Seagull Terrace Sanriku Confectionery Saito Sohonten

[Outline of the project]
The head office of Saito Confectionery, which was damaged by the Great East Japan Earthquake.
After that, in the downtown area of Ofunato, which is a reconstruction base, "Sanriku Kasho Saito Sohonten" is further enhanced and opened as a flagship store with a confectionery workshop "Kamome Terrace". “I would like to propose a new form of verandah that values the relaxing feeling of being on the veranda as a place to entertain visitors with sweets. Our company is in charge of everything from the basic concept to construction, with the aim of embodying President Saito's thoughts.
In addition to architectural concept design, interiors design, signage, and video, we also helped create a consistent flagship store, from the creation of the logo mark to the VI concept design of shoppers and business cards.
 

[Customer issues]
?@ We want to make it a base for regional exchange and sightseeing, not just a store. I want to make a mechanism for that.
?A We want to appeal to a wide range of products with branding that does not rely only on the main product "Kamome no Tamago". The four brands operated by Saito Confectionery (Bread Kobo COCOA, Western confectionery Le Pommier, Japanese confectionery Sanriku Kasho Saito, and Nostalgic Aji Saito Mochiya) should be zoned in an easy-to-understand and unified manner.
?I would like to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We would like to pay attention to the specifications and finish that ensure hygiene, and consider how to present the manufacturing process, security, and safety.

【solution】
Centering on the kids' space, which is a large symbolic creation that imagines the ``Seagull's Egg'' that looks great on SNS, we have set up a cafe space that imagines a verandah where customers gather.
In addition, we set up a multi-purpose kitchen space where you can make your own seagull egg [DECO seagull egg] in the part that can be seen from the store, which is a highlight of attracting customers.
All the spaces are partitioned by glass so that you can see how the products are being made next to the store.

<Our project members>
[Sales/Project Management] Hiroyuki Uesugi
[Overall Direction] Hiroyuki Iizumi
[design, layout planning] Kiwami Okamoto, Takashi Morifuji, Toru Fukiura
[Signature/Video Direction] Mayo Tenma
[Production and construction] Manabu Fukuda, Masaya Sawaguchi