Works#Award Winning

This is a plan to renovate an old private house in the Odoi district of Izu City, Shizuoka Prefecture into a rental accommodation facility. This area used to be a quiet area where magistrates lived long ago, and we planned to offer a stay that incorporates the surrounding environment so that you can experience the slow flow of time beyond time. The main building has a kitchen, and services such as dinner by a visiting chef and the provision of alcohol from a movable bar are provided. For interiors, we used local materials, and tried to create a space using local materials, just like in the Edo period, such as a wall made of local soil and a dining table made of local cherry trees. [Social Issues/Customer Issues/Requests] In order to make the most of the old private house that is rented as a whole, we received a request for an attractive space concept design based on the characteristics of the site. [Solution] While making the most of the charm of the existing building, we incorporated a spatial composition that maximizes the view of the surroundings and a finish that utilizes local soil. <Our project members> [Sales and project management] Shinya Hiratsuka, Nobuyuki Yagi [Overall supervision] Norio Koito [Planning] Saki Ninomiya [design, layout] Hiroshi Inoue -Related links- [Release] ・ NOMURA 's social good activities: Example of LOQUAT Villa SUGURO Creation of an auberge space that colors the charm of the region ・The project in which NOMURA worked on the space concept design won the silver award and many others at the “Japan Space concept design Award 2022” [Related achievements] ・LOQUAT Nishiizu

This is a project to renovate an alleyway lined with townhouses built more than 110 years ago into a ryokan near Shijo Omiya in Kyoto. Passing through the reception building, 23 guest room buildings, a warehouse building, and a restaurant building are lined up along the stone-paved alley, and a gorgeous view reminiscent of the geisha district of the Edo period spreads out. There are 5 types of guest rooms with the theme of Kyoto's natural beauty, and you can experience the charm of the region in terms of both tangible and intangible culture. The restaurant building in the center of the alley has a Japanese beef restaurant, and it is a unique space that introduces Japanese culture, including food, to the world. The site is approximately 1,400 square meters, including 26 wooden buildings, and has become the largest revitalization project in Kyoto's history, attracting the attention of Kyoto City. [Social Issues/Customer Issues/Requests] Twenty-four 100-plus-year-old machiya townhouses that had been left surrounding an alley were about to be demolished for the development of a hotel. The project has started to find new value. Various adjustments with the local residents were necessary for the new development. [Solution] While there were several residents living there, we participated in the existing surveys and discussed with the client how to make the best use of the original materials. We coordinated the rights related to the site, etc., designed and constructed two new buildings (reception building and restaurant building) while designing the alleyway, and undertook the design supervision and construction of the existing guest room building on a cost-on basis, while putting together the whole. I made it up. <Our project members> [Project Supervisor] Nobuyuki Yagi [Sales and Project Management] Moriya Sakata [Overall Design Supervision] Takaaki Tani [Architectural Design Supervision] Norio Koito [Architectural Design (Reception Building/Restaurant Building)] Norio Koito [Interior Design/ [Design] Takaaki Tani, Kyoko Kosugi [VI design] IVD: Ayaka Hagitani, Mayu Toyoda [FFE design] Saki Ninomiya, Nanako Kazujun [Production and construction] Akio Hirayama, Takahiro Nakayama, Toshimi Katsuragi

This is a project to turn a samurai residence of more than 140 years old remaining in the castle town of Obi Castle in Nichinan City, Miyazaki Prefecture, into a tourist attraction and hot spring inn in the town. Each of the five guest rooms was concept design according to the theme of regional character, and consisted of the town's color "Hon-purple," the "cedar" that supports industry, the "tea tree" that is planted in hedges, the "orange" citrus variety of the city, and the "moss" that is important to the town's landscape. our company took part in the project using a subsidy from the Shopping District Revitalization and Tourism Consumption Creation Project, and participated in a wide range of projects from hardware to software, including the creation of cards and maps to encourage local shops to tour the area as a tourist base, the development of cooking experiences, and the construction of new lanterns as street lights starting at Honshuku. It has been reborn as a core player in future community development. SOCIAL ISSUES/CUSTOMER ISSUES/REQUESTS: To contribute to the revitalization of tourism in the city by utilizing existing buildings, such as the main building, which is 140 years old and was acquired by the city from an individual. The project should be carried out as the Ministry of Economy, Trade and Industry's "Business to Revitalize Shopping Streets and Create Tourism Consumption" together with the shopping association. With the constraints within the Preservation Districts for Historic Buildings and the restrictions on changes to buildings by the city's Cultural Properties Division, how can we create something good? Then, a comprehensive consideration was required, such as how to make the stay experience better. Solution: I participated in the survey of the existing building, worked with the construction official to plan a way to change the use of the building from the state that it was in violation of the law, and was in charge of Architecture interiors Design construction from concept design after coordinating with the city for the cost of construction. Following a request for a change of use confirmation, the renovation project met the criteria for a the Ministry of Economy, Trade and Industry grant and was completed through repeated consultations with the city's cultural properties department. As a project to revitalize the local community through the use of traditional buildings, we made abundant use of locally grown Obi cedar, which also contributed to the circulation of the local economy. < our company Project Member > (Project Supervisor) Nobuyuki Yagi (Sales and Project Management) Moriya Sakata (Overall design supervision) Takaaki Tani (Architecture design, layout) Norio Koito (Interior design, layout) Takaaki Tani, Nanako Wajun (FFE concept design) Saki Ninomiya (Production/construction) Kazuya Fujii

"Nagasaki Kaido Seagull Market" is a bridge that conveys the culture and technology that was introduced to Nagasaki to the whole country. We are transmitting the charm of The facility development concept is “Nagasaki First”. We aim to be a place that conveys the essence of Nagasaki, connects Nagasaki with people within and outside the prefecture, and the world, revitalizes Nagasaki, and makes people naturally want to stop by every day. [Social Issues/Customer Issues/Requests] As the gateway to Nagasaki's newly reborn land, we were asked to create a space that would create new exchanges and create a lively atmosphere. [Solution] With the design concept of "Nagasaki, a city of rich waterside culture and history," we aimed to express the port that leads to overseas. The façade design uses blue and white wave-shaped tiles to express the waterfront of Nagasaki Port and the sparkling light between the waves. The interior design embodies the city of Nagasaki by making it a space that is easy to move around. But "new" has realized a space that seeks harmony between the town and people. [Customer's voice] Due to budget constraints, we were unable to adopt some of the designs we had proposed, but we were able to flexibly propose and adopt alternatives, and we were able to create an attractive space within our budget. I feel it. <Our project members> [Sales and project management] Tadahiko Koga [Design and engineering] Hiroaki Koshizen, Yoshitaka Hirayama, Hideaki Hada, Mizuki Yamana

~ Conveying the thoughts and history of the people who have repaired it after each disaster as a "symbol of reconstruction" ~ The Kumamoto earthquake in April 2016 also caused damage to the Kumamoto Castle tower. In response to the voices of the people who longed for the symbolic castle tower to return to its original form, Kumamoto City adopted a policy of early restoration of the castle tower, and the building was completed in March 2021, incorporating the latest earthquake-resistant technology. Here, the thoughts of the people who have repaired the castle after repeated disasters over the 400 years since its construction have been inherited, and a message from the people of Kumamoto who live "now" for the next 100 or 400 years into the future. It is The exhibits are arranged in chronological themes from the basement to the top floor, and the spatial design has been designed to correspond to these themes. Focusing on the castle tower rather than the castle as a whole, it conveys the history of its construction, architectural design, defensive function, castle and town development, and the thoughts and history of the people who have restored it after each disaster. [Social Issues/Customer Issues/Requests] ・Communicate the historical, architectural, and spiritual significance of the castle tower, which is a symbol of recovery from the Kumamoto earthquake disaster. In addition, it should be communicated that Kumamoto Castle, which has historically been hit by numerous natural disasters, has been revived even in the recent earthquake.・Focusing on the “Kumamoto Castle Tower” instead of the entire Kumamoto Castle, and working to coordinate and complement the exhibition content and role sharing of the surrounding facilities.・Since there are many restrictions on the preservation environment inside the castle tower, basically no actual materials will be exhibited, and an exhibition of the history of the Kumamoto Castle tower after the Satsuma Rebellion, which has not existed before, will be added.・From the perspective of universal design, introduce tactile exhibits and multilingual audio guides so that a wide range of people can enjoy the exhibits. We have received your request above. [Solution] With the castle tower as the main character, we arranged the stories from the construction of the castle to the present along the time axis, and set a theme for each era on each floor. The first floor is the era of Kiyomasa Kato, who built the castle, the era of Hosokawa, who later became the feudal lord, the modern era, which experienced burning down and rebuilding, and the modern era, which is devoted to the Kumamoto earthquake and restoration, from the lower floors to the upper floors. I organized the story so that I could follow it. In addition to the structure of the castle tower, the people who have repaired Kumamoto Castle every time since the Edo period, even after repeated disasters. And so on, I focused on that. Furthermore, in order to meet the needs of a wide range of visitors, we planned and realized a multilingual audio guide and a tactile model of the castle tower that can be touched and understood. [Customer's voice] The exhibition is organized in a way that is easy for anyone to understand and attracts interest, such as explanations using models and projection mapping, title signs, multilingual audio guides using apps, etc., and has been well received by visitors. I'm here. <Our project members> [Development] Masanobu Yokoyama [Sales and project management] Masanobu Yokoyama, Haruka Amano, Anjin Sawada [Design and planning] Mitsuyo Ashida, Yuichiro Tsutsumi, Toshie Makigara, Nanako Wajun, Yoichi Honda, Nao Fujiwara Arrow [Modeling] Nobuyuki Endo [Production and Construction] Yu Ikeya, Yoshikazu Kimura

The approximately 1.2km runway remains in Uzurano-cho, Kasai City, belonged to an airfield that was built during the war. Kasai City's regional revitalization base facility "sora kasai" plays a role as an exchange base for tours of these ruins, and the "quail museum" is the center of the field museum that conveys the historical facts of the war. was given. The basic plan for the facility was made by a joint venture of three companies, with displays Co., Ltd. and Iruka Sekkei Group Co., Ltd. being involved in the design. After that, I received an order for displays production independently, and the period from planning to completion was about 6 years. Towards the completion, after going through a review committee, Kasai City, local war historians who have been researching for many years, the preservation society, supervising teachers, a full-scale airplane model production company, and many other people. I made it. This museum, which is built on the runway, introduces the short but rich history of Uzurano Airfield, centering on displays of two full-scale airplane models that are deeply related to this area. We aimed to create a museum that is unique to Uzurano, making the most of the story and location of this area. It is the mission of this museum to weave together the memories of this land, leave them in a form, and pass them on to future generations. [Social Issues/Customer Issues/Requests] The challenge was to create an attractive facility that would serve as a hub for field exchanges suitable for the Kasai City Regional Revitalization Facility. In particular, the role of the museum, which has displays function, was to make it a place to think about peace by mainly displays two full-scale airplane models, as well as historical displays related to Uzurano Airfield and Kasai City. As for displays method, the emphasis was placed on the content, and the request was to mainly use video technology, but on the other hand, it was also desired displays actual materials. [Solution] The greatest attraction of this museum is that displays space is set up on the runway itself, which is a living witness of history, and the two full-scale airplane models that are the main displays are placed above it. The ``Shiden Kai'', which was assembled and tested, was placed on the runway, and the ``Type 97 carrier-based attack aircraft'', which flew off to the special attack, was arranged to fly from the runway to the sky, and the runway, sky, architecture, In a powerful space where displays is integrated, it is displays unique to Uzurano that makes use of the story of this place and itself. displays consists of two zones, "Technology" and "History", and the spaces are inextricably linked through lattice walls. By approaching the historical fact of war from two perspectives, the aim is to provide an opportunity to think from multiple perspectives. For the video displays, we planned to create a synergistic effect for understanding by combining it with the material displays. In particular, the "Story Wall" consists of four stories about the history of Uzurano Airfield, and is developed as a series of four images that make use of the oblong space. In addition, four materials linked to those stories displays, and each of them complemented each other. By learning the background of the materials through the images and adding reality to the images through the materials, we aim to create displays that are more deeply conveyed. In addition, by directly incorporating the words of the people who lived here in the content, we made the war not only a past event, but also an expression that you can feel. <Our project members> [Development] Koichi Morimoto [Sales and project management] Koichi Morimoto [Planning] Settsuko Nishimura [design, layout] Tomoyo Tsukiyama [Production and construction] Takeshi Suesaki / CIC: Yu Oishi, Satoko Hasegawa

Business Brain Ota Showa Co., Ltd. is a business accounting consulting, system construction and operation and business process outsourcing company that has been in (BBS) business for more than 50 years. The head office was relocated due to a reduction in office space to accommodate the new way of working, as well as the need to realize a carbon-neutral society, and our company was responsible for the entrance and design, layout construction guest room area. The layout plan is structured around two key words: "history," which has supported client management accounting, and "near future," which supports innovation and digital innovation. It also contains a sense of stature as a consulting firm originating in Japan and a desire to be a 100 year company. In order to express the BBS characteristic of "history" and "near future," the accumulated time in "history" was expressed with wooden ribs of different sizes and used as the base material for the entire space. As for the "future," a box of core light is placed in the center of the floor to contrast with the wooden ribs, and as with the wooden ribs, the delicate lines of original glass film and indirect lighting are used to express the image. < our company Project Member > (Sales and Project Management) Keishi Kawashima (Planning and Design Director) Hisako Kashiwase (Planning and concept design) Sayaka Eto (Production Management) Yusuke Yamazaki

This is a renovation project for the Toyobo Building, which stands along the Dojima River in Osaka, which is full of charm with many historical buildings and rich nature. The Dojima River is a river with an attractive landscape that represents Osaka, which was called the "City of Water", so we aimed to create a place where you can work lively while enjoying the comfort of this location. The plaza looks like a riverside deck extending to the building, and by arranging a swaying willow tree as a symbol tree, you can feel the river breeze visually. The façade incorporates concept design inspired by the magnificence of the Dojima River and the density of the waves. By wrapping the outer wall of the building with a soft wave design, we intend to harmonize with the building and become a symbol of the new town. The lobby lounge is designed in harmony with the façade, creating continuity between the interior and exterior, and creating comfort through the use of sofas of various shapes and original acoustics. In addition, visual art that visualizes the outside environment, such as temperature and wind, is applied to the central pillar so that you can feel the comfort of the river breeze indoors. Each floor has a photograph of the Dojima River showing a variety of expressions, and original art that delicately expresses waves is placed in the restroom space. [Social Issues/Customer Issues/Requests] The purpose of this renovation is to increase the asset value of the building by increasing the appeal of new tenant candidates through sophisticated concept design. will do. In addition to functioning as a common area of the office building, there was a request to contribute to the revitalization of the region by enhancing the attractiveness of the riverside and becoming a place that can be used by the people of the city. [Solution] While various work styles are emerging one after another, we aimed to create a place where you can work while enjoying the unique comfort of Kawabe. Under the concept of "Riverside Workation", we aimed to create a healing effect through concept design that incorporates the surrounding environment and nature, and to enable people to live a rich life. In addition, we are trying to increase the property value of the building by planning original sound and art in various places. Through this renovation, we are making the most of the charm of the riverside, leading to the revitalization of the surrounding area. <Our project members> [Sales and project management] Moriya Sakata, Yuji Kato [concept design direction] RENS: Ryutaro Matsuura [design, layout] RENS: Erika Nakagawa, Takuro Ishizawa, Jun Yamakawa [Art coordination] Maki Matsuura [working drawings] Shozo Takahata, Tatsuya Yamamoto [Planning Direction] Tatsuko Nishi [Planning] Aisa Nagashiki [Global Project Direction] Suguru Tsukahara [Production and construction] Yoshitsugu Mukaiyama, Yonosuke Tokuda, Rikito Maruchi, Takashi Okuno Planting plan: SOLSO Illustration: Hiroshi Tanabe Video art: Takahiro Matsuo (LUCENT Inc.) Art: Daisaku Ozu Sound concept design: Tadashi Kondo concept design: Junichi Kawanishi (Signs Plan) Lighting plan: Takahiro Muranishi, Kitano, Taiko Electric Co., Ltd. Shinya

A creative museum that opened as a successor to RiSuPia, which opened in Panasonic Center Tokyo in 2006. Based on STEAM education, it is a place to practice inquiry learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and inspiration, we provide an environment where they can experience both learning and making things. In order to freely release the curiosity and motivation for creation, the space is designed to create a feeling of being dirty, of being able to create it yourself, of being rearranged, of being unconventional, and of being in a session with everyone. concept design around 5 points. Furthermore, from the perspective of SDGs, we successfully reused the existing environment and updated it while incorporating it as a concept design motif. The project team's desire to add new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our project members> [Sales and project management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Seiho Tani, Ayumi Sasai, Mikuyuki Nakade [Production and construction] Yuta Kumazawa, Yumi Asakura ~ Related links ~ [Release] ・ NOMURA, Ltd.'s social good activities: AkeruE example Creating a space that nurtures children's intellectual curiosity and inspiration for a better recycling society in the future [nomlog] ] ・ Until AkeruE is made. Talk about space concept design. (Part 1) ・ concept design that does not want to blame the earth based on the idea of upcycling (Part 2)

Marunouchi Street Park, which started in 2019, is a social experiment project to verify the future state and utilization of Marunouchi Nakadori. In the summer, the space concept is "Let's connect, summer street", and while being conscious of the Marunouchi-like culture/region/people connection, each of the three blocks over about 300 meters was developed with a theme. . Block 1 in front of the Marunouchi Building is designed with the theme of "Sports & Relax," with a ping-pong counter where you can enjoy table tennis and a deck with balance balls. With the theme of "Enjoy Eating Out," Block 2 offers outdoor live paintings by artists based on the concept of SDGs, and the enjoyment of dining in a parklet space surrounded by fair wood while enjoying a street piano. . In Block 3, with the theme of "PARKcation", we set up a workplace surrounded by grass that expresses the grassy hills swaying in the wind, a cycle counter, and a summer beach resort scene using coral sand from Okinawa. bottom. In terms of safety and health, we have taken measures against strong winds such as typhoons and building winds, and special infection control measures such as spraying the entire area with an antiviral coating agent. (Holding period: 2021/8/2-9/12) Initiatives for fair wood Cedar and larch Nishikawa materials thinned in Hanno City, Saitama Prefecture are used for fixtures such as counters. We designed the design while taking advantage of the characteristics of wood grain and color, such as the characteristic cedar core called “black heart” and structural plywood. After the exhibition period, some of the wood used will be reused, and once it has completed its role, it will be returned to nature, and will be circulated for seedlings, planting, and nurturing. <Our project members> [Project General Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaizawa, Ryo Sudo, Norimasu Sakuma [Planning] CIC: Yusuke Saito [Operation Management] ] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida -Related links- [Notice] ・ Sponsored by NOMURA “Marunouchi Street Park Illumination Tour!” [Related achievements] ・ Marunouchi Street Park 2021 Winter

A tourist commercial facility operated by the Hiroshima Electric Railway Group, which opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operation in February 2020 as part of the Miyajimaguchi area port development project promoted by Hiroshima Prefecture. "HIRODEN etto". Based on the concept of "DISCOVER MIYAJIMAGUCHI", it consists of 16 stores, mainly companies headquartered in the prefecture. As a facility where you can enjoy everyday (local) and extraordinary (sightseeing) pleasures in a Hiroshima-like way and experience "Fun, Delicious, New Hiroshima", we will spread the new charm of Hiroshima by connecting with not only tourists but also local people. doing. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic traffic congestion on National Route 2, which is also a lifeline for local residents, a plan to construct a new urban road has surfaced. Along with this, it was decided to redevelop the dilapidated passenger terminal by expanding the landfill site, and to relocate the Hiroshima Electric Railway Group's directly managed tourism and product facilities and the Hiroden Miyajimaguchi station building/track. We received a request to make proposals suitable for the prologue and epilogue of the Miyajima pilgrimage, regarding the creation of medium- to long-term staged development scenarios and the nature of facilities to be newly established by the Hiroshima Electric Railway Group in the area adjacent to the passenger terminal. [Solution] We thought it was important to build a development strategy from the perspective of regional branding in order to prepare "Miyajimaguchi", which is a transit point to Miyajima, from beginning to end.・Naming and VI planning to give a new identity to the colorless Miyajimaguchi (*) ・Leasing like a trip to find investors in the future Hiroshima/Miyajimaguchi ・Lighting plan and timber to feel the surface of the Seto Inland Sea We approached the creation of a place and space that adds glamor to the ``Miyajimaguchi Town Opening Phase 1,'' such as by actively adopting wood that evokes the town of Hatsukaichi, from both the soft and hard sides. As a result, we are contributing to the economic circulation within the prefecture by creating new employment opportunities by providing new business opportunities, mainly for businesses in the prefecture. In addition, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, we are embodying the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region." It created a sense of anticipation for development. (*) VI: Abbreviation for Visual Identity. It refers to the design of logo marks and symbol marks. [Customer's voice] From the planning stage to the detailed facility planning, we were able to create the facility according to the concept because we received a lot of cooperation in terms of both software and hardware. We hope that it will grow as a facility suitable for the prologue and epilogue of the Miyajima pilgrimage. <Our project members> [Sales and project management] Ichiro Morimoto [Consulting, planning, software direction] Mayo Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production and construction] Katsunori Sugino [Pre-internal supervisor/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening promotion/PR] Daisuke Karube, Hikaru Oura -Related links- [Notice] ・"54th Japan Sign concept design Award" Silver Award Announcement of other awards

This is a concept shop of “Okomeburan” handled by “Shinmei Group”, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with a vision of "making every day better", and this store is a new city consisting of three spaces: "FACTORY SHOP", "EAT IN CAFÉ" and "KITCHEN LAB". We are aiming for a model store. All products of Okomeburan are carefully selected from the manufacturing process to the transportation process. In order to maximize the attractiveness of the products, we devised a "FACTORY SHOP" that added displays function to the conventional product sales and cafe functions. We have added displays function that conveys the manufacturing process in an easy-to-understand manner, and a function that allows you to learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition to holding workshops in the "KITCHEN LAB" that visualizes the kitchen and office, we are concept design a space that communicates the state of product development that cannot be seen in everyday life. We participated in the first Omeburan store (Lucua Osaka), which opened in February 2021, and in addition to designing and constructing the store, construction to set the brand name and vision, logo and package concept design, product and cafe menu development. We provide general support, including supervision of [Social Issues/Customer Issues/Requests] (1) Social contribution to neighboring communities (2) Social contribution to rice-producing areas [Solution] We aimed to provide a place for tourists to relax and learn, and to improve health awareness in the region. (2) We aimed not only to promote rice bran as a product, but also to increase interest in rice by communicating social issues faced by rice bran production areas and regions through workshops and customer service. [Customer's voice] I think that you have created interiors that fully expresses our brand concept. In particular, the oil manufacturing process board is popular with customers and those who come to interview us. <Our project members> [Sales and project management] Yuki Hikita [Branding and product development general direction] Shoko Miyazaki [Store development | Planning and consulting] Shoko Miyazaki, Teru Hatae [Product development | Planning and consulting] Shoko Miyazaki and Mayu Nakamura [design, layout] Yoshitaka Hirayama, Hideaki Hata [Production/ construction] Kenichi Yanagawa / CIC: Kenichi Kishikawa

The Hitachi Origin Park is a new starting point for Hitachi, which consists of four facilities: the Kodaira Memorial Hall, the Founding Hut, the Omika Club, and the Omika Golf Club. Among them, the Odaira Memorial Hall is a future-oriented museum that enhances the engagement of all employees and general visitors. displays will allow local residents to learn about the history of social innovation that has continued to take on the challenge of resolving social issues with the sincerity and pioneering spirit in mind. In addition, as a “place to think about social issues together,” we have set up a participatory experience theater to reflect on past displays themes and realize displays that reflects our thoughts on the future. At the founding lodge, which has been re-restored as a symbol of Hitachi Origin Park, visitors can experience the spirit of the company's founding by adding recorded images and stereophonic effects to the reproduction of the environment of the actual machine and experiencing the realism of that time. It is displays that will be engraved in your heart. [Social Issues/Customer Issues/Requests] 1: We want to increase the engagement of more than 300,000 employees while following displays of the former memorial hall opened in 1956. 2: We can respond to the updated history of the project. We would like to create a flexible environment for displays changes. [Solution] 1: By assembling displays story with displays concept as "Employee Journey", we realized a participatory experience type displays where employees can empathize with the founder's aspirations and grow their corporate philosophy and express their determination. We decided to increase the engagement of The prologue displays begins with an introduction to the aspirations of the founder, Mr. Namihei Odaira, and is a hands-on theater that invites visitors from everyday life to the time of the founding of the museum. The displays the history of social innovation is "Harmony, Sincerity, and Pioneering Spirit," and the image of Hitachi's employees who continued to take on the challenge of solving social issues is expressed in a continuous scrim curtain throughout the space. We have created an immersive space concept design that allows you to explore history with a sense of history. 2: We concept design a seamless displays case and systematized displays commentary, taking into account the replacement of the historical themes of social innovation. The large-screen scrim graphic that stretches across the entire displays room uses a detachable baton rail and functions as a stage setting that can be constantly updated. 3: As a “place to think about social issues together” in the future, we set up a participatory experience theater, looking back on the displays themes so far and making the epilogue displays that conveys our thoughts on the future. By adopting an displays system that allows visitors to send their own messages, we have created an interactive theater that enhances communication with employees and general visitors from Japan and overseas. In addition, all explanations of displays are written in English, and digital content was created to visualize the degree of empathy for the messages about social issues and the displays themes that visitors were interested in. [Customer's voice] In this project, everyone from NOMURA was in charge of planning and design after gaining a deep understanding of our group's corporate philosophy and founding spirit. Due to the influence of the new coronavirus, the meeting was mainly held online, and I felt that it was difficult in various ways, but your company considered and proposed an displays method that makes use of your wide range of knowledge. We are confident that Hitachi Origin Park will serve as a place to communicate our origins to employees and stakeholders, and to reflect on the future. <Our project members> [Sales and project management] Hisashi Ozasa [Creative direction] CIC: Yoichi Miyakoshi [design, layout] Yuri Nakagawa, Wataru Sugimoto, CIC: Yuki Tamai [displays planning] Toko Takeuchi [Product direction] Yuji Matsuda , Kazuma Sakaki [Technical Direction] CIC: Akimitsu Kishi, Yuko Yamashita, Takumi Hibino

This tourist information center was newly established inside the public passageway of JR Kokura Station, the gateway to Kitakyushu City. In order to improve the satisfaction of tourists, including foreign tourists, who will continue to increase in the future, and to promote sightseeing around the city, the existing information center, which was built about 15 years ago, will be closed and moved to a new location within the same station. , It was decided to expand and build a new building. [Social Issues/Customer Issues/Requests] Create a space that is easy and comfortable for travelers to use, and prepare hardware and software for a digital signage system that allows content to be updated so that travelers themselves can search for tourist information. , the installation of foreign currency exchange machines, etc. in consideration of foreign tourists, and the information center that can satisfy the function of JNTO (Japan National Tourism Organization) certification * 1 highest standard "Category 3" * 2 There was a request such as to do. [Solution] In addition to satisfying the above requests, we proposed a plan with the goal of making it an information center that can be used even in the with corona era. Based on the concept of "the gateway to Kyushu where you can taste Japan," the concept design reflects the advanced nature of Kitakyushu City, which is a mecca for manufacturing, while incorporating the traditional concept design of the castle town of Kokura, and carefully selecting interiors materials to maintain a safe and clean space. I suggested. Functions include a contactless face-to-face system using a monitor, a system that allows travelers to upload and publish word-of-mouth travel information using SNS, and at night, the entire glass exterior wall becomes a signage that conveys the charm of Kitakyushu City. We have proposed and adopted the setting. The innovative concept design unique to Kitakyushu City and the clean white color are unified, and the entire area is glassed to create a bright and open atmosphere that makes it easy to stop by. While harmonizing with the gray-based modern station premises in terms of concept design, it also asserts itself as an information center by incorporating elements of concept design-ori and bustling elements. At JR Kokura Station, the gateway to Kitakyushu City, the symbolic concept design conveys the charm of Kitakyushu City to visitors both inside and outside the city while raising expectations for travel. [Customer's voice] The space that the city wanted to create as a tourist information center was specifically reflected in concept design from the services provided, etc., and a tourist information center suitable for the "gateway to Kitakyushu City" was created. Thank you. In spite of the fact that the station is located in a place with many restrictions, we were able to solve many problems with our rich imagination and high technological capabilities. We hope that the facility will be even more useful to the many tourists visiting the city. *1. Regarding the certification system for JNTO-certified tourist information centers for foreigners: At JNTO, the Japan Tourism Agency established the Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established in January 2012 and revised in April 2018). )”, we have been operating a certification system for foreign tourist information centers since 2012. This certification system divides information centers into three categories and partner facilities according to location, function, etc., and certifies them. Certification is renewed every three years, and by providing support services such as interpreting services and training sessions by JNTO, we are working to enhance the functions and quality of JNTO-certified information centers for foreigners nationwide. *2. What is the highest standard "Category 3": Always available in English. On top of that, there is a system that can always provide guidance in two or more languages other than English. Provides national level tourist information. In principle, open all year round. Wi-Fi available. Location with many gateways and foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales/Project Management] Satoru Soeda [Planning/ design, layout] Chieri Nishimura [Production/ construction] Kazuya Hijiguro

As a hotel that introduces "Kyoto Toji Temple" in an easy-to-understand manner that cannot be fully enjoyed in a one-time sightseeing trip, the little-known Buddha statue mandala is illustrated, and you can walk around the city freely opening and closing while comparing the old and the modern. In the lobby, we installed a map, a large table where you can copy sutras with sand, and a wall artwork of Buddha smiling with a motion sensor. In addition, the full-size pillar with a motif of a five-storied pagoda was used as a bookshelf to impart wisdom because the actual central pillar itself is a mandala.