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NOMURA Co.,Ltd.

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Kusanagikan, a treasure trove of swords

Kusanagikan, a treasure trove of swords

Atsuta Shrine is home to the Kusanagi-no-Tsurugi, one of the Three Sacred Treasures of Japan, and has a long tradition of offering swords to the shrine throughout history. The Kusanagi-kan, a treasure trove of swords, is a unique sword-specialized displays hall at Atsuta Shrine, housing approximately 450 swords, including national treasures and important cultural properties, as well as swords that have been offered to the gods with prayers since ancient times. In addition to swords, visitors can admire paintings and historical documents related to swords, and there is an interactive corner where visitors can experience the weight of actual Japanese swords (katana and wakizashi) and two large tachi swords, the Shumei Sueno Aoe (Tarotachi) and Chiyozuru Kuniyasu (Jirotachi), which have been recreated to their actual length and weight. Our company was in charge of the museum's graphics, explanations of the sword displays, and video production. The video focuses on the theme of "The Kusanagi-no-Tsurugi - The Myth of its Transmission," which is also the origin of the name of the Kusanagi-kan. This exhibit presents the myth of the birth of the Kusanagi-no-Tsurugi sword and the origin myth of its enshrinement at Atsuta Shrine in a graceful, picture-scroll style. The background music was also carefully chosen, beginning with the melodies of traditional Japanese gagaku instruments and culminating in the grand moment of the shrine's creation with orchestral sounds. The explanatory monitors for displays sword displays followed established viewing conventions, while also using larger fonts and numerous furigana (phonetic guides) to make them more accessible to a wider audience. <Our Project Members> [Sales] Izumiichiro Yamamoto, Kyoko Watanabe [Planning, Graphic Direction, Video Direction] Yuki Shimokuni [Fixture concept design] Tairo Miyake

#public​
ニジゲンノモリ「ゴジラ迎撃作戦 ~国立ゴジラ淡路島研究センター~」

ニジゲンノモリ「ゴジラ迎撃作戦 ~国立ゴジラ淡路島研究センター~」

兵庫県立淡路島公園アニメパーク「ニジゲンノモリ」内の新アトラクションエリア「ゴジラ迎撃作戦 ~国立ゴジラ淡路島研究センター~」は淡路島に上陸した世界最大、全長約120mの実物大ゴジラ※をテーマにした、強大さと迫力を真に体感できる世界唯一のエンターテインメントアトラクションです。当社は、企画ディレクションおよびデザイン・造形監修を担当いたしました。 参加者は国立ゴジラ淡路島研究センターの一員となり、実物大ゴジラの口腔から体内に突入するスリル満点の「ジップライン」や、周囲に飛散したゴジラ細胞を殲滅(せんめつ)する「シューティングゲーム」などのミッションに挑みます。 ※映画「シン・ゴジラ」(2016年)に登場した全長118.5mのゴジラで、上半身と右手と尻尾を地中から突き出した姿を再現。地表から見える部分のサイズは、全長が約52.6m、幅が約25.4m、高さが約23mに達する。アトラクションエリアは、約5,000㎡。 【社会課題/お客様の課題/ご要望】 等身大のゴジラを体験できるニジゲンノモリ過去最大プロジェクトとなります。 本プロジェクトの総合プロデュースとして、版元となる東宝株式会社様、そして事業者となる株式会社ニジゲンノモリ様にとって世界に誇れるアトラクションとなるべく、企画体験性や制作物品質をいかに高いレベルでご提供できるかが課題でありました。 【解決策】 まず長年にわたり世界から愛されているコンテンツへの知識深耕をベースとし、県立淡路島公園内という特異なロケーションを掛け合わせて、日本のみならず世界中から訪れたくなる企画体験を考えました。 また制作物監修においては、海外の工場へも足を運び当社が培ってきたノウハウ・知見を直接アドバイスさせて頂き、最終完成まで導きました。 【お客様の声】 実物大のゴジラの中に飛び込んでいくという、世界からも注目されるオリジナリティ溢れるアトラクションを企画いただきました。また制作物については細部までこだわったディレクションをしていただき、ファミリーからコアファンまで高い満足度が得られるものを制作いただきました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】 寺崎 真吾、馬場 翔平 【企画ディレクション、デザイン・造形監修】 川原 正毅、帖佐 泰行、豊田 裕基 TM & © TOHO CO., LTD.

#entertainment​
Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

With the expansion of the international terminal facilities at Tokyo International Airport (Haneda Airport) Terminal 2, we were responsible for the environmental concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design befitting Japan's new gateway, we expressed the future "sky" of "Tokyo," which floats and blends into the "sky" like "clouds" and "wind," endlessly changing its form. Countless objects composed using cutting-edge 3D modeling design technology create the streamlined silhouettes of "clouds" and "wind," and the ever-changing "sky" emerges through the shifting light and color gradients. For example, the broad and magnificent appearance of "clouds" and "wind" seen from afar is, upon closer inspection, composed of a delicate geometric arrangement of approximately 5,500 strip-shaped parts. Furthermore, the daily passage of time and the changing seasons are expressed through the soft and delicate light and color gradations of approximately 1,800 uniquely developed lights. The dynamism of Japanese sensibilities, which repeatedly combines meticulousness and generosity, and the "Japanese aesthetic" that cherishes the changing seasons, such as falling cherry blossoms, waves, autumn breezes, and winter skies. By fusing these two elements into a space using unprecedented new-dimensional technology, we challenged the possibilities of future spaces. <Our Project Members> [Sales & Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production & construction] Miyuki Nakamura, Hiroshi Udagawa, Ryosuke Takada

#public​
Shiroi Koibito Park

Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment​
Moominvalley Park

Moominvalley Park

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

#entertainment​
Shiseido Global Innovation Center S/PARK

Shiseido Global Innovation Center S/PARK

This project is a vibrant facility located on the first and second floors of the Shiseido Global Innovation Center (S/PARK), Shiseido's cutting-edge research facility. The first floor houses the "S/PARK Cafe," where visitors can enjoy meals created in collaboration with Shiseido Parlour, the "S/PARK Beauty Bar," where personalized cosmetics can be purchased, and the "S/PARK Studio," where visitors can experience original programs based on unique methods. The second floor houses the "S/PARK Museum," an interactive museum, making it a multi-faceted beauty experience facility that anyone can freely visit. It is characterized by a large SONY 16K crystal LED screen in the atrium and a large spiral staircase connecting the first and second floors. In addition, a large motif has been installed on the ceiling of the open atrium structure to evoke the image of "inspiration taking flight" for visitors. The overall production was handled by Kundo Koyama (ORANGE AND PARTNERS), the spatial concept design was handled by nendo+onndo, and our company was mainly responsible for the design and construction of the facility's interiors. <Our Project Members> [Sales & Project Management] Masahiro Takamori, Hiroki Nekota [Planning] Tomoko Yanagihara, Kayoko Fujii, Kohei Hirota, Mayo Tenma, Hiroko Okazaki [concept design & Basic Planning] Keita Aono (onndo), Shingo Matsui (onndo) [schematic design, working drawings & interior administration] Kohei Hayashi, Noriaki Tamura, Makiko Nitta, Seika Tanito [Graphic concept design] Fujie Suzuki [Production & construction] Soichiro Yamada, Ryowa Hirowatari [Technical Direction] Akimitsu Kishi, Haruki Oku

#corporate​
クライアント・イノベーション・センター

クライアント・イノベーション・センター

【プロジェクト説明文】 本施設は、味の素様がこれまで培ってきた技術を紹介・体感するスペースに加え、ビジネスパートナーの課題や社会課題の解決を目指し、人・技術・知恵が出会い繋がることで、新しい価値を共創することを目的に創られたイノベーション施設です。   【お客様の課題/ご要望】 これまで企業への技術紹介は訪問型であり、⼀度に説明できる技術の数に限界があると共に、実際の製品紹介や技術の価 値を伝える事が難しいため、より効率良く、効果的に訴求できる場をつくり出すことが求められました。 また、顧客に対して、所有する技術を”⾒て、触れて、感じて”頂くことにより、技術の持つ潜在的価値を効果的に伝え、効率 的に顧客のニーズを把握することのできる環境をつくり出すことが求められました。   【解決策】 空間を構成する上で、①定形(時間的・空間的に決まった形をもたない)、②双⽅向(モノ・技術が主役ではなく、対話が主役)、③未完 成(世の中の進化・変化と共に変わっていく)といった考えを基に、可変性のあるシステムを構築し、⾃由度の⾼いプランニングを実現しました。 これにより、顧客のニーズに合わせて効率的に訴求することができるほか、予想外の結び付きや発⾒を促すことを可能としています。また、デザイン コンセプトとして『Ferment(発酵させる、湧きかえらせる、刺激する)』をテーマに、円や有機的な曲線を組み合わせ構成することで、⾃由で 柔らかな発想を促す空間(イノベーションスペース)を⽬指しました。   <当社プロジェクトメンバー> 【企画 】斎藤雄⼀、柳原朋⼦、⼩林慶太 【デザイン・設計】 ⽥村啓宇、城⼟健作 【クリエイティブエンジニア】岸川健⼀、柳澤謙、⼤⼝克⼆(ノムラテクノ) 【制作・施⼯】 遠藤淳 【営業・プロジェクトマネジメント】 近⽥絢⼦、松原亜津⼦、清⽔保志

#corporate​
佐賀県立宇宙科学館《ゆめぎんが》

佐賀県立宇宙科学館《ゆめぎんが》

佐賀県立宇宙科学館《ゆめぎんが》は、人と科学をつなぐコミュニケーション施設として1999年に誕生しました。当社は2006年から「指定管理者」の代表として、現在は株式会社マベック様と共同運営しています。コンセプトは「こどもの科学する心を育てる」「発見や創造の素晴らしさを伝える」「宇宙・地球・佐賀の総合的理解と、自分との関係について発見・認識する」です。学習性を高める展示と共に、観光客にも対応し、全国に発信できる話題性のある展示を企画しました。この施設には「佐賀発見ゾーン」「地球発見ゾーン」「宇宙発見ゾーン」の3つのゾーンがあり、開館時も当社が全ゾーンを担当しました。そして開館から四半世紀の間に「地球発見ゾーン」の全面リニューアルを経て、2024年に「宇宙発見ゾーン」の全面リニューアルを行いました。  宇宙には星の数だけわくわくがあふれている「宇宙発見ゾーン」リニューアルのコンセプトは、「宇宙へのはるかな旅」です。宇宙とは何かを解明しようとする宇宙科学と、人類が宇宙の開拓に挑戦する宇宙活動の2つの視点を「生命」をテーマにつなげています。わたしたちのいのちが、どこで生まれどこへ向かっていくのか、宇宙とどのようにかかわっていくのかを展示空間全体で壮大に描いています。また、宇宙を身近に感じ、視野が広がることで、別フロアの既存の2つのゾーンへもつながっていく展示体験を目指しました。

#public​
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