Seibu Chichibu station square hot spring festival hot water

【project overview】

Seibu Chichibu Ekimae Onsen Matsuri no Yu" opened in April 2017 as a new hot spring complex on Seibu Chichibu Nakamise Dori, along with the renewal of Seibu Chichibu Station, the gateway to Chichibu, Saitama Prefecture, where over 300 festivals are held annually.
Based on the concept design concept of a "festival" symbolizing the Chichibu area, the facility includes a hot spring bath, a food court, and a souvenir store, and is a new hub for tourism in the Chichibu area.
We provided consulting services for development planning, basic concept design, environment design supervision, decoration and graphics concept design, signage, and facility logo concept design.

[Customer issues]

In order to allow visitors to further enjoy the diverse attractions of the Chichibu area, which boasts seasonal tourist spots such as moss phlox in spring and night festivals in winter, we supported a commercial plan that involved creating a synergistic appeal with the main hot spring facility. This included planning a food court featuring menus and ingredients unique to Chichibu, as well as selling sweets and goods in collaboration with famous local shops. We also assisted in realizing the concept concept design by supervising the architectural and interiors design of Matsuri no Yu.

【solution】

Throughout the entire project, by providing support for the basic concept design and design supervision, we were able to foster extremely smooth relationships and close communication not only with the business operator but also with the design company and construction company. This contributed to the realization of the facility's concept of "festival" and to the synergistic enhancement of brand value.

<Our project members>
[Developed by] Toshiyuki Shirai
[Sales/Project Management] Tetsuo Mori
[Research, Planning, and Consulting] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa
[design, layout] Toshihito Kato, Masataka Myonaka
[Production/ construction] Masato Takeuchi