ISHIYA GINZA

[Project Description]
This is the first store outside Hokkaido of Ishiya Confectionery Co., Ltd., a confectionery maker from Hokkaido famous for Shiroi Koibito.
In contrast to the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, which was created to expand stores outside of Hokkaido. Positioned as an antenna shop that takes advantage of the location of Ginza (GINZA SIX), it will be a foothold for future store development.

[Customer issues/requests]
The most important thing as a concept design expression is to convey that it is a confectionery maker in Hokkaido.
The newly developed product line uses a wide variety of local ingredients and is rich in individuality. Therefore, I proposed to create a design with a motif of "snow" to impress the appearance.

【solution】
This white design that covers the walls is made by deforming snowflakes, patterning them, and cutting them into panels. In addition to being reminiscent of the scenery of Hokkaido, it also has a pop impression that matches the atmosphere of the packaging of the sweets. At the same time, I also intend to exist as In the showcase, which is the focus point, a small stage was set up to increase the visibility of the products, and the same cutting pattern was applied to the rising surface of the stage. This expresses a scene in which sweets are displayed on top of the snow that has piled up on the floor. It has the effect of making the products that are sold look more attractive.

<Our project members>
[Sales] Akira Inoha, Tadayuki Matsubara
[Design] Yoshihiro Kitamura
[Production] Shigehito Katsuta, Hajime Komura