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ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

<Project Summary> This flagship store opened along Ginza Miyuki-dori and is one of the largest in Japan. The store, which consists of three floors from the basement to the second floor, is also home to the brand's first restaurant business, "ANTEPRIMA CASA CUCINA." The first floor is home to ANTEPRIMA/Wirebags and ANTEPRIMA/Mist, the collection line ANTEPRIMA on the second floor, and ANTEPRIMA CASA CUCINA on the basement floor, creating a flagship store that offers a wide range of worldviews from fashion to food and drink. <Client's Challenge> The challenge for the brand's first restaurant business, "ANTEPRIMA CASA CUCINA," was to create a home-like space that would allow customers to visit as if they were visiting a friend's house, and that would reflect the identity of creative director Izumi Ogino. In addition, the first and second floors were designed to retain the elements of the new store concept design that we created together in Roppongi, and were designed to create a space that would allow customers to feel the brand image of continuing to propose a sophisticated style backed by high-quality materials and solid technical skills, with the concept of Simple, Sophisticated yet Sexy. <Solution> At ANTEPRIMA CASA CUCINA, we placed a chef's counter and a large U-shaped counter at the center of the store, as a mechanism for naturally generating conversation between the chef and customers and creating a warm space as if they were visiting a friend's house. We also incorporated furniture and fixtures that we had selected in Italy with our customers into the space, creating a space that felt like home. On the first and second floors, just like in Roppongi, we created a sophisticated and high-quality space with artistic fixtures and the curved beauty created by natural wood as accents. <Our project members> [Direction] Ryu Kosaka [Sales and project management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production and construction] Masayuki Tabata, Akihiro Yoshida

#Urban & Retail
Kawasaki Azalea Renewal

Kawasaki Azalea Renewal

< Project outline > Kawasaki Azalea is celebrating its 30 year anniversary with its first full renovation project. The concept of the renewal is a "life share mall where people share the rich time of their lives." Delichica (DELICHIKA), a large-scale food and beverage selling zone that covers 1/3 of the total area of Kawasaki Azalea, LIFE GRAND, a lifestyle zone that accumulates "slightly nice" things and things, & quot;; Rice for one person; Gourmet Messe (GOURMESSE) has helped complete the renovation of its three zones to accommodate a wide range of usage scenarios, such as lunch with children, dinner after work, and dinner with clients. our company was in charge of environmental design (including basic and implementation), Environment construction (Souzai Chashi, CRYSTAL ROND and others) and furniture and fixture manufacturing. < Client Challenges > (1) Recover the ability to attract customers to become a mecca of restaurants, food sales, and fashion miscellaneous goods, taking advantage of the good location in front of the station under various conditions such as the building structure and equipment of the underground public passageway 30 years ago. (2) Expanding the store facade as much as possible, creating a sense of bustling stores and agglomeration, and creating an environment that encourages purchase motivation (3) New ways of using the Sunlight Square environment from the 1st floor entrance to the basement central stairwell < Solution > (1) Creating a environmental design theme that matches the new business zoning for each area. By setting up a theme zone environment as the core of each area, we succeeded in connecting each aisle to increase customer attraction and mobility. (2) Store façade was constructed so as to cover up the existing finish without removing, and construction period cost was reduced. The ceilings and floors are basically the same as the existing ones, and the new concept design, centering on the shop front and key points, has been renovated to a minimum extent to create a sense of renewal by giving a wide range of features. (3) Lighting, greenery, FF & amp;; We have built an indoor garden space where you can stop by and take a break. We have created a hall environment suitable for various event venues with unique incidental production environments such as E. < our company Project Members > [Development] [Project Management] Hirano, Maekawa, Senda, Ichihashi [design, layout] Shimotsuke, Miura, Endo, Kawakami (NODE) [Sign, Graphic Design] Hoshi, Shinkawa (Nomura Products) [Production/construction] Takeuchi, Takahashi, Yoshinaga, Akizawa (Nomura Products) [furniture and fixture manufacturing] Kojima

#Urban & Retail
narafamily

narafamily

■Project Description Narafamily, a large-scale commercial facility that has been loved for many years in Saidaiji, Yamato, Nara Prefecture, has been transforming into a high-quality urban commercial facility. In the spring of 2016, a full renovation of the building was started with a business investment of approximately 5 billion yen, and it was successfully reopened in the fall of the same year. In collaboration with general producer Junji Tanigawa of JTQ Inc. and general creative director Ryu Kosaka of AND, the environmental design concept was "Yamato Modern", which explored the "Nara-ness" of the building. The concept design expresses the strength of Nara, which is reminiscent of ancient temples and Buddhist statues, with a sense of volume, and the glittering arrangement that interprets the beauty of "Tenpyo culture" in a modern way, further highlighting the facility. The logo mark, facility signs, and other details have been renewed with a "Yamato Modern" concept design scheme, and the statue of "Pocola", the camel that has been the facility's image character for many years, has been newly installed in Camel Square as the second "Pocola" by sculptor Ryuichi Ohira. The renovation has significantly expanded the specialty store zone, and the facility has been revamped to create an easy-to-understand shopping flow line. In addition to brands opening for the first time in Nara Prefecture, 55 new stores have opened, including fashion tenants and large household goods tenants. The new specialty store area has been reborn as "zoro". ■Project members < NOMURA project members> [design, layout] Chief creative director: Kosaka Ryu (AND) / concept design director: Saeki Shunsuke / Chief designers: Shirodo Kensaku / Yoshinaga Hikari [Sign and graphic concept design] Ito Tomomi / Tsukamoto Tomohisa (Nomura Products) [Production and construction] Kaji Yuki / Okuno Takashi / Kobayashi Hiroto / Banno Katsuya / Yashima Takuya / Okimoto Ryuta / Tokuda Yonosuke / Akizawa Yutaka (Nomura Products) [furniture and fixture manufacturing office] Suzuki Toshimichi / Arii Tetsuhiko [Sales] Project manager and soft sales: Watanabe Shinpei / hard sales: Tsumoto Yuichi

#Urban & Retail
bar/es

bar/es

The red building of Shiseido Parlour, a landmark of Ginza, was designed with the concept of a lighthouse that illuminates the streets of Ginza. With the idea of "making a bar that will become a symbol of Ginza" on the top floor of the building, we aimed to create an "adult bar" that many adults who gather in Ginza can enjoy. When you get off the elevator, the reception area is a stark contrast to the gorgeous lights that decorate the city, and you are greeted by the flickering light of candles. The bar area is a square with a maximum ceiling height of over 8 meters. In order to make the large space more concept design, a counter is placed in the center, and above is the "light of the lighthouse (Symbol)." Since the building concept is from the ground floor (earth) to the top floor (11th floor) (sky), we placed symbolic artwork that evokes the image of the "Sun (night sun)," "spark of light," (Shine) and "Soul" floating in the "sky." The symbolic red glow is reflected on the metal wall art and antique mirrors, giving it a mature look, while the shadows that extend from the artwork onto the walls give the space an organic feel. In order to make the large space comfortable, the floor is raised and lowered around the counter. The high counter side is a casual area designed for standing. The low counter side has comfortable chairs on a purple carpet, which is the theme color, allowing you to enjoy a relaxed bar. There is also a private seating area behind the bottle shelf, allowing you to enjoy a variety of situations. The lounge area at the back is a cozy space with more unique art and furniture, and the flickering of the flames, and can be used as an adult space where you can feel the ``social'' and ``sexy'' concepts. The ``S'' in ``Bar S'' is an adult space that incorporates the various ``S''s of Ginza.

#Urban & Retail
Saitama Shintoshin "Cocoon City"

Saitama Shintoshin "Cocoon City"

Cocoon City is a large-scale commercial area with an operating area of approximately 70,000 square meters located in Saitama Shin-Toshin. Cocoon 2, the new core facility consisting of 164 tenants, opened this spring under the concept of "Life Creation" to add color to daily life. In addition to the existing Cocoon 1 facility, the former Ito-Yokado building was newly renovated as Cocoon 3, creating a shopping center with a "surprise every time you visit. As a partner in the Cocoon City project, which Katakura Kogyo developed on its own real estate, we provided comprehensive support for the realization of the project, from the development stage of Cocoon 2 to the planning consultancy and MD planning for commercial planning, environment design, layout, production construction, tenant leasing and furniture and fixture manufacturing operations, ranging from software operations to hardware operations. We provided comprehensive support for the realization of the project. The space is designed to be enjoyable for visitors of all ages, and expresses the liveliness and sparkle of life of visitors in a space that incorporates sunlight, symbolizing the enjoyment of a pleasant stroll through the city. displays As the name "cocoon" (cocoon = "cocoon") suggests, this was originally the site of Katakura Omiya Silk Mill, which was the representative of Katakura Industries, Ltd. Graphic design was also applied to create a space where residents of the neighborhood and visitors alike can feel and enjoy the history of the city. Nomura Group companies Nomura Products, Node, and Nomura Duo also participated in the project, demonstrating the "collective strength of the NOMURA Group" in every aspect of the project to meet the diverse needs of the client. In addition to space creation operations, we also responded to operational needs, such as support for opening preparations and tenant follow-up services by leveraging our experience in management and operation, and assisted in the overall SC development.

#Urban & Retail
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