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ISHIYA GINZA

ISHIYA GINZA

[Project Description] This is the first store outside of Hokkaido for Ishiya Seika Co., Ltd., a Western confectionery manufacturer in Hokkaido famous for "Shiroi Koibito". Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand that does not sell the signature product Shiroi Koibito, and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of the location in Ginza (GINZA SIX), and will be a stepping stone for future store expansion. [Customer's Issues/Requests] The most important thing in terms of concept design expression is to convey that it is a Western confectionery manufacturer in Hokkaido. The newly developed product group is finished with a rich variety of local ingredients and has a unique finish, and we thought that a message that clearly expresses the roots of its appeal in Hokkaido was necessary. Therefore, we proposed a design with a "snow" motif to make an impression. [Solution] The white design covering the wall is a deformed snowflake, patterned, and cut into a panel. Not only is this reminiscent of the scenery of Hokkaido, but it also has a pop impression that matches the atmosphere of the sweets' packaging, and is intended to act as a neutral backdrop to accommodate this MD's many color variations. A small stage was set up inside the showcase, which serves as the focal point, to improve the visibility of the products, and the same cutting pattern was applied to the raised surface. This creates the impression of sweets being displayed on top of accumulated snow, increasing their appeal to customers wandering the floor, and creating an effect that makes the products, which are a new endeavor for Ishiya Confectionery Co., Ltd., look even more attractive. <Our project members> [Sales] Inonami Takeshi, Matsubara Tadayuki [Design] Kitamura Yoshihiro [Production] Katsumata Shigehito, Komura Hajime

#Urban & Retail
WOODY PARTS Factory Office

WOODY PARTS Factory Office

[Project description] This project renovated the second floor office area of a precut factory in Takaoka, Toyama Prefecture, into a reception, library lounge, and showroom. We aimed to create a space that fulfills the role and function of an office while making the most of the unique atmosphere of the factory. The concept is to understand the growth of trees and support people and wood to walk together, with the theme of "forests where people walk together" and "wooden spaces where people can live richly." [Customer's issues/requests] ●To create a creative space where people can gather and interact, with "wood" as the keyword. ●To create a mechanism that allows people to feel closer to wood by deepening their knowledge and understanding of wood and actually touching it. ●In addition to seeing and touching wood, we also consider wood education and contact with craftsmen by holding workshops. ●The wooden parts of wooden houses, mainly the structure, tend to be hidden by floors, walls, and ceilings in daily life, so it is difficult to be interested in them. In such a situation, we created a mechanism that allows people to feel the wood material itself, the processing technology, the manufacturing staff, and the product quality that Woody Parts processes with all five senses. [Solution] The reception area was designed to allow employees and visitors to view a deep space. The tables, lighting, and bookshelves that make up the library lounge symbolize this. The showroom uses mesh material on the walls so that displays walls do not interfere with the atmosphere of the former factory. Taking advantage of the spaciousness of the space, we have prepared presentation spaces for BtoB and BtoC. In order to allow for clear presentations, we planned a space that at first glance looks like an art gallery, with visuals of handicrafts and techniques rather than an explanatory showroom. We also placed importance on ease of updating information so that it does not become outdated over time. In the future, we aimed to create a space where "creating experiences" related to "living" will be born in addition to the traditional "making things" using wood in relation to "living". [Customer feedback] ●There has been an increase in topics that are not about products (things), such as the scent and texture of wood. ●There has been an increase in visitors from management, designers, and planners, rather than the on-site staff of existing housing companies. <Our project members> [Sales and project management] Takuya Kitai and Yoshiki Yamada [design, layout] Hiroaki Koshizen [Production and construction] Kentaro Hirano Photography: Nacasa & Partners Co., Ltd.

#corporate
Panasonic Museum Konosuke Matsushita Museum

Panasonic Museum Konosuke Matsushita Museum

[Project Description] Panasonic Corporation The Konosuke Matsushita History Museum was newly opened on March 7, 2018, the 100th year since the company was founded, as part of the 100th anniversary project. The purpose of the museum was to allow visitors to experience the business philosophy and life philosophy of Konosuke Matsushita, the founder of Panasonic, and to widely inherit his "spirit." [Customer's Challenge/Request] The challenge was how to pass on Panasonic's business philosophy, the many achievements, words, and spirit that the founder left behind to the company's employees, and to provide learning and awareness to visitors, including the general public. The space was designed to allow visitors to relive the 94-year life of Konosuke Matsushita by following the "path" set as the displays theme, and the concept was "a place where you can meet Konosuke Matsushita." [Solution] First, we created a space where visitors can freely stroll around and concentrate on their thoughts, with the founder's beloved "Shinshin-an" as the motif. Each displays element is expressed in layers according to depth, allowing visitors to select information that suits their individual interests. <Our project members> [Sales and project management] Shohei Baba [Planning] Tomoko Yanagihara [design, layout] Hideaki Hata, Yoshiyo Yoshikawa, Shigeto Suga, Koki Mizuno [Form concept design] Kenichi Kishikawa [Production and construction] Masao Ogawa Photography: Nacasa & Partners Co., Ltd.

#corporate
innovation road

innovation road

[Project Description] This is a project for a corporate PR and educational facility on the first floor of the new building No. 21 at Yamaha's Head Office. We aimed to create a "place" where people can gain new realizations and discoveries whenever and how many times they visit by fully showcasing Yamaha's technology, know-how, and sensibility that have been cultivated over a long history. [Customer's Issues/Requests] The theme of concept design was to create a facility where people can "see," "listen," and "touch" Yamaha's DNA, its current and future challenges. The challenge was to create a space that conveys Yamaha's corporate attitude and a way to display instruments differently from a physical store. [Solution] - Zoning that clearly separates bright and dark areas, and the creation of a main street as the axis - Graphic appeal and sharp instrument displays that can be enjoyed by both adults and children - Creating a space where you can see all the way to the back by keeping the partition walls below eye level (H1500) [Customer's Comments] We felt reassured by their extensive track record, and with their meticulous project progress and on-site construction, we were able to complete a wonderful facility. Thank you very much. <Our project members> [Sales and project management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe [design, layout] Hiroyuki Tamura, Noriaki Terunuma, Atsuko Nakazawa [Planning, sign and graphic concept design] Tomoko Yanagihara, Mika Kobayashi [Production and construction] Atsushi Yanome

#corporate
Client Innovation Center

Client Innovation Center

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by connecting people, technology, and wisdom, aiming to solve the problems of business partners and social issues, in addition to providing a space to introduce and experience the technologies that Ajinomoto has cultivated so far. [Customer's Issues/Requests] Until now, technology introductions to companies have been done through visits, which limited the number of technologies that could be explained at one time, and made it difficult to introduce actual products and convey the value of the technology. Therefore, it was required to create a place where the technology could be appealed to more efficiently and effectively. In addition, it was required to create an environment where the potential value of the technology could be effectively conveyed and the needs of customers could be efficiently understood by having customers "see, touch, and feel" the technology that they possess. [Solution] In constructing the space, we built a flexible system based on the ideas of 1) fixed form (no fixed shape in time or space), 2) two-way (dialogue is the main focus, not things or technology), and 3) incomplete (changing with the evolution and changes of the world), and realized a highly flexible plan. This allows us to appeal efficiently to customers' needs, and also encourages unexpected connections and discoveries. In addition, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the concept design concept of "Ferment (to ferment, to revive, to stimulate)". <Our project members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Hiroyuki Tamura, Kensaku Shirodo [Creative engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production and construction] Jun Endo [Sales and project management] Ayako Chikada, Atsuko Matsubara, Yasushi Shimizu

#corporate
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