Works#Award Winning

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

The second phase of renovation work at the Shiga Prefectural Lake Biwa Museum included the creation of "Adult Discovery" and the renovation of the "Discovery Room," restaurant, museum shop, atrium, and special displays rooms. "Adult Discovery," designed to satisfy the curiosity of adults and encourage repeated visits, is a learning and exchange space that conveys the enjoyment of museums, increases interest in Lake Biwa, and fosters a desire to participate in local and museum activities. With over 1,000 specimens of animals, plants, minerals, and more, the space and functions have been designed to encourage visitors to surround themselves with specimens and engage in activities such as looking at them, selecting and handling them, observing them under a microscope, researching them in encyclopedias, and asking questions to curators. There is a corner where visitors can experience how to carefully observe and sketch specimens, and an open lab where they can experience museum research and data organization firsthand. The Discovery Room, as the "entrance to the museum," is an interactive space where visitors can learn and discover through taxidermy and their five senses.

A community space where people can connect with each other through their daily lives and the town, a place where people can call out "Hey!" We proposed opening the condominium sales center to the community so that local residents and new residents who will be living in the condominium can get to know each other. For local residents, this would allow them to have positive feelings towards the large apartment complex that will be built and to get a feel for the atmosphere of future residents even before it is completed. At the same time, we aimed to create a space that would be comfortable for prospective buyers. [Client's Challenges/Requests] Early integration between new condominium residents and the community is a major challenge. Given this social background, this project started with the idea that the sales center needed to be a starting point for a community that would be suitable for such a request. [Solution] As a starting point for the community, the sales center was planned based on a "traditional Japanese house" so that it would function as a "place" where "people who already live" and "people who will live" in the community can connect, drop by, and interact. The "earthen floor" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where people can easily chat with local residents. Through these concept design, we were able to visualize the local community and provide an updated lifestyle. [Customer's Voice] We received cooperation in many aspects, from concept creation, planning, introduction of operators, design, and construction, and we believe this project was only possible because of your company's teamwork. Thank you very much. <Our Project Members> [Sales/Project Management] Shinpei Watanabe, Yuri Utsugi [Planning] Shoko Miyazaki, Taku Sugimoto [design, layout] Ryo Onishi, Hiroaki Koshizen, Kenta Omoto [Production/ construction] Soji Wakasugi Photography: Nakasa & Partners Co., Ltd. Masato Kono

EDOCCO, the Kanda Myojin Cultural Exchange Center, which we comprehensively produced from concept development to opening, is a facility that inherits tradition and creates new culture based on the concept of "tradition x innovation." It is a unique multi-purpose facility with four above-ground floors and one basement floor, which also includes the function of a shrine's amulet distribution office. Centered around a multi-purpose hall, it operates 365 days a year, hosting corporate presentations and displays on weekdays and transforming into a live music venue on weekends. Furthermore, the Japanese cultural experiences, which focus on preserving traditional performing arts and crafts, target inbound tourists. The facility incorporates mechanisms to improve visitor satisfaction, such as introducing merchandise sales and cafe services that will please visitors, while fostering collaboration with the local community. [Challenges/Themes] In 20 years, there are two challenges: the crisis that 40% of temples and shrines will disappear due to the effects of a declining birthrate and aging population, and the decrease in Shinto wedding ceremonies. This project started in response to the desire to increase the number of worshippers of shrines in the future. [Solution] By injecting marketing principles into the shrine and developing a plan to attract demographics that had not previously visited shrines (young people and inbound tourists), this facility was created, incorporating two functions: a multipurpose hall and a Japanese culture experience studio. The facility attracts three target groups—business people, young people, and inbound tourists—and is bustling with activity every day. <Our Project Members> [Producer] Kenichi Sakazume [Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawada [Planning] Keita Kobayashi, Yoshiko Watanabe [concept design] Ryo Onishi, Eri Okuyama, Nanako Wajun, Ayumi Sasai [Production] Shigeyoshi Takahara, Jun Endo, Hiroki Kimura ~Related Links~ [News Releases] ・Kanda Myojin Cultural Exchange Center "EDOCCO" to be comprehensively produced by Kenichi Sakazume, Chief Planner NOMURA Co.,Ltd. Kogeisha, with interiors design by Ryo Onishi ・Announcement of "Toshio Suzuki and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media Coverage Information] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

Based on the concept of "Road to Wazuka," a place that makes you want to visit Wazuka Town, a famous tea-producing area located an hour from Kyoto City, we have renovated a Kyoto townhouse over 70 years old, located within a 10-minute drive from Kyoto Station, into a lodging facility available for rent as a whole unit. Our company participated in the townhouse renovation from the planning stage and was in charge of spatial production. We are challenging ourselves with a new spatial endeavor of "sending visitors from the city center to the countryside," and the various methods used to achieve this have ultimately become differentiating factors from other Kyoto townhouse lodging facilities. This opening project was carried out in collaboration with a team consisting of "NAZUNA," which handles the operation of lodging using townhouses, "Kiraku Japan," which provides financial support for the renovation of old houses, "Crowd Realty," which conducts real estate crowdfunding, and our company, which handles planning and concept design. Furthermore, the opening funds were raised through crowdfunding. Individual investors and participating companies who sympathize with the concept of "Road to Wazuka" and have a desire to contribute to the town and introduce Japanese culture to the world are working together to solve regional issues. <Our Project Members> [Space Production] Yasutoshi Yamano [concept design (interiors)] Takaaki Tani [Furniture and Decoration Coordination] Saki Ninomiya [Development] Nobuyuki Yagi [Sales] Yuji Takataka [Client's Challenges/Requests] (1) They want to renovate a Kyoto townhouse into accommodation mainly targeting foreign tourists. (2) They want to leverage a story-driven concept that is different from the many Kyoto townhouses that exist in the city. (3) The owner, who runs a cafe on the same premises that serves Wazuka tea, wants to promote the charm of Wazuka town. [Solution] We have prepared features within the facility that will make people want to visit Wazuka town. The bedroom, which is themed after the scenery of Wazuka town with rocks and a dry landscape garden, allows you to experience what it's like to sleep on the land of Wazuka town. The tea stand on the second floor is made by repurposing a tea box that was used in Wazuka town, allowing you to touch the real thing. Similarly, the wall graphics on the second floor are based on the patterns that were used on wooden boxes when tea was exported from Wazuka Town overseas at the time, and the fabric used is Nishijin-ori from Kyoto. The lighting in the atrium space was also created using light-blocking sheets used in the process of producing kabusecha tea in Wazuka Town. The space was designed as a "lodging-type antenna shop that fosters the motivation to want to go to fascinating places that have not yet been seen." In addition, an illustrated instruction manual was prepared to convey the features incorporated into the space to guests, and software was also created to help guests experience it. [Customer's voice] We feel that the concept and high level of concept design devised by NOMURA Co.,Ltd. resonated with the investors in this project, leading to the realization of an unprecedented lodging facility.

The Annual Layer Museum is the world's first museum dedicated to a single theme: "annual layers." Annual layers are layers of mud that have accumulated at the bottom of lakes over long periods of time. The annual layers of Lake Suigetsu, one of the scenic Mikata Five Lakes (Fukui Prefecture), record an enormous period of time—70,000 years—the longest in the world, and are deposited to a depth of 45 meters, recognized worldwide as the world standard for dating. One hundred thin slices of "shining soil = annual layers" are displays facing the lake, becoming a regional symbol that transcends the boundaries of a typical museum. Here, the landscape is also an displays. You can feel the changing passage of time, and as the sun sets, displays change their appearance along with the landscape. A harmonious worldview has been created where the boundaries between displays, architecture, and landscape are blurred. [Customer Feedback] "Annual layers" is a generally unfamiliar and difficult theme, but after repeated discussions and considerations to create displays that would satisfy visitors, we were able to create displays that is both academic and easy to understand, and has received high praise in visitor surveys and other feedback. <Our Project Members> [Sales & Project Management] Akihide Inoue [Planning] Kyohei Kishida [concept design] Sho Inanobe [Production & construction] Takeshi Suezaki, Nanae Hori, Riku Murata

The former Ohara family residence, a nationally designated important cultural property, is the home of generations of the Ohara family, who, starting with Ohara Magosaburo, founded companies such as Kurabo, Kuraray, the Ohara Museum of Art, and Kurashiki Central Hospital, laying the foundation for the development of Kurashiki. We aimed for this house to continue to grow as a catalyst—a place where people can recognize the great achievements of the Ohara family and discuss the present and the future. A portion of the publicly accessible area was designated as a "Conversation Space (Katalyzer)," realizing a contactless concept design using words, a family tree, and projection mapping. <Our Project Members> [Sales/Project Management] Shinpei Yuasa [Direction] Hirofumi Hirabayashi [design, layout] Hirofumi Hirabayashi, Kenichi Kishikawa [Production/ construction] Masahiro Hitobe

The Noriyama Satoyama Satoyama Sea Museum is a facility where visitors can experience the rich nature, wisdom of daily life, history, and culture nurtured in Nanao City. The museum does not categorize the charms of satoyama and satoumi as nature, history, or folklore, which cannot be captured in a unified manner, but rather as a fusion of fields and a multifaceted approach. The museum has set up mechanisms for both adults and children to enjoy, such as a spatial experience surrounded by insect and shell specimens, displays that tells visitors how fixed net fishing works, the experience of lifting Noto cold yellowtail, and a pull-out quiz. In the two-screen theater, a family's life and growth in the village are shown through images of Nanao's beautiful four seasons, drawing the viewer into the world of satoyama and satoumi. displays At the end of the room, we threw in the charms and challenges of satoyama and satoumi, creating an opportunity to think about the reality and the future of satoyama and satoumi. The client requested that we build a museum that creates the future based on the value of the 1,300 years of Noto Rikkoku life (nature, history, culture) and incorporate the perspectives of field museums, tourism, citizen collaboration, and local products. The Satoyama Sea is a system where people can coexist and sustain themselves with the nature they have nurtured. We proposed "Satoyama-Umi displays" as a comprehensive study by integrating various fields and conveying the concept in a multidisciplinary manner. The presentation also fosters civic pride by including a tourism introduction by a curator who guides visitors to Noto from a researcher's point of view and a video featuring citizens. In addition, the traditional crafts and local products of Noto Nanao are sublimated and expressed as elements of the space concept design, rather than being displayed as products. ＜Our project members ＞ [Sales/Project Management] Akihide Inoue, Masahei Kishida [Planning] Masahei Kishida, Tadashi Yuasa [design, layout] Tadashi Yuasa, Reiko Kagawa [Signage/Graphics concept design] Satoko Hasegawa, Tadashi Yuasa [Production construction] Shin Kameoka, Yoshihito Inoue, Yoshisei Shimode

Kamioka-cho, Hida City, Gifu Prefecture, is home to research centers dedicated to exploring the mysteries of the universe and elementary particles. The "Hida Space Science Museum Kamioka Lab" opened at the roadside station "Sky Dome Kamioka" as a place open to everyone, aiming to widely convey the appeal of research conducted using experimental equipment hidden 1,000 meters underground in the mountains of Hida, and to create a new relationship between science and society. Neutrinos (*1), mysterious elementary particles that are being researched all over the world, are the focus of this museum. The "Super-Kamiokande (*2)", the world's largest underground neutrino observatory, holds the key to unraveling the unsolved mysteries of the universe through neutrino research. Kamioka Lab aims to introduce the fascinating properties of neutrinos and provide a space where visitors can experience something far removed from everyday life, moving between the macroscopic world of the universe and the microscopic world of neutrinos. *1: One of the elementary particles whose name means "neutral" (meaning "without electric charge") and "ino" (meaning "small" in Italian). It is a mysterious elementary particle shrouded in mystery and is being researched all over the world. *2: Super-Kamiokande: The world's largest underground neutrino observatory operated by the Institute for Cosmic Ray Research, University of Tokyo. It investigates the properties of neutrinos themselves and aims to unravel the history of the universe using neutrinos. [Customer's Challenges/Requests] - To allow many people to experience Super-Kamiokande, which is only visited by about 1,000 members of the general public each year, through this facility. - To get many visitors interested in the activities and physics of Super-Kamiokande through the displays. [Solution] - To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer's Voice] We believe that the planning ability of NOMURA Co.,Ltd. Ltd. is behind the creation of this attractive facility despite not having a curator specializing in the research area of the exhibited subject. <Our Project Members> [Sales & Project Management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Takaki Mizuno, Tadashi Yuasa [Production & construction] Hayato Ichimanda, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshiaki Shimode

A first in aquarium history! A "storytelling" museum themed around "life." The concept is for the staff themselves to share what they have learned from their breeding activities within Kinosaki Marine World. The visuals and displays, expanding from the message-driven copy, are treated as a single graphic, and the entire space concept design. A large, impressive 25m x 5m video conveys the message of the Toyooka region's "Stork Breeding Project" along with the dynamic beauty of nature, telling the story of its progress. <Our Project Members> [Sales/Project Management] Noriyuki Iwamoto [concept design] Kenji Takahashi [Planning] Kyohei Kishida [Production] Akimitsu Kishi, Michitaka Funakura, Yonosuke Tokuda, Shigeo Nagao

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

i+Land nagasaki is an island-wide entertainment resort that opened in July 2018. Located on Iōjima Island in Nagasaki Prefecture (area: 2.26 km², population: 879), it renovated the existing 103-room hotel, hot springs, and restaurant, and added 120 new cottages. Furthermore, the landscape, nighttime entertainment, and the signage plan for the entire island were revised. This project involved overall concept design direction, from architecture and interiors to landscape. <Our Project Members> [Sales/Project Management] Keita Shima [Direction] Ryo Onishi [concept design] Yoko Suzuki, Fumihiko Kaneko, Kenta Omoto, Kohei Ogawa, Aya Oikawa

[Project Description] This project involved the development of a lively ground-floor facility as part of the rebuilding of the Mitsubishi UFJ Bank Osaka Building. Planning and consideration began in the spring of 2013, and the facility opened in August 2018. With the aim of "creating a lively atmosphere in the surrounding area and the Midosuji area" and "creating a high-quality space befitting a bank building," a cafe and gallery lounge were introduced. The gallery displays paintings and historical materials (coins, money exchange tools, etc.) owned by the bank, providing a space where visitors can relax and casually experience art and history. A corner introducing nearby landmarks and historical sites has also been added to encourage people to explore the surrounding area. Our company was responsible for planning and consulting, design, layout and supervision, and the production and construction of displays, furniture, and fixtures during the development, and we have also assisted with some of the post-opening operations. [Client's Challenges/Requests] This project tested NOMURA Co.,Ltd. 's overall capabilities in creating a vibrant facility, a first for the bank, as it required planning and concept design skills to realize the seemingly contradictory themes of "creating a lively atmosphere" and "displays a high-quality space." [Solution] Regarding the spatial concept design, we aimed to create a concept design where people with various purposes could gather in the same space by spatially connecting multiple elements such as a cafe, gallery, local exhibitions, currency displays, ATMs, and foreign currency exchange corners in a lounge, creating an integrated configuration. Furthermore, by being involved in the operation after opening, we will continue to be involved in "creating a lively atmosphere," which was the theme from the beginning of development. <Our Project Members> [Development] Motoo Kawada [Project Management & Sales] Motoo Kawada, Yuha Nakamura [Planning & Consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production & construction] Hironari Ota, Takahiro Nakayama [operation, management] Motoo Kawada Photography: Masato Kono (Nakasa & Partners Co., Ltd.)

"SUSHI TOKYO TEN" has opened in Shibuya Stream. Shibuya is being reborn as a city where the generation that was once young people returns as working adults. We aimed to create a new kind of sushi restaurant that would make enjoying sushi feel familiar and fresh to this generation of adults. By reinterpreting and expressing the "chic" and unique "incognito" feel of Edo-style sushi with a modern image, we have created a sushi restaurant that is fitting for the new Shibuya. [Client's Challenges/Requests] The client wanted to create a restaurant where the sense of presence at the counter, which is the essence of a sushi restaurant, could be felt throughout the entire restaurant, including the table seats. [Solution] By covering the entire space of the restaurant with a single triangular roof, we created a unified concept design that makes the space from the eaves to the counter feel like one. <Our Project Members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura

Renovation project for Bosch Corporation Shibuya Head Office. We were in charge of planning, design, layout and construction for the renovation of one floor on the 10th floor into a communication space. Based on our experience of remodeling the 4th floor of the Head Office building into a communication space "RE/SP", we thought it was important to create an opportunity for interaction among employees. Based on the concept of "SCRAMBLE for MEET UP" (gather people, hatch new ideas, and fly out again), we designed the space to create a place where a diverse range of employees can gather and interact on a daily basis. Like Shibuya, where Bosch's Head Office is located, the space was composed in collaboration with various artists to express the mixing of people through encounters and exchanges, and is an open concept design where people can interact with an open mind. We also took part in the creation phase, including the logo concept design and event planning and management. The client required a place concept design where employees can interact with each other from a different perspective than the office floor, with the aim of stimulating communication and creating innovation within the company. Solution: We proposed a space configuration that would allow each employee to regain their vitality and deepen their connection with each other. Specifically, the space was divided into six main functional areas, including a counter for casual conversation with a cup of coffee in hand, a place to relax on a sofa, and a space for physical exercise and refreshment, with the aim of creating opportunities for communication that transcends age and departmental boundaries. The space is divided into six main functional areas. By proactively incorporating furniture and artwork that would trigger communication, we aimed to create a place where spontaneous ideas that are difficult to generate in the office area could be generated. The Bosch DNA is also available at displays to give visitors hints on how to create innovations. ＜Our project members＞ [Sales and project management] Kazushige Ishii, Kaori Murakami, Tomoyo Shishibori [design, layout] Manabu Yamanobe, Mitsutaka Hagiwara [Planning] Kenta Masubuchi [Production and construction] Tetsuji Koike