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ニュウマン横浜

ニュウマン横浜

2020年6月にJR 横浜駅西口に開業した「ニュウマン横浜」は、東京・新宿に次いで2店舗目のニュウマンとして、JR 横浜タワーの1階~10階に位置しています。 内装デザインは Atelier Tsuyoshi Tane Architects 、サインデザインは 10inc. が担当。当社は内装基本・実施設計および設計監理業務、サイン設計施工業務、環境内装施工業務、テナントB工事、内装監理およびA・B工事統括管理業務を担当しました。横浜の新しい商業施設として賑わいを創出しています。  フロアごとにコンセプトを掲げ、ファッション、ビューティー、フード、ウェルネス、カルチャーといったあらゆるジャンルを横断した、ライフスタイル提案型の115のショップで構成されています。 館内を歩いていると目を引く環境デザインは、国際的に活躍する建築家・田根剛氏が担当。各フロアで異なる特注タイルを30万枚も使用し、屋内でありながら街を歩いているような空間になっています。 <当社プロジェクトメンバー> 【開発】前川 盛次 【営業】西田 進之介 、崎本 浩成 、安藤 隆太郎 、近藤 真史 【設計】原嶋 正樹 、ホラ ラトゥル 、大西 明子 、萩原 淳也 、小室 加津彦 、賀澤 美夏 / NODE:根来 宏文 、猪股 輝子 、伊藤 史哉 、二位 裕之 【制作 ・施工】戸田 圭亮 、辰田 修平 、山本 壮吉 、松本 有未子 、幸繁 武司 / ノムラプロダクツ:高場 賢治 、臼井 宏仁 、有山 輝 、高田 陽生 、村井 里帆  ※2022年3月1日からノムラプロダクツはノムラアークスに業務統合しています。

#Urban & Retail
HIRODEN etto

HIRODEN etto

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. <Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

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S-PAL Koriyama

S-PAL Koriyama

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

#Urban & Retail
S-PAL Sendai II

S-PAL Sendai II

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and to transform it into a new select store zone that offers proposals that are one step ahead of customers' lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place where customers of all ages with next-generation values can feel "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, 90% of the main traffic lines were to be used by existing lines, and an upcycling of the environment was required. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAR Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision is a plaza that transmits information about events and tenants to the people of the city, as a plaza that transmits information about the facility at the northernmost point of the facility. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. <Our project members> [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

#Urban & Retail
Allbirds Marunouchi

Allbirds Marunouchi

After extensive research by a former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger), Allbirds successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugar cane, and the lifestyle brand Allbirds was born. Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. We supported Allbirds from the design stage as their local architect. By obtaining a plot for two stores, the wide glass facade allows sunlight in and the inside of the store can be seen from Marunouchi Nakadori, making it easy for customers to enter and creating a bright and open space. There are two entrances, a unique door handle in the shape of a large wooden foot, and a lineup of T-shirts, loungewear, and performancewear made from natural materials in the center of the store. The shoes are displayed by type according to material and function, and the interior is simple yet playful, with cloud-shaped mirrors on the floor and walls, and solid wood chairs that tilt to make it easier to try on the shoes. [Social Issues/Customer Issues/Requests] The client requested that they faithfully create the world view of a global brand with about 35 stores around the world, communicate closely with the person in charge in San Francisco, the home country, and handle all work from schematic design stage to completion as a single company. [Solution] We provided comprehensive management, including resolving legal issues related to the design, negotiating with developers, procuring materials, working drawings, construction and schedule/cost management, and coordinating the import of audio and video systems and fixtures. In order to meet Allbirds' request to send out a message from Japan to the world in the future, we are paying tribute to their concept design philosophy of "sustainability" that respects nature and the environment, and considering interiors materials and spatial configurations that correspond to this for future store openings. <Our project members> [Sales/Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production/ construction] Shuhei Tatsuda [Coordination] Atsuko Shimura

#Urban & Retail
CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

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Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life's "Vitality" is a product that combines a system of variable premiums and rewards to support customers in taking and continuing to take part in health promotion activities. In order to allow more customers to experience its advanced nature and value, we have opened walk-in stores. We were also in charge of the following stores. ・Sumitomo Life's "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life's "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] In order to solve the three issues of increasing awareness of "Sumitomo Life's "Vitality", attracting new customers, and improving policyholder loyalty, we were required to utilize "digital" technology that is rooted in "people" and creates new experiential value. By opening a store in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "better living for each individual = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of the health program of Sumitomo Life "Vitality" - "understand your health condition," "improve your health condition," and "enjoy rewards" through displays of rewards and videos. We created a flexible space where various events and seminars can be held to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, and the plan emphasizes value rooted in "people." Interactive content was introduced at the entrance, allowing customers to make health efforts their own, and a new experience using "digital" was provided with Ginza as a backdrop. We hope that the store will be a place that supports each individual's "daily life" from the heart of Ginza through the space and contributes to the realization of a healthy and long-lived society. [Customer feedback] Many design companies in the same industry visit the store because they are interested in design, layout by your company. Customers have said things like "The wall concept design is wonderful," "It's a stylish space," "It's cool with the smart partitions," and "It's a space that makes you want to sign a contract," and some customers were impressed by the monolith (a large touch-panel monitor). <Our project members> ・Sumitomo Life Insurance "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda, Hiroshi Matsushita [Digital content planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production and construction] Tomokuni Hasegawa [System design and construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life Insurance "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa ・Sumitomo Life Insurance "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Koji Nakazato, Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

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Gontran Cherier Tokyo Aoyama

Gontran Cherier Tokyo Aoyama

Gontran Cherrier, which currently operates about 60 stores in France, Asia, North America, the Middle East, and other countries, opened stores in Japan from 2012 to 2017, and this time it will be returning to Japan. For this store, Gontran Cherrier has renewed the recipe for its standard croissant, due to his strong feelings for Japan, and has created a wide range of menu items using unique Japanese ingredients and Gontran recipes, breathing a new wind of bakery into Aoyama, Tokyo. Part of the kitchen on the first floor can be seen from both the outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the second floor is in an excellent location with a panoramic view of Aoyama Street, and has a spacious space where you can relax and unwind. The spatial concept design concept of the Aoyama store is "Japanese style, supreme hospitality at Gontran's house in Aoyama, Tokyo," and the maisonette space connected by a staircase between the first and second floors and the outdoor terrace seats are likened to a "mansion." We used the traditional Japanese color of Omeshi-iro (brown) on the surfaces and furniture, and original furoshiki (wrapping cloth) for the display to create a Japanese feel. <Our project members> [Sales/Project Management] Kenichiro Otake [design, layout] Toshio Yamamoto, Mei Watanabe [Production/ construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

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UNIQLO TOKYO

UNIQLO TOKYO

"LifeWear" is UNIQLO's commitment to creating perfect clothing that meets the needs of every person's lifestyle. In 2020, UNIQLO further evolved its existing UNIQLO stores and opened new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. These stores are managed by Kashiwa Sato, who is the total producer and creative director, and will provide all customers who visit the stores with the best clothes and maximum service that UNIQLO can imagine. We supported the new global flagship store "UNIQLO TOKYO" that opened at Marronnier Gate Ginza 2 in Ginza from the architect selection process stage, and were responsible for schematic design and construction of interiors. In addition, part of interiors and exterior concept design were handled by Herzog & de Meuron, a Swiss architectural unit that has received the Pritzker Prize, known as the Nobel Prize of architecture, and the Praemium Imperiale, in honor of Prince Takamatsu. This store is an information dissemination store filled with the charm of UNIQLO now and in the future. [Social Issues / Customer Issues / Requests] ・Based on the concept of "All LifeWear Here," we needed to create a store unlike any other as "the world's most evolved retail store." ・Hardware: The UNIQLO Marronnier Gate Ginza store, which was located on the 7th floor of Marronnier Gate Ginza 2, was relocated and expanded to four floors from the 1st to 4th floors, marking the first renovation in eight years. A large-scale renovation was required that would create new value by considering the architecture and interiors concept design comprehensively. ・Software: Opening a store in the Ginza/Yurakucho area, where redevelopment is progressing, was an important and major challenge for UNIQLO's store opening strategy, and a new store was required to be created for customers visiting the city. [Solution] To address this issue: 1. In terms of hardware, we created a new UNIQLO with a "bold store concept design that exposed the current architectural structure as it is." Most of the structure of the building, which was completed in 1984, was in good condition and beautiful, so we peeled off the exterior of the building to create a powerful impression as a structure, connecting the inside and outside of the building. The existing slab was cut away to create a bold void space* that runs through the four floors, visually connecting the upper and lower floors and contributing to an open and dynamic spatial composition. *Void space: An open atrium space without any intentionally constructed structures. 2. In terms of intangible aspects, the store was positioned as a new UNIQLO hub, with "each sales floor having its own characteristics and a full lineup of UNIQLO products." In addition, a well-thought-out circulation plan has made the most of the sales floor space on one floor to develop products and provide a comfortable shopping experience. We took advantage of our strengths in design and construction to support the realization of "not just a shopping experience, but an information dissemination store filled with the charm of UNIQLO in the future," and "a store that embodies LifeWear, with UNIQLO aiming to be a higher-quality, higher-quality store." We also placed importance on the characteristics and location of the store, as well as the history and respect for the place, and helped with the overall store concept, so that the store would be a social presence that the local people who open the store would think of as their own. * displays are from the time of the photo. The contents of displays vary depending on the season. <Our project members> [Sales/Project Management] Takahashi Muneaki, Miyaura Hidenori, Watanabe Yuta [Planning] Yamazaki Makoto, Tominaga Soji [design, layout] NODE: Naka Kazuya, Yamaguchi Hiroshi [Production/ construction] Hatano Atsushi, Yoshida Risa, Yamagami Fumiyasu, Ohara Yuka, Odajima Kotaka, Omae Atsushi, Miyashita Yasutake/ NOMURA (Beijing) Co., Ltd..: Tsuchiya Yuya

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