WorksUrban& Retail

英国で259年の歴史をもつ英国最古の玩具店「ハムリーズ」は現在世界19カ国に店舗展開をおこない、普通のおもちゃ屋さんとは異なるさまざまな仕掛けをもったテーマパークのような施設です。このたび福岡市のキャナルシティ博多店と共に日本初出店となる『横浜ワールドポーターズ店』は、1階と2階の2フロアで構成され、1階はハムリーズの象徴でもあるメリーゴーランドを配置、お子さんが実際に乗って遊ぶことができます。2階のプレイルームは、デジタル技術を使った遊びやおもちゃの試遊が楽しめます。 また、本国同様に誕生日や記念日などの特別な日をエンターテイナーたちと一緒にお祝いするパーティールームなどのレンタルサービスも用意されており、ファミリーで楽しい時間が過ごせる施設です。 当社はほぼ同日に両店舗がオープンする本プロジェクトのコーディネートをおこない、本国の基本計画をもとに実施設計から施工(プレイルームは除く)、施工監理までお手伝いさせていただきました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】馬場翔平、加古晴彦、佐藤玲花、三橋礼奈 【ディレクション】川上英治 【デザイン・設計】杉原正浩 【制作・施工】横島英輔、石川陽平、仁田坂拓人、清水鉱太、白旗勇太、上原優磨、西山冬花、三浦悠希 【お客様の声】 安全面を考慮した施工精度の高い店舗が実現できました。また、イギリスの設計事務所だけでなく輸入代行業務も担って頂き、開発期間の短いプロジェクトで開業を迎えることができたのは、乃村工藝社様のサポートに尽きるとプロジェクトメンバー一同、同じ想いです。 ◆ハムリーズ キャナルシティ博多店も当社が担当させていただきました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】馬場翔平、加古晴彦、佐藤玲花、三橋礼奈、遠藤昌宏、松永壽代 【ディレクション】川上英治 【デザイン・設計】藤澤正和 【制作・施工】横島英輔、石川陽平、仁田坂拓人、橋口諒、楠次郎、杉本大樹

[Project Description] This project involves opening a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store is located in a shopping mall, and the target audience is broader. Therefore, an experiential space and interactive elements were incorporated. [Client's Challenges/Requests] The challenges were how to attract new customers who would recognize the store, and how to ensure they were satisfied after their purchase and would become repeat customers. [Solution] To accommodate the flow of people from Tsujido Station, a logo sign and mirrors symbolizing the brand were displayed in the window next to the mall entrance. Inside the store, the layout of fixtures and traffic flow were carefully designed to provide good visibility and make it easy for first-time customers to enter. A symbolic corner with curtains was set up in the center of the store where customers can receive counseling at their leisure. [Client's Feedback] This section is adjacent to the main entrance of the facility, making it a section where attracting customers directly impacts sales. Through various efforts, we have been able to raise awareness among customers visiting the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our Project Members> [Project Management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted with the design and construction work for the relocation of "Sabatini di Firenze," a superb, authentic Italian restaurant that boasts a history of over 100 years in Italy and nearly 40 years in Ginza, offering the essence of Tuscan cuisine. Our concept design concept was "connecting," and we redefined the Sabatini style as "not a tradition of simply preserving old things and passing them on to future generations, but a tradition of using old things while challenging ourselves with new things and innovating." This resulted in a new "Sabatini di Firenze" that met the expectations of our loyal customers. [Customer Feedback] This is a masterpiece among all of our Cardinal's past stores. We are truly grateful. <Our Project Members> [Sales/Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi / Chie Okamoto [Production/ construction]: Kentaro Yamaguchi / Katsuhiko Naito / Yoshito Hamabe / Yumiko Matsumoto

[Project Description] This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for "Shiroi Koibito" (White Lover) cookies. Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for store expansion outside of Hokkaido that does not sell the flagship product, Shiroi Koibito, and this is its first store. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), this store will serve as a stepping stone for future store expansion. [Client's Challenges/Requests] The most important thing in terms of concept design expression is that it conveys that it is a Hokkaido-based confectionery manufacturer. The newly developed product line uses a wide variety of local ingredients to create unique products, and we felt that a message was needed that clearly expresses that the roots of its appeal lie in Hokkaido. Therefore, we proposed making an impression with a design that uses "snow" as a motif. [Solution] This white design covering the wall is a deformed and patterned snowflake that has been cut into panels. This design evokes the scenery of Hokkaido, has a pop feel that matches the atmosphere of the confectionery packaging, and also serves as a neutral background to complement the wide range of colors in this merchandising. Inside the showcase, which is the focal point, a small stage was installed to enhance the visibility of the products, and the same cutting pattern was applied to its rising surface. This expresses the scene of confectionery displayed on freshly fallen snow, increasing its appeal to customers browsing the floor and making the products, which represent Ishiya Confectionery Co., Ltd.'s new endeavor and are imbued with thought, even more attractive. <Our Project Members> [Sales] Hyo Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsumata, Hajime Komura

[Project Overview] Since the Meiji era, Hibiya has evolved as a place that provides a space for adults to socialize and relax, with the Rokumeikan, a social gathering place, and the Imperial Hotel, which was born as Japan's state guesthouse, standing side by side. Mitsui Fudosan, the project owner, has positioned "In the Park," "Entertainment," and "Elegance" as the unique values that Hibiya offers, and is creating a city that encourages the gathering and exchange of various cultures, sensibilities, and talents from around the world, creating new, future-oriented experiences and values. Our company was in charge of the commercial environmental design, production, and construction of the commercial floors from the basement to the 3rd floor above ground, and based on the concept of "THE PREMIUM TIME HIBIYA," we aimed to create a bright and glamorous space full of adult charm, befitting Hibiya, a sacred place for arts, culture, and entertainment, with the project owner's desire to provide visitors with a special experience in a luxurious time and space, and the concept design concept of a "theatrical space city." The three-story atrium, which is inspired by traditional theater spaces, is an elegant space with soft curves. The underground arcade inherits the memory of the city by reconstructing the "Sanshin Building," which was once a symbol of Hibiya in this area, with a modern concept design. <Our Project Members> [Sales & Project Management] Yo Nishimoto, Kazuya Chida, Shinpei Watanabe [design, layout] Yukio Kazusaka, Yusuke Matsumoto, Chikako Hatanaka [Production & construction] Keisuke Toda, Shinjiro Iwata, Yoshitaka Odajima

[Project Description] Renovation project for the 1st floor all-day dining restaurant at Grand Hyatt Fukuoka. [Client's Challenges/Requests] The client wanted to transform 1st floor AROMA'S into a lively dining restaurant, with content and concept design that would attract non-hotel guests as well. They requested the installation of a charcoal grill and a buffet-style open kitchen as the restaurant's concept design point. [Solution] We aimed for an open storefront in the hotel reception and lounge area, with a setting that blends a good balance of luxury and casualness. <Our Project Members> [Direction] Ryu Kosaka [concept design] Takashi Miyazato, Yushi Tanaka [Sales & Management] Masahiro Endo [Production & construction] Mitsuaki Kanayama, Toshihide Tsumagari

[Project Overview] This is a concept design project for the world's first sweets boutique by Philippe Conticini. [Client's Challenges] The client requested a high-end space concept design that reflected Mr. Conticini's philosophy, and required a café area with counter seating where sweets could be presented to customers, as well as a retail area that would showcase the products in an appealing way. [Solution] To create a store that is both upscale and approachable, we created a moderately casual atmosphere by using a bright interior and rounded elements. <Our Project Members> Direction: Ryu Kosaka design, layout: Yuji Tanaka Sales: Kazumi Wakui Production: Hajime Komura

[Project Overview] This is a store concept design project for a new original brand shop, drawing on the history of the Juchheim store that once existed in Ginza. [Client's Challenge] The client requested a store concept design that would evoke a nostalgic impression, given the store's name, Café Europe, without becoming outdated. [Solution] We created a store that incorporates Western-style details while maintaining a contemporary feel through the combination of materials. <Our Project Members> Direction: Ryu Kosaka design, layout: Yuji Tanaka Sales: Kazumi Wakui Production: Hajime Komura

[Project Overview] LUMINE SINGAPORE is Lumine Co., Ltd.'s first overseas store. Targeting curious working women, it is a concept store that transmits [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space, composed of solid materials, creates a gallery-like world that highlights each and every featured product item. It also includes "Lumine Cafe," Lumine's first cafe format, offering a photogenic menu that is conscious of beauty and health, as well as a space that conveys femininity and style. [Client's Challenges] Lumine's self-curated apparel shop and cafe operation. As everything was a first for Lumine, our biggest challenge was to support the store's creation from scratch. The uniquely shaped 285-tsubo (approximately 970 square meters) space is comprised of more than 20 fashion brands, a cafe area, and a sub-lease area. The project required a zoning and traffic flow plan that highlighted the appeal of various merchandise items, a spatial concept design that expressed the individuality and harmony of the new Lumine brand, and an edgy space with a "TOKYO" theme unlike anything else in Singapore. In terms of implementation, challenges arose in overseas construction, such as negotiations and coordination between Lumine and the local building owner, tight schedule adjustments due to repeated delays in decision approvals, and factory production and checks in other countries for production orders. [Solution] By utilizing the irregular shape of the sections and gradually changing each area, a space with breadth and dynamism was created. In addition, by running wooden eaves along the section boundaries, a sense of unity was given to the store, which is packed with various elements (merchandise), and the launch of the new Lumine brand was emphasized. For materials, emphasis was placed on texture and authenticity, and a minimalist and edgy space was created mainly with mortar, wood, and terrazzo. During the project, collaboration with an external VMD designer was carried out to add an artistic element, expressing a sense of style and trendiness that is uniquely "Tokyo-like". In terms of execution, thanks to close cooperation with the Japanese team and the swift response of Nomura Singapore, we were able to successfully open the project despite the tight schedule. <Our Project Members> [Development] Yukihiko Nishi [Sales & Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production & construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

In conjunction with the expansion of the East-West Free Passage in the Sendai Station Renovation Project, we promoted environmental design in the facility for the new East Wing expansion of the Espal Sendai Store East Wing and the renovation of the existing building schematic design under design administration of JR East, which is in charge of design administration. The plan was to expand the floor space of Stellnet I T and grand open the 2nd and 3rd floors of the main building in March 2016, and to open the 1st floor of the main building in March 2017 and Stellnet II in June 2017. We assisted working drawings and construction operations for the first three floors of the main building and schematic design for Stellne.

[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi

[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon

[Project Overview] Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it a new hub that conveys the "high-quality lifestyle of Toyama" and not just sells goods, but also conveys the beauty of Toyama's nature, diverse culture, and the allure of its food, making people want to visit Toyama Prefecture. Our company assisted with consulting, design, layout, building execution, event management, and public relations support. [Challenge/Theme] "A place to convey the high-quality lifestyle of Toyama" The theme was to revitalize industry, tourism, etc., by conveying experiences rather than just selling goods. [Solution] We implemented a proposal to "revitalize the facility by introducing a new purpose that will serve as a focal point." By utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we have created a project that is not just a local products store, but can be used for various regional revitalization measures that Toyama Prefecture aims to achieve, such as tourism, industry, and migration. Our designers visited sawmills in Toyama Prefecture to select locally sourced wood, including cedar and zelkova, for the tables and chairs that are actually used in the building. "Forester Project" (*1) A project to develop facilities that strongly imprint a regional brand while supporting the forestry industry by manufacturing interiors, furniture, and fixtures for facilities using domestically produced timber with regional characteristics. "Japan Value Project" (*2) An initiative to collaborate with businesses nationwide that handle traditional techniques and materials and provide a platform for them to be featured in facilities. <Our Project Members> [Development/Project Management] Ryuichi Fujinaka [Sales Promotion] Noboru Sato, Nobuyuki Tanaka [Planning] Echiyo Suzuki, Ryuichi Fujinaka [Creative Direction] Echiyo Suzuki [design, layout] Yutaka Hanaoka [Signage/Graphic concept design] Hisae Ito (Cross) [Production/ construction] Yukio Marumori [Other (Event Planning, Public Relations Support, etc.)] Ryuichi Fujinaka

<Project Description> 3D printing technology liberates jewelry from gravity, creating "zero gravity" (3D Printer Technology liberates the jewellery from gravity). This is the first directly managed flagship store of "TOMOKO KODERA," a jewelry brand created by Tomoko Kodera, the first Japanese designer to win the Grand Prix at the HRD Awards 2015 International Diamond Jewelry Competition, hosted by the world's largest diamond research institution. In a jet-black world reminiscent of outer space, "wind = energy" is expressed through a collection of delicate lines. Jewelry, as crystals of energy, floats in space like a galaxy. To express the "mystery" inherent in TOMOKO KODERA's unconventional creations, all jewelry displays on the ends of pipes suspended from the ceiling using displays parts developed with 3D printing technology. The jewelry shines at the end of the rising energy. Photography: Nacasa & Partners Inc. Tomooki Kengaku

<Project Overview> This is the largest flagship store in Japan, which opened along Ginza Miyuki Street. This store, which spans three floors from the basement to the second floor above ground, also houses the brand's world-first restaurant business, "ANTEPRIMA CASA CUCINA". The first floor features Anteprima/Wirebag and Anteprima/Misto, the second floor features the Anteprima collection line, and the basement floor houses Anteprima Casa Cucina, creating a flagship store that proposes a wide range of worldviews from fashion to food and beverage. <Client's Challenges> The challenge for "ANTEPRIMA CASA CUCINA," the brand's world-first restaurant business, was to create a home-like space that embodies the identity of Creative Director Izumi Ogino, where customers can feel as if they are visiting a friend's house. Furthermore, the 1st and 2nd floors inherit elements of the new store concept design created together in Roppongi, and based on the concept of Simple, Sophisticated, yet Sexy, the goal was to create a space where customers could feel the brand image throughout the entire store, proposing a refined style backed by high-quality materials and reliable technical skills. <Solution> At "ANTEPRIMA CASA CUCINA," a chef's counter and a U-shaped large counter were placed at the center of the store to create a warm space where conversations between the chef and customers naturally arise, making it feel like visiting a friend's house. In addition, furniture and fixtures that were carefully selected on a trip to Italy with the customers were incorporated into the space to create a home-like atmosphere. On the 1st and 2nd floors, as in Roppongi, artistic fixtures and the curved beauty created by natural wood were used as accents to create a refined and high-quality space. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production & construction] Masayuki Tabata, Akihiro Yoshida