ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

[Project description]
A project to open a new store of Isetan Mirror along with the renewal of Terrace Mall Shonan.
Unlike previous store locations, opening a store in a mall SC and expanding the range of target demographics has created an experiential space and incorporated interactive elements.

[Customer issues/requests]
The issues raised were how to attract new customers to the store by recognizing it, and whether they would be able to gain a sense of satisfaction after making a purchase and have them repeat their purchases in the future.

【solution】
In response to the flow of people from Tsujido Station, we displayed a logo sign and a mirror that symbolize the brand in the window next to the entrance of the mall.
In addition, the layout of the store has been designed with good visibility and easy access even for first-time customers.
In the center of the store, there is a symbolic corner with curtains, where you can relax and receive counseling.

【customer's voice】
It was a section adjacent to the main entrance of the facility, and it was a section where customer attraction was directly linked to sales. Through various ingenuity, we have been able to recognize customers who visit the facility from Tsujido Station, and many customers have entered the store and made purchases.

<Our project members>
[Project Management] Yukinori Hashida
[design, layout] Yuko Aida
[construction] Koichiro Matsukawa