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ルミネ シンガポール(クラークキーセントラル)

ルミネ シンガポール(クラークキーセントラル)

【プロジェクト概要文】 株式会社ルミネ様による海外初出店店舗「LUMINE SINGAPORE」。 好奇心旺盛な働く女性をメインターゲットに、ルミネ独自の視点で[TOKYO STYLE・CULTURE・DESIGN]を発信するコンセプトストア。 ソリッドなマテリアルで構成されたミニマルな空間が、主役の商品アイテム一点一点を引き立てるギャラリーのような世界観をつくり上げています。 また、ルミネ初のカフェ業態となる“Lumine Cafe”を併設し、フォトジェニックでありながら美容や健康を意識したメニューと、女性らしさやセンスを感じさせるような空間を提供しています。 【お客様の課題】 ルミネ自主編集によるアパレルショップ及びカフェ運営。全てがルミネ初の試みの為、0からの店づくりをサポートさせて頂く事を最大の課題としてスタートしました。 285坪の異形の区画に、20ブランド以上のファッション展開とカフェエリア、サブリースエリアで構成しました。 様々なMDの魅力を引き立たせるゾーニングの棲み分けと動線計画、新しいルミネブランドを表現する空間デザインの個性と調和、そして「TOKYO」をテーマとしたシンガポールでは他にはないエッヂの効いた空間が求められました。推進面では、ルミネと現地ビルオーナーとの交渉調整、決定承認遅延が続くタイトな工程調整、制作発注の他国への工場制作・チェックなど、海外施工における課題が発生しました。 【解決策】 異形の区画を利用し、ゆるやかに各エリアに変化をつける事で広がりと動きのあるに空間にしました。 また、区画境界部には、木の庇を通す事であらゆる要素(MD)の詰まった店舗に一体感を与え、新しいルミネブランドの打ちだしを強調させました。 マテリアルは、素材感・本物志向を重視し、モルタル・木・テラゾなど中心に、ミニマルでエッヂの効いた空間をつくりあげました。プロジェクトを推進する中でVMD担当の外部デザイナーとのコラボを行い、アートの要素をプラス。センスやトレンドを感じさせる<東京らしさ>を表現しました。 推進面では、日本チームとの密な連携と乃村シンガポールの迅速な対応で、タイトな工程の中、無事OPENを迎えることができました。   <当社プロジェクトメンバー> 【開発】西幸彦 【営業・プロジェクトマネジメント】 渡部慎平 / 村形勝洋 【デザイン・設計】鈴木洋子、岡本千絵 【制作・施工】村形勝洋 / 吉田明弘 / Daniel Ma

#Urban & Retail
Seagull Terrace Sanriku Confectionery Saito Sohonten

Seagull Terrace Sanriku Confectionery Saito Sohonten

[Project Summary] The main store of Saito Confectionery was damaged in the Great East Japan Earthquake. After that, the flagship store with a confectionery workshop, "Sanriku Kasho Saito Main Store," was opened in the center of Ofunato, the base for reconstruction, as "Kamome Terrace," with an even more powerful confectionery workshop. With the aim of realizing President Saito's idea that "we want to propose a new type of veranda that values the relaxing feeling of being on a veranda as a place to entertain visitors with sweets," our company was in charge of everything from the basic concept to construction. We helped create a consistent flagship store, from architectural concept design to interiors, signs, and videos, as well as creating a logo mark and VI concept design for shoppers and business cards. [Customer's Issues] ?@We want to make the store not just a store, but a base for local interaction and tourism. We want to create a mechanism for this. ?AWe want to appeal to the wide range of products through branding that does not rely solely on our main product, "Kamome no Tamago." How do we zone the four brands operated by Saito Confectionery (Bread Workshop COCOA, Western Confectionery Le Pommier, Japanese Confectionery Sanriku Kasho Saito, Nostalgic Taste Saito Mochiya) in an easy-to-understand and unified way? We want to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We want to consider how to present the manufacturing process, safety, and security, paying attention to the specifications and finishing to ensure hygiene. [Solution] We set up a cafe space that resembles a veranda where customers can gather, centered around a kids' space that will be a large symbolic feature that evokes the image of "Kamome no Tamago" that looks good on social media. In addition, we set up a multi-purpose kitchen space where original Kamome no Tamago [DECO Kamome no Tamago] can be made in a visible area from the store, as a highlight to attract customers. All spaces are separated by glass, so customers can watch the making of the products next to the ones being sold, and we made various efforts to create a space that appeals to safety and security. <Our project members> [Sales and project management] Hiroyuki Uesugi [General direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Sign and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

#Urban & Retail
Ginza Yamau

Ginza Yamau

[Project Summary] A carefully selected pickle shop that spreads Japanese pickle culture from Ginza. It is a pickle select shop that sells not only its own products but also delicious pickles from all over Japan. Customers can sample and enjoy seasonal pickles based on fresh vegetables each season. We carefully selected ingredients and concept design the package from scratch so that it would be a popular Japanese souvenir and have the quality to be used as a gift. We provide a total service from branding, menu development, design administration, interiors concept design and construction, to operation and management. [Client's Challenge] When Yamau Co., Ltd., a long-established pickle shop that was in the business of manufacturing and wholesale, opened its first flagship store in Ginza, it was required to make pickles familiar to Japanese people into a product that could be used as a gift, and to create a base that would not only sell pickles but also spread the unique "pickle culture" of Japan. The challenges for the building were to meet various regulations due to the location in Ginza, and to create a building that was suitable for the town of Ginza, with a Japanese look despite the shape of a 5m-wide, 4-story pencil building. [Solution] In order to create an appearance befitting the Ginza area, the exterior façade was designed with an arrangement of the traditional Japanese kumiko design. It combines good old tradition with a modern feel that matches the times, and appeals to people with its appealing originality. Inside, traditional materials and finishes are combined to create a sense of nostalgia, comfort, and relief. A unique sweet shop with a pickled vegetable theme is also included. <Our project members> [Sales/Project Management] Yuasa Shigeo [Planning/Consulting] Hosaka Takashi, Isozaki Takashi [design, layout] Kirioka Sakae, Osano Nana [Sign/Graphic concept design] Soragumi Hirota Osamu [Production/ construction] Ebihara Shigeyuki [Operation Management] Awatani Takahiro, Hisakado Takanori

#Urban & Retail
Nihonbashi Toyama Museum

Nihonbashi Toyama Museum

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

#Urban & Retail
ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

<Project Summary> This flagship store opened along Ginza Miyuki-dori and is one of the largest in Japan. The store, which consists of three floors from the basement to the second floor, is also home to the brand's first restaurant business, "ANTEPRIMA CASA CUCINA." The first floor is home to ANTEPRIMA/Wirebags and ANTEPRIMA/Mist, the collection line ANTEPRIMA on the second floor, and ANTEPRIMA CASA CUCINA on the basement floor, creating a flagship store that offers a wide range of worldviews from fashion to food and drink. <Client's Challenge> The challenge for the brand's first restaurant business, "ANTEPRIMA CASA CUCINA," was to create a home-like space that would allow customers to visit as if they were visiting a friend's house, and that would reflect the identity of creative director Izumi Ogino. In addition, the first and second floors were designed to retain the elements of the new store concept design that we created together in Roppongi, and were designed to create a space that would allow customers to feel the brand image of continuing to propose a sophisticated style backed by high-quality materials and solid technical skills, with the concept of Simple, Sophisticated yet Sexy. <Solution> At ANTEPRIMA CASA CUCINA, we placed a chef's counter and a large U-shaped counter at the center of the store, as a mechanism for naturally generating conversation between the chef and customers and creating a warm space as if they were visiting a friend's house. We also incorporated furniture and fixtures that we had selected in Italy with our customers into the space, creating a space that felt like home. On the first and second floors, just like in Roppongi, we created a sophisticated and high-quality space with artistic fixtures and the curved beauty created by natural wood as accents. <Our project members> [Direction] Ryu Kosaka [Sales and project management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production and construction] Masayuki Tabata, Akihiro Yoshida

#Urban & Retail
Kawasaki Azalea Renewal

Kawasaki Azalea Renewal

< Project outline > Kawasaki Azalea is celebrating its 30 year anniversary with its first full renovation project. The concept of the renewal is a "life share mall where people share the rich time of their lives." Delichica (DELICHIKA), a large-scale food and beverage selling zone that covers 1/3 of the total area of Kawasaki Azalea, LIFE GRAND, a lifestyle zone that accumulates "slightly nice" things and things, & quot;; Rice for one person; Gourmet Messe (GOURMESSE) has helped complete the renovation of its three zones to accommodate a wide range of usage scenarios, such as lunch with children, dinner after work, and dinner with clients. our company was in charge of environmental design (including basic and implementation), Environment construction (Souzai Chashi, CRYSTAL ROND and others) and furniture and fixture manufacturing. < Client Challenges > (1) Recover the ability to attract customers to become a mecca of restaurants, food sales, and fashion miscellaneous goods, taking advantage of the good location in front of the station under various conditions such as the building structure and equipment of the underground public passageway 30 years ago. (2) Expanding the store facade as much as possible, creating a sense of bustling stores and agglomeration, and creating an environment that encourages purchase motivation (3) New ways of using the Sunlight Square environment from the 1st floor entrance to the basement central stairwell < Solution > (1) Creating a environmental design theme that matches the new business zoning for each area. By setting up a theme zone environment as the core of each area, we succeeded in connecting each aisle to increase customer attraction and mobility. (2) Store façade was constructed so as to cover up the existing finish without removing, and construction period cost was reduced. The ceilings and floors are basically the same as the existing ones, and the new concept design, centering on the shop front and key points, has been renovated to a minimum extent to create a sense of renewal by giving a wide range of features. (3) Lighting, greenery, FF & amp;; We have built an indoor garden space where you can stop by and take a break. We have created a hall environment suitable for various event venues with unique incidental production environments such as E. < our company Project Members > [Development] [Project Management] Hirano, Maekawa, Senda, Ichihashi [design, layout] Shimotsuke, Miura, Endo, Kawakami (NODE) [Sign, Graphic Design] Hoshi, Shinkawa (Nomura Products) [Production/construction] Takeuchi, Takahashi, Yoshinaga, Akizawa (Nomura Products) [furniture and fixture manufacturing] Kojima

#Urban & Retail
narafamily

narafamily

■Project Description Narafamily, a large-scale commercial facility that has been loved for many years in Saidaiji, Yamato, Nara Prefecture, has been transforming into a high-quality urban commercial facility. In the spring of 2016, a full renovation of the building was started with a business investment of approximately 5 billion yen, and it was successfully reopened in the fall of the same year. In collaboration with general producer Junji Tanigawa of JTQ Inc. and general creative director Ryu Kosaka of AND, the environmental design concept was "Yamato Modern", which explored the "Nara-ness" of the building. The concept design expresses the strength of Nara, which is reminiscent of ancient temples and Buddhist statues, with a sense of volume, and the glittering arrangement that interprets the beauty of "Tenpyo culture" in a modern way, further highlighting the facility. The logo mark, facility signs, and other details have been renewed with a "Yamato Modern" concept design scheme, and the statue of "Pocola", the camel that has been the facility's image character for many years, has been newly installed in Camel Square as the second "Pocola" by sculptor Ryuichi Ohira. The renovation has significantly expanded the specialty store zone, and the facility has been revamped to create an easy-to-understand shopping flow line. In addition to brands opening for the first time in Nara Prefecture, 55 new stores have opened, including fashion tenants and large household goods tenants. The new specialty store area has been reborn as "zoro". ■Project members < NOMURA project members> [design, layout] Chief creative director: Kosaka Ryu (AND) / concept design director: Saeki Shunsuke / Chief designers: Shirodo Kensaku / Yoshinaga Hikari [Sign and graphic concept design] Ito Tomomi / Tsukamoto Tomohisa (Nomura Products) [Production and construction] Kaji Yuki / Okuno Takashi / Kobayashi Hiroto / Banno Katsuya / Yashima Takuya / Okimoto Ryuta / Tokuda Yonosuke / Akizawa Yutaka (Nomura Products) [furniture and fixture manufacturing office] Suzuki Toshimichi / Arii Tetsuhiko [Sales] Project manager and soft sales: Watanabe Shinpei / hard sales: Tsumoto Yuichi

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