Nissan Motor Co., Ltd. has established a new concept design presentation hall at its Global concept design Center in Atsugi City, Kanagawa Prefecture, which integrates the real and digital worlds. This hall is equipped with a curved 24K LED screen, a full-color ceiling screen, remote lighting technology, and a 7.1ch sound system, making it possible to accurately reproduce various environments in which customers actually use cars around the world. The aim is to develop products that meet diverse needs in a more timely manner by digitizing concept design process. Our company was in charge of the design, structural calculations, interiors construction, and the full-color ceiling screen. The hall can reproduce changes in light over time, weather, and natural elements in real time with a high degree of realism and immersion, and it is possible to verify and confirm digitally created models in various market environments.