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Toyobo Building

Toyobo Building

This is a renovation project for the Toyobo Building, located along the Dojima River in Osaka, an area brimming with charm thanks to its numerous historical buildings and abundant nature. The Dojima River is a representative river of Osaka, known as the "City of Water," and the aim was to create a space where people can work vibrantly while enjoying the pleasant atmosphere of this location. The plaza features an exterior design that makes it seem as if a riverside deck extends to the building, and a swaying willow tree is placed as a symbolic tree, allowing people to visually feel the river breeze. The facade incorporates concept design inspired by the grandeur of the Dojima River and the density of its waves. The building's exterior walls are wrapped in a soft wave design to harmonize with the building while also aiming to become a new symbol of the city. The lobby lounge's design harmonizes with the facade, creating continuity between the interior and exterior, and comfort is created by employing various types of sofas and original acoustics. In addition, visual art that visualizes the outside environment, such as temperature and wind, is applied to the central pillar, creating an atmosphere where the pleasantness of the river breeze can be felt indoors. Each floor features photographs of the Dojima River, showcasing its diverse expressions, while the restrooms are adorned with original artwork that delicately depicts waves, creating a different color palette on each floor that will surprise visitors.

#corporate​
Panasonic Creative Museum AkeruE

Panasonic Creative Museum AkeruE

The Creative Museum opened in 2006 as the successor to RiSuPia, which was established within the Panasonic Center Tokyo. Based on STEAM education, it is a place to practice inquiry-based learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and creativity, it provides an environment where they can experience both learning and creating things. The space is designed around five pillars to freely unleash curiosity and motivation to create: "a feeling that it's okay to make a mess," "a feeling that you can make it yourself," "a feeling that you can rearrange things," "a feeling that you can't be confined to a box," and "a feeling of concept design session." Furthermore, from an SDGs perspective, the existing environment was cleverly reused and updated by incorporating it as a concept design motif. The project team's desire to add a new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our Project Members> [Sales & Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Kiyoho Tani, Ayumi Sasai, Mirai Nakade [Production & construction] Yuta Kumazawa, Yumi Asakura ~Related Links~ [Press Release] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of AkeruE Creating a space that nurtures children's intellectual curiosity and creativity for a better circular society in the future [nomlog] ・How AkeruE came to be. Talking about spatial concept design. (Part 1) ・ concept design that you don't feel guilty about to the Earth with an upcycling concept (Part 2)

#corporate​
Marunouchi Street Park 2021 Summer

Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

#Conventions & Events​
HIRODEN etto

HIRODEN etto

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

#Urban & Retail​
Okomeburan Minami Aoyama Main Store

Okomeburan Minami Aoyama Main Store

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

#Urban & Retail​
Kitakyushu Tourist Information

Kitakyushu Tourist Information

This is a newly established tourist information center located within the public passageway of JR Kokura Station, the gateway to Kitakyushu City. With the aim of improving the satisfaction of tourists, including the increasing number of foreign visitors, and promoting sightseeing around the city, the existing information center, which was approximately 15 years old, was closed and relocated within the same station premises, and an expanded and newly constructed center was built. [Social Issues/Customer Issues/Requests] The requests included creating a user-friendly and comfortable space for travelers, equipping the center with hardware and software for a digital signage system with updatable content so that travelers can search for tourist information themselves, setting up the center with consideration for foreign visitors, such as installing foreign currency exchange machines, and ensuring that the center meets the highest standard "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, the plan and proposal aimed to create an information center that would be effective even in the post-COVID-19 era. Based on the concept of "the gateway to Kyushu where you can experience Japan," the design reflects the progressive nature of Kitakyushu City, a mecca for craftsmanship, while also incorporating traditional concept design of the castle town of Kokura. Carefully selected interiors materials ensure a safe and clean space. Functionally, concept design includes a contactless face-to-face system using monitors, a system that allows travelers to upload and share travel information via social media, and a setup where the entire exterior glass wall becomes a digital signage displaying the charms of Kitakyushu City at night. concept design is innovative and characteristic of Kitakyushu City, unified in clean white, and features a bright, open, and inviting atmosphere with its all-glass facade. While harmonizing with the modern station interior based on gray, concept design also asserts its role as an information center by incorporating concept design inspired by Kokura weaving and other lively elements. Located at JR Kokura Station, the gateway to Kitakyushu City, this symbolic concept design conveys the charms of Kitakyushu City to both domestic and international visitors, raising expectations for their journey. [Customer Feedback] concept design of the tourist information center reflected the space our city envisioned creating, including the services it would provide, resulting in a tourist information center befitting the "gateway to Kitakyushu City." Despite the many constraints of being located within a train station, their rich imagination and high technical skills allowed them to overcome numerous challenges. We expect this facility to be used even more by the many tourists visiting our city. *1. About the JNTO Certified Foreign Tourist Information Center Certification System: Based on the "Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established January 2012, revised April 2018)" set by the Japan Tourism Agency, JNTO has been operating a certification system for foreign tourist information centers since fiscal year 2012. This certification system divides information centers into three categories and partner facilities based on their location, function, etc., and certifies them accordingly. Certification is renewed every three years, and JNTO aims to improve the functionality and quality of JNTO-certified foreign tourist information centers nationwide by providing support services such as interpretation services and training sessions. *2. What is the highest standard "Category 3"? English support is available at all times. In addition, a system is in place to provide information in two or more languages other than English at all times. Nationwide level tourist information is provided. Generally open all year round. Wi-Fi is available. Located in a gateway or a location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales and project management] Satoru Soeda [Planning, design, layout] Chieri Nishimura [Production and construction] Kazuya Hijikuro

#public​
CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

#Urban & Retail​
Bridge for Innovation

Bridge for Innovation

This project involved creating a customer touchpoint space in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to its new headquarters. Our company was responsible for the planning, design, layout of "Bridge for Innovation," an experiential showroom located on the 17th floor of the Toyosu Bayside Cross Tower, where the new office will be situated. This project required a showroom that could identify directions for solving customer challenges and lead them to success, while simultaneously considering the future of the workplace. Our answer was "Agility of Variable Space." In the solution experience area, no fixed walls were erected, and the space was composed entirely of highly agile movable furniture, thoroughly pursuing a variable and movable space. [Social Challenges/Customer Challenges/Requests] It was necessary to enable flexible operation so that furniture layouts could be quickly arranged to match the business strategy. [Solution] To accommodate a style of operation that involves daily updates of diverse booth configurations tailored to product characteristics and customer characteristics, seven types of movable furniture were planned. Partitions that completely block the line of sight, partitions that allow only half of the view to pass through, and overlapping partitions that create even more variations in transparency are all incorporated. Furthermore, by not constructing fixed walls and instead using different colors for the floor and ceiling to make the boundaries of the space more noticeable, natural zoning is made possible. Flexible infrastructure such as power supplies is also installed under the floor, making it easy to change the function in the future. The thorough pursuit of variable and movable space was also a challenge to organically control the function of space without building walls. <Our Project Members> [Sales/Project Management] Natsuko Murakami, Shioto Kawashima [Planning] Keita Kobayashi [design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura [Manufacturing/ construction] Shunsaku Kimura, Riku Murata

#corporate​
LOQUAT Nishi-Izu

LOQUAT Nishi-Izu

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time that the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive feature. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we made it the charm of each facility itself: the main house with its deep roof structure, the first storehouse which became a lounge with its roughly plastered walls, the second storehouse which became a lodging building with its dynamic one-room space, and the third storehouse which has a vertical expanse of two stories and the earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit on a daily basis, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [Design & Planning] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & Construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

#hospitality​
『Godzilla interception strategy』in Nijigen Nomori

『Godzilla interception strategy』in Nijigen Nomori

The new attraction area "Godzilla Interception Operation ~National Godzilla Awaji Island Research Center~" at the Hyogo Prefectural Awaji Island Park Anime Park "Nijigen no Mori" is the world's only entertainment attraction that truly allows visitors to experience the immense power and intensity of the world's largest, life-sized Godzilla, approximately 120m in length, that landed on Awaji Island*. Our company was in charge of planning, direction, concept design, and sculpting supervision. Participants become members of the National Godzilla Awaji Island Research Center and take on missions such as a thrilling "zipline" that takes them into the body through the mouth of the life-sized Godzilla, and a "shooting game" to annihilate Godzilla cells scattered around. *This is a recreation of the 118.5m long Godzilla that appeared in the movie "Shin Godzilla" (2016), with its upper body, right arm, and tail protruding from the ground. The visible portion of the structure measures approximately 52.6m in length, 25.4m in width, and 23m in height. The attraction area covers approximately 5,000m². [Social Issues/Customer Issues/Requests] This will be Nijigen no Mori's largest project to date, offering a life-sized Godzilla experience. As the overall producer of this project, the challenge for both Toho Co., Ltd., the copyright holder, and Nijigen no Mori Co., Ltd., the operator, was how to provide the highest level of planning, experience, and production quality to create an attraction that the world can be proud of. [Solution] First, we deepened our knowledge of content that has been loved around the world for many years, and combined that with the unique location within Awaji Island Prefectural Park to create a planned experience that would attract visitors not only from Japan but from all over the world. In addition, in supervising the production, we visited overseas factories and directly advised them with the know-how and knowledge we have cultivated, guiding them to final completion. [Customer Feedback] You have planned a highly original attraction that will attract attention from all over the world, where you can jump into a life-sized Godzilla. Furthermore, the production team provided meticulous direction down to the smallest detail, resulting in a product that would satisfy everyone from families to core fans. <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shohei Baba [Planning & Direction, concept design & Sculpting Supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment​
KADODE OOIGAWA

KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

#public​
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