WorksUrban& Retail

This is a renovation project for Shiodome Edge (formerly Shiodome Annex Building). 20 years have passed since the building was built, and the need to refresh concept design and facilities of the entrance and common areas has increased. In order to increase the building's competitiveness within the area, this renovation aimed to attract new tenants, improve the satisfaction of existing tenants, and further increase the asset value of the building. In addition, based on the concept of "SELECTABLE OFFICE," concept design allows the common areas to be selected to match the company brand by creating individuality for each floor.

This is an interior and exterior concept design project for a customer service salon for Nomura Real Estate Co., Ltd., located on the old Yamate street in Daikanyama. Based on the common concept of "enveloping" both the inside and outside of the salon, which welcomes customers, the space was composed of four "enveloping and concealing elements": <white pipe skin that envelops and conceals the facade>, <black plaster skin that creates a gallery space>, <curtain skin that welcomes customers>, and <copper-tone punched metal skin that envelops and conceals customers in the waiting area>. It is a space that naturally blends function and design, enveloping and concealing customers from the outside, yet giving a sense of security as they enter.

This project renovated the commercial area of the Panasonic IMP Building, an office building in Osaka Business Park. As the station previously planned for this building still remains underground, we chose the station as concept design motif, hoping that the building would become a hub where people gather, as in the previous plan. The round columns that extend across the multiple floors of the facility were given a strong mortar-like finish and metal framing to create the base of a colonnaded space reminiscent of a station. In the atrium on the west side, this framing forms a continuous arch shape like the station's arcade, and by responding to the existing R ceiling, it creates a sense of unity with the atrium. Within this, the black/gold/verdigris colors and stone wall/plum shapes of the Osaka Castle adjacent to the building were incorporated into the FF&E and fixtures, giving it an affinity with the memories that this land has inherited from 400 years ago. In addition, as many companies are creating environments where people can work outside the office due to the COVID-19 pandemic, we created a place to work in the common areas of the commercial area and explored how a commercial office building could fit new work styles. Furniture has been placed throughout the commercial area to meet a wide range of needs, from meetings to individual work. Each piece of furniture has been designed with various ingenious features, such as sofas with L-shaped expandable tops, high-back chairs that limit visibility and improve concentration, and counter chairs with coat hangers. Plants have been placed as partitions to ensure comfort, and the space can be used primarily as a workplace on weekdays and as a rest area for tourists on weekends. As an open workplace where a variety of people can gather, including not only office workers in the IMP Building but also those working within Osaka Business Park and even visitors to the city, we aimed to create a place where new ways of working and new communication can be born.

"THE BASE SPORTS BIKE & COMMUNITY" is a project to create a new concept shop for cyclists specializing in road bikes in response to the increased demand for bicycles during the COVID-19 pandemic and the growing interest in road bikes due to the Tokyo 2020 Olympic and Paralympic Games. The exterior "cycling road" continues into the store, so customers can enter the store while riding their bikes. In addition, a rest area with artificial turf and an experience space are provided in the center of the store, where customers wearing binding shoes can relax in peace and enjoy communication with each other through their common hobby of cycling, such as experience events such as test rides, maintenance, and upgrading by purchasing their favorite accessories. In addition, the fixtures are made of pallets at the bottom, allowing for flexible layouts, and the louvers surrounding the walls of the sales floor have the function of displays bicycles face-out. We propose a space like this as concept design of the new store, where people can stop by along the way to take a break or get maintenance done, viewing life as a cycling road. <Our project members> [design, layout] no.10: Keita Aono, Yu Yoshie [Sales and project management] Rikiya Takasugi [building execution] Nanako Yamagishi

Just as the Nagasaki Kaido was once a bridge that spread the culture and technology that had been introduced to Nagasaki to the rest of the country, the Nishi-Kyushu Shinkansen Kamome has become a new bridge, and the Nagasaki Kaido Kamome Market is spreading the charm of Nagasaki to the rest of the country. The facility development concept is "Nagasaki First." We aim to spread the "Nagasaki-ness" of the city, "connect Nagasaki to the prefecture, the outside world, and the world," "make Nagasaki lively," and "make people want to stop by every day." [Social issues/customer issues/requests] As the gateway to the newly reborn land of Nagasaki, we were asked to create a space that would generate new interactions and be full of bustle. [Solution] concept design concept was "Nagasaki, a city of rich waterside culture and history," and we aimed to express the port that connects to overseas. The facade concept design uses blue and white wave-shaped tiles to express the waterside of Nagasaki Port and the light sparkling between the waves. The interior concept design embodies the city of Nagasaki by creating a space that is easy to move around in, and the layout of the large outer perimeter traffic flow and the small paths that run inwards allows customers to encounter a large number of shops that condense the city of Nagasaki, creating a space that is "somewhat nostalgic yet new" and achieves harmony between the city and its people. [Customer feedback] Due to budgetary and other constraints, there were some parts of the proposed concept design that could not be adopted, but alternative ideas were flexibly suggested and adopted, and we feel that we were able to create an attractive space within the budget. <Our project members> [Sales and project management] Koga Tadahiko [design, layout] Koshizen Hiroaki, Hirayama Yoshitaka, Hada Hideaki, Yamana Mizuki

What is important in real estate consultations is to understand the client's vision for the future and visualize it together. Meeting rooms play a very important role for this purpose, and focusing on the fact that they take up most of the store's floor space, we wondered if we could make each room into a concept design element. By converting each room into a cube shape and scattering them around, and adding mechanisms that allow the interior to be seen at appropriate intervals, we were able to create an efficient space that maintains a sense of privacy while easing the tension felt by customers.

As part of the renewal project for Mori Art Museum at Roppongi Hills, we supported the renewal of the Mori Art Museum Shop on the 3rd floor of West Walk, as well as the new opening of the Tokyo City View Shop within Tokyo City View on the 52nd floor of Mori Tower, Roppongi Hills. The original curved fixtures installed in the sales floor of the Mori Art Museum Shop create a sense of rhythm by varying the height while creating a natural flow of traffic. In addition, by extending part of the white displays wall of the adjacent A/D Gallery into the sales floor, we created a seamless relationship that encourages movement between the sales floor and the gallery. The Tokyo City View Shop is a compact store that follows the passageway, yet also features free-standing walls that allow for the layout of a larger number of products. <Our project members> [Sales/Project Management] Niijima Takashi, Sunakoda Yuka [Production/ construction] Takeuchi Masato, Nagami Tomoko Image courtesy of Mori Art Museum

"Kokutai Chinese Restaurant" has long been a beloved Chinese restaurant and a tenant of the Kyobashi Daiichi Life Building in Chuo Ward, Tokyo. Due to the building's reconstruction, the restaurant relocated to the neighboring building across the intersection, "Kyobashi Soseikan," and reopened. Facing the Kyobashi intersection and conveniently located just a few steps from Kyobashi Station on the Tokyo Metro Ginza Line, the restaurant is highly recognizable and is loved by locals for both daily use and customer service, just as it was before the relocation. [Social Issues/Customer Issues/Requests] As the relocation was due to the reconstruction of an existing store's building, the customer requested that the layout be maintained in terms of the number of private rooms and seats, as well as the ease of use of the kitchen and the high demand for banquets. [Solution] While referring to the layout of the existing store, we made a layout plan to fit the new store area and made improvements to the usability to meet the request. In addition, as the store has moved from only having an entrance facing the street to now having two glass sides facing the road, we have effectively used Chinese lattice so that it can be instantly recognized as a Chinese restaurant, helping to increase customer recognition and increasing the visibility of the interior, making concept design easier to enter. Lattice doors have also been used to ensure privacy for the private rooms, providing a solution to the conflicting objectives of privacy while still being visible from the outside. <Our project members> [Sales/Project Management] Niinuma Haruyasu, Ogata Keisuke, Sugihara Hidehiko [design, layout] Taya Toshiyuki [Production/ construction] Nakamura Yoshiyuki, Chizaki Shota

Mitsukoshi Ebisu, which had been operating in the commercial building of Ebisu Garden Place, has closed and been reborn under the new name "Center Plaza". Ahead of the grand opening in the fall of 2022, "Foodie's Garden" has been set up on the B2 floor, and the flagship store "Central Square Ebisu Garden Place Store" has opened in one corner of it. We supported the opening of "Foodie's Garden" from leasing to store concept design, interiors construction, and the production of product display fixtures. [Social Issues / Customer Issues / Requests] Life Corporation Co., Ltd. requested that they create a more attractive store than ever before, incorporating the essence unique to Ebisu, where the store is located, while following the Central Square brand, in preparation for the opening of their flagship store, Central Square. [Solution] concept design of the store facade incorporates "brick walls" inspired by Ebisu's historical motifs, beer factories and train stations, and makes use of materials reminiscent of Ebisu's history to create a dignified facade concept design befitting a flagship store. concept design of the store makes use of the graphics and sign concept design format used at Central Square, following the image of Central Square and creating a store unique to Ebisu that blends in with Central Square's VI (※). (※)VI: Abbreviation for Visual Identity. Refers to the design of the logo mark or symbol mark. <Our project members> [Development and leasing] Kawai Masakazu [Sales and project management] Aiba Kensuke [design, layout] Matsumoto Mari, Hiruta Ayako, Okada Ayumi, Sato Aya, Kaizawa Ayuko [Sign and graphics] Hiruta Ayako, Ito Tomomi [Production and construction] Kurosawa Koji, Ohara Yuka, Yamakawa Yuichi / Nomura Arcs: Okazaki Yudai

Newman Yokohama, which opened in June 2020 at the West Exit of JR Yokohama Station, is the second Newman after Shinjuku in Tokyo and is located on the first to tenth floors of JR Yokohama Tower. interiors concept design is Atelier Tsuyoshi Tane Architects and Sign concept design is 10inc. is in charge. our company was in charge of interiors Basic, working drawings and interior administration operations, Sign Design construction operations, Environment interiors construction operations, Tenant B construction, furniture and fixture manufacturing and A and B construction management. As a new commercial facility in Yokohama, it creates a bustle. Each floor has its own concept and consists of 115 shops that offer lifestyle suggestions across all genres such as fashion, beauty, food, wellness and culture. environmental design that stands out when you walk around the building is designed by internationally active architect Tsuyoshi Tane. Each floor uses 300,000 different custom-made tiles to create an indoor space that feels like walking on a street. [our company Project Members] [Development] Moriji Maekawa [Sales] Shinnosuke Nishida, Koshige Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Hora Raturu, Akiko Onishi, Junya Hagiwara, Kazuhiko Komuro, Miya Gazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production/construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Yumiko Matsumoto, Takeshi Koshige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Yao Takada, Riho Murai * Nomura Products has been integrated into Nomura Arcs since March 1, 2022.

Founded in 1979, Hour Glass is an international luxury watch specialty store with 29 stores in 10 cities, mainly in Asia, and boasts an outstanding selection of over 50 of the world's finest brands. The Ginza store, which opened in 2002, always has a wide selection of carefully selected watches, and you can enjoy a conversation with the sophisticated and knowledgeable staff while relaxing on a comfortable sofa and choosing a watch at your leisure. In 2021, the store underwent a grand renovation, with a bold and symbolic bar counter in the center of the store, and the interior was renovated to further emphasize dialogue with customers, creating added value for customers to visit the physical store. Inspired by the store name "HOUR GLASS", we concept design the selection of stones with a narrow waist and custom lighting. We used custom-made materials using traditional Japanese craft techniques, as well as materials that are carefully selected for their expression and texture, and stacked each detail to create a space where a high-quality atmosphere and dialogue can be created.

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Dentetsu Group, opened in April of the same year on a site adjacent to the Miyajimaguchi Passenger Terminal, which began service in February 2020 as part of the Itsukushima Port Miyajimaguchi Area Port Improvement Project promoted by Hiroshima Prefecture. Under the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly operated by companies that have Head Office in the prefecture. The facility is designed to provide both everyday (local) and extraordinary (sightseeing) pleasures with Hiroshima's unique flavor, and to offer a "fun, delicious, and new Hiroshima" experience to tourists as well as to the local community, thereby creating new attractions in Hiroshima. The new urban planning road was proposed as a measure to alleviate the chronic traffic congestion on National Route 2, which is the main route of daily life for local residents. In conjunction with this plan, it was decided to redevelop the aging passenger terminal by expanding the reclaimed land, and relocate the tourist product facility directly operated by the Hiroshima Electric Railway Group and the Hiroden Miyajima-guchi Station building/track. We were asked to create a scenario for medium- to long-term phased development and to make a proposal on the nature of the new facilities to be built by the Hiroshima Electric Railway Group on the land adjacent to the passenger terminal, which would be a suitable prologue and epilogue to the Miyajima Pilgrimage. We thought it was important to develop a development strategy from a regional branding perspective to give Miyajima-guchi, which is a transit point to Miyajima, "the power of the place". We also wanted to create a place and space that would add a new identity to Miyajimaguchi, which has no colors, through a naming and VI plan (*). The project took both a soft and hard approach to the creation of a place and space that would add color to the first phase of the Miyajima-guchi Town Opening. This approach has created new employment opportunities and contributed to the economic cycle in Miyajima-guchi by providing a new place for business, especially for local businesses in the prefecture. In addition, as a model case of regional development through private-sector involvement in a government-led redevelopment project, the project embodied the Hiroshima Electric Railway Group's management vision of "connecting people with people to create an attractive future for the region," and created a sense of anticipation for later development. (*)VI: Visual Identity. It refers to the design of a logo or symbol mark. We were able to create a facility that meets our concept thanks to the tremendous cooperation we received from both the software and hardware aspects, from the conceptualization stage to the specific facility planning. We look forward to its growth as a facility suitable for the prologue and epilogue of a pilgrimage to Miyajima. ＜Sales and project management] Ichiro Morimoto [Consulting, planning, and soft direction] Mayo Amma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production: construction] Katsunori Sugino [Preliminary internal supervision: furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura -Related Links- [Announcement] ・Awarded the Silver Prize and other awards at "The 54th Japan Sign concept design Awards

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and to transform it into a new select store zone that offers proposals that are one step ahead of customers' lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place where customers of all ages with next-generation values can feel "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, 90% of the main traffic lines were to be used by existing lines, and an upcycling of the environment was required. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAR Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision is a plaza that transmits information about events and tenants to the people of the city, as a plaza that transmits information about the facility at the northernmost point of the facility. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop of "Okomeburan" by Shinmei Group, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with the vision of "organizing your daily life." This store aims to be a new urban store consisting of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomeburan's products are made with the utmost care from the manufacturing process to the transportation process. In order to maximize the appeal of the products, we devised a "FACTORY SHOP" that adds displays function to the conventional sales and cafe functions. We added an displays function that clearly conveys the manufacturing process, and a function that allows you to touch and learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition, we have concept design a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as a space that will convey the product development process that you cannot usually see. Our company has been involved in Okome Buran since its first store (Lucua Osaka), which opened in February 2021, and in addition to designing and construction the stores, we have been providing general support, including rebranding to set the brand name and vision, and supervising logo and packaging concept design, as well as product and cafe menu development.