Works#Award Winning

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

The second phase of renovation work at Lake Biwa Museum, Shiga Prefecture, included the establishment of a new "Adult Discovery" and the renovation of the "Discovery Room," restaurant, museum shop, atrium, and special displays room. "Adult Discovery" is a learning and exchange space that aims to respond to the inquisitiveness of adults and be used repeatedly, conveying the fun of museums, raising interest in Lake Biwa, and fostering a desire to participate in activities in the community and the museum. There are more than 1,000 specimens of animals, plants, minerals, etc., and the functions and space have been created to encourage activities such as viewing the specimens, selecting and picking them up, observing them under a microscope, researching them in an illustrated book, and asking questions to the curators. There is a corner where you can carefully observe and experience how to sketch the specimens, and an open lab where you can experience museum research and data organization right in front of you. The Discovery Room is an experiential space that serves as the "entrance to the museum," where you can learn and discover through stuffed animals and the five senses.

A place in the community where people can say "Hey!" and connect with "people", "lifestyle" and "town". We proposed opening the condominium sales center to the community so that local residents and new residents who will live in the condominium can get to know each other. For local residents, this would allow them to have a positive attitude towards the huge apartment complex that is about to be built, and they would be able to experience the atmosphere of the future residents even before it is completed, while also creating a comfortable place for potential buyers. [Customer's Issues/Requests] Early integration between new residents of the condominium and the community is a major issue. Given this social background, this project began with the idea that a sales center should be a place that can serve as a starting point for the local community and is suitable for such requests. [Solution] We planned the sales center based on a "traditional Japanese house" so that it would function as a "place" where local residents can drop in and interact with each other casually as a starting point for the local community, connecting "people who already live" and "people who will live in the future" in the area. The "doma" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where local people can casually talk to each other. These concept design make the local community visible and provide updates on daily life. [Customer feedback] We believe that this project was made possible thanks to your company's teamwork, as you cooperated in many aspects, from concept creation, planning, introducing the operator, design, and construction. We are very grateful. <Our project members> [Sales and project management] Watanabe Shinpei, Utsugi Yuri [Planning] Miyazaki Shoko, Sugimoto Taku [design, layout] Onishi Ryo, Koshizen Hiroaki, Omoto Kenta [Production and construction] Wakasugi Soji Photography: Kono Masato, Nacasa & Partners Co., Ltd.

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

Based on the concept of "Road to Wazuka," a place that makes people want to visit Wazuka Town, a famous tea-producing region located an hour from Kyoto City, we renovated a Kyoto machiya (traditional Japanese townhouse) over 70 years old, located within a 10-minute drive from Kyoto Station, into a rental accommodation facility. Our company was involved in the machiya renovation project from the planning stage and was responsible for spatial production. The project aims to create a new spatial initiative to "drive visitors from urban areas to rural areas," and the various methods used to achieve this ultimately differentiated the property from other Kyoto machiya accommodation facilities. This opening project was carried out in collaboration with a team consisting of NAZUNA, which operates the machiya accommodation; Kiraku Japan, which provides financial support for the renovation of traditional houses; Crowd Realty, a real estate crowdfunding company; and our company, which handles planning and concept design. The start-up capital was raised through crowdfunding. Individual investors and participating companies who share the concept of "Road to Wazuka," who want to contribute to the town and promote Japanese culture to the world, are working together to solve local issues. <Our project team> [Space production]: Yasutoshi Yamano [concept design (interiors)]: Takaaki Tani [Furniture and decoration coordination]: Saki Ninomiya [Development]: Nobuyuki Yagi [Sales]: Yuji Takataka [Customer's challenges/requests] (1) The client wanted to renovate a Kyoto machiya into a lodging facility primarily targeting foreign tourists. (2) The client wanted to create a story-driven concept that differentiates it from the many Kyoto machiya found in the city. (3) The owner of a cafe serving Wazuka tea on the same premises wanted to promote the charms of Wazuka Town. [Solution] The facility was designed to make guests want to visit Wazuka Town. The bedroom, featuring rocks and dry landscape gardens inspired by the town's scenery, allows guests to experience sleeping on the earth of Wazuka Town. The tea stand on the second floor was created using a remade tea box that was used in Wazuka Town, allowing guests to touch the real thing. Additionally, the wall graphics on the second floor are based on the patterns that were affixed to the wooden boxes used to export tea from Wazuka Town, and the fabric is Nishijin-ori fabric from Kyoto. The lighting in the open-ceiling space is also made from the blackout sheeting used in the production of kabuse tea in Wazuka Town. The space was designed as a "lodging-style antenna shop that motivates guests to visit undiscovered, fascinating places." We also prepared illustrated instructions to communicate the features of the space to guests, and even created software to help them understand how to experience it. [Customer Feedback] We believe that the concept and high level of concept design proposed by NOMURA Co.,Ltd. resonated with investors in this project, leading to the realization of an unprecedented lodging facility.

The Varve Museum is the world's first museum that explores the single theme of "varves." "Varves" are stripes of mud that accumulate on the bottom of a lake over a long period of time. The "varves" of Lake Suigetsu, one of the scenic Mikata Five Lakes (Fukui Prefecture), have the longest history of 70,000 years, and are deposited at a depth of 45 meters, and are recognized worldwide as the global standard for dating. Facing the lake, 100 thin slices of "shining soil = varves" are displays, and have become a symbol of the region that goes beyond the scope of a museum. The landscape is also one of displays here. You can feel the changes of time, and as the sun goes down, displays change appearance along with the landscape. We have created a harmonious world view without boundaries between displays, architecture, and landscape. [Customer feedback] Although "varves" are not generally familiar and were a difficult theme, we discussed and considered repeatedly to create displays that would satisfy visitors, and as a result, it became displays that was academic yet easy to understand, and it has received high praise in visitor surveys. <Our project members> [Sales/Project Management] Akihide Inoue [Planning] Kyohei Kishida [concept design] Sho Inanobe [Production/ construction] Takeshi Suezaki, Nanae Hori, Riku Murata

The Former Ohara Family Residence, a nationally designated Important Cultural Property, is the home of generations of the Ohara family, who founded Ohara Magosaburo, Kurabo, Kuraray, the Ohara Museum of Art, Kurashiki Central Hospital and other companies, laying the foundations for the development of Kurashiki. We aimed for this house to continue to grow as a place to raise awareness of the great achievements of the Ohara family and as a catalyst where people can talk about the present and future. Part of the public area has been turned into a "Katalyzer space," realizing a non-contact concept design with a shower of words, a family tree and projection mapping. <Our project members> [Sales and project management] Yuasa Shinpei [Direction] Hirabayashi Hiroshi [design, layout] Hirabayashi Hiroshi, Kishikawa Kenichi [Production and construction] Hitobe Masahiro

Noto Satoyama Satoumi Museum is a facility where you can experience the rich nature, wisdom of life, and history and culture that have been cultivated in Nanao City. The charm of Satoyama Satoumi, which cannot be grasped in a single way, is not classified as nature, history, or folklore, but is instead captured in a multi-dimensional way by fusing fields. The museum has mechanisms that both adults and children can enjoy, such as a spatial experience surrounded by insects and shellfish specimens, displays that explains the mechanism of fixed net fishing, an experience of lifting Noto winter yellowtail, and a pull-out quiz. In the two-sided theater, a beautiful seasonal video of Nanao draws you into the world of Satoyama Satoumi, depicting the life and growth of a family in a village. At the end of displays room, we asked about the charms and challenges of Satoyama Satoumi, providing an opportunity to think about the reality and future of Satoyama Satoumi. [Customer's Issues/Requests] We received a request to build a museum that creates the future based on the value of 1,300 years of life (nature, history, and culture) in Noto-Rikkoku, and to incorporate the perspectives of a field museum, tourism, citizen collaboration, and local products. [Solution] Satoyama Satoumi is a system that people have nurtured and can coexist sustainably with the nature. We proposed a "Satoyama Satoumi displays" as a comprehensive study by fusing fields and communicating in a multi-dimensional way. We also fostered civic pride by including a tourist introduction in which a curator gives a guided tour of Noto from a researcher's perspective, and videos featuring local residents. Furthermore, rather than displaying traditional crafts and local products from Noto Nanao as products, they are sublimated and expressed as spatial concept design elements. <Our project members> [Sales and project management] Inoue Akihide, Kishida Kyohei [Planning] Kishida Kyohei, Yuasa Tadashi [design, layout] Yuasa Tadashi, Kagawa Reiko [Sign and graphic concept design] Hasegawa Satoko, Yuasa Tadashi [Production and construction] Kameoka Shin, Inoue Yoshito, Shimoide Yoshiyoshi

Kamioka Town, Hida City, Gifu Prefecture, is home to a cluster of research centers dedicated to exploring the mysteries of the universe and elementary particles. The Hida Space Science Museum, KamiokaLab, opened at the roadside station "Sukai Dome Kamioka" as a space open to all, aiming to widely communicate the fascinating research conducted using experimental equipment hidden 1,000 meters underground in the Hida mountains and foster new relationships between science and society. Neutrinos (*1), mysterious elementary particles shrouded in mystery, are being studied worldwide. Super-Kamiokande (*2), the world's largest underground neutrino observatory, observes them and holds the key to unlocking the unsolved mysteries of the universe through neutrino research. KamiokaLab aims to introduce the mysterious properties of neutrinos and provide a space where visitors can experience an escape from everyday life, traveling between the macroscopic world of the universe and the microscopic world of neutrinos. *1: A type of elementary particle whose name means "neutral" (having no electric charge) and "ino" (small) (Italian), it is a mysterious particle shrouded in mystery and is being studied worldwide. *2: Super-Kamiokande: The world's largest underground neutrino observation device, operated by the Institute for Cosmic Ray Research, University of Tokyo. In addition to investigating the properties of neutrinos themselves, the facility aims to shed light on the history of the universe using neutrinos. [Customer Challenges/Requests] ・To allow many people to experience Super-Kamiokande, which is currently open to only about 1,000 members of the public per year, through this facility. ・To encourage many visitors to become interested in the activities and physics of Super-Kamiokande through the facility. [Solution] ・To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer Feedback] displays NOMURA Co.,Ltd. Ltd.'s planning skills are believed to be the driving force behind the creation of this attractive facility, despite the lack of curators specializing in the research fields of the exhibits. <Our project members> [Sales and project management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Koki Mizuno, Tadashi Yuasa [Production and construction] Hayato Ichimada, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshimasa Shimoide

A first in aquarium history! A "narrative" museum with the theme of "life." The concept is for the staff themselves to talk about what they have learned from the breeding activities at Kinosaki Marine World. The visuals and displays that spread from message-filled copy were treated as one graphic and the entire space concept design. A powerful large-scale video measuring 25m x 5m conveys the message of the Toyooka region's "Stork Breeding Project" along with the dynamic beauty of nature, and conveys the history of the activity. <Our project members> [Sales/Project Management] Iwamoto Noriyuki [concept design] Takahashi Kenji [Planning] Kishida Kyohei [Production] Takashi Akimitsu, Funakura Michitaka, Tokuda Yonosuke, Nagao Shigeo

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was responsible for the entire park, from planning to design, production planning, and construction. [Client Challenges/Themes] As the world's first permanent Moomin theme park, there was no precedent. Therefore, we had to obtain approval from the publisher, Moomin Characters, literally from scratch, regarding the type of facility and attractions that should be included. Furthermore, the wide-ranging scope of responsibilities required the formation of a large, well-coordinated team. [Solution] Thanks to the team's deep understanding of the original work and repeated careful confirmation with the publisher, we ultimately received high praise from the publisher and achieved smooth approval. Furthermore, by assigning a promotion team encompassing the entire NOMURA Co.,Ltd. Group, we were able to ensure constant communication across all areas. [Customer Feedback] The team's deep understanding of the Moomin characters and story and their love for the content they created earned the licensor's trust and facilitated the approval process. Guests have praised the facility, saying it is "a place where you can really feel the love for the characters." <Our project members> [Sales and project management] Terasaki Shingo, Kawashima Toshihito, Suzuki Mirai, Nihei Morifumi, Manabe Junichi, Kako Haruhiko [Planning and design] Kawahara Masaki, Horie Kyosuke, Sasa Asafumi, Kirioka Sakae, Yamada Kentaro, Suzuki Yoko, Sugihara Masahiro, Handa Yuki, Nagao Manami, Isoyama Eri, Nakagawa Satoshi, Oikawa Hi, Osaki Noriko, Shimada Kazumi, Toyoda Yuki, Saito Rina, Naga Ryosuke [Graphic concept design] Kaneno Minori, Kaneko Misao, Hagiya Ayaka, Toyoda Mayu, Suzuki Fujie [Production and construction] Kimura Shunsaku, Inoue Tetsuji, Seki Chuzo, Hashimoto Kunihiko Nomura Products: Hoshi Kiyohiko, Mori Naoaki, Niimi Takeshi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Takakazu Fujihira

i+Land Nagasaki is an entertainment resort that opened in July 2018, occupying the entire island. Located on Iojima Island in Nagasaki Prefecture (area: 2.26 km2, population 879), the hotel with 103 existing guest rooms, hot springs, and restaurant have been renovated, and an additional 120 cottages have been built. In addition, the landscape, night entertainment, and signage plan for the entire island were revised. This is a project in which we were responsible for the overall concept design direction, including architecture, interiors, and landscaping. <Our project members> [Sales/Project Management] Shima Keita [Direction] Onishi Ryo [concept design] Suzuki Yoko, Kaneko Fumihiko, Omoto Kenta, Ogawa Kohei, Oikawa Hi

[Project Description] This project involved the development of a lively facility on the first floor of the Mitsubishi UFJ Bank Osaka Building, which was rebuilt. Planning began in the spring of 2013 and opened in August 2018. The cafe and gallery lounge were introduced with the goals of "enlivening the surrounding area and the Midosuji area" and "creating a high-quality space in a bank building." The gallery displays paintings and historical materials (currency, currency exchange tools, etc.) owned by the bank, providing a relaxing space where visitors can casually experience art and history. It also includes a corner introducing nearby landmarks and historical sites, encouraging visitors to explore the surrounding area. Our company was responsible for the development, including planning, consulting design, layout, planning, and supervision, as well as the production and construction of displays, furniture, and fixtures, and also provided some assistance with operations after the building opened. [Client's Challenge/Request] This project tested NOMURA Co.,Ltd., Ltd.'s comprehensive capabilities, including the planning and concept design skills required to realize the contradictory themes of "creating a lively atmosphere" and "creating a high-quality space." [Solution] The spatial concept design was based on the concept of "organic structure" + "simple structure," resulting in a high-quality, timeless, and simple concept design. By spatially connecting multiple elements such as a cafe, gallery, local displays, currency displays, ATM, and foreign currency exchange corner through a lounge, we aimed to create a facility where people with various purposes could gather in the same space, creating an integrated structure. Furthermore, by being involved in the operation of the facility after it opens, we will continue to be involved in the "creating a lively atmosphere" theme that has been a theme since the beginning of development. <Our project members> [Development] Motoo Kawata [Project management and sales] Motoo Kawata, Tomohide Nakamura [Planning and consulting] Hiroshi Yoshimoto, Reiko Kuroda, Rie Hasegawa, Nobuaki Yabe, Konomi Taki, Toko Takeuchi [design, layout] Masao Nemoto, Masahiro Hisakane [Production and construction] Hironari Ota, Takahiro Nakayama [Operation management] Motoo Kawata Photography: Masato Kono (Nacasa and Partners Co., Ltd.)

"SUSHI TOKYO TEN," has opened in Shibuya Stream. Shibuya is being reborn as a town where the younger generation returns to as working adults. We aimed to create a new type of sushi restaurant where the enjoyment of sushi feels familiar and fresh to the adults of that generation. By reinterpreting and expressing the "elegance" of Edomae and the unique "secret" feeling in a modern image, we created a sushi restaurant that is suitable for the new Shibuya town. [Customer's challenge/request] We were asked to create a restaurant where the realism of the counter, which is the best part of a sushi restaurant, can be felt throughout the restaurant, including the table seats. [Solution] We concept design a unified space from the eaves to the counter by covering the entire space of the restaurant with a single triangular roof. <Our project members> [Development] Jun Nakata [Sales/Project Management] Takayuki Mori [design, layout] Shinjiro Kondo, Nao Hiura

A renovation project for Bosch Corporation's Shibuya Head Office. We were in charge of planning, design, layout, and construction to renovate one floor on the 10th floor into a communication space. From our experience of renovating the 4th floor of our Head Office building into a communication space "RE/SP", we thought it was important to create a mechanism for employees to interact. Based on the concept of "SCRAMBLE for MEET UP" (people gather, hatch new ideas, and then take off again), we designed it with the aim of creating a place where diverse employees can gather and interact on a daily basis. In order to express the mix through encounters and exchanges, just like in Shibuya, where Bosch's Head Office is located, we collaborated with various artists to create a space that allows people to interact with an open concept design. We also participated in the creation phase, such as logo concept design and event planning and management. [Customer's challenge/theme] We were asked to concept design a place where employees could interact from a different perspective than the office floor, with the aim of revitalizing communication within the company and creating innovation. [Solution] We proposed a spatial configuration that would allow each employee to regain their vitality and deepen their connections. Specifically, with the aim of creating opportunities for communication that transcends age and departmental boundaries, the area has been divided into six major functions, including a counter where people can have casual conversations over a cup of coffee, a place to sit and relax on sofas, and a space to move around and refresh. By proactively incorporating furniture and art that will spark communication, we also aimed to create a place where spontaneous ideas that are difficult to generate in office areas can be born. There is also a product displays that allows people to experience Bosch's DNA, making it a place that provides hints for creating innovation. <Our project members> [Sales and project management] Ishii Kazushige, Murakami Kaori, Shishihori Tomoyo [design, layout] Yamanobe Manabu, Hagiwara Mitsutaka [Planning] Masubuch Kenta [Production and construction] Koike Tetsuji