WorksUrban& Retail

LifeWear" is UNIQLO's commitment to creating the perfect garment to meet the lifestyle needs of all people. In 2020, UNIQLO will open new UNIQLO stores in Yokohama, Harajuku, and Ginza, further evolving the existing UNIQLO stores and embodying LifeWear. Mr. Kashiwa Sato will be the total producer and creative director of these stores, which will provide all customers with the best clothes and the best service UNIQLO can think of. We supported the new global flagship store "UNIQLO TOKYO" opened at Marronniergate Ginza 2 in Ginza from the architect selection process stage and were in charge of interiors from schematic design to construction. Part of interiors and the exterior of concept design were designed by Herzog & de Meuron, a Swiss architectural unit that has won the Pritzker Prize, the Nobel Prize in Architecture, and the Praemium Imperiale Memorial Prize for World Culture. The new store is an information center that will be full of UNIQLO's current and future attractions. The concept of the store was "All of LifeWear here," and as "the world's most evolving retail store," it was necessary to create a store unlike any other in the world. ・Hardware aspects: The UNIQLO Marronnier Gate Ginza store was relocated and expanded from the 7th floor of Marronnier Gate Ginza 2 to four floors from the 1st floor to the 4th floor, the first renewal in eight years. A comprehensive architectural and interiors concept design consideration was required for a large-scale renovation that would create new value. The store was to be located in the Ginza/Yurakucho area, which is undergoing redevelopment. This was an important and significant challenge for UNIQLO's store opening strategy, and required the creation of a new store that would appeal to customers visiting the area. SOLUTION: To meet this challenge, we created a new UNIQLO store by "boldly exposing the existing building frame concept design" on the hardware side. The majority of the building frame, which was completed in 1984, was in good condition and beautiful, so we stripped off the surface layer of the building to create a powerful impression as a structure, connecting the interior and exterior of the building. The VOID space* that cuts through the existing slab and boldly planned four levels visually connects the upper and lower floors, contributing to an open and dynamic spatial composition. VOID space: A consciously created structure-free atrium space. 2. The well-thought-out circulation plan also allows for a comfortable shopping experience and a product lineup that makes the most of the one-floor sales floor space. We took advantage of the strengths of construction to help UNIQLO create a store that not only offers a great shopping experience, but also a store that transmits information about the future of UNIQLO, and a store that embodies UNIQLO's LifeWear concept, which aims to create a higher quality store with even higher standards of quality. We also helped with the overall store concept, emphasizing respect for the history and location of the land as well as the characteristics of the store and its location, so that the store would have a social presence that would make the locals who would be opening the store think of it as their own. displays is current at the time of the photo shoot. displays content differs depending on the season. ＜Sales and project management] Muneaki Takahashi, Hidenori Miyaura, Yuta Watanabe [Planning] Makoto Yamazaki, Soji Tominaga [design, layout] NODE: Kazuya Naka, Hiroshi Yamaguchi [Production, construction] Atsushi Hatano, Risa Yoshida, Fumiyasu Yamagami, Yuka Ohara, Katayoshi Odajima, Atsushi Omae, Yasutake Miyashita / NOMURA (Beijing) Co., Ltd.: Yuya Tsuchiya

The first global flagship store of the brand "SHISEIDO". Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme, 'ALIVE with Beauty', by fusing technology with the human touch that stimulates the five senses. The three-story space is composed of the themes of "1F: Play with Beauty", "2F: Create Beauty", and "B1F: Awaken Beauty". The 1st floor is centered around the water artwork that symbolizes ALIVE, and is dotted with testers that allow you to experience and purchase without contact, allowing you to freely enjoy and discover your own unique beauty. The 2nd floor is a calm space centered on natural materials, where professionals will bring out the beauty of each individual. The B1F is a mysterious and tranquil space where you can experience meditation and recharge your new beauty. In this way, all kinds of experiences related to beauty are provided to suit the needs of each user.

Jojoen, a renowned yakiniku (Japanese barbecue) restaurant founded in 1976, has planned its largest flagship store to date. At its founding location in Roppongi, many foreign customers visited the restaurant at the time, and the name of the restaurant comes from the sound of meat being grilled, which is pronounced "Jojo." Expanding on this idea from the sound of grilling meat, the concept of tone was adopted, and the finishes of materials such as Nishijin-ori (Kyoto textile), acrylic, stone, and glass were given characteristics that evoke a sense of rhythm. In addition, the piano booth was designed to visually appeal to the spread of sound during performance, creating a symbolic form. Drawing inspiration from the brand's history, this project strengthens the relationship between food, space, and sound. concept design aims to create a space that resonates with the five senses of customers and allows them to feel the happiness of food even more. <Social Issues/Customer Issues/Requests> - To create a presence and sense of luxury befitting a flagship store. - To plan seating that can accommodate various occasions. <Solutions> -concept design utilizes the characteristics of materials such as wood, stone, Nishijin-ori, and acrylic. We planned seating arrangements that can accommodate various occasions, including private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats. <Our Project Members> [Sales & Project Management] Yasuhiro Tsuruta [design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa [Production & construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto

This neo-bistro is the creation of two-Michelin-starred chef Dominique Bouchet. With its opening in a large train station building, the aim was to create a welcoming and approachable atmosphere that wouldn't feel intimidating to visitors, while simultaneously fostering a comfortable, natural feel reminiscent of a sunroom—a place people would want to visit regularly. The organic forms and green accents, the restaurant's theme color, blend seamlessly with the nature-inspired cuisine, creating a lasting sense of comfort and attracting new customers. Furthermore, meticulous design was employed to ensure both concept design appeal and functionality, allowing the chefs and staff to perform at their best. [Client's Challenges/Requests] - An interior concept design that evokes nature, complementing Chef Dominique's French cuisine, which makes the most of natural flavors. - Creating a moderate sense of class that doesn't make customers visiting the restaurant floor feel intimidated. - Balancing concept design and functionality. <Our Project Members> [Development/Leasing] Jun Nakata [Sales/Project Management] Takashi Kobori, Akiko Takahashi [design, layout] FOO: Masahiro Hisakane [Production/ construction] Taisei Tanaka

VVG Lifestyle Village, operated by Taiwanese real estate development company Walsin (Nanjing) Development Co., Ltd., has opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. Given the facility's theme of nature (earth), such as the sea and land, and the spatial characteristics of a large three-story atrium, we considered how we could harmonize with the entire facility and enhance its appeal by creating a "forest"-like space. In this "forest"-like space, encounters and connections between people are born, like the activities of diverse living things and the cycle of nature, and a flow of movement like strolling through a forest is created. 35 rows of giant lattices, with "branches and leaves" as the motif, are arranged in succession, and in the atrium space, they change into arch shapes to cover the entire space. Lighting of "plum blossoms," Taiwan's national flower, is randomly placed within, creating a "forest" with both regularity and irregularity, thus completing "VVG's Forest," which fuses Japanese delicacy with Taiwanese sensibilities. <Our Project Members> [Project Management/Sales] Keita Suda, Ryo Fujime [concept design Direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

KANDA SQUARE, planned in the Kanda area—the second birthplace of Sumitomo Corporation—is a landmark in Kanda, a 21-story mixed-use office building born as part of Sumitomo Corporation's new urban development challenge. Our company was responsible for the interior interiors, signage design and construction, and furniture and fixture manufacturing of the commercial zone on the first floor.

"Maison KOSÉ" is a concept store that blends digital technology and experiential learning, allowing customers to try out all of KOSÉ's brands, from skincare and makeup to haircare. With the theme of "Find Your Own Beauty," the store utilizes digital technology to create a space where customers can discover their own unique beauty in a more personal and accessible way. For KOSÉ, it's a completely new concept store that serves as a "place for communication with customers," creating points of contact and quickly feeding back the information and experiences gained to KOSÉ as a learning platform. <Our Project Members> [Sales & Project Management] Reika Nagakura, Kanoko Taguchi [concept design] Kumiko Baba, Sayaka Kobayashi, Kaori Suzuki [Architecture] Tetsuro Urita [Production & construction] Yorikazu Iwata [Video System Design & construction] Nomura Techno: Mizuki Suzumura, Kei Sakuma

"An Experiential Cafe Overflowing with Love for Cars" This is the first motorsport-themed cafe to open at "MEGA WEB," Toyota Motor Corporation's experiential theme park. It's not just a cafe with cars in it; the styling is designed to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world participate for development, is placed in the center, and the cafe is adorned with goods that will stir the hearts of car enthusiasts and art that can be enjoyed by children and adults alike. This circuit-modeled table is the symbol of the cafe and is concept design as a communication belt that encourages natural conversations among people. In fact, it is bustling with people taking pictures in various places, and many conversations can be heard. We hope that families, friends, and sometimes even strangers will connect and expand their relationships through conversations about motorsport. The machines that are the heart of the cafe are actual racing cars that have competed in races, creating a realistic atmosphere. In addition, furniture concept design using only parts from Toyota cars has been created and can only be seen here. More than just furniture, it's furniture with a message, making it popular with both Japanese people and many foreign tourists. The food, made with carefully selected ingredients, includes lunch plates where you can choose your main and side dishes, as well as soy smoothies and soy milk donuts made with soy milk and okara from a long-established tofu shop, and gluten-free soy brownies, creating a place where people of all ages can enjoy a meal with peace of mind. This reflects Toyota Motor Corporation's initial philosophy of allowing people who might be somewhat distant from motorsport, such as women and children, to naturally experience the world of motorsport while enjoying the cafe. We focused on providing a real experience that cannot be found in a cafe that simply displays cars, creating a space where not only core car fans but also young women and families can enjoy the world of motorsport after visiting the cafe. <Our Project Members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, So Kato [Production/ construction] Ryuichiro Katsura

[Project Description] This project involved the development of a lively ground-floor facility as part of the rebuilding of the Mitsubishi UFJ Bank Osaka Building. Planning and consideration began in the spring of 2013, and the facility opened in August 2018. With the aim of "creating a lively atmosphere in the surrounding area and the Midosuji area" and "creating a high-quality space befitting a bank building," a cafe and gallery lounge were introduced. The gallery displays paintings and historical materials (coins, money exchange tools, etc.) owned by the bank, providing a space where visitors can relax and casually experience art and history. A corner introducing nearby landmarks and historical sites has also been added to encourage people to explore the surrounding area. Our company was responsible for planning and consulting, design, layout and supervision, and the production and construction of displays, furniture, and fixtures during the development, and we have also assisted with some of the post-opening operations. [Client's Challenges/Requests] This project tested NOMURA Co.,Ltd. 's overall capabilities in creating a vibrant facility, a first for the bank, as it required planning and concept design skills to realize the seemingly contradictory themes of "creating a lively atmosphere" and "displays a high-quality space." [Solution] Regarding the spatial concept design, we aimed to create a concept design where people with various purposes could gather in the same space by spatially connecting multiple elements such as a cafe, gallery, local exhibitions, currency displays, ATMs, and foreign currency exchange corners in a lounge, creating an integrated configuration. Furthermore, by being involved in the operation after opening, we will continue to be involved in "creating a lively atmosphere," which was the theme from the beginning of development. <Our Project Members> [Development] Motoo Kawada [Project Management & Sales] Motoo Kawada, Yuha Nakamura [Planning & Consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production & construction] Hironari Ota, Takahiro Nakayama [operation, management] Motoo Kawada Photography: Masato Kono (Nakasa & Partners Co., Ltd.)

"SUSHI TOKYO TEN" has opened in Shibuya Stream. Shibuya is being reborn as a city where the generation that was once young people returns as working adults. We aimed to create a new kind of sushi restaurant that would make enjoying sushi feel familiar and fresh to this generation of adults. By reinterpreting and expressing the "chic" and unique "incognito" feel of Edo-style sushi with a modern image, we have created a sushi restaurant that is fitting for the new Shibuya. [Client's Challenges/Requests] The client wanted to create a restaurant where the sense of presence at the counter, which is the essence of a sushi restaurant, could be felt throughout the entire restaurant, including the table seats. [Solution] By covering the entire space of the restaurant with a single triangular roof, we created a unified concept design that makes the space from the eaves to the counter feel like one. <Our Project Members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design was inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored. 121 hand-hammered copper plates cover the surface. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing throughout, we have added contemporary touches to create a new concept design, like the copper cascade and origami motif on the ceiling. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Eleven years after being completely destroyed in the 1995 Great Hanshin-Awaji Earthquake, Mint Kobe was rebuilt in 2006 as a mixed-use commercial building incorporating diverse urban functions such as a bus terminal, multiplex cinema, cultural center, and offices. In 2018, in order to create the future vision for downtown Kobe, the majority of the shops were replaced, and the commercial environment underwent a complete renovation. concept design concept was "M-INT MUSEUM," expressing the unique lifestyle of "Kobe-ness," which is cultivated by the city, its landscape, and its pioneering culture, where each individual cherishes and enjoys their daily life. From concept design of the glittering elevator hall to the two-faced atrium space, wrought iron, art objects, and carefully selected furniture were arranged, integrating the "M" that symbolizes the characteristics of Mint Kobe. Our company participated in the project from the business concept stage and was in charge of all aspects of the renovation project, including planning, consulting, tenant leasing, concept design, construction, and furniture and fixture manufacturing. <Our Project Members> [Sales & Project Management] Yuki Hikita [Planning] Tatsuko Nishi, Mayo Tenma [Tenant Leasing] Jun Nakata, Masakazu Kawai, Takaaki Hiraki [design, layout] Taketoshi Yoshitani, Mika Murakami, Akihiro Takemoto [working drawings] Katsumi Tanda, Teruhiko Ono, Hideyuki Sanada, Kazuhiko Ueda [Production & construction] Jun Kagami, Yuka Tabata, Kenji Iseki [furniture and fixture manufacturing] Tomomi Kominami [Signage & Graphic concept design] Nomura Duo: Yoshie Egawa, Koji Dadai, Hitoshi Goda

KASHIYAMA DAIKANYAMA is a new landscape project in Daikanyama undertaken by Onward Holdings Co., Ltd. It is a mixed-use commercial facility consisting of a cafe on the B1 floor, an event space and lounge space on the 1st floor, a gallery on the 2nd and 3rd floors, a restaurant on the 4th floor, and a bar on the 5th floor. By designing the building as a "hill" by stacking large and small "U" shaped boxes, the aim was to create a space that blends into the Daikanyama streetscape and feels like strolling along a hill. Furthermore, by concept design the lighting and furniture using the same materials as the handrails of the building's exterior staircase, the outside and inside are connected, creating a unified space while each floor has a completely different atmosphere depending on its purpose. <Our Project Members> [Sales/Project Management] Yo Watanabe, Hiroyuki Imaizumi [Architecture/ interiors concept design] onndo: Keita Aono, Masumi Horita, Jun Watanabe, Yu Yoshie [interiors Design] Satoshi Koyama [interiors construction] Miyuki Nakamura, Naoki Nakazato

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will consist of two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will offer games using digital technology and opportunities to try out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers will be available, making it a facility where families can spend enjoyable time. Our company coordinated this project, in which both stores will open on almost the same day, and assisted with everything from working drawings to construction (excluding the playroom) and construction supervision, based on the basic plan in the UK. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi [Direction] Eiji Kawakami [design, layout] Masahiro Sugihara [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura [Customer Feedback] We were able to realize a store with high construction precision that takes safety into consideration. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency work, that we were able to open the store in such a short development period. ◆We also handled the Hamleys Canal City Hakata store. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga [Direction] Eiji Kawakami [design, layout] Masakazu Fujisawa [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto

[Project Description] This project involves opening a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store is located in a shopping mall, and the target audience is broader. Therefore, an experiential space and interactive elements were incorporated. [Client's Challenges/Requests] The challenges were how to attract new customers who would recognize the store, and how to ensure they were satisfied after their purchase and would become repeat customers. [Solution] To accommodate the flow of people from Tsujido Station, a logo sign and mirrors symbolizing the brand were displayed in the window next to the mall entrance. Inside the store, the layout of fixtures and traffic flow were carefully designed to provide good visibility and make it easy for first-time customers to enter. A symbolic corner with curtains was set up in the center of the store where customers can receive counseling at their leisure. [Client's Feedback] This section is adjacent to the main entrance of the facility, making it a section where attracting customers directly impacts sales. Through various efforts, we have been able to raise awareness among customers visiting the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our Project Members> [Project Management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa