Works#Digital Technology

The Creative Museum opened in 2006 as the successor to RiSuPia, which was established within the Panasonic Center Tokyo. Based on STEAM education, it is a place to practice inquiry-based learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and creativity, it provides an environment where they can experience both learning and creating things. The space is designed around five pillars to freely unleash curiosity and motivation to create: "a feeling that it's okay to make a mess," "a feeling that you can make it yourself," "a feeling that you can rearrange things," "a feeling that you can't be confined to a box," and "a feeling of concept design session." Furthermore, from an SDGs perspective, the existing environment was cleverly reused and updated by incorporating it as a concept design motif. The project team's desire to add a new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our Project Members> [Sales & Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Kiyoho Tani, Ayumi Sasai, Mirai Nakade [Production & construction] Yuta Kumazawa, Yumi Asakura ~Related Links~ [Press Release] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of AkeruE Creating a space that nurtures children's intellectual curiosity and creativity for a better circular society in the future [nomlog] ・How AkeruE came to be. Talking about spatial concept design. (Part 1) ・ concept design that you don't feel guilty about to the Earth with an upcycling concept (Part 2)

This facility, jointly established by Aichi Prefecture and Nagoya City in the basement of the Life Science Building at the Nagoya City Science Museum (a registered museum), aims to deepen understanding of Nobel laureates associated with Aichi and Nagoya through explanations of their award-winning displays, related artifacts, and interactive exhibits, as well as to convey their backgrounds, personalities, and messages to visitors. It is a hybrid space where, due to its movable unit displays, everything can be moved and stored, and when the roll-back chairs are deployed, it becomes a hall with approximately 200 seats. Our company was responsible for the facility's basic concept and planning, as well as renovation, displays design, and the production and installation displays. (Production details include unit production, lighting and sound equipment, video software and hardware, models, signage and graphics, etc.) Nagoya City Science Museum, Life Science Building: SRC structure, 6 floors above ground/2 floors below ground, total floor area 6,816.13 m², displays area (5 rooms in total) approximately 2,500 u (including memorial room B2F approximately 300 u) [Social displays /Customer issues/requests] ① A "hybrid renovation design" that allows for quick conversion between the different functions of a hall (auditorium) and displays room. ② "displays" that distinguish the personalities of the award recipients and their passion for science, and "experiential devices" for the award-winning research content as a science museum displays. We received the above two requests. [Solutions] Regarding ①: We adopted wall-mounted retractable seating (roll-back chairs), secured displays booths with self-propelled functions and storage space, and adopted a scene dimming manager that can accommodate a variety of uses. Regarding ②: We created content based on real answers and information provided through direct interviews with the award recipients, and thoroughly analyzed the award-winning research to extract playful elements and turn it into an experience/game. [Customer Feedback] We received the following comments when the museum opened: ・There are many Nobel Prize displays rooms throughout Japan, but this displays gives the best understanding of the awards! (Professor Hiroshi Amano) ・As a Nobel Prize displays, it incorporates various unique ideas that are unlike any other, allowing children to learn about the award recipients and their research while having fun. (Chief Curator, Science Museum) <Our Project Members> [Sales & Project Management] Akihiko Suganuma, Maika Ueda [Creative Direction] Hideki Narita [Content Production Direction] Mao Horii [Research & Planning] So Watanabe, Naoko Nakase, Mao Horii, Nozomi Fukao, Miwako Kiuchi [concept design] Mitsuyo Ashida, Yoichi Honda [Facility Renovation Design] Sakae Kirioka, Yoichi Kawakami [Production & construction] Hironari Ota, Yoshiyuki Ando, Satoshi Iwama ~Related Links~ [Related Achievements] ・Nagoya City Science Museum

The "Morinaga Angel Museum MORIUM" was created as part of Morinaga & Co.'s 120th anniversary celebration. Our company handled the total production, including spatial concept design, displays design and production, and the creation of various content such as theater videos.

This museum tells the history of the Suiheisha, which was the cornerstone of the Buraku liberation movement aiming to establish peace and human rights. This renovation is part of the commemorative project for the 100th anniversary of the founding of the All-Japan Suiheisha, a significant milestone since March 3, 1922. In recent years, there has been an increasing emphasis on human rights, as evidenced by the enactment of the "Human Rights Protection Measures Promotion Act" and the "Ainu New Law," as well as the SDGs and the International Council of Museums (ICOM)'s redefinition of museums. The Suiheisha Declaration, read aloud at the founding convention of the All-Japan Suiheisha, which read, "Let there be passion in the world of man, let there be light for mankind," was the first declaration of human rights in Japan and the first declaration of human rights issued by a discriminated minority in the world. When discussing human rights, the existence of the Suiheisha Museum, a human rights information center established in the birthplace of the Suiheisha, is of great significance. In this renovation, the "Suiheisha Declaration," which became the fundamental spirit of the movement, has been brought into focus once again. In addition, famous quotes from prominent figures, people close to the museum, works of art, and works submitted through public competitions have been collected, bringing inspiration and persuasiveness through the power of words. At the same time, a key feature is its high degree of updateability, allowing for the addition of comments from the general public at any time. In addition, we have incorporated a spirit of respecting diversity and accepting each other's differences into displays.

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Atsuta Shrine is home to the Kusanagi-no-Tsurugi, one of the Three Sacred Treasures of Japan, and has a long tradition of offering swords to the shrine throughout history. The Kusanagi-kan, a treasure trove of swords, is a unique sword-specialized displays hall at Atsuta Shrine, housing approximately 450 swords, including national treasures and important cultural properties, as well as swords that have been offered to the gods with prayers since ancient times. In addition to swords, visitors can admire paintings and historical documents related to swords, and there is an interactive corner where visitors can experience the weight of actual Japanese swords (katana and wakizashi) and two large tachi swords, the Shumei Sueno Aoe (Tarotachi) and Chiyozuru Kuniyasu (Jirotachi), which have been recreated to their actual length and weight. Our company was in charge of the museum's graphics, explanations of the sword displays, and video production. The video focuses on the theme of "The Kusanagi-no-Tsurugi - The Myth of its Transmission," which is also the origin of the name of the Kusanagi-kan. This exhibit presents the myth of the birth of the Kusanagi-no-Tsurugi sword and the origin myth of its enshrinement at Atsuta Shrine in a graceful, picture-scroll style. The background music was also carefully chosen, beginning with the melodies of traditional Japanese gagaku instruments and culminating in the grand moment of the shrine's creation with orchestral sounds. The explanatory monitors for displays sword displays followed established viewing conventions, while also using larger fonts and numerous furigana (phonetic guides) to make them more accessible to a wider audience. <Our Project Members> [Sales] Izumiichiro Yamamoto, Kyoko Watanabe [Planning, Graphic Direction, Video Direction] Yuki Shimokuni [Fixture concept design] Tairo Miyake

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

Located on the fourth floor of the "BOSS E・ZO FUKUOKA" complex, next to the Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, this newly renovated facility is a sports museum that conveys the charm of "baseball player Sadaharu Oh" while also focusing on "enjoyment." In the "Sadaharu Oh History Zone (displays)," the greatness and eventful journey of baseball player Sadaharu Oh are expressed using the latest displays methods, while in "89 Park (experiential attraction)," Sadaharu Oh's passion for baseball, his desire for people to "enjoy baseball," is condensed into an interactive attraction where visitors can enjoy various challenges such as hitting, throwing, and catching.

With the expansion of the international terminal facilities at Tokyo International Airport (Haneda Airport) Terminal 2, we were responsible for the environmental concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design befitting Japan's new gateway, we expressed the future "sky" of "Tokyo," which floats and blends into the "sky" like "clouds" and "wind," endlessly changing its form. Countless objects composed using cutting-edge 3D modeling design technology create the streamlined silhouettes of "clouds" and "wind," and the ever-changing "sky" emerges through the shifting light and color gradients. For example, the broad and magnificent appearance of "clouds" and "wind" seen from afar is, upon closer inspection, composed of a delicate geometric arrangement of approximately 5,500 strip-shaped parts. Furthermore, the daily passage of time and the changing seasons are expressed through the soft and delicate light and color gradations of approximately 1,800 uniquely developed lights. The dynamism of Japanese sensibilities, which repeatedly combines meticulousness and generosity, and the "Japanese aesthetic" that cherishes the changing seasons, such as falling cherry blossoms, waves, autumn breezes, and winter skies. By fusing these two elements into a space using unprecedented new-dimensional technology, we challenged the possibilities of future spaces. <Our Project Members> [Sales & Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production & construction] Miyuki Nakamura, Hiroshi Udagawa, Ryosuke Takada

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

This project is a vibrant facility located on the first and second floors of the Shiseido Global Innovation Center (S/PARK), Shiseido's cutting-edge research facility. The first floor houses the "S/PARK Cafe," where visitors can enjoy meals created in collaboration with Shiseido Parlour, the "S/PARK Beauty Bar," where personalized cosmetics can be purchased, and the "S/PARK Studio," where visitors can experience original programs based on unique methods. The second floor houses the "S/PARK Museum," an interactive museum, making it a multi-faceted beauty experience facility that anyone can freely visit. It is characterized by a large SONY 16K crystal LED screen in the atrium and a large spiral staircase connecting the first and second floors. In addition, a large motif has been installed on the ceiling of the open atrium structure to evoke the image of "inspiration taking flight" for visitors. The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our Project Members> [Sales & Project Management] Masahiro Takamori, Hiroki Nekota [Planning] Tomoko Yanagihara, Kayoko Fujii, Kohei Hirota, Mayo Tenma, Hiroko Okazaki [concept design & Basic Planning] Keita Aono (onndo), Shingo Matsui (onndo) [schematic design, working drawings & interior administration] Kohei Hayashi, Noriaki Tamura, Makiko Nitta, Seika Tanito [Graphic concept design] Fujie Suzuki [Production & construction] Soichiro Yamada, Ryowa Hirowatari [Technical Direction] Akimitsu Kishi, Haruki Oku

[Project Overview] Launched in 2014 with the opening of Moxy Milano, Moxy Hotels is a new brand from Marriott International targeting millennials. Based on the concept of a boutique hotel for budget-conscious travelers, it is an innovative brand that combines stylish concept design with services available at reasonable prices. It offers compact yet fully functional rooms, a lively 24-hour lobby space, and modern yet warm hospitality, providing a heartfelt, comfortable, and energetic hotel experience. Moxy Tokyo Kinshicho, with its slightly edgy practicality, is a designer hotel that can be enjoyed with the casual feeling of visiting Tokyo's downtown area. <Our Project Members> [Sales] Kumiko Watanabe, Issei Higashijima [design, layout] Naoko Ishii, Nao Kameda