WorksUrban& Retail

This concept design project involved proposing an optional plan for private units that was a first for Mitsubishi Jisho Residence, encompassing everything from lifestyle and layout plans to materials and custom-made furniture as a single package. Given the context of the COVID-19 pandemic, which has led people worldwide to re-evaluate the comfort of their living spaces, we proposed a "new standard" lifestyle for the post-COVID era, focusing on two key aspects of a condominium living space: "the ability to spend healthy and fulfilling time at home" and "the ability to balance daily life and work." The model room chosen was the 70S1 type, considered the most popular family-oriented unit among the 12 types available on each floor. In this type, we aimed to create a living space that could be customized to suit individual lifestyles, incorporating a "multifunctional area" in the living and dining area. By dividing the large living and dining area with storage shelves, family members can be in the same space while still being able to engage in different activities and feel each other's presence. The model room's styling was based on the concept of "Japandi," representing a unique proposal from our company, FOO, that differed from previous model room designs.

"Deus Ex Machina Asakusa", which opened in Tokyo Mizumachi West Zone, is a lifestyle shop based on Australian surf and bike culture. As small as an espresso, the shop is packed with a variety of things, and is located on a riverside away from the hustle and bustle of the city.It has many different roles: a comfortable cafe, an apparel shop, and an art gallery. Higashi Tokyo's first store in Asakusa will serve coffee brewed by famous baristas and Deus Chef's original food that can only be tasted here. Our company assisted with consulting and leasing.

Opened in 2021, this luxury club was planned with the aim of bringing vitality and hope for the future to Ginza, one of Japan's leading entertainment districts, which has been hit hard by the headwinds of the COVID-19 pandemic. The name of the club is "Arabesque," which originally means "Arabian-style decorative patterns." The song of the same name, derived from this, is composed of a regular, repeating rhythm and gradually changing interplay of sounds. We wanted to focus on the meaning embedded in the Arabesque decoration and the song and incorporate it into the space. First, we incorporated half-arches, which are arches cut in half, a representative motif of Arabian decoration. By continuing the half-arches, we freed ourselves from a regular composition and created variations in how they are combined. These half-arches are extended from the entrance door to the reception, bar, and hall, and are linked together as if creating the rhythm of the song. The half-arches foreshadow the next step, gradually becoming brighter and more gorgeous, connecting to a fun future. We aimed for concept design gives such an impression, infusing hope and a breath of fresh air.

岡島百貨店の建物老朽化による移転計画です。移転先は近隣にある商業施設”KoKori（ココリ）”となり、当社は本プロジェクトにおいて、コンストラクションマネジメント業務（プロジェクトマネジメント/施設調整/内装監理業務）、設計（意匠設計/建築設計/設備設計）、施工（建築/設備）を担当しました。

This sliding kiosk changes its appearance to suit the location, time, and environment around the world. concept design, which combines kitchen units with various seating units as needed, allows for deployment regardless of the size of the installation space. Its most distinctive feature is that when closed, it blends into its surroundings, and when opened, a café space appears. The mirrored facade reflects the surrounding environment, changing its appearance like a chameleon. As a kiosk unique to % Arabica, which operates globally, no matter what country or location a store is in, it's not a simple copy-and-paste concept design, but rather takes on a unique character specific to that place. The photo shows the first store to open, located on Ningbo Heyi Avenue, consisting of four units. Its sophisticated appearance blends seamlessly into the atrium of a high-end shopping complex. Amidst the recent pandemic, which has prompted reflection on the role of cafés, the demand for kiosks where people can enjoy coffee outdoors has increased. Unlike traditional kiosks that simply sell products from a stand, this store features a new concept where the unit slides open during business hours to create a semi-outdoor seating area, and additional seating areas can be set up around it.

This is a next-generation entertainment food hall in Kabukicho run by Hamakura Tateki Shoten Seisakusho, the company behind the alley boom, Ebisu Yokocho and Shibuya Yokocho. The approximately 1,000 square meter floor is a food festival district with a total of 10 stores that fuse food, music, and video with the themes of "festivals" and "food from all over the country." From Hokkaido in the north to Kyushu and Okinawa in the south, and neighboring South Korea, we offer local cuisine, B-class gourmet food, rice bowls, noodles, yakitori, gyoza, alcohol, and more, including carefully selected farm-fresh ingredients that show the faces of the producers. "Soul food" is gathering here.

This is the Machida branch of PAPABUBBLE, an art candy shop originating in Barcelona, Spain. Taking advantage of its distinctive, long, narrow location next to an escalator within a commercial facility, we aimed to create a symbolic concept design that would serve as a hub for the PAPABUBBLE brand in the Machida area. The original location had low visibility from the commercial facility's entrance, and the changing perspectives from the escalator and the multiple access routes meant there was no single dominant viewpoint, making it difficult to attract customers. Therefore, we planned to leverage the location's ability to be viewed from all angles—up, down, left, and right—through the escalator and multiple access routes, transforming it into a strength for attracting customers. Specifically, we boldly arranged approximately 7m x 90 aluminum rods, resembling PAPABUBBLE's iconic candy bars, within the space. By painting each side a different color, we created a visual effect where the color changes depending on the viewing angle. This visual effect draws customers into the store, creating a floor plan designed to enhance their shopping experience. The gradual color changes are reminiscent of the magical performances that create PAPABUBBLE candies and the wide variety of their flavors.

This is the Saitama Shintoshin branch of PAPABUBBLE, an art candy shop that started in an alley in Barcelona and has spread to over 30 countries worldwide. It is an experiential store where candy artisans and customers can enjoy candy together through candy-making performances that take place inside the store. At the Saitama Shintoshin store, in order to allow customers to enjoy candy making with a greater sense of realism, we aimed for a seamless store that removes as much of the boundary between the kitchen space where the performance takes place and the customers as possible. The interior concept design is based on the concept of making customers feel as if they are in the kitchen, and the main material is stainless steel, the same material as the kitchen. Kitchen equipment and materials are scattered throughout the store. Furthermore, in the store's stock space, factory-grade vinyl curtains are used to deliberately show the candy ingredients, maximizing the sense of realism as art candy is created right before your eyes. As a next-generation candy shop that is conscious of experiential consumption and SDGs, we are also launching projects that allow customers to participate in the manufacturing process and a new service that transforms candy scraps that were previously discarded into hard-to-find premium products.

This project involved the renovation of "Saijoen Matcha Cafe," operated by Aiya Co., Ltd., which opened inside Aeon Mall Toyokawa in Toyokawa City, Aichi Prefecture, the first newly opened mall in the Higashi-Mikawa region. Our company was responsible for design, layout, construction.

This is the second store in Japan of an Italian delicatessen and restaurant from London, England. Muromachi, which focuses on pasta dishes, has an open theater kitchen in front, and the layout is such that you can welcome customers and enjoy the live feeling of cooking. With the CI color of pistachio green as an accent, and a slightly subdued color tone that matches the townscape of Muromachi, this restaurant has a different charm than the first restaurant.

We were in charge of design, layout, building execution of Ai Kogyo's fifth domestic experiential housing showroom, where customers can "see," "touch," and "feel" their homes. Located on the 5th floor of Tonarie Utsunomiya in front of Utsunomiya Station in Utsunomiya City, Tochigi Prefecture, this store utilizes approximately 132 tsubo (approx. 430 square meters) and serves as a place to disseminate information as a one-stop shop for home building consultations, from "consultation to contract to specification decision." Compared to conventional stores, it is compactly arranged, making it an easy-to-use and easy-to-navigate showroom. In terms of concept design, the interior is interiors with motifs of Oya stone and Tochigi leather, and while customers can feel the "Tochigi spirit" throughout, the showroom also features actual displays of the latest housing equipment, interior building materials, exterior walls, roofs, and sashes, as well as a corner where customers can experience Ai Kogyo's unique skip-level design using AR, allowing them to understand "why Ai Kogyo is chosen."

This is the first Japanese branch of "Cheng Long Xing Crab King's Mansion," a restaurant from the Shanghai Cheng Long Xing Group, a company specializing in Shanghai crabs with over 60 years of history. Building upon the foundation of the original "Cheng Long Xing Crab King's Mansion," the restaurant has been concept design based on three concept words: "Sophisticate Atmosphere," "Fascinating Layer," and "Sense of Blue," in order to transform it into an even more modern Chinese restaurant.

"SMART AQUARiUM SHIZUOKA" is a stylish aquarium that is close to your daily life. Along with the large-scale renovation of the Matsuzakaya Shizuoka store for the first time in 25 years, we will create a new bustling area in front of Shizuoka Station. This project was realized because the purpose of creating was consistent with the concept of the smart aquarium business. It is a place where you can discover the beauty and wonder of living things and find hints for future living. It is a facility that can contribute to environmental society by arousing interest in living creatures and the environment while delivering healing and excitement to visitors.

Waphyto's Nihonbashi Takashimaya store was born under the innovative approach of plant biomethodology. "PHYTO" means plant, and "WA" means "Japan" from "Wa", "From Higashi-Mikawa", and "Honzogaku". We created a space where you can feel the heartbeat of people and nature, which is appropriate for the name Waphyto, which expresses the wish that people and nature are in beautiful harmony. In the place that is paired with the round shelf board that imaged drops falling from the leaves, details associated with human activities are dropped, and the thoughts put into Waphyto are expressed by harmonizing using traditional Japanese methods and silver ratio. express.

"A dining space embodying the generous nature of the Setouchi region" The Setouchi region is blessed with beautiful scenery woven from many islands, a mild climate, and abundant nature. Mori no Machi Plaza, the commercial and healthcare facility building of the multi-purpose complex Mori no Machi Grace, houses a unique large food hall (approximately 2800 m²) that brings together the charms of Okayama and the Setouchi region. In this food hall, we have planned a comfortable and expansive dining space, drawing inspiration from the generous nature of the region. In the approximately 70-meter-high atrium, ceiling louvers have been planned to evoke the gentle and majestic waves of the Setouchi region. The gently extending wave concept design connects the entire store and envelops the entire seating area in a welcoming atmosphere. In the center, a "hill" has been created that connects the first and second floors like a geographical feature, creating a new community space. As a gathering place that can be used for various purposes, it will be a place where people can find their favorite spot to spend time, whether it's having a light meal, reading, or relaxing. Furthermore, the chairs and sofas are made from denim, a representative industry of Okayama, allowing guests to experience the unique charm of this region. We hope that this food hall will harmonize with the rich environment of the entire "Mori no Machi Grace" complex, and that it will be a beloved dining space where people can enjoy the charm of the Setouchi region, connect through food, and cultivate hope for the future.