Hamleys Yokohama World Porters

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will have two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will be an area where children can enjoy playing with toys and trying out toys using digital technology.
Furthermore, just like in its home country, the facility offers rental services such as party rooms where you can celebrate special occasions like birthdays and anniversaries with entertainers, making it a great place for families to spend enjoyable time together.
Our company coordinated this project, in which both stores opened on almost the same day. Based on the basic plan in the home country, we assisted with everything from working drawings to construction (excluding the playroom) and construction supervision.

<Our project members>
[Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi
[Direction] Eiji Kawakami
[design, layout] Masahiro Sugihara
[Production and construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura

[Customer Feedback]
We were able to create a store with high construction precision that prioritizes safety. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency services, that we were able to open the store in such a short development period.


◆We were also in charge of the Hamleys Canal City Hakata store.

<Our project members>
[Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga
[Direction] Eiji Kawakami
[design, layout] Masakazu Fujisawa
[Production and construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto