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IFA2019 (International Consumer Electronics Exhibition) Balance of Being

IFA2019 (International Consumer Electronics Exhibition) Balance of Being

In a society that is rapidly diversifying due to advanced technology, Panasonic believes in a balanced lifestyle. By having spaces and devices in daily life seamlessly read, understand, and comprehend the condition of people's skin, hair, and health, and by providing personalized care based on that understanding, we can offer intuitive and well-balanced lifestyles. In this displays concept space, visitors were able to experience the story of how information about people is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with the beautiful and universal concept design provide optimal care for people. <Social Issues/Customer Issues/Requests> A newly planned and developed wellbeing product was presented for the first time at IFA. We were asked to create the concept displays and the space concept design. Instead of a simple product displays space, we worked to design a space that would allow visitors to read the concept and user experience of the product. <SOLUTION> After detailed interviews and discussions with the London concept design center in charge of concept building, we designed a space that would not only help visitors understand the product, but would also be memorable as a user experience, making full use of new AV technology and building materials. <We were able to enter the project from the concept creation stage, and the team worked with us to determine what kind of output would be the most effective. Despite the short lead time, we were able to complete the project by the deadline. <Our project members> [Sales] Makie Ono [design, layout] Daisuke Nishida [Production: construction] Yoichi Miura

#Conventions & Events
HOSEI MUSEUM

HOSEI MUSEUM

This experimental museum aims to foster the sustainability of human and global society. The frontrunners who have gathered at Hosei University have cultivated practical knowledge for surviving in freedom, with a spirit of enterprise. The HOSEI Museum continues this history, looking to the past and future of global society. Its vision is to become a magnetic field for the dialogue of knowledge, connecting both inside and outside the university across disciplines, in order to realize a prosperous and just society. Our company has been involved in everything from site selection to planning, research, consulting, logo concept design, content concept design, and displays design and construction, and continues to expand to other campuses. [Social Issues/Customer Issues/Requests] The HOSEI Museum was established as part of the university's long-term vision (HOSEI2030). Its purpose was to contribute to the advancement of education and research by widely displays, publicizing, and researching the history, educational and research achievements, and academic resources of the Hosei University Educational Corporation. [Customer Feedback] We have worked with NOMURA Co.,Ltd. to connect the university's abundant academic resources and create a museum that serves as a hub for the Hosei brand. This museum is a place where students can learn about the university's rich history and individuality, and where alumni can look back on their time as students and look to the future together. We also hope that it will be a place where people outside of the university can think together about the meaning and value of universities in society through the image of Hosei University. <Project members> [Sales and project management] Takahashi Kentaro [Research and planning] Watanabe Hajime, Nakase Naoko, Kuroda Chiho [Consulting] Watanabe Hajime, Shimizu Shunsuke, Nakase Naoko [design, layout] Shimizu Shunsuke, Kosugi Kyoko, Nakagawa Yuri [Production and construction] Hirao Ken [Replica production] Nomura Techno Co., Ltd.: Endo Nobuyuki

#public
Panasonic Center Tokyo ROOM S

Panasonic Center Tokyo ROOM S

This project is to renovate an displays room in the Panasonic Center Tokyo into a VIP reception and conference room. (Not open to the public) The spatial composition utilizes human perception to casually incorporate 4K images into the space like materials and scenery, and the ceiling height control and lighting technology are used to create a skylight effect, giving the space a sense of spaciousness, creating a space that is "comfortable for lively conversation." Since many VIPs and state guests from Japan and abroad visit the space, elements of ice-breaking are used throughout, such as a ceiling design inspired by Japanese culture, origata, images that evoke dry landscape gardens, and Japanese fragrances. In addition, the hand-drawn patent application documents that contain the founder's thoughts were turned into artwork and placed on the wall behind the seat of honor, giving the space a soul. By linking with the lighting control, the scene can be switched for various purposes, such as modes for welcoming guests, dining, and meetings using multiple screens. Panasonic's cutting-edge technology was used throughout the project, but by being thorough about the subtle expression, we were able to create a calm atmosphere overall, and build a space that combines innovation and quality. <Our project members> [Sales/Project Management] Yamazaki Kei [Direction] Yamaguchi Akane [concept design] Shimizu Shigemi, Tani Seiho [Production/ construction] Furuichi Hiromitsu, Kumazawa Yuta

#corporate
Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

#public
Shiroi Koibito Park

Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment
Brillia Shinagawa Minamioi Communication Salon oooi

Brillia Shinagawa Minamioi Communication Salon oooi

A place in the community where people can say "Hey!" and connect with "people", "lifestyle" and "town". We proposed opening the condominium sales center to the community so that local residents and new residents who will live in the condominium can get to know each other. For local residents, this would allow them to have a positive attitude towards the huge apartment complex that is about to be built, and they would be able to experience the atmosphere of the future residents even before it is completed, while also creating a comfortable place for potential buyers. [Customer's Issues/Requests] Early integration between new residents of the condominium and the community is a major issue. Given this social background, this project began with the idea that a sales center should be a place that can serve as a starting point for the local community and is suitable for such requests. [Solution] We planned the sales center based on a "traditional Japanese house" so that it would function as a "place" where local residents can drop in and interact with each other casually as a starting point for the local community, connecting "people who already live" and "people who will live in the future" in the area. The "doma" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where local people can casually talk to each other. These concept design make the local community visible and provide updates on daily life. [Customer feedback] We believe that this project was made possible thanks to your company's teamwork, as you cooperated in many aspects, from concept creation, planning, introducing the operator, design, and construction. We are very grateful. <Our project members> [Sales and project management] Watanabe Shinpei, Utsugi Yuri [Planning] Miyazaki Shoko, Sugimoto Taku [design, layout] Onishi Ryo, Koshizen Hiroaki, Omoto Kenta [Production and construction] Wakasugi Soji Photography: Kono Masato, Nacasa & Partners Co., Ltd.

#corporate
神田明神文化交流館「EDOCCO」

神田明神文化交流館「EDOCCO」

コンセプトづくりから開業まで当社が総合的にプロデュースさせていただきました神田明神文化交流館「EDOCCO」は、「伝統×革新」というコンセプトのもと、伝統を継承し新たな文化を創出する施設です。地上4階・地下1階の建築で、神社の神札授与所の機能を含めた今までにない複合施設です。多目的ホールを主軸とした、平日は企業の発表会・展示会を行い、週末はライブハウスになる365日稼働の事業展開を行っています。また、伝統芸能・伝統工芸を守ることを主軸に据えた日本文化体験は、インバウンドをターゲットにしています。地域連携を図りながら、参拝客に喜ばれる物販・カフェサービスの導入など、参拝客の満足度を向上させる仕組みを取り入れた施設です。 【課題/テーマ】 20年後の未来、少子高齢化のあおりを受け、寺社仏閣の4割が消滅する危機、また、神前結婚式の減少という2つの課題があり、今後の神社への崇敬者の増加を望む声から、このプロジェクトがスタートしました。 【解決策】 神社にマーケティングの考え方を注入し、今まで神社に来ていない層(若者層・インバウンド層)を取り込む企画から、多目的ホールの機能と、日本文化体験スタジオという2つの機能が入った本施設が生まれました。ビジネス層・若者層・インバウンド層の3つのターゲットが来館し、毎日賑わいを見せています。          <当社プロジェクトメンバー> 【プロデューサー】坂爪 研一 【営業】山口 誠二、稲見 剛、河田 素央 【プランニング】小林 慶太、渡部 淑子 【デザイン】大西 亮、奥山枝里、和順 菜々子、佐々井 歩 【制作】高原 重好、遠藤 淳、木村 博基     ~関連リンク~ 【ニュースリリース】 ・神田明神文化交流館「EDOCCO」を乃村工藝社チーフプランナー 坂爪研一が総合プロデュース デザイナー 大西亮が内装設計を担当 ・『鈴木敏夫とジブリ展』開催のお知らせ 神田明神文化交流館「 EDOCCO」にて開催 【メディア掲載情報】 ・2019.04.09 「日経ESG」5月号 ・2019.02.19 「日経産業新聞」 ・2019.02.18 「日経産業新聞」 ・2019.02.06 「はたラボ」  

#public
季楽 京都 本町

季楽 京都 本町

京都市内から1時間離れたお茶の名産地である和束町に行きたくなる場所、【Road to Wazuka】をコンセプトに、京都駅から車で10分圏内に位置する築70年以上の京町家を1棟貸しの宿泊施設に再生しました。当社は町家再生に企画段階から参画し、空間プロデュースを担当させていただきました。「都心部から地方へ送客する」という新たな空間的試みに挑戦しており、そのための各手法が結果的に他の京町家宿泊施設との差別化要因となりました。 今回の開業プロジェクトは、町家を用いた宿のオペレーションを手がける「NAZUNA」、古民家再生をファイナンス面で支える「Kiraku Japan」、不動産のクラウドファンディングを行う「クラウドリアルティ」、企画・デザインを手がける当社がチームを組み連携して進めました。また、開業資金はクラウドファンディングで集められました。コンセプト【Road to Wazuka】に共感し、町に貢献したい、日本文化を世界に知ってもらいたいという想いをもった個人投資家と参画企業がともに地域課題の解決に取り組んでいます。 <当社プロジェクトメンバー> 【空間プロデュース】山野 恭稔 【デザイン(内装)】谷 高明 【家具装飾品コーディネート】二宮 咲 【開発】八木 信之 【営業】高鷹 裕司 【お客様の課題/ご要望】 (1) 京町家を外国人観光客をメインターゲットとした宿泊施設へ改修を行いたい。 (2) 市内に多く存在する京町家とは異なる、ストーリー性のあるコンセプトを強みにしたい。 (3) 同敷地内で和束茶を提供するカフェを営むオーナーが、和束町の魅力発信をしたいと考えている。 【解決策】 施設内に和束町に行きたくなるような仕掛けを用意しました。和束町の風景をモチーフにした岩と枯山水のベッドールームは、和束町の大地で寝ているかのような体験を味わうことができます。2階のティースタンドは和束町で使用されていた茶箱をリメイクして制作されており、本物に触れることができます。また、同じく2階の壁面グラフィックは、当時、和束町からお茶を海外輸出する際に木箱に貼られていた柄をモチーフにしており、生地には京都の西陣織を使用しました。吹抜け空間の照明も和束町でかぶせ茶を生産する過程で使用される遮光シートを素材として制作。「まだ見ぬ魅力的な場所に行きたくなるモチベーションを醸成する宿泊型アンテナショップ」として空間を構成しました。また、空間に込めた仕掛けを宿泊客に伝えるためイラストで表現した説明書も用意し、どのように体験してもらうかを手助けるソフトまで手がけました。 【お客様の声】 乃村工藝社様が立案されたコンセプト、デザイン性の高さがこのプロジェクトへの出資者の共感を喚起し、今までにない宿泊施設の実現に至ったと感じています。

#hospitality
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