ISHIYA GINZA

[Project Description]
This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for its "Shiroi Koibito" cookies.
Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for expansion outside of Hokkaido, and it does not sell the flagship product, Shiroi Koibito. This is the first store of this new brand. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), it will serve as a stepping stone for future store expansion.

[Customer's challenges/requests]
The most important aspect of concept design is conveying that it's a confectionery manufacturer from Hokkaido.
The newly developed product line is richly unique, made using a wide variety of local ingredients, and we felt it was necessary to convey a clear message that its roots lie in Hokkaido. Therefore, we proposed using a design motif of "snow" to create a striking visual impression.

【solution】
This white design that covers the walls is made by deforming snowflakes, patterning them, and cutting them into panels. In addition to being reminiscent of the scenery of Hokkaido, it also has a pop impression that matches the atmosphere of the packaging of the sweets. At the same time, I also intend to exist as In the showcase, which is the focus point, a small stage was set up to increase the visibility of the products, and the same cutting pattern was applied to the rising surface of the stage. This expresses a scene in which sweets are displayed on top of the snow that has piled up on the floor. It has the effect of making the products that are sold look more attractive.

<Our project members>
[Sales] Akira Inoha, Tadayuki Matsubara
[Design] Yoshihiro Kitamura
[Production] Shigehito Katsuta, Hajime Komura