Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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ISHIYA GINZA

ISHIYA GINZA

[Project Description] This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Hokkaido-based confectionery manufacturer famous for "Shiroi Koibito" (White Lover) cookies. Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this store is a new brand created for store expansion outside of Hokkaido that does not sell the flagship product, Shiroi Koibito, and this is its first store. Positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), this store will serve as a stepping stone for future store expansion. [Client's Challenges/Requests] The most important thing in terms of concept design expression is that it conveys that it is a Hokkaido-based confectionery manufacturer. The newly developed product line uses a wide variety of local ingredients to create unique products, and we felt that a message was needed that clearly expresses that the roots of its appeal lie in Hokkaido. Therefore, we proposed making an impression with a design that uses "snow" as a motif. [Solution] This white design covering the wall is a deformed and patterned snowflake that has been cut into panels. This design evokes the scenery of Hokkaido, has a pop feel that matches the atmosphere of the confectionery packaging, and also serves as a neutral background to complement the wide range of colors in this merchandising. Inside the showcase, which is the focal point, a small stage was installed to enhance the visibility of the products, and the same cutting pattern was applied to its rising surface. This expresses the scene of confectionery displayed on freshly fallen snow, increasing its appeal to customers browsing the floor and making the products, which represent Ishiya Confectionery Co., Ltd.'s new endeavor and are imbued with thought, even more attractive. <Our Project Members> [Sales] Hyo Inoha, Tadayuki Matsubara [Design] Yoshihiro Kitamura [Production] Shigehito Katsumata, Hajime Komura

#Urban & Retail​
WOODY PARTS Factory Office

WOODY PARTS Factory Office

[Project Description] This project involved renovating the second-floor office area of a pre-cutting factory in Takaoka City, Toyama Prefecture, into a reception area, library lounge, and showroom. The aim was to create a space that fulfills the role and function of an office while preserving the unique atmosphere of the factory. The theme is "Forests where people walk together" and "Wooden spaces where people can live richly," with the concept of understanding the growth of trees and supporting the coexistence of wood and people. [Client's Challenges/Requests] ● To create a creative space where people can gather and interact, with "wood" as the keyword. ● To create mechanisms that allow people to feel closer to wood by deepening their knowledge and understanding of wood and by actually touching it. ● To consider not only seeing and touching wood, but also holding workshops to promote wood education and interaction with craftsmen. ● The wooden parts of wooden houses, mainly the structure, tend to be hidden by floors, walls, and ceilings in daily life, making it difficult to take an interest in them. In such a situation, the aim was to create mechanisms that allow people to experience the wood material itself, processing technology, manufacturing staff, and product quality processed by Woody Parts with all five senses. [Solution] The reception area was designed so that employees and visitors could view the space with a sense of depth. This is symbolically expressed in the tables, lighting, and bookshelves that make up the library lounge. In the showroom, mesh material was used on the walls so that displays walls would not disrupt the atmosphere of the former factory space. Taking advantage of the spaciousness of the space, presentation spaces for B2B and B2C were prepared. In order to allow for clear presentations, the showroom was not designed to be explanatory, but rather a space that visually presents handiwork and technology, resembling an art gallery. Emphasis was also placed on the ease of updating information so that it would not become outdated over time. In the future, the aim of this office is to create a space where, in addition to the traditional "manufacturing" using wood, "experience creation" related to "living" will be born. [Customer Feedback] ●There has been an increase in conversations that are not about products (things), such as the scent and texture of wood. ●The number of visitors has increased, not from on-site staff of existing customers, housing companies, but from management, architects, and planners. <Our Project Members> [Sales & Project Management] Takuya Kitai, Yoshiki Yamada [design, layout] Hiroaki Koshizen [Production & construction] Kentaro Hirano Photography: Nakasa & Partners Co., Ltd.

#corporate​
Konosuke Matsushita Museum

Konosuke Matsushita Museum

[Project Description] As part of Panasonic Corporation's 100th anniversary celebration, the "Konosuke Matsushita Historical Museum" was newly constructed and opened on March 7, 2018, the 100th anniversary of the company's founding. The aim was to allow visitors to experience the management philosophy and worldview of Konosuke Matsushita, the founder of Panasonic, and to widely pass on his "spirit." [Client's Challenges/Requests] The challenge was how to pass on Panasonic's management philosophy, the numerous achievements, words, and spirit left behind by the founder to the company's employees, and how to provide learning and insights to visitors, including the general public. The space was designed to allow visitors to relive the 94-year life of founder Konosuke Matsushita by following the "path" set as displays theme, and the concept was "a place where you can meet Konosuke Matsushita." [Solution] First, a space was created in which visitors can freely stroll around and concentrate on their thoughts, using "Shinshinan," a place loved by the founder, as a motif. Each displays element is expressed in layers according to depth, and the structure was designed so that visitors can select information according to their individual interests. <Our Project Members> [Sales & Project Management] Shohei Baba [Planning] Tomoko Yanagihara [design, layout] Hideaki Hata, Sachiyo Yoshikawa, Naruhito Suga, Takaki Mizuno [Sculpture concept design] Kenichi Kishikawa [Production & construction] Masao Ogawa Photography: Nakasa & Partners Co., Ltd.

#corporate​
CLIENT INNOVATION CENTER

CLIENT INNOVATION CENTER

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by bringing together people, technology, and wisdom, in addition to being a space to introduce and experience the technologies that Ajinomoto has cultivated so far, with the goal of solving the challenges of business partners and social issues. [Client's Challenges/Requests] Until now, technology introductions to companies have been on a visit-based basis, which limits the number of technologies that can be explained at one time, and it is difficult to convey the actual product introductions and the value of the technology. Therefore, there was a need to create a place where the appeal could be made more efficiently and effectively. Furthermore, there was a need to create an environment in which the potential value of the technology could be effectively conveyed and customer needs could be efficiently understood by allowing customers to "see, touch, and feel" the technologies that are owned. [Solution] In composing the space, we built a variable system based on the following ideas: ① fixed form (not having a fixed shape in terms of time or space), ② bidirectional (dialogue is the main focus, not objects or technology), and ③ unfinished (changing along with the evolution and changes of the world), thereby realizing highly flexible planning. This allows us to appeal to customers efficiently according to their needs and also enables unexpected connections and discoveries. Furthermore, as a concept design concept, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the theme of "Ferment" (to ferment, to revive, to stimulate). <Our Project Members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Keiyu Tamura, Kensaku Shiroto [Creative Engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production & Construction] Jun Endo [Sales & Project Management] Ayako Konda, Atsuko Matsubara, Yasushi Shimizu

#corporate​
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