WorksUrban& Retail

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people can meet and connect with each other, just like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 huge lattices with a "branch and leaf" motif were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

Kanda Square was planned in the Kanda area, where Sumitomo Corporation was founded for the second time. It is a landmark of Kanda, a 21-story office complex that was born as a challenge for Sumitomo Corporation to create a new town. We were in charge of interiors of the commercial zone on the first floor, the sign design, construction work, and furniture and fixture manufacturing.

"Maison KOSÉ" is a concept store that combines digital and experiential elements, where customers can try out all of KOSÉ's brands across the board, from skincare and makeup to haircare. Based on the theme of "Find Your Own Beauty," we aimed to create a space that utilizes digital technology to help customers discover their own beauty in a more personal and casual way. For KOSÉ, this is a completely new concept store that can be described as a "place of communication with customers." It also functions as a learning space that creates contact points with customers and allows the information and experience gained from these points to be quickly fed back to KOSÉ. <Our project members> [Sales/Project Management] Nagakura Reika, Taguchi Kanoko [concept design] Baba Kumiko, Kobayashi Ayaka, Suzuki Kaori [Architecture] Uriita Tetsuro [Production/ construction] Iwata Yorikazu [Video System Design/ construction] Nomura Techno: Suzumura Mizuki, Sakuma Kei

"An experiential cafe filled with car love" This is the first motorsport-themed cafe that opened in Toyota Motor Corporation's experiential theme park "MEGA WEB". It is not just a cafe with cars, but it has been styled here and there to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from around the world compete for development, is placed in the center, and it is dotted with goods that will move the hearts of car lovers and art that can be enjoyed by children and adults alike. This circuit-model table is the symbol of the cafe, and was concept design as a communication belt that will induce natural conversations between people. In fact, it is bustling with people taking photos in various places, and many conversations can be heard. We hope that motorsports will be a catalyst for conversations and connections between family and friends, and sometimes strangers, and that it will expand. The machines that are the key to the cafe are racing cars that have actually raced, creating a realistic presentation. We also created furniture that can only be seen here, concept design only with parts from Toyota cars. It is not just furniture, but furniture with a message, and is popular among Japanese people as well as many foreign tourists. The food, which is made with carefully selected ingredients, includes a lunch plate where you can choose your main dish and side dish, as well as healthy dishes such as soy smoothies and soy pulp donuts made with soy milk and okara from a long-established tofu store, and gluten-free soy brownies, making it a place where everyone from children to adults can enjoy their meals with peace of mind. These are the original principles set by Toyota Motor Corporation, who wanted to allow people who are a little distant from motorsports, such as women and children, to enjoy the world of motorsports while naturally experiencing it. They were particular about providing a real experience that cannot be experienced at a cafe that simply displays cars, and created a space where not only core car fans but also young women and families can enjoy the world of motorsports when they come to the cafe. <Our project members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, Hajime Kato [Production/ construction] Ryuichiro Katsura

[Project Description] This project involved the development of a lively facility on the first floor of the Mitsubishi UFJ Bank Osaka Building, which was rebuilt. Planning began in the spring of 2013 and opened in August 2018. The cafe and gallery lounge were introduced with the goals of "enlivening the surrounding area and the Midosuji area" and "creating a high-quality space in a bank building." The gallery displays paintings and historical materials (currency, currency exchange tools, etc.) owned by the bank, providing a relaxing space where visitors can casually experience art and history. It also includes a corner introducing nearby landmarks and historical sites, encouraging visitors to explore the surrounding area. Our company was responsible for the development, including planning, consulting design, layout, planning, and supervision, as well as the production and construction of displays, furniture, and fixtures, and also provided some assistance with operations after the building opened. [Client's Challenge/Request] This project tested NOMURA Co.,Ltd., Ltd.'s comprehensive capabilities, including the planning and concept design skills required to realize the contradictory themes of "creating a lively atmosphere" and "creating a high-quality space." [Solution] The spatial concept design was based on the concept of "organic structure" + "simple structure," resulting in a high-quality, timeless, and simple concept design. By spatially connecting multiple elements such as a cafe, gallery, local displays, currency displays, ATM, and foreign currency exchange corner through a lounge, we aimed to create a facility where people with various purposes could gather in the same space, creating an integrated structure. Furthermore, by being involved in the operation of the facility after it opens, we will continue to be involved in the "creating a lively atmosphere" theme that has been a theme since the beginning of development. <Our project members> [Development] Motoo Kawata [Project management and sales] Motoo Kawata, Tomohide Nakamura [Planning and consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production and construction] Hironari Ota, Takahiro Nakayama [Operation management] Motoo Kawata Photography: Masato Kono (Nacasa and Partners Co., Ltd.)

"SUSHI TOKYO TEN," has opened in Shibuya Stream. Shibuya is being reborn as a town where the younger generation returns to as working adults. We aimed to create a new type of sushi restaurant where the enjoyment of sushi feels familiar and fresh to the adults of that generation. By reinterpreting and expressing the "elegance" of Edomae and the unique "secret" feeling in a modern image, we created a sushi restaurant that is suitable for the new Shibuya town. [Customer's challenge/request] We were asked to create a restaurant where the realism of the counter, which is the best part of a sushi restaurant, can be felt throughout the restaurant, including the table seats. [Solution] We concept design a unified space from the eaves to the counter by covering the entire space of the restaurant with a single triangular roof. <Our project members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

In 2006, 11 years after it was completely destroyed in the Great Hanshin-Awaji Earthquake in 1995, it was rebuilt as Mint Kobe, a complex commercial building with various urban functions such as a bus terminal, a cinema, a cultural center, and offices. In 2018, in order to create the future of Kobe's downtown, we replaced most of the shops and completely renewed the commercial environment. concept design concept was ``M-INT MUSEUM'', expressing the unique lifestyle of ``Kobe-ness'', which is cultivated by the city, scenery, and enterprising culture, where each person cherishes and enjoys their daily lives. The glittering elevator hall concept design and the open atrium space with two faces are decorated with wrought iron, art objects, and carefully selected furniture, integrating the ``M'', which symbolizes the characteristics of Mint Kobe. We participated in the project from the business concept stage and were in charge of all the work in the renewal project, including planning, consulting, tenant leasing, concept design planning, construction, and furniture and fixture manufacturing. <Our project members> [Sales and project management] Hikita Yuki [Planning] Nishi Tatsuko, Tenma Mayo [Tenant leasing] Nakata Jun, Kawai Masakazu, Hiraki Takaaki [design, layout] Yoshitani Taketoshi, Murakami Mika, Takemoto Akihiro [working drawings] Tanda Katsumi, Ono Teruhiko, Sanada Hideyuki, Ueda Kazuhiko [Production and construction] Kagami Jun, Tabata Yuka, Iseki Kenji [furniture and fixture manufacturing] Konan Tomomi [Sign and graphic concept design] Nomura Duo Egawa Yoshie, Tatai Yukifumi, Goda Jin

KASHIYAMA DAIKANYAMA is a new landscape in Daikanyama created by Onward Holdings Co., Ltd. It is a complex commercial facility consisting of a cafe on the B1 floor, an event space and lounge space on the 1st floor, a gallery on the 2nd and 3rd floors, a restaurant on the 4th floor, and a bar on the 5th floor. The building is like a hill made of stacked large and small U-shaped boxes, and aims to blend in with the streets of Daikanyama and create a space that feels like a stroll up a hill. In addition, the lighting and furniture are concept design using the same materials as the handrails on the exterior staircase of the building, connecting the outside and the inside, and creating a space with a sense of unity while having completely different atmospheres depending on the purpose of each floor. <Our project members> [Sales/Project Management] Watanabe Tsune, Imaizumi Hiroyoshi [Architecture/ interiors concept design] onndo: Aono Keita, Hotta Masumi, Watanabe Jun, Yoshie Masaru [interiors Design] Koyama Satoshi [interiors construction] Nakamura Yoshiyuki, Nakazato Naoki

Hamleys, the UK's oldest toy store with a 259-year history, currently operates stores in 19 countries worldwide. These theme park-like facilities offer a variety of features that set them apart from ordinary toy stores. The Yokohama World Porters store, which marks the first of its kind in Japan alongside the Canal City Hakata store in Fukuoka, is comprised of two floors. The first floor features Hamleys' iconic merry-go-round, which children can actually ride. The playroom on the second floor offers digital technology and toy testing. Similar to the Hamleys UK store, the facility also offers rental services for party rooms where guests can celebrate special occasions like birthdays and anniversaries with entertainers, creating a fun and enjoyable experience for the whole family. Our company coordinated this project, which saw both stores open on roughly the same day. Based on the master plan from the UK, we assisted with everything from working drawings construction (excluding the playroom) and construction supervision. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mihashi Reina [Direction] Kawakami Eiji [design, layout] Sugihara Masahiro [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Shimizu Kota, Shirahata Yuta, Uehara Yuma, Nishiyama Fuyuka, Miura Yuki [Customer feedback] We were able to create a store with high construction precision that took safety into consideration. All project members agree that it was all thanks to the support of NOMURA Co.,Ltd., which not only worked with a British design firm but also handled import agency work, allowing us to open the project with such a short development period. ◆Our company was also in charge of the Hamleys Canal City Hakata store. <Our project members> [Sales and project management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina, Endo Masahiro, Matsunaga Toshiyo [Direction] Kawakami Eiji [design, layout] Fujisawa Masakazu [Production and construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Hashiguchi Ryo, Kusunoki Jiro, Sugimoto Daiki

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted with the design and construction work associated with the relocation of Sabatini di Firenze, an exquisite, authentic Italian restaurant with over 100 years of history in Italy and nearly 40 years in Ginza, where customers can enjoy the essence of Tuscan cuisine. With concept design concept of "connecting," we redefined the new Sabatini style as "not a tradition of leaving old things as they are and passing them on to future generations, but a tradition of using old things while challenging new things and innovating," and created a new Sabatini di Firenze that meets the expectations of our loyal customers. [Customer Feedback] Past This is a masterpiece among our Cardinal stores. We are truly grateful. <Our Project Members> [Sales and Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi/Chie Okamoto [Production and construction]: Kentaro Yamaguchi/Katsuhiko Naito/Yoshito Hamabe/Yumiko Matsumoto

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

[Project Summary] Since the Meiji Period, Hibiya has evolved into a place for adults to socialize and relax, with the establishment of the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as a Japanese guesthouse. The project owner, Mitsui Fudosan, has created a town that creates new future-oriented experiences and values by encouraging various cultures, sensibilities, and talents from around the world to gather and exchange in Hibiya, with the unique values of the city being "In the Park," "Entertainment," and "Elegance." Our company is in charge of the commercial environmental design and construction of the commercial floors from the first basement floor to the third floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we wanted visitors to have a special experience in a luxurious time and space, and with concept design concept of a "theater space city," we created a bright and glamorous space full of adult charm, suitable for Hibiya, a mecca for arts, culture, and entertainment. The three-story atrium, inspired by traditional theater spaces, has an elegant space with soft curves. The underground arcade will be reconstructed with a modern concept design based on the motif of the Sanshin Building, which was once a symbol of Hibiya in this area, to preserve the memory of the town. <Our project members> [Sales/Project Management] Yo Nishimoto, Kazuya Senda, Shinpei Watanabe [design, layout] Yukio Suzaka, Yusuke Matsumoto, Chikako Hatanaka [Production/ construction] Keisuke Toda, Shinjiro Iwata, Keita Odajima

[Project description] A renovation project for the Grand Hyatt Fukuoka's 1st floor all-day dining. [Client's challenge/request] The client wanted to transform AROMA'S on the 1st floor into a lively dining restaurant, with content and concept design that would attract non-guests as well. We were required to set up an actual charcoal grill and concept design a buffet-style open kitchen as a selling point for the restaurant. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a moderate mix of luxury and casualness. <Our project members> [Direction] Kosaka Ryu [concept design] Miyazato Takashi, Tanaka Yuji [Sales/management] Endo Masahiro [Production/ construction] Kanayama Mitsuaki, Tsumagari Toshihide