Seagull Terrace Sanriku Confectionery Saito Sohonten

[Project Overview]
Saito Confectionery's main store was damaged in the Great East Japan Earthquake.
Subsequently, in the central urban area of Ofunato, a hub for reconstruction, "Sanriku Kasho Saito Sohonten" was reopened as "Kamome Terrace," a flagship store with an attached confectionery workshop, further enhanced with new features. Our company was in charge of everything from the basic concept to construction, with the aim of realizing President Saito's vision of "proposing a new form of 'engawa' (veranda) that cherishes the feeling of relaxation as if you were on a veranda, as a place to entertain visitors with sweets."
We provided comprehensive support for creating their flagship store, from architectural concept design and interior design to interiors, video production, logo creation, and VI concept design including shopping bags and business cards.
 

[Customer issues]
?@ We want to make it a base for regional exchange and sightseeing, not just a store. I want to make a mechanism for that.
?A We want to appeal to a wide range of products with branding that does not rely only on the main product "Kamome no Tamago". The four brands operated by Saito Confectionery (Bread Kobo COCOA, Western confectionery Le Pommier, Japanese confectionery Sanriku Kasho Saito, and Nostalgic Aji Saito Mochiya) should be zoned in an easy-to-understand and unified manner.
?I would like to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We would like to pay attention to the specifications and finish that ensure hygiene, and consider how to present the manufacturing process, security, and safety.

【solution】
Centering on the kids' space, which is a large symbolic creation that imagines the ``Seagull's Egg'' that looks great on SNS, we have set up a cafe space that imagines a verandah where customers gather.
In addition, we set up a multi-purpose kitchen space where you can make your own seagull egg [DECO seagull egg] in the part that can be seen from the store, which is a highlight of attracting customers.
All the spaces are partitioned by glass so that you can see how the products are being made next to the store.

<Our project members>
[Sales/Project Management] Hiroyuki Uesugi
[Executive Direction] Hiroyuki Iizumi
[design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura
[Signing and Video Direction] Mayumi Tenma
[Production and construction] Manabu Fukuda, Masaya Sawaguchi