WorksUrban& Retail

[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi

[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon

[Project Overview] Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it a new hub that conveys the "high-quality lifestyle of Toyama" and not just sells goods, but also conveys the beauty of Toyama's nature, diverse culture, and the allure of its food, making people want to visit Toyama Prefecture. Our company assisted with consulting, design, layout, building execution, event management, and public relations support. [Challenge/Theme] "A place to convey the high-quality lifestyle of Toyama" The theme was to revitalize industry, tourism, etc., by conveying experiences rather than just selling goods. [Solution] We implemented a proposal to "revitalize the facility by introducing a new purpose that will serve as a focal point." By utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we have created a project that is not just a local products store, but can be used for various regional revitalization measures that Toyama Prefecture aims to achieve, such as tourism, industry, and migration. Our designers visited sawmills in Toyama Prefecture to select locally sourced wood, including cedar and zelkova, for the tables and chairs that are actually used in the building. "Forester Project" (*1) A project to develop facilities that strongly imprint a regional brand while supporting the forestry industry by manufacturing interiors, furniture, and fixtures for facilities using domestically produced timber with regional characteristics. "Japan Value Project" (*2) An initiative to collaborate with businesses nationwide that handle traditional techniques and materials and provide a platform for them to be featured in facilities. <Our Project Members> [Development/Project Management] Ryuichi Fujinaka [Sales Promotion] Noboru Sato, Nobuyuki Tanaka [Planning] Echiyo Suzuki, Ryuichi Fujinaka [Creative Direction] Echiyo Suzuki [design, layout] Yutaka Hanaoka [Signage/Graphic concept design] Hisae Ito (Cross) [Production/ construction] Yukio Marumori [Other (Event Planning, Public Relations Support, etc.)] Ryuichi Fujinaka

<Project Description> 3D printing technology liberates jewelry from gravity, creating "zero gravity" (3D Printer Technology liberates the jewellery from gravity). This is the first directly managed flagship store of "TOMOKO KODERA," a jewelry brand created by Tomoko Kodera, the first Japanese designer to win the Grand Prix at the HRD Awards 2015 International Diamond Jewelry Competition, hosted by the world's largest diamond research institution. In a jet-black world reminiscent of outer space, "wind = energy" is expressed through a collection of delicate lines. Jewelry, as crystals of energy, floats in space like a galaxy. To express the "mystery" inherent in TOMOKO KODERA's unconventional creations, all jewelry displays on the ends of pipes suspended from the ceiling using displays parts developed with 3D printing technology. The jewelry shines at the end of the rising energy. Photography: Nacasa & Partners Inc. Tomooki Kengaku

<Project Overview> This is the largest flagship store in Japan, which opened along Ginza Miyuki Street. This store, which spans three floors from the basement to the second floor above ground, also houses the brand's world-first restaurant business, "ANTEPRIMA CASA CUCINA". The first floor features Anteprima/Wirebag and Anteprima/Misto, the second floor features the Anteprima collection line, and the basement floor houses Anteprima Casa Cucina, creating a flagship store that proposes a wide range of worldviews from fashion to food and beverage. <Client's Challenges> The challenge for "ANTEPRIMA CASA CUCINA," the brand's world-first restaurant business, was to create a home-like space that embodies the identity of Creative Director Izumi Ogino, where customers can feel as if they are visiting a friend's house. Furthermore, the 1st and 2nd floors inherit elements of the new store concept design created together in Roppongi, and based on the concept of Simple, Sophisticated, yet Sexy, the goal was to create a space where customers could feel the brand image throughout the entire store, proposing a refined style backed by high-quality materials and reliable technical skills. <Solution> At "ANTEPRIMA CASA CUCINA," a chef's counter and a U-shaped large counter were placed at the center of the store to create a warm space where conversations between the chef and customers naturally arise, making it feel like visiting a friend's house. In addition, furniture and fixtures that were carefully selected on a trip to Italy with the customers were incorporated into the space to create a home-like atmosphere. On the 1st and 2nd floors, as in Roppongi, artistic fixtures and the curved beauty created by natural wood were used as accents to create a refined and high-quality space. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production & construction] Masayuki Tabata, Akihiro Yoshida

<Project Overview> This project marks the first comprehensive renovation of Kawasaki Azalea, which is celebrating its 30th anniversary. The concept of the renovation is "a life-sharing mall where people can share enriching moments in their lives." We assisted in the complete renovation of three zones: DELICHIKA, a large-scale food retail zone equivalent to one-third of Kawasaki Azalea's total area; LIFE GRAND, a lifestyle zone that brings together "somewhat nice" things and experiences; and GOURMESSE, which caters to a wide range of usage scenarios, from "eating alone" to lunch with children, dinner after work, and business dinners with clients. Our company was in charge of environmental design (including basic and implementation), environmental construction (Souzai Chisou, CRYSTAL ROND, etc.), and interior design supervision. <Client's Challenges> ① To restore the ability to attract customers by leveraging the prime location in front of the station, aiming to become a mecca for restaurants, food retailers, and fashion goods, despite various conditions such as the building structure and facilities of the underground public passageway from 30 years ago. ② To maximize the store facade to create a sense of vibrancy and concentration within the store, and to create an environment that enhances purchasing desire. ③ New ways to use the environment from the 1F entrance to the central underground atrium sunlight plaza. <Solutions> ① Create environmental design themes that match the new business type zoning for each area. By setting a core theme zone environment for each area, we succeeded in connecting the passages and increasing the ability to attract customers and improve circulation. ② We reduced construction time and costs by constructing a new facade that covers the existing finishes without removing them. We basically used the existing ceiling and floor, and renovated the shop front and key areas with new designs to the smallest extent possible, creating a sense of renewal with a wide range of contrasts. ③ We created an indoor garden space where people can freely stop by and rest by setting up unique ancillary environments such as lighting fixtures, greenery, FF&E, etc. <Our Project Members> [Development] [Project Management] Hirano, Maekawa, Chida, Ichihashi [Design] Shimoshita, Miura, Endo, Kawakami (NODE) [Signage & Graphic Design] Hoshi, Shinkawa (Nomura Products) [Production & Construction] Takeuchi, Takahashi, Yoshinaga, Akizawa (Nomura Products) [Interior Supervision] Kojima

<Project Description> Omotesando Hills underwent a renovation, primarily focusing on the entrance area, to coincide with its 10th anniversary. We developed solutions to address the "people," "information dissemination," and "inbound tourism support" issues concentrated at the entrances and exits. For "people," we improved functionality, including rearranging the information counter. For "information dissemination," we improved efficiency while maintaining aesthetics through the use of digital signage. For "inbound tourism support," we addressed the issue with multilingual (English, Simplified and Traditional Chinese, Korean) touch-screen signage. We also assisted with the existing distribution system, existing website, and on-site installation concept design. <Customer Feedback> We are grateful for the smooth progress of regular meetings and schedules, thanks to the thorough management by everyone at NOMURA Co.,Ltd. who understood the project's content. Thank you very much. <Our Project Members> [Sales & Project Management] Kazuya Chida [design, layout (interiors & Signage Enclosures)] Toshiyuki Taya, Yusuke Matsumoto, Kohei Hayashi [Production & construction (interiors & Enclosures)] Keisuke Toda, Shuhei Tatsuta [Production Direction (Signage)] Tsutomu Tanuma

■Project Description Narafamily, a large commercial facility that has been a beloved fixture in Yamato-Saidaiji, Nara Prefecture for many years, underwent a transformation into a high-quality urban commercial facility. In the spring of 2016, a complete renovation of the interior was initiated with an investment of approximately 5 billion yen, and the facility successfully reopened in the autumn of the same year. Through a collaboration between general producer Junji Tanikawa of JTQ Inc. and chief creative director Ryu Kosaka of AND, environmental design concept is "Yamato Modern," which explores the essence of Nara. concept design expresses the strength of Nara, reminiscent of ancient temples and Buddhist statues, with a sense of volume, and the facility is further enhanced by a dazzling arrangement that interprets the beauty of "Tenpyo culture" in a modern way. The logo and facility signage have also been revamped with the "Yamato Modern" concept design scheme, and the camel statue "Pokora," the facility's beloved mascot for many years, has been replaced by a second-generation "Pokora" created by sculptor Ryuichi Ohira and installed in the Camel Plaza. With this renovation, the specialty store zone has been significantly expanded, and the facility has been revamped with a more user-friendly layout that makes shopping easier. 55 new stores have opened, including brands making their debut in Nara Prefecture, as well as fashion tenants and large lifestyle goods stores. The new specialty store area has been reborn as "zoro." ■Project Members < NOMURA Co.,Ltd. Ltd. Project Members> [design, layout] Executive Creative Director: Ryu Kosaka (AND) / concept design Director: Shunsuke Saeki / Chief Designer: Kensaku Shiroto / Hikari Yoshinaga [Sign & Graphic concept design] Tomomi Ito / Tomohisa Tsukamoto (Nomura Products) [Production & construction] Yuki Kaji / Takashi Okuno / Hiroto Kobayashi / Katsuya Harino / Takumi Yashima / Ryuta Okimoto / Yonosuke Tokuda / Minoru Akizawa (Nomura Products) [furniture and fixture manufacturing Office] Toshimichi Suzuki / Tetsuhiko Arii [Sales] Project Manager & Soft Sales: Shinpei Watanabe / Hard Sales: Yuichi Tsumoto

<Project Overview> LUCUA 1100, a multi-purpose commercial complex directly connected to JR Osaka Station, opened in April 2015. With the keywords "gap, contrast, and marriage," it proposes "new value" by fusing various products and shops from different genres. Despite being a major renovation, concept design aimed to significantly change the image while preserving elements that could be retained aesthetically. Our company spearheaded the project through environmental design and furniture and fixture manufacturing.

<Project Overview> This project involved the complete renovation of Marui Imai and Sapporo Mitsukoshi department stores with the aim of transforming them into destination stores that offer absolute value and attract customers who make a special trip to visit. By deeply exploring the target customers and characteristics of the two stores and creating environments that best express their different values, a strong message was sent to customers. Our company was in charge of concept design direction that brought the project together, as well as the main sales areas and strategic restrooms, etc., and we realized the desired vision.

<Project Overview> Due to the aging of the facility's infrastructure and the need for replacement, and in response to declining sales due to changes in the surrounding commercial environment, a complete renovation was planned. Taking advantage of the excellent location inside the station, the merchandise was restructured, and based on the renovation concept of "New and Hakata-like," a large-scale renovation project, the first in 26 years, was carried out with a unified Japanese modern concept design image. Our company assisted with the overall environment concept design, planning, construction, and furniture and fixture manufacturing. <Customer Feedback> The renovation concept was expressed through the greening symbolized in the Maing Plaza, the hanging wall concept design with a motif of Hakata weaving, the different spatial designs in each zone, and the double ceiling and warm interior lighting that give an impression of "Japanese modern."

【Project Overview】 "Grand Emio Oizumi Gakuen" has opened in the lower part of the urban redevelopment "Rismo Oizumi Gakuen" in the north exit area of Oizumi Gakuen. It is a commercial complex with the themes of "food", "gathering" × "culture" consisting of four floors from the first to the third basement floor directly connected to Oizumi Gakuen Station× It consists of 28 stores, including a supermarket on the first basement floor, a café and fresh flowers on the first floor, a bakery and fashion on the second floor, and a restaurant, bookstore, and music class on the third floor. The concept of environmental design is a city living room where you can have a "live marche" for adults and a petit "luxury". The environmental design consists of a mix of natural materials, simple concept design, natural light pouring from the atrium and a soft lighting plan. 【Customer's voice】 I hope that you fully understood the concept of business and architecture, and designed a business environment that is simple but natural and high-quality, suitable for this area. (R.I.A. Co., Ltd.) [Our person in charge] Project management: Hajime Mori concept design / Design: Toru Abe

A bookstore on the 4th floor of LaLaport Ebina, a shopping center directly connected to the west exit of Ebina Station on the JR Sagami Line. With a rich and fresh product lineup, diverse proposals, and events that create unexpected encounters, we aim to be a store that will be a "spice" in our customers' lives and will be patronized for 10 or 20 years.

The red building of Shiseido Parlour, a landmark in Ginza, was conceived as a lighthouse illuminating the streets of Ginza during its construction. With the desire to "create a bar that will become a symbol of Ginza" on the top floor of that building, the aim was to create "an adult bar that can be enjoyed by the many adults who gather in Ginza." Upon exiting the elevator, the reception area is a stark contrast to the dazzling lights that adorn the city, and guests are greeted by the flickering light of candles. The bar area is square, and to make the large space with a maximum ceiling height of over 8 meters even more symbolic, a counter is placed in the center, and above it floats symbolic concept design that represents the "lighthouse light (Symbol)," and, in keeping with the building's concept of the ground floor = "earth" and the top floor 11th floor = "sky," it evokes the "Sun (night sun)," "sparkling light" (Spark), (Shine), and "soul" floating in the "sky." The symbol's red glow is reflected in the metal wall art and antique mirrors, creating a sophisticated atmosphere, while the shadows cast by the artwork on the walls give the space an organic feel. To make the large space feel comfortable, the floor level is varied around the counter. The high counter side is a casual area designed with standing scenes in mind. The low counter side features a purple carpet, the theme color, and comfortable chairs, allowing you to enjoy a relaxed bar experience. There are also private seats behind the bottle shelves, so you can enjoy the bar in a variety of settings. The lounge area at the back is a cozy space with more unique art and furniture, and the flickering of flames, creating an adult space where you can feel the "Social" and "Sexy" aspects of the concept. The "S" in "Bar S" represents the various "S"s of Ginza, creating an adult space.

[Project Overview] This is the first major renovation of Seibu Shibuya store in eight years, since 2007. The theme of this project, which aims to sharpen the store's message "Art meets Life," is "Art & concept design." As a joint project with art director Masaaki Hiromura and world-renowned music and video artist Carsten Nicolai, we assisted in the renewal of the entrance to Building A. The four pillars of the entrance are equipped with the latest LED screens, and the advanced architectural form using curves, along with the constantly new expressions of the images, has become an art gate that welcomes visitors as a new symbol of Shibuya. This time, a high level of technology unprecedented in our experience was required in every aspect, but in order to meet the new challenge of Sogo & Seibu Co., Ltd., which has always led the times since the opening of Seibu Shibuya store, this project was tackled with the combined strength of NOMURA Co.,Ltd. Group, together with our group companies Nomura Products Co., Ltd. and Nomura Techno Co., Ltd. ◎Our Group Project Members NOMURA Co.,Ltd. Co., Ltd. [Sales] Shinnosuke Nishida [concept design /Planning] Shinjiro Kondo, Shinpei Takeda [construction] Yohei Kaneko Nomura Products Co., Ltd. Yu Hashimoto Nomura Techno Co., Ltd. Keiji Kobayashi