WorksUrban& Retail

In 2006, 11 years after it was completely destroyed in the Great Hanshin-Awaji Earthquake in 1995, it was rebuilt as Mint Kobe, a complex commercial building with various urban functions such as a bus terminal, a cinema, a cultural center, and offices. In 2018, in order to create the future of Kobe's downtown, we replaced most of the shops and completely renewed the commercial environment. concept design concept was ``M-INT MUSEUM'', expressing the unique lifestyle of ``Kobe-ness'', which is cultivated by the city, scenery, and enterprising culture, where each person cherishes and enjoys their daily lives. The glittering elevator hall concept design and the open atrium space with two faces are decorated with wrought iron, art objects, and carefully selected furniture, integrating the ``M'', which symbolizes the characteristics of Mint Kobe. We participated in the project from the business concept stage and were in charge of all the work in the renewal project, including planning, consulting, tenant leasing, concept design planning, construction, and furniture and fixture manufacturing. <Our project members> [Sales and project management] Hikita Yuki [Planning] Nishi Tatsuko, Tenma Mayo [Tenant leasing] Nakata Jun, Kawai Masakazu, Hiraki Takaaki [design, layout] Yoshitani Taketoshi, Murakami Mika, Takemoto Akihiro [working drawings] Tanda Katsumi, Ono Teruhiko, Sanada Hideyuki, Ueda Kazuhiko [Production and construction] Kagami Jun, Tabata Yuka, Iseki Kenji [furniture and fixture manufacturing] Konan Tomomi [Sign and graphic concept design] Nomura Duo Egawa Yoshie, Tatai Yukifumi, Goda Jin

KASHIYAMA DAIKANYAMA is a new landscape in Daikanyama created by Onward Holdings Co., Ltd. It is a complex commercial facility consisting of a cafe on the B1 floor, an event space and lounge space on the 1st floor, a gallery on the 2nd and 3rd floors, a restaurant on the 4th floor, and a bar on the 5th floor. The building is like a hill made of stacked large and small U-shaped boxes, and aims to blend in with the streets of Daikanyama and create a space that feels like a stroll up a hill. In addition, the lighting and furniture are concept design using the same materials as the handrails on the exterior staircase of the building, connecting the outside and the inside, and creating a space with a sense of unity while having completely different atmospheres depending on the purpose of each floor. <Our project members> [Sales/Project Management] Watanabe Tsune, Imaizumi Hiroyoshi [Architecture/ interiors concept design] onndo: Aono Keita, Hotta Masumi, Watanabe Jun, Yoshie Masaru [interiors Design] Koyama Satoshi [interiors construction] Nakamura Yoshiyuki, Nakazato Naoki

Hamleys, the oldest toy store in the UK with a history of 259 years, currently has stores in 19 countries around the world, and is a theme park-like facility with various gimmicks that are different from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka, consists of two floors, the first floor and the second floor. The first floor has a merry-go-round, which is the symbol of Hamleys, and children can actually ride it and play. In the playroom on the second floor, you can enjoy playing with digital technology and trying out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers are also available, making it a facility where families can have a fun time. We coordinated this project, which saw both stores opening on almost the same day, and assisted with everything from working drawings on the basic plan in the UK construction (excluding the playroom) and construction supervision. <Our project members> [Sales/Project Management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina [Direction] Kawakami Eiji [design, layout] Sugihara Masahiro [Production/ construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Shimizu Kota, Shirahata Yuta, Uehara Yuma, Nishiyama Fuyuka, Miura Yuki [Customer feedback] We were able to create a store with high construction precision that took safety into consideration. All project members agree that it was all thanks to the support of NOMURA, who not only worked with a British design firm but also handled the import agency work, allowing us to open the project with such a short development period. ◆We were also in charge of the Hamleys Canal City Hakata store. <Our project members> [Sales/Project Management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina, Endo Masahiro, Matsunaga Toshiyo [Direction] Kawakami Eiji [design, layout] Fujisawa Masakazu [Production/ construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Hashiguchi Ryo, Kusunoki Jiro, Sugimoto Daiki

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted with the design and construction work associated with the relocation of Sabatini di Firenze, an exquisite, authentic Italian restaurant with over 100 years of history in Italy and nearly 40 years in Ginza, where customers can enjoy the essence of Tuscan cuisine. With concept design concept of "connecting," we redefined the new Sabatini style as "not a tradition of leaving old things as they are and passing them on to future generations, but a tradition of using old things while challenging new things and innovating," and created a new Sabatini di Firenze that meets the expectations of our loyal customers. [Customer Feedback] Past This is a masterpiece among our Cardinal stores. We are truly grateful. <Our Project Members> [Sales and Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi/Chie Okamoto [Production and construction]: Kentaro Yamaguchi/Katsuhiko Naito/Yoshito Hamabe/Yumiko Matsumoto

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project Summary] Since the Meiji Period, Hibiya has evolved into a place for adults to socialize and relax, with the establishment of the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as a Japanese guesthouse. The project owner, Mitsui Fudosan, has created a town that creates new future-oriented experiences and values by encouraging various cultures, sensibilities, and talents from around the world to gather and exchange in Hibiya, with the unique values of the city being "In the Park," "Entertainment," and "Elegance." Our company is in charge of the commercial environmental design and construction of the commercial floors from the first basement floor to the third floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we wanted visitors to have a special experience in a luxurious time and space, and with concept design concept of a "theater space city," we created a bright and glamorous space full of adult charm, suitable for Hibiya, a mecca for arts, culture, and entertainment. The three-story atrium, inspired by traditional theater spaces, has an elegant space with soft curves. The underground arcade will be reconstructed with a modern concept design based on the motif of the Sanshin Building, which was once a symbol of Hibiya in this area, to preserve the memory of the town. <Our project members> [Sales/Project Management] Yo Nishimoto, Kazuya Senda, Shinpei Watanabe [design, layout] Yukio Suzaka, Yusuke Matsumoto, Chikako Hatanaka [Production/ construction] Keisuke Toda, Shinjiro Iwata, Keita Odajima

[Project description] A renovation project for the Grand Hyatt Fukuoka's 1st floor all-day dining. [Client's challenge/request] The client wanted to transform AROMA'S on the 1st floor into a lively dining restaurant, with content and concept design that would attract non-guests as well. We were required to set up an actual charcoal grill and concept design a buffet-style open kitchen as a selling point for the restaurant. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a moderate mix of luxury and casualness. <Our project members> [Direction] Kosaka Ryu [concept design] Miyazato Takashi, Tanaka Yuji [Sales/management] Endo Masahiro [Production/ construction] Kanayama Mitsuaki, Tsumagari Toshihide

[Project summary] This is a concept design project for Philippe Conticini's world-first sweets boutique. [Client's challenge] There was a request for a high-end spatial concept design that reflected Philippe's ideas, and it was required to have a cafe area with counter seating where sweets could be presented in front of customers, and a sales area that would make the products more attractive. [Solution] To create a store that is both high-end and casual, we created a light interior with rounded elements to create just the right amount of casualness. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project summary] This is a store concept design project for a new original brand shop, with the backdrop of a former Juchheim store in Ginza and its history. [Client's challenge] The client requested a store concept design that would create a nostalgic impression, in keeping with the store's name, Cafe Europe, but not look dated. [Solution] The store features Western-style details, but the combination of materials gives it a contemporary feel. <Our project members> Direction: Kosaka Ryu design, layout: Tanaka Yuji Sales: Wakui Kazumi Production: Komura Hajime

[Project Summary] "LUMINE SINGAPORE" is Lumine Co., Ltd.'s first overseas store. It is a concept store that conveys [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective, targeting curious working women as its main target. The minimalist space made of solid materials creates a gallery-like world view that highlights each and every product item. In addition, Lumine's first cafe business, "Lumine Cafe", is also located next door, offering photogenic yet health-conscious menus and a space that exudes femininity and style. [Customer's Challenge] Apparel shop and cafe operation edited by Lumine. Since all of these are Lumine's first attempts, we started with the biggest challenge of supporting the creation of the store from scratch. The unusually shaped 900m2 lot is made up of more than 20 fashion brands, a cafe area, and a sublease area. The project required zoning and traffic flow planning to highlight the appeal of various MDs, individuality and harmony in the spatial concept design to express the new Lumine brand, and an edgy space with a theme of "TOKYO" that is unique in Singapore. In terms of promotion, issues arose in overseas construction, such as negotiation and coordination between Lumine and the local building owner, tight schedule adjustments with continued delays in decision approval, and production and checking at factories in other countries for production orders. [Solution] By utilizing irregularly shaped plots and gently varying each area, we created a space with breadth and movement. In addition, by passing wooden eaves through the boundaries of the plots, we gave a sense of unity to the store filled with various elements (MD) and emphasized the launch of the new Lumine brand. For materials, we placed emphasis on texture and authenticity, creating a minimalist and edgy space centered on mortar, wood, and terrazzo. As the project progressed, we collaborated with an external designer in charge of VMD to add elements of art. We expressed a "Tokyo-ness" that gives a sense of taste and trends. In terms of promotion, we were able to successfully open the building despite the tight schedule thanks to close cooperation with the Japanese team and the prompt response of Nomura Singapore. <Our project members> [Development] Yukihiko Nishi [Sales/Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production/ construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

In conjunction with the expansion of the East-West Free Passage in the Sendai Station Renovation Project, we promoted environmental design in the facility for the new East Wing expansion of the Espal Sendai Store East Wing and the renovation of the existing building schematic design under design administration of JR East, which is in charge of design administration. The plan was to expand the floor space of Stellnet I T and grand open the 2nd and 3rd floors of the main building in March 2016, and to open the 1st floor of the main building in March 2017 and Stellnet II in June 2017. We assisted working drawings and construction operations for the first three floors of the main building and schematic design for Stellne.

[Project Summary] The main store of Saito Confectionery was damaged in the Great East Japan Earthquake. After that, the flagship store with a confectionery workshop, "Sanriku Kasho Saito Main Store," was opened in the center of Ofunato, the base for reconstruction, as "Kamome Terrace," with an even more powerful confectionery workshop. With the aim of realizing President Saito's idea that "we want to propose a new type of veranda that values the relaxing feeling of being on a veranda as a place to entertain visitors with sweets," our company was in charge of everything from the basic concept to construction. We helped create a consistent flagship store, from architectural concept design to interiors, signs, and videos, as well as creating a logo mark and VI concept design for shoppers and business cards. [Customer's Issues] ?@We want to make the store not just a store, but a base for local interaction and tourism. We want to create a mechanism for this. ?AWe want to appeal to the wide range of products through branding that does not rely solely on our main product, "Kamome no Tamago." How do we zone the four brands operated by Saito Confectionery (Bread Workshop COCOA, Western Confectionery Le Pommier, Japanese Confectionery Sanriku Kasho Saito, Nostalgic Taste Saito Mochiya) in an easy-to-understand and unified way? We want to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We want to consider how to present the manufacturing process, safety, and security, paying attention to the specifications and finishing to ensure hygiene. [Solution] We set up a cafe space that resembles a veranda where customers can gather, centered around a kids' space that will be a large symbolic feature that evokes the image of "Kamome no Tamago" that looks good on social media. In addition, we set up a multi-purpose kitchen space where original Kamome no Tamago [DECO Kamome no Tamago] can be made in a visible area from the store, as a highlight to attract customers. All spaces are separated by glass, so customers can watch the making of the products next to the ones being sold, and we made various efforts to create a space that appeals to safety and security. <Our project members> [Sales and project management] Hiroyuki Uesugi [General direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Sign and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

[Project Summary] A carefully selected pickle shop that spreads Japanese pickle culture from Ginza. It is a pickle select shop that sells not only its own products but also delicious pickles from all over Japan. Customers can sample and enjoy seasonal pickles based on fresh vegetables each season. We carefully selected ingredients and concept design the package from scratch so that it would be a popular Japanese souvenir and have the quality to be used as a gift. We provide a total service from branding, menu development, design administration, interiors concept design and construction, to operation and management. [Client's Challenge] When Yamau Co., Ltd., a long-established pickle shop that was in the business of manufacturing and wholesale, opened its first flagship store in Ginza, it was required to make pickles familiar to Japanese people into a product that could be used as a gift, and to create a base that would not only sell pickles but also spread the unique "pickle culture" of Japan. The challenges for the building were to meet various regulations due to the location in Ginza, and to create a building that was suitable for the town of Ginza, with a Japanese look despite the shape of a 5m-wide, 4-story pencil building. [Solution] In order to create an appearance befitting the Ginza area, the exterior façade was designed with an arrangement of the traditional Japanese kumiko design. It combines good old tradition with a modern feel that matches the times, and appeals to people with its appealing originality. Inside, traditional materials and finishes are combined to create a sense of nostalgia, comfort, and relief. A unique sweet shop with a pickled vegetable theme is also included. <Our project members> [Sales/Project Management] Yuasa Shigeo [Planning/Consulting] Hosaka Takashi, Isozaki Takashi [design, layout] Kirioka Sakae, Osano Nana [Sign/Graphic concept design] Soragumi Hirota Osamu [Production/ construction] Ebihara Shigeyuki [Operation Management] Awatani Takahiro, Hisakado Takanori

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi