WorksUrban& Retail

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAL Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

A former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger) conducted extensive research and successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, giving birth to the lifestyle brand "Allbirds." Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. Our company supported Allbirds from the design stage as their local architect. By securing a space for two stores, sunlight streams in through the wide, glass-fronted facade, and the interior is visible from Marunouchi Nakadori, creating a bright, open space that is inviting to customers. There are two entrances, with unique door handles shaped like large wooden feet, and in the center of the store, you'll find a lineup of T-shirts, loungewear, and performance wear made from natural materials that are gentle on the skin. The shoes are displayed by type according to material and function, and cloud-shaped mirrors are placed on the floor and walls. The interior is simple yet playful, with features such as tilted solid wood chairs to make it easier to try on shoes. [Social Issues/Client Issues/Requests] The client requested that we faithfully recreate the worldview of the global brand, which has about 35 stores worldwide, maintain close communication with the person in charge in San Francisco, the home country, and handle all aspects of the project from schematic design stage to completion in-house. [Solutions] We handled comprehensive management, including resolving legal issues related to the design, negotiating with the developer, working drawings, construction, schedule and cost management, and coordinating the import of sound and video systems and fixtures. In response to the client's desire to expand their reach from Japan to the world, we are considering interiors materials and spatial configurations that resonate with Allbirds' concept design philosophy of "sustainability," which values nature and the environment, for future store openings. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production & construction] Shuhei Tatsuta [Coordination] Atsuko Shimura

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

Gontran Cherrier, which currently operates approximately 60 stores in France, Asia, North America, and the Middle East, also had stores in Japan from 2012 to 2017, and this marks its return to the country. For this new store, Gontran Cherrier has revamped the recipe for its signature croissant, as well as created a wide variety of menu items using unique Japanese ingredients and Gontran's recipes, bringing a fresh new bakery vibe to Aoyama, Tokyo. Part of the kitchen on the first floor is visible from both the outside and inside the store, creating a lively atmosphere of freshly baked bread along with the shop. The eat-in area on the second floor boasts a superb location overlooking Aoyama Street, offering a relaxing space to unwind. The concept behind the Aoyama store's spatial concept design is "Japanese-style, supreme 'omotenashi' (hospitality) at Gontran's residence in Aoyama, Tokyo," with the maisonette space connecting the first and second floors by a staircase and the outdoor terrace seating designed to resemble a "mansion." We incorporated traditional Japanese colors such as Omeshicha-iro (a type of brown fabric) into the exterior and furniture, and used original furoshiki (wrapping cloths) in the display to create a distinctly Japanese atmosphere. <Our Project Members> [Sales & Project Management] Kenichiro Kotake [design, layout] Toshio Yamamoto, Mei Watanabe [Production & construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

This project involved the renovation of a Japanese kappo (traditional Japanese multi-course) restaurant in Bashamichi, Yokohama, into a Chinese restaurant. The concept was to offer "delicious Chinese food in Bashamichi," setting it apart from the adjacent Yokohama Chinatown. interiors was finished in chic colors, and concept design of the furnishings was unified to create an elegant and sophisticated space. The restaurant's name, "Suirinkaku," reflects the desire to quietly and gently permeate the hearts of its customers. [Social Issue/Customer Issue/Request] The customer requested to displays some of their owned artwork as part of the restaurant's interior. [Solution] Each piece of artwork, which had been cherished for a long time, was meticulously cleaned and processed, and appropriate frames were selected and installed. <Our Project Members> [Sales/Project Management] Masafumi Kondo, Wataru Yoshida [design, layout] Toshiyuki Taya, Takashi Aikawa, Yumi Ishii, Yo Yamamoto, Tadahiro Nakajima [Production/ construction] Yasuhiko Oikawa

LifeWear" is UNIQLO's commitment to creating the perfect garment to meet the lifestyle needs of all people. In 2020, UNIQLO will open new UNIQLO stores in Yokohama, Harajuku, and Ginza, further evolving the existing UNIQLO stores and embodying LifeWear. Mr. Kashiwa Sato will be the total producer and creative director of these stores, which will provide all customers with the best clothes and the best service UNIQLO can think of. We supported the new global flagship store "UNIQLO TOKYO" opened at Marronniergate Ginza 2 in Ginza from the architect selection process stage and were in charge of interiors from schematic design to construction. Part of interiors and the exterior of concept design were designed by Herzog & de Meuron, a Swiss architectural unit that has won the Pritzker Prize, the Nobel Prize in Architecture, and the Praemium Imperiale Memorial Prize for World Culture. The new store is an information center that will be full of UNIQLO's current and future attractions. The concept of the store was "All of LifeWear here," and as "the world's most evolving retail store," it was necessary to create a store unlike any other in the world. ・Hardware aspects: The UNIQLO Marronnier Gate Ginza store was relocated and expanded from the 7th floor of Marronnier Gate Ginza 2 to four floors from the 1st floor to the 4th floor, the first renewal in eight years. A comprehensive architectural and interiors concept design consideration was required for a large-scale renovation that would create new value. The store was to be located in the Ginza/Yurakucho area, which is undergoing redevelopment. This was an important and significant challenge for UNIQLO's store opening strategy, and required the creation of a new store that would appeal to customers visiting the area. SOLUTION: To meet this challenge, we created a new UNIQLO store by "boldly exposing the existing building frame concept design" on the hardware side. The majority of the building frame, which was completed in 1984, was in good condition and beautiful, so we stripped off the surface layer of the building to create a powerful impression as a structure, connecting the interior and exterior of the building. The VOID space* that cuts through the existing slab and boldly planned four levels visually connects the upper and lower floors, contributing to an open and dynamic spatial composition. VOID space: A consciously created structure-free atrium space. 2. The well-thought-out circulation plan also allows for a comfortable shopping experience and a product lineup that makes the most of the one-floor sales floor space. We took advantage of the strengths of construction to help UNIQLO create a store that not only offers a great shopping experience, but also a store that transmits information about the future of UNIQLO, and a store that embodies UNIQLO's LifeWear concept, which aims to create a higher quality store with even higher standards of quality. We also helped with the overall store concept, emphasizing respect for the history and location of the land as well as the characteristics of the store and its location, so that the store would have a social presence that would make the locals who would be opening the store think of it as their own. displays is current at the time of the photo shoot. displays content differs depending on the season. ＜Sales and project management] Muneaki Takahashi, Hidenori Miyaura, Yuta Watanabe [Planning] Makoto Yamazaki, Soji Tominaga [design, layout] NODE: Kazuya Naka, Hiroshi Yamaguchi [Production, construction] Atsushi Hatano, Risa Yoshida, Fumiyasu Yamagami, Yuka Ohara, Katayoshi Odajima, Atsushi Omae, Yasutake Miyashita / NOMURA (Beijing) Co., Ltd.: Yuya Tsuchiya

The first global flagship store of the brand "SHISEIDO". Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme, 'ALIVE with Beauty', by fusing technology with the human touch that stimulates the five senses. The three-story space is composed of the themes of "1F: Play with Beauty", "2F: Create Beauty", and "B1F: Awaken Beauty". The 1st floor is centered around the water artwork that symbolizes ALIVE, and is dotted with testers that allow you to experience and purchase without contact, allowing you to freely enjoy and discover your own unique beauty. The 2nd floor is a calm space centered on natural materials, where professionals will bring out the beauty of each individual. The B1F is a mysterious and tranquil space where you can experience meditation and recharge your new beauty. In this way, all kinds of experiences related to beauty are provided to suit the needs of each user.

Jojoen, a renowned yakiniku (Japanese barbecue) restaurant founded in 1976, has planned its largest flagship store to date. At its founding location in Roppongi, many foreign customers visited the restaurant at the time, and the name of the restaurant comes from the sound of meat being grilled, which is pronounced "Jojo." Expanding on this idea from the sound of grilling meat, the concept of tone was adopted, and the finishes of materials such as Nishijin-ori (Kyoto textile), acrylic, stone, and glass were given characteristics that evoke a sense of rhythm. In addition, the piano booth was designed to visually appeal to the spread of sound during performance, creating a symbolic form. Drawing inspiration from the brand's history, this project strengthens the relationship between food, space, and sound. concept design aims to create a space that resonates with the five senses of customers and allows them to feel the happiness of food even more. <Social Issues/Customer Issues/Requests> - To create a presence and sense of luxury befitting a flagship store. - To plan seating that can accommodate various occasions. <Solutions> -concept design utilizes the characteristics of materials such as wood, stone, Nishijin-ori, and acrylic. We planned seating arrangements that can accommodate various occasions, including private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats. <Our Project Members> [Sales & Project Management] Yasuhiro Tsuruta [design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa [Production & construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto

This neo-bistro is the creation of two-Michelin-starred chef Dominique Bouchet. With its opening in a large train station building, the aim was to create a welcoming and approachable atmosphere that wouldn't feel intimidating to visitors, while simultaneously fostering a comfortable, natural feel reminiscent of a sunroom—a place people would want to visit regularly. The organic forms and green accents, the restaurant's theme color, blend seamlessly with the nature-inspired cuisine, creating a lasting sense of comfort and attracting new customers. Furthermore, meticulous design was employed to ensure both concept design appeal and functionality, allowing the chefs and staff to perform at their best. [Client's Challenges/Requests] - An interior concept design that evokes nature, complementing Chef Dominique's French cuisine, which makes the most of natural flavors. - Creating a moderate sense of class that doesn't make customers visiting the restaurant floor feel intimidated. - Balancing concept design and functionality. <Our Project Members> [Development/Leasing] Jun Nakata [Sales/Project Management] Takashi Kobori, Akiko Takahashi [design, layout] FOO: Masahiro Hisakane [Production/ construction] Taisei Tanaka

VVG Lifestyle Village, operated by Taiwanese real estate development company Walsin (Nanjing) Development Co., Ltd., has opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. Given the facility's theme of nature (earth), such as the sea and land, and the spatial characteristics of a large three-story atrium, we considered how we could harmonize with the entire facility and enhance its appeal by creating a "forest"-like space. In this "forest"-like space, encounters and connections between people are born, like the activities of diverse living things and the cycle of nature, and a flow of movement like strolling through a forest is created. 35 rows of giant lattices, with "branches and leaves" as the motif, are arranged in succession, and in the atrium space, they change into arch shapes to cover the entire space. Lighting of "plum blossoms," Taiwan's national flower, is randomly placed within, creating a "forest" with both regularity and irregularity, thus completing "VVG's Forest," which fuses Japanese delicacy with Taiwanese sensibilities. <Our Project Members> [Project Management/Sales] Keita Suda, Ryo Fujime [concept design Direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

KANDA SQUARE, planned in the Kanda area—the second birthplace of Sumitomo Corporation—is a landmark in Kanda, a 21-story mixed-use office building born as part of Sumitomo Corporation's new urban development challenge. Our company was responsible for the interior interiors, signage design and construction, and furniture and fixture manufacturing of the commercial zone on the first floor.

"Maison KOSÉ" is a concept store that blends digital technology and experiential learning, allowing customers to try out all of KOSÉ's brands, from skincare and makeup to haircare. With the theme of "Find Your Own Beauty," the store utilizes digital technology to create a space where customers can discover their own unique beauty in a more personal and accessible way. For KOSÉ, it's a completely new concept store that serves as a "place for communication with customers," creating points of contact and quickly feeding back the information and experiences gained to KOSÉ as a learning platform. <Our Project Members> [Sales & Project Management] Reika Nagakura, Kanoko Taguchi [concept design] Kumiko Baba, Sayaka Kobayashi, Kaori Suzuki [Architecture] Tetsuro Urita [Production & construction] Yorikazu Iwata [Video System Design & construction] Nomura Techno: Mizuki Suzumura, Kei Sakuma

"An Experiential Cafe Overflowing with Love for Cars" This is the first motorsport-themed cafe to open at "MEGA WEB," Toyota Motor Corporation's experiential theme park. It's not just a cafe with cars in it; the styling is designed to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world participate for development, is placed in the center, and the cafe is adorned with goods that will stir the hearts of car enthusiasts and art that can be enjoyed by children and adults alike. This circuit-modeled table is the symbol of the cafe and is concept design as a communication belt that encourages natural conversations among people. In fact, it is bustling with people taking pictures in various places, and many conversations can be heard. We hope that families, friends, and sometimes even strangers will connect and expand their relationships through conversations about motorsport. The machines that are the heart of the cafe are actual racing cars that have competed in races, creating a realistic atmosphere. In addition, furniture concept design using only parts from Toyota cars has been created and can only be seen here. More than just furniture, it's furniture with a message, making it popular with both Japanese people and many foreign tourists. The food, made with carefully selected ingredients, includes lunch plates where you can choose your main and side dishes, as well as soy smoothies and soy milk donuts made with soy milk and okara from a long-established tofu shop, and gluten-free soy brownies, creating a place where people of all ages can enjoy a meal with peace of mind. This reflects Toyota Motor Corporation's initial philosophy of allowing people who might be somewhat distant from motorsport, such as women and children, to naturally experience the world of motorsport while enjoying the cafe. We focused on providing a real experience that cannot be found in a cafe that simply displays cars, creating a space where not only core car fans but also young women and families can enjoy the world of motorsport after visiting the cafe. <Our Project Members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, So Kato [Production/ construction] Ryuichiro Katsura