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NOMURA Co.,Ltd.

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% Arabica Riyadh Roastery

% Arabica Riyadh Roastery

This project involved concept design, planning, and construction supervision of the second Saudi Arabian location for "%ARABICA," a coffee shop brand originating in Kyoto. The client requested the renovation of a warehouse of approximately 900 square meters and the installation of a custom-made, gigantic roasting machine. Therefore, we planned a theater-like store that would showcase the massive roastery while making the most of the vast space. A platform visible from every seat was created at the back of the store, and the star of the show, the roasting machine, was placed proudly in the center. The bean cellar, a symbol of "%ARABICA," surrounds it, enhancing the main attraction. This store also features "%ARABICA's" talented baristas, who act as an orchestra and are also main characters. A U-shaped kitchen counter is located in the center of the store, allowing the baristas' brilliant performances and pleasant sounds to resonate throughout the store. To allow customers to enjoy the live atmosphere of these two main characters from anywhere in the seating area, a large, column-free atrium was created, and seating was arranged around it. The main seating area consists of box seats separated by sheer curtains. These seats, designed with consideration for the personal space between men and women in Saudi Arabia, are arranged in two layers on either side of the open atrium. In addition, there are bench seats around the kitchen counter where customers can watch the baristas at work, and counter seats offering a panoramic view of the entire store, providing a variety of seating options to suit different customer preferences. Pleasant light streams in from the atrium ceiling through perforated metal. These elements create a bright and open space where customers can enjoy delicious coffee and a theater-inspired concept design and presentation that engages all five senses.

#Urban & Retail
Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

Hokkaido Ballpark F Village ES CON FIELD HOKKAIDO

In March 2023, the Hokkaido Nippon-Ham Fighters' new stadium and the surrounding area, "Hokkaido Ballpark F Village," were born. On a vast site of approximately 32 hectares, it is a completely new creative community space aiming to create a vibrant town that coexists with nature, offering next-generation live entertainment, wellness solutions that nurture mind and body, and active cultural exchange. NOMURA Co.,Ltd. brought together all its resources with the theme of "creating a new viewing experience that no one has ever experienced before," and was in charge of planning, design, layout, production, and displays construction for multiple areas. At the main stadium, "ES CON FIELD HOKKAIDO," they created spaces such as the "BALCONY SUITE" in the premium area, the "docomo CLUB LOUNGE" and "Panasonic CLUB LOUNGE" on both sides of the field that combine sand-side seats and dining, the unique "tower eleven hotel" where guests can enjoy a panoramic view of the field from their rooms, and the "tower eleven onsen & sauna," the world's first hot spring facility. As mentioned earlier, "TOWER 11," a landmark located behind left field in the new stadium, boasts the world's first in-stadium hot spring and sauna, Japan's first in-stadium hotel with panoramic field views, a museum, and other facilities, making it an innovative stadium that can be enjoyed year-round. For example, the world's first "in-stadium natural hot spring and sauna with panoramic field views" features 24 "relaxation terrace seats" in a semi-outdoor swimsuit-required zone, allowing visitors to watch the game from the sauna room or bathtub. We have created a new and unprecedented viewing style together with professional sauna enthusiast, Dai Matsuo, also known as "TTNE Totono-e Oyakata." As for the "Hokkaido Ballpark F Village" as a whole, we are involved in the planning of the entire outdoor area, as well as the creation of the welcome monument. The team aims to continue contributing to the "co-creation space" that will lead to the revitalization of the local community and contributions to society, together with fans, partners, and the local community.

#entertainment
#hospitality
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