hygiene. [Solution] We set up a cafe space that resembles a veranda where customers can gather, centered around a kids' space that will be a large symbolic feature that evokes the image of "Kamome no Tamago" that looks good on social media. In addition, we set up a multi-purpose kitchen space where original Kamome no Tamago [DECO Kamome no Tamago] can be made in a visible area from the store, as a highlight to attract customers. All spaces are separated by glass, so customers can watch the making of the products next to the ones being sold, and we made various efforts to create a space that appeals to safety and security. <Our project members> [Sales and project management] Hiroyuki Uesugi [General direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Sign and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

[Project Summary] A carefully selected pickle shop that spreads Japanese pickle culture from Ginza. It is a pickle select shop that sells not only its own products but also delicious pickles from all over Japan. Customers can sample and enjoy seasonal pickles based on fresh vegetables each season. We carefully selected ingredients and concept design the package from scratch so that it would be a popular Japanese souvenir and have the quality to be used as a gift. We provide a total service from branding, menu development, design administration, interiors concept design and construction, to operation and management. [Client's Challenge] When Yamau Co., Ltd., a long-established pickle shop that was in the business of manufacturing and wholesale, opened its first flagship store in Ginza, it was required to make pickles familiar to Japanese people into a product that could be used as a gift, and to create a base that would not only sell pickles but also spread the unique "pickle culture" of Japan. The challenges for the building were to meet various regulations due to the location in Ginza, and to create a building that was suitable for the town of Ginza, with a Japanese look despite the shape of a 5m-wide, 4-story pencil building. [Solution] In order to create an appearance befitting the Ginza area, the exterior façade was designed with an arrangement of the traditional Japanese kumiko design. It combines good old tradition with a modern feel that matches the times, and appeals to people with its appealing originality. Inside, traditional materials and finishes are combined to create a sense of nostalgia, comfort, and relief. A unique sweet shop with a pickled vegetable theme is also included. <Our project members> [Sales/Project Management] Yuasa Shigeo [Planning/Consulting] Hosaka Takashi, Isozaki Takashi [design, layout] Kirioka Sakae, Osano Nana [Sign/Graphic concept design] Soragumi Hirota Osamu [Production/ construction] Ebihara Shigeyuki [Operation Management] Awatani Takahiro, Hisakado Takanori