Works#Award Winning

“CHOOSEBASE SHIBUYA” is the first media-type OMO store (*) in the department store business format opened by Sogo & Seibu Co., Ltd. The purpose is to create a new retail business through collaboration with the D2C brand, which has fully renewed the Seibu Shibuya store parking building 1F and is supported by millennials and generation Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline on their smartphones in an immersive space. This time, the EC site will be opened at the same time as the real store, and a new shopping service will be proposed, including a sales format in which products purchased online can be received at the store. Using cutting-edge technology such as AI cameras, we also provide store owners with data that can be used for test marketing, product planning, and service improvement. *OMO store = A store format that integrates customer, product, and inventory information between stores and e-commerce A new department store that was launched based on the idea that creating a place where new generations of customers and new brands can meet is the way a new department store should be. business. While it is a media-type OMO store that utilizes the latest technology to amplify the editorial power unique to department stores with the power of technology, it is also a place where people can experience human consumption without relying too much on technology. Based on the keyword "editing", I aimed to build a world view with margins. The entire store has a spatial configuration in which two thick conductors cross each other, and by tapering slightly from each entrance toward the crossroads, the sense of immersion is enhanced. Four areas called "BASE" are adjacent to the crossroads, and each has a unique material within a common worldview. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the assorted colors give a hint of the future by intentionally eliminating the warmth of the blue painted floor in a one-color world with no chroma. It has become. The two aisles are drawn to the back by lines of light that draw organic curves, and the galvanized steel panel with a gradation from silver to blue is reminiscent of Blue Moment, creating a mischievous atmosphere unique to the location. also offers a special experience. <Our project members> [Sales/project management] Hiroshige Sakimoto [concept design /basic planning] no.10: Nao Kameda, Shohei Suzuki, Atsushi Watanabe [schematic design / working drawings / interior administration] no.10: Nao Kameda, Suzuki Shohei, Jun Watanabe [Production and construction] Taishi Watamoto, Katsuhiko Kurokawa

“Hotel Okura Kyoto Okazaki Bettei” opened on January 20, 2022, the first in about 20 years for the Hotel Okura brand in Japan. Our spatial concept design team "RENS" was in charge of overall interior direction and interiors construction and FF&E construction. In Kyoto, there are many world-class traditional crafts that are created by craftsmen using techniques that have been passed down since ancient times. We have created a hotel where you can connect the traditional crafts to the future and feel further possibilities. We are collaborating with GO ON, a project unit made up of six successors of traditional crafts in Kyoto, to create a small luxury space filled with new crafts. You can enjoy a soothing stay in the beauty of modern Kyoto at a hotel where you can feel a tranquil moment reminiscent of an adult retreat. [Social Issues/Customer Issues/Requests] (1) Revitalization of Kyoto's traditional crafts (2) Utilization of locally produced and locally consumed materials (3) There were requests for a plan that utilizes the natural environment surrounding Higashiyama and Okazaki Betsuin. 【Solutions】 ① A plan to place traditional Kyoto crafts in various places in collaboration with "GO ON" ② Use Kitayama cedar as floor pillars in the guest rooms ③ A restaurant plan that overlooks the garden connected to Okazaki Betsuin [Customer's voice] We have created a one-of-a-kind hotel suitable for the new era of Kyoto, where you can feel the aesthetics of Kyoto culture everywhere. We are confident that everyone who visits our hotel will be satisfied. <Our project members> [Sales and project management] Tomoaki Onuki, Yuki Hikita [Interior concept design general direction] RENS: Ryutaro Matsuura [design, layout, supervision] RENS: Ryutaro Matsuura, Juichi Hino, Nanako Kikuchi / Yasumasa Yamazaki, Takahata Shozo, Kazuhiko Ueda, Ryuta Okimoto [Production and construction] Takashi Okuno, Ryohei Yamaoka, Masayuki Ieshita, Takayuki Kara [Planning] Rie NOMURA-Related links- ・RENS official website Opened "Hotel Okura Kyoto Okazaki Bettei"

This is a project to build a customer contact point accompanying the relocation of Fujifilm Business Innovation Japan (former Fuji Xerox) to the new office building. We were in charge of the planning, design, design, layout the hands-on showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. It was a project that needed to function as a showroom to find the direction of customer problem solving and lead to success, while at the same time being required to be a future workplace. I came up with the answer. In the solution experience area, no fixed walls were built at all, and it was composed entirely of highly agile movable fixtures, thoroughly pursuing a variable and movable space. [Social Issues/Customer Issues/Requests] It was necessary to enable flexible operation so that furniture layout arrangements in line with business strategies could be constructed in a short period of time. [Solution] We planned 7 types of movable fixtures in order to match the style of operating a variety of booth configurations that are updated on a daily basis to match product characteristics and customer characteristics. Partitions that completely block the line of sight, partitions that allow only half of the line of sight to pass through, and these overlap to create even more variations in transparency. In addition, natural zoning was made possible by not building a fixed wall and making the boundaries of the space conscious by color-coding the floor and ceiling. Under the floor, a flexible infrastructure such as a power supply has been arranged to facilitate functional conversion in the future. Thoroughly pursuing variable and movable spaces was also a challenge to organically control spatial functions without creating walls. <Our project members> [Sales and project management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoko Uemura [Production and construction] Shunsaku Kimura, Riku Murata

Located in the Toi district of Nishiizu, the Former Suzuki Residence is a large mansion consisting of a main building and three storehouses, and has been popular as a central presence in the area since the Edo period. Keeping in mind the value of spending time with the beauty of the past, we have renovated each building and exterior as an auberge with two rooms for overnight stays. The floor plan of the main building, which gives a feeling of being closed off, has been reconsidered, and the space has been expanded vertically and horizontally to ensure modern comfort. We wanted to inherit the atmosphere of the past by making the most of the spatial individuality of each of the three storehouses and adding a minimal design. Two of them were renovated into lodging buildings with luxurious outdoor open-air baths, and one of them was a lounge. and a function that also serves as a spa. Combined with surrounding accommodation facilities, we have realized an auberge that blends into the community and is loved. [Social Issues/Customer Issues/Requests] While Toi has long been popular as a hot spring inn area, there are few variations of restaurants, and there are cafes that serve as sightseeing bases and tourism content that makes use of the food resources of Nishiizu. For many years, the lack of excursion consumption by tourists has been a problem. Rather than prioritizing business profitability, the request was that the facility should be of benefit to the region, and that it would continue to be accepted and loved by tourists and local residents. [Solution] At our company, we believe that it is necessary to respect the passage of time that the buildings have accumulated on this land, find out the flavor of each building, and create a design that can turn them into charm. The floor plan was reviewed while considering the structural burden of the existing non-conforming building. , Sannokura respects the taste of each building, such as the two-story vertical spread and the mud wall hidden behind the board wall, and that becomes the charm of each facility itself. [Customer's voice] As a result of the restoration of the former Suzuki residence, which represents the history of Doi, with extremely high-quality design and construction technology in a short delivery time, not only tourists who come to "LOQUAT Nishiizu" but also the local community Residents also visit the museum almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Day after day, not only the lodging buildings, but also the restaurants, bakeries, and gelaterias are so busy that they continue to be full or sold out. <Our project members> [Sales and project management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [Design and planning] Norio Koito, Hiroshi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production and construction] Atsushi Endo, Takayuki Inoue, Kikuchi field

Hyogo Prefectural Awajishima Park Anime Park "Nijigen no Mori" is a new attraction area called "Godzilla Interception Operation -National Godzilla Awajishima Research Center-", which is the world's largest, about 120m long, full-scale Godzilla that landed on Awajishima. It is the only entertainment attraction in the world where you can truly experience the We were in charge of planning direction, concept design and modeling supervision. Participants become members of the National Godzilla Awajishima Research Center, and participate in missions such as the thrilling "zip line" that rushes into the body of the life-size Godzilla through its mouth, and the "shooting game" that destroys the Godzilla cells scattered around. challenge. *The 118.5m-long Godzilla that appeared in the movie "Shin Godzilla" (2016) reproduces the appearance of the upper body, right hand and tail protruding from the ground. The size of the part that can be seen from the ground reaches about 52.6m in length, about 25.4m in width, and about 23m in height. The attraction area is about 5,000㎡. [Social Issues/Customer Issues/Requests] This will be the largest Nijigen no Mori project ever where you can experience a life-sized Godzilla. As a general producer of this project, we will be able to provide a high level of planning experience and production quality in order to create a world-class attraction for Toho Co., Ltd., the publisher, and Nijigen No Mori Co., Ltd., the operator. It was an issue. [Solution] First of all, based on deep knowledge of content that has been loved by people around the world for many years, we combined the unique location of Awajishima Prefectural Park to create a planning experience that would make people want to visit not only from Japan but from all over the world. rice field. In addition, in supervising the production, we visited overseas factories and directly advised on the know-how and knowledge that we have cultivated, leading to the final completion. [Customer's voice] We have planned an attraction full of originality that is attracting attention from all over the world, where you can jump into a life-size Godzilla. In addition, he directed the production with attention to detail, and produced something that would satisfy everyone from families to core fans. <Our project members> [Sales and project management] Shingo Terasaki, Shohei Baba [Planning direction, concept design and modeling supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

Experience-based food park of green tea, agriculture, and tourism. It is the largest market in the prefecture, consisting of a market, restaurants, cafes, a kids park, and tenant stores. With the aim of increasing the income of local farmers and creating a hub for regional tourism, it was promoted as a four-party collaboration project by the Oigawa Agricultural Cooperative Association, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd. We handled everything from basic/implementation planning to design, layout / construction and tenant leasing. In addition, this project was produced by the Tokonatsu Infantry Corps, and we established a design joint venture with our company as the managing company. [Social Issues/Customer Issues/Requests] The keywords are [agricultural development] and [regional development]. This region is one of Japan's leading producers of green tea, and tea farmers have absolute confidence in the quality of their tea. I was. In addition, although there are plenty of tourism resources in the Oigawa Railway and the Oigawa River Basin, there is also the issue of not being able to attract tourists as expected, so there was also the purpose of creating a hub for tourism in this area. We worked on the challenges of creating a place where local farmers can sell their specialty products in an appealing way and sell them with confidence, and create a place where local people can notice the charm of their local area and be proud of it. [Solution] 1. Be loved by the locals. 2. Make the most of local resources. 3. Communicating in an easy-to-understand manner I conveyed the idea of how valuable things are to the local community and farmers, and how attractive they are to people in other regions. By adding entertainment and concept design elements to create a one-of-a-kind experience, we added value and created attractive products and services. A new station on the Oigawa Railway has also been opened, and it has become a big topic for being a commercial complex that had never existed in this area before, and it is crowded with many customers every day. <Our project members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production and construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa , Hayato Kawatani [Leasing] Aya Nishimoto

Aisin A W is a facility where Aisin A W is passing on to young employees and stakeholders the passion and skills of Aisin A W, Japan's first purely domestic AT, the history of the company's efforts to develop a car navigation system, and the passion and skills of its predecessors who rose to the top of the world. In the main space, six stories were developed by using MANGA expressions favored by young people plus the shaping of symbolic scenes to convey the images of the hardships that began with imitation of the West and ended with groping to build unique technologies, with a sense of approaching the perspective of employees at the time. I chose displays as a place where I could feel the heat of our predecessors by encouraging empathy with the lightheartedness of reading MANGA. In addition, we dared to use a 40 year-old building that still retains the breath of the employees of the time to function as a stage setting for displays, leaving some of the AT pallets and grating materials actually used in the factory as fixtures and stages, and created a stage for dialogue among employees and customers. The former conference room area connects small rooms into a large, long, narrow space, and the entire space is presented as a chronology of product technology changes. For the stage construction, AW utilized the AT pallet, which AW has been delivering to the world, to make employees feel both familiarity and pride. This space is a giant chronology of AW's technological prowess that can be felt at a glance and intuitively, as AW continues to be the first and best in the world. < our company Project Members > "Creative Directions" LHC: Mitsuhide Yoshinaga "design, layout" LHC: Yuzo Kosaka, Yuji Tanaka, Akihiro Murayama "Shaping" Kenichi Kishigawa "Sales and Project Management" Takuya Fujioka, Yukari Tange "Production and construction" Shun Ito

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving towards the new normal. [Social Issues/Customer Issues/Requests] We received a request for an illumination that can be viewed safely and securely during the corona crisis, and an event to send a message to society. [Solution] The venue was decentralized so that it would not be crowded, and in addition to viewing displays, we created and distributed an AR experience that can be enjoyed safely at home and five movies that can be viewed from the website. [Customer's voice] As a result of sending a message through displays at the venue and the official website, it is believed that the visitors and site visitors understood the purpose from the reaction on SNS. As measures to prevent the spread of COVID-19, we reduced the size of displays at the venue, extended the duration of the exhibition by about 10 days, and extended the lighting hours to distribute the number of visitors. (During the exhibition period, in response to a request from the Tokyo metropolitan government, we were able to turn on the lights for shorter hours until 22:00 on December 18th and until 20:00 on December 21st.) It is a plan that can be enjoyed not only during the day but also during the daytime. The event was operated with consideration given to avoiding crowds and preventing the spread of infection, allowing visitors to enjoy themselves with peace of mind. <Our project members> [Sales and project management] Ken Kumagai [Planning, design, layout, script, video production, lighting production, AR direction, WEB concept design] Ryuji Tsuyama [AR production management] Masahiro Nishikawa [Production production and construction management] Kazuo Maeda

Nurtured by the rich nature of the mountainous area of Aichi Prefecture, the Shitara-cho Okumikawa Folk Museum inherits the message of the old building, "Conveying the life and heart of our hometown." Attached to the newly established Michi-no-Eki Tara, it has been refurbished as a core facility for community development. displays space is filled with local treasures and numerous valuable materials that have been collected since the Taisho period. The displays space of the grid made of cypress wood from Shitara-cho, which is easy to update, can be used as a spatial infrastructure unique to the region in the future. Visitors can trace the diversity of living things, archeology and history from the scenery of the rich forest, and be surrounded by a rich collection of folk customs, and learn about the wisdom of living that has been passed down to the present day. We aimed to raise awareness of sustainable lifestyles by creating and expressing relationships between behavior and awareness changes based on the relationship between creators and users. [Social Issues/Customer Issues/Requests] 1) Creation of facilities by expanding the use of materials produced in Shitara Town, which is positioned in the town's comprehensive plan and forest development plan 2) The number of facilities that have been handed down due to the aging of the old local hall 3) Located displays the gateway to the south, providing guidance to the northern displays and resources in the region displays and reviving it as a field museum. Visualization of the spirit of “Yui” that has been established 5) Archive of local resources such as Tamine Dengaku, a nationally designated important intangible folk cultural property [Solution] displays room of Okumikawa Folk Museum in accordance with Shitara Town guidelines , the cypress wood from Shitara-cho is locally procured and processed into a latticework. The folk materials on displays preserve and inherit a collection of folk implements made from wood from the Edo, Taisho, and Showa periods. Considering the awareness and value of the rich forest of people who are connected over 100 years, we concept design it as a space unique to the region to send a message. displays begins with a diorama that reproduces the scenery of a rich forest, and traces the natural history, archaeology, and history of the diversity of living creatures and geology, and learns about the resources of the region, while the folklore reproduces the life of the past through scene modeling. It expresses the spirit of “yui” and makes the folk implements collection feel lively. Through displays, we touch on the "hometown life and heart" and convey the wisdom and ingenuity of our predecessors who survived the harsh mountainous area. [Customer's voice] Your company's abundant experience and technology to solve a wide range of issues, such as the succession of the old museum's "conveying the hometown life and heart", the easy-to-understand displays theme composition, the updateability of displays, and the use of materials produced in Shitara Town. It was made possible by <Our project members> [Sales and project management] Tetsuya Kurita, Teruko Takai [concept design direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production and construction] Koichiro Takahashi, Takeshi Suezaki

The "PARA HEROes Exhibition" is an exhibition in which four young artists and creators use the theme of "para table tennis" to express the appeal of the sport and the players, in order to spread the spread of diversity and inclusion to Japan and the world. This is a planned exhibition. As part of NOMURA 's efforts to support activities that lead to the promotion of sports, and also in connection with the "COLORS event one year before the Tokyo 2020 Paralympic Games" held in October 2019, we will provide planning and concept design. Sponsorship was realized in the trial. What did the artist feel when he encountered "para table tennis", what did he think when he tried to incorporate it into his work, and what did he want to convey through the work he created? What I saw from there was a figure that expressed what I saw through each sensibility without stereotypes or preconceptions. We also hope that visitors will break away from their preconceived notions through the expressions of the artists, increase their empathy for parasports, and concept design the works with an open mind. did The elements that make up the space make use of the base material, and the base material associated with each art is also woven. In order to bring out the charm of each piece of art, we were particular about how it was presented. In line with NOMURA Group's goal of "providing added value from an environmental perspective," we concept design this displays so that about 90% of it can be reused. The wood used is selected according to the Fairwood Support Declaration. <Our project members> [Planning support and concept design] Akane Yamaguchi, Ryo Onishi -Related links- [Release] ・ NOMURA, Ltd. sponsors concept design work “PARA HEROes Exhibition 2” is being held well ・ NOMURA, Ltd., a happy impact on society Start company-concept design activities of “Social Good” to contribute to solving social issues

This project involved the planning, design, layout, and construction of the environmental learning corner, which is the tour route of the Kikuchi Environmental Plant Clean no Morigoshi. "Leaded by one line, revolving around the story. Garbage treatment tour route" Guided by one line, you can read the explanation of the garbage treatment equipment that you can see from the observation window, and watch the video of the equipment in operation 24 hours a day. While doing so, you can learn the process of disposing of garbage while taking quizzes. We have concept design a sugoroku-like information space that eliminates the boundaries between walls and floors and integrates explanatory graphics, displays content, and sign graphics into a single line. "Comparing two worlds, thinking and noticing. Environmental learning corner" We created a space divided into two at the eye level, a world that reduces waste (light blue) and a world that does not reduce waste (achromatic color). By comparing the two worlds on various scales, such as the Earth → Region → Daily Life, we concept design displays that encourages people to think for themselves about how they can live with garbage as a human being, and to give them awareness. .

“Illumination Island Odaiba” has been held every year as an event where commercial facilities, accommodation facilities, transportation facilities, etc. in the waterfront subcenter area are illuminated all at once. In 2020, the first attempt to direct not only individual facilities but also public areas between facilities was planned, and as a result of the proposal, our proposal was adopted. In addition to the planning concept design of the illumination production, construction, and patrol security during the event, we were in charge of effect verification by analyzing the influence on SNS and event visitor attributes in one package.

"Tokyo Gift Palette" is a new specialty store developed near the Yaesu North Exit of Tokyo Station, and a total of 33 brands have opened stores. The pillars and ceilings of this facility, which is the gateway to Tokyo, were made from recycled aluminum used in the body of the Series 700 Shinkansen, which was retired from the Tokaido Shinkansen in March 2020. Decorated with the image of "cherry blossom petals" and "goodwill" suitable for a terminal station, it is a highly value-added sustainable space that connects people's thoughts by taking advantage of the high quality and high-quality feeling unique to the 700 Series Shinkansen. We participated in a project by Tokyo Station Development Co., Ltd., and were involved from the development stage of building materials, and produced and construction in environmental area interiors construction. I was responsible for production and project management. This is the first time that recycled aluminum without mixtures has been used in the decoration of commercial spaces since the start of operation of the Shinkansen in 1964, and this project has received a development award from the Japan Aluminum Association.

This is a project that utilizes the former Shimizu Elementary School building, which has a history of about 90 years, in Shimizu, Kyoto, and converts it into a hotel. While inheriting the characteristic design, it has been reborn as a hotel with modern comfort. We were in charge of architectural design supervision, interior design and design, and FF&E design and construction. Shimizu Elementary School is one of the schools that has been highly evaluated for its unique architecture in terms of its location, exterior decoration, and interior design. Based on the hotel's concept of "engraving memories and linking them to the future," we paid the utmost respect to the historical Western architecture and its internal space, and designed it to revive memories while preserving them. In addition, we combined architecture as a new function with the interior space to express nostalgia and newness. [Customer issues/requests] It was necessary to design the hotel so that it would function as a hotel while making the most of the existing historical elementary school architecture. It was also necessary to hold discussions on how the hotel should be accepted in the Kyoto area. [Solution] We worked with creators on everything from architecture, landscape, interior, FF&E, artwork, graphics, uniforms, and every detail to create a completely new and unique space. While the corridors and stairs where elementary school students used to run around are still there, when you open the door of the classroom where the children were studying, you can enter a completely different contemporary world. In order to maximize the value of the existing details that have carved the history of the architecture and interior space, we were particular about materials that complement the materials without insisting on them. The reflection of the material reflected in the semi-gloss enhances the existing architectural design. In addition, we aimed to create a space composition that can only be enjoyed here by harmonizing the total design coordination of artwork, graphics, uniforms, and the interior and FF&E design in a well-balanced manner. <Our project members> [Sales and project management] Toru Moginuki [Design and planning, design supervision] A.N.D.: Ryu Kosaka, Shohei Urata, Hiroki Yasuda / Hiroyuki Nishikawa [FF&E design] A.N. D.: Kaori Sano

"Technology for Creating a Comfortable Forest" The Panasonic Center Osaka Re-Life Salon is a space that uses Panasonic's technology to create a comfortable forest with the hope that people can relax and become well-being. Combining various technologies such as sound, video, material processing, and airflow control with natural materials, we express the circulation of the natural world, inviting you to feel the comfort that resonates with your five senses. [Social Issues/Customer Issues/Requests] Our role was to use Panasonic's technology to embody the message of the facility's theme, "Enrich your life more." [Solution] The entire space was constructed around the concept design concept of "forest", incorporating healing elements that enrich life. Incorporating Panasonic's technology into a space composed of natural elements, it is a space where you can actually experience comfort. By combining concept design and technology, we have created a place where the message of the entire facility can be conveyed by embodying the space. [Customer's voice] Panasonic's space solution technology is physically embedded in the concept design forest, creating a space that more customers can experience naturally. Even now, it has become a salon area where many customers naturally gather, and I feel that it is functioning as the entrance face of Panasonic Center Osaka. From the planning stage, the sales, designers, and construction team of NOMURA thought together and gave us a lot of support to make this space a reality. <Our project members> [Sales and project management] Yusuke Mori, Hidenobu Kumagai [Planning] Masahiko Ohi [design, layout] Asako Hashimoto, Hiroaki Mori [Production and construction] Masao Ogawa -Related links- [Related achievements] ・Panasonic Center Tokyo ROOM S ・Panasonic Museum Konosuke Matsushita Museum ・Panasonic Center Osaka “Re Life Story: A house where you can play innocently and connect with nature” ・Wonder Life-BOX 2020 (in Panasonic Center Tokyo) ・Panasonic Center Osaka