WorksUrban& Retail

After extensive research by a former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger), Allbirds successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugar cane, and the lifestyle brand Allbirds was born. Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. We supported Allbirds from the design stage as their local architect. By obtaining a plot for two stores, the wide glass facade allows sunlight in and the inside of the store can be seen from Marunouchi Nakadori, making it easy for customers to enter and creating a bright and open space. There are two entrances, a unique door handle in the shape of a large wooden foot, and a lineup of T-shirts, loungewear, and performancewear made from natural materials in the center of the store. The shoes are displayed by type according to material and function, and the interior is simple yet playful, with cloud-shaped mirrors on the floor and walls, and solid wood chairs that tilt to make it easier to try on the shoes. [Social Issues/Customer Issues/Requests] The client requested that they faithfully create the world view of a global brand with about 35 stores around the world, communicate closely with the person in charge in San Francisco, the home country, and handle all work from schematic design stage to completion as a single company. [Solution] We provided comprehensive management, including resolving legal issues related to the design, negotiating with developers, procuring materials, working drawings, construction and schedule/cost management, and coordinating the import of audio and video systems and fixtures. In order to meet Allbirds' request to send out a message from Japan to the world in the future, we are paying tribute to their concept design philosophy of "sustainability" that respects nature and the environment, and considering interiors materials and spatial configurations that correspond to this for future store openings. <Our project members> [Sales/Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production/ construction] Shuhei Tatsuda [Coordination] Atsuko Shimura

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Sumitomo Life's "Vitality" is a product that combines a system of variable premiums and rewards to support customers in taking and continuing to take part in health promotion activities. In order to allow more customers to experience its advanced nature and value, we have opened walk-in stores. We were also in charge of the following stores. ・Sumitomo Life's "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life's "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] In order to solve the three issues of increasing awareness of "Sumitomo Life's "Vitality", attracting new customers, and improving policyholder loyalty, we were required to utilize "digital" technology that is rooted in "people" and creates new experiential value. By opening a store in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "better living for each individual = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of the health program of Sumitomo Life "Vitality" - "understand your health condition," "improve your health condition," and "enjoy rewards" through displays of rewards and videos. We created a flexible space where various events and seminars can be held to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, and the plan emphasizes value rooted in "people." Interactive content was introduced at the entrance, allowing customers to make health efforts their own, and a new experience using "digital" was provided with Ginza as a backdrop. We hope that the store will be a place that supports each individual's "daily life" from the heart of Ginza through the space and contributes to the realization of a healthy and long-lived society. [Customer feedback] Many design companies in the same industry visit the store because they are interested in design, layout by your company. Customers have said things like "The wall concept design is wonderful," "It's a stylish space," "It's cool with the smart partitions," and "It's a space that makes you want to sign a contract," and some customers were impressed by the monolith (a large touch-panel monitor). <Our project members> ・Sumitomo Life Insurance "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda, Hiroshi Matsushita [Digital content planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production and construction] Tomokuni Hasegawa [System design and construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life Insurance "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa ・Sumitomo Life Insurance "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Koji Nakazato, Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

Gontran Cherrier, which currently operates about 60 stores in France, Asia, North America, the Middle East, and other countries, opened stores in Japan from 2012 to 2017, and this time it will be returning to Japan. For this store, Gontran Cherrier has renewed the recipe for its standard croissant, due to his strong feelings for Japan, and has created a wide range of menu items using unique Japanese ingredients and Gontran recipes, breathing a new wind of bakery into Aoyama, Tokyo. Part of the kitchen on the first floor can be seen from both the outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the second floor is in an excellent location with a panoramic view of Aoyama Street, and has a spacious space where you can relax and unwind. The spatial concept design concept of the Aoyama store is "Japanese style, supreme hospitality at Gontran's house in Aoyama, Tokyo," and the maisonette space connected by a staircase between the first and second floors and the outdoor terrace seats are likened to a "mansion." We used the traditional Japanese color of Omeshi-iro (brown) on the surfaces and furniture, and original furoshiki (wrapping cloth) for the display to create a Japanese feel. <Our project members> [Sales/Project Management] Kenichiro Otake [design, layout] Toshio Yamamoto, Mei Watanabe [Production/ construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

This project involved the renovation of a Japanese restaurant on Bashamichi, Yokohama, into a Chinese restaurant. The concept is "delicious Chinese food to eat on Bashamichi," which is different from the neighboring Yokohama Chinatown. interiors is finished in chic colors, and the fixtures are concept design to create a classy and sophisticated space. The restaurant's name, "Suirinkaku," expresses the desire to quietly and gently penetrate the hearts of our customers. [Social Issues/Customer Issues/Requests] The customer requested that some of the artworks they owned be displays as artwork in the restaurant. [Solution] We cleaned and processed each piece of artwork that had been cherished for a long time, and selected a frame that suited the work before installing it. <Our Project Members> [Sales/Project Management] Kondo Masashi, Yoshida Wataru [design, layout] Taya Toshiyuki, Aikawa Takashi, Ishii Yumi, Yamamoto Akira, Nakajima Tadahiro [Production/ construction] Oikawa Yasuhiko

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

The first global flagship store of the brand "SHISEIDO". Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme, 'ALIVE with Beauty', by fusing technology with the human touch that stimulates the five senses. The three-story space is composed of the themes of "1F: Play with Beauty", "2F: Create Beauty", and "B1F: Awaken Beauty". The 1st floor is centered around the water artwork that symbolizes ALIVE, and is dotted with testers that allow you to experience and purchase without contact, allowing you to freely enjoy and discover your own unique beauty. The 2nd floor is a calm space centered on natural materials, where professionals will bring out the beauty of each individual. The B1F is a mysterious and tranquil space where you can experience meditation and recharge your new beauty. In this way, all kinds of experiences related to beauty are provided to suit the needs of each user.

Jojoen is a famous yakiniku restaurant founded in 1976. This time, we planned the largest flagship store of the restaurant. At the time, many foreign customers visited the restaurant in Roppongi, where the restaurant was founded, and the name of the restaurant comes from the sound of grilling meat being pronounced "jo-jo". First, we expanded the idea from the sound of grilling meat to the concept of sound, and gave the finish of materials such as Nishijin-ori, acrylic, stone, and glass a rhythmic characteristic. In addition, the piano booth is designed to have a symbolic shape that visually appeals to the spread of the sound of the performance. Inspired by the brand's history, this plan strengthens the relationship between food, space, and sound. We concept design seating that can be used for various occasions. <Solution> ・We designed concept design to take advantage of the characteristics of materials such as wood, stone, Nishijin-ori, and acrylic.・We planned seating that can accommodate a variety of occasions, including private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats. <Our project members> [Sales/Project Management] Yasuhiro Tsuruta [design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa [Production/ construction] Mikina Fujitaka, Kei Yokoyama, Mariko Yamamoto

This neo-bistro is run by two-star Michelin chef Dominique Bouchet. As it is opening in a large station building, we wanted to create a comfortable, natural atmosphere like a sunroom that customers would want to drop into on a daily basis, while still being approachable and unassuming. The organic form and accents of green, which is the theme color, combine with the nature-themed cuisine to create a comfortable atmosphere that is not just temporary, and attract new customers. In addition to concept design, we carefully designed the space to be functional, allowing the chefs and staff to perform at their best. [Client's issues/requests] ・An interior concept design that feels natural, bringing out the best in Chef Dominique's French cuisine, which makes the most of natural flavors ・Create a sense of class that doesn't make customers feel intimidated when they visit the restaurant floor ・Achieve both concept design and functionality <Our project members> [Development and leasing] Jun Nakata [Sales and project management] Takashi Kobori, Akiko Takahashi [design, layout] FOO: Masahiro Hisakane [Production and construction] Taisei Tanaka

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people can meet and connect with each other, just like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 huge lattices with a "branch and leaf" motif were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

Kanda Square was planned in the Kanda area, where Sumitomo Corporation was founded for the second time. It is a landmark of Kanda, a 21-story office complex that was born as a challenge for Sumitomo Corporation to create a new town. We were in charge of interiors of the commercial zone on the first floor, the sign design, construction work, and furniture and fixture manufacturing.

"Maison KOSÉ" is a concept store that combines digital and experiential elements, where customers can try out all of KOSÉ's brands across the board, from skincare and makeup to haircare. Based on the theme of "Find Your Own Beauty," we aimed to create a space that utilizes digital technology to help customers discover their own beauty in a more personal and casual way. For KOSÉ, this is a completely new concept store that can be described as a "place of communication with customers." It also functions as a learning space that creates contact points with customers and allows the information and experience gained from these points to be quickly fed back to KOSÉ. <Our project members> [Sales/Project Management] Nagakura Reika, Taguchi Kanoko [concept design] Baba Kumiko, Kobayashi Ayaka, Suzuki Kaori [Architecture] Uriita Tetsuro [Production/ construction] Iwata Yorikazu [Video System Design/ construction] Nomura Techno: Suzumura Mizuki, Sakuma Kei

"An experiential cafe filled with car love" This is the first motorsport-themed cafe that opened in Toyota Motor Corporation's experiential theme park "MEGA WEB". It is not just a cafe with cars, but it has been styled here and there to subtly stimulate interest in cars. A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from around the world compete for development, is placed in the center, and it is dotted with goods that will move the hearts of car lovers and art that can be enjoyed by children and adults alike. This circuit-model table is the symbol of the cafe, and was concept design as a communication belt that will induce natural conversations between people. In fact, it is bustling with people taking photos in various places, and many conversations can be heard. We hope that motorsports will be a catalyst for conversations and connections between family and friends, and sometimes strangers, and that it will expand. The machines that are the key to the cafe are racing cars that have actually raced, creating a realistic presentation. We also created furniture that can only be seen here, concept design only with parts from Toyota cars. It is not just furniture, but furniture with a message, and is popular among Japanese people as well as many foreign tourists. The food, which is made with carefully selected ingredients, includes a lunch plate where you can choose your main dish and side dish, as well as healthy dishes such as soy smoothies and soy pulp donuts made with soy milk and okara from a long-established tofu store, and gluten-free soy brownies, making it a place where everyone from children to adults can enjoy their meals with peace of mind. These are the original principles set by Toyota Motor Corporation, who wanted to allow people who are a little distant from motorsports, such as women and children, to enjoy the world of motorsports while naturally experiencing it. They were particular about providing a real experience that cannot be experienced at a cafe that simply displays cars, and created a space where not only core car fans but also young women and families can enjoy the world of motorsports when they come to the cafe. <Our project members> [Sales/Project Management] Takuya Fujioka, Yukari Tange [Creative Direction] Mitsuhide Yoshinaga [design, layout] Yuzo Kosaka, Hajime Kato [Production/ construction] Ryuichiro Katsura

[Project Description] This project involved the development of a lively facility on the first floor of the Mitsubishi UFJ Bank Osaka Building, which was rebuilt. Planning began in the spring of 2013 and opened in August 2018. The cafe and gallery lounge were introduced with the goals of "enlivening the surrounding area and the Midosuji area" and "creating a high-quality space in a bank building." The gallery displays paintings and historical materials (currency, currency exchange tools, etc.) owned by the bank, providing a relaxing space where visitors can casually experience art and history. It also includes a corner introducing nearby landmarks and historical sites, encouraging visitors to explore the surrounding area. Our company was responsible for the development, including planning, consulting design, layout, planning, and supervision, as well as the production and construction of displays, furniture, and fixtures, and also provided some assistance with operations after the building opened. [Client's Challenge/Request] This project tested NOMURA Co.,Ltd., Ltd.'s comprehensive capabilities, including the planning and concept design skills required to realize the contradictory themes of "creating a lively atmosphere" and "creating a high-quality space." [Solution] The spatial concept design was based on the concept of "organic structure" + "simple structure," resulting in a high-quality, timeless, and simple concept design. By spatially connecting multiple elements such as a cafe, gallery, local displays, currency displays, ATM, and foreign currency exchange corner through a lounge, we aimed to create a facility where people with various purposes could gather in the same space, creating an integrated structure. Furthermore, by being involved in the operation of the facility after it opens, we will continue to be involved in the "creating a lively atmosphere" theme that has been a theme since the beginning of development. <Our project members> [Development] Motoo Kawata [Project management and sales] Motoo Kawata, Tomohide Nakamura [Planning and consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production and construction] Hironari Ota, Takahiro Nakayama [Operation management] Motoo Kawata Photography: Masato Kono (Nacasa and Partners Co., Ltd.)

"SUSHI TOKYO TEN," has opened in Shibuya Stream. Shibuya is being reborn as a town where the younger generation returns to as working adults. We aimed to create a new type of sushi restaurant where the enjoyment of sushi feels familiar and fresh to the adults of that generation. By reinterpreting and expressing the "elegance" of Edomae and the unique "secret" feeling in a modern image, we created a sushi restaurant that is suitable for the new Shibuya town. [Customer's challenge/request] We were asked to create a restaurant where the realism of the counter, which is the best part of a sushi restaurant, can be felt throughout the restaurant, including the table seats. [Solution] We concept design a unified space from the eaves to the counter by covering the entire space of the restaurant with a single triangular roof. <Our project members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura