Renewal of the main building of the Toyota Automobile Museum

[Project Overview]
This facility has been renovated with the aim of introducing the history of automobile evolution from its inception in Japan, the United States, and Europe to the present day, through its relationship with society.
We've moved away from the traditional displays style, where Japan and Europe/America were displayed on separate floors, to an integrated displays that conveys how Japanese car manufacturing has developed within a single global history.
Featuring graphic arrangements that avoid distracting from the appreciation of cars, such as catchy messages and photographic presentations that reflect the historical context, this museum has created an experience where visitors can intuitively understand the emotional worldview of car concept design that has developed alongside technological advancements.

[Customer's Challenges]
In world history, by conveying how the Japanese automobile industry has developed in relation to society, including the social needs and challenges of each era,
The challenge was to create an integrated displays that would showcase the value and appeal of each car.

[Solution]
We paid close attention to creating an easy-to-understand and insightful explanation plan for a diverse range of visitors, as well as an effective vehicle placement strategy.
The history of Japanese and European cars, which were previously separated on different floors, has been unified into a single world history, creating an integrated displays that allows visitors to intuitively experience the history of automobile development.
We aimed to create displays structure where, after touring displays, visitors would naturally learn about the role Japan has played in the 100-year history of automobiles.

[Customer Feedback]
Zone displays explanations and spatial design are created using transparent partitions such as mesh tarpaulins and ball bead curtains.
While utilizing the original building's characteristic of a highly open space, we have achieved zone division and spatial design through large-scale graphics.
We were able to enhance the content of displays and improve the quality of the space.

[Project Members]
Sales and Project Management: Ryo Tanaka
Direction: Mitsuhide Yoshinaga
design, layout: Yuzo Kosaka
Sign and graphic concept design by Gosako Kawashima
Production and construction by Kazuaki Nakano